Intro to Business, Ch 12

__________ is the number of times an individual is exposed to an ad.

Frequency

__________ is any paid form of nonpersonal communication by an identified sponsor.

Advertising

How do distribution channels improve product distribution?

Distribution channels reduce the number of transactions needed to get the product from the manufacturer to the customer

A(n) __________ is a wholesaler or retailer who helps move products from their original sources to end users.

Intermediary

The first step in the selling process is to:

Prospect and qualifying

In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe. The clerk is engaged in:

Personal selling

In August 2006, the manufacturer of cross pens introduced the golden-toned Verve pen as featured in the Stormbreaker film. In James Bond fashion, the cross pen serves as one of the key gadgets in the film. The use of the cross pen is an example of:

Product placement

As marketing director of Baxter, a medical supply company selling to hospitals, Jason uses a typical business promotion mix that probably would not include __________.

Sales coupons

Intermediaries provide the following benefits for producers except:

Send out customer survey to collect product reviews

What is the primary difference between a merchant wholesaler and an agent?

Whether it takes title to the product