INSY 3330 Chapter 6

View-through rate measures the ________ response rate to an ad.

30-day

Which of the following would you implement to collect and analyze your company's big data? profiling Hadoop SQL data warehouse

Hadoop

The digital divide still persists along age, income, ethnic, age education dimensions (t/f)

True

Customer Relationship Management (CRM) system

a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to "know the customer"

Hadoop

a software framework for working with various big data sets

View Through Rate

measures the 30 day response rate to an ad

Cookie

small text file that websites place on the hard disk of visitors' client computers that allows the website to store data about the visitor on the computer and later retrieve it

Click-Through-Rate

the percentage of people exposed to an online advertisement who actually click on the banner

Web Beacons

tiny objects invisibly embedded in e-mail messages and web pages that are designed to monitor the behavior of the user visiting a web site or sending e-mail

Digital Divide

up until 2000, only white, young, college educated males with high incomes dominated the internet