Intro to Business Test Ch. 10-13 (Quiz questions)

a(n) _ is a management support system that is customized for an individual executive. it provides specific information for strategic decision making

executive information system

a company that needs access to high-end computing resources periodically but has little money to spend on such a project can use

grid computing

copying of software programs by people who haven't paid for them is called

software piracy

_ is the process in which a firm continuously collects and evaluates information about its external environment.

Environmental scanning

The pricing strategy of marketing products below normal markup or even below cost to attract customers to a store where they would not otherwise shop is called _______ pricing.

Leader

is the number of times an individual is exposed to an ad

frequency

_ refers to all of the equipment and techniques needed to manage and process information

information technology

Compressor pums installed in General Electric refrigerators would be considered:

Component parts

_ is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers

Distribution

_ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Exchange

_ is the division of markets into different groups.

Market segmentation

The _ is based on the five P's.

Marketing Mix

Within the distribution channel, retailers and wholesalers are called

Marketing intermediaries

In which stage of the product life cycle are you most likely to find the manufacture using a line extension strategy?

Maturity

Pricing is the strategy of increasing the price of a good so that consumers will perceive it of higher value

Prestige

Personal selling, advertising, public relations, and sales promotions are decisions made when planning the _ strategy.

Promotion

Which of these is NOT a popular form of sales promotion?

advertising

in a transaction processing system the database can be updated in two ways. they are _ processing

batch and on-line

As a promotional tool, podcasting offers the advantage to listeners of

convenience

data warehouses many contain many _ , subsets of a data warehouse that each deal with a single area of date

data marts

if a manager needs a reporting system that provides the ability to ask "what if" questions, he or she would probably install a(n) _ system

decision support

Which of the following is NOT an example of a promotional goal?

delivering the product

the idea behind _ is the need that criminal investigators have for examining evidence on computer hard drives such as in e-mails or databases in order to build cases against embezzlers and others

digital forensics

The two types of distribution channels are

industrial and consumer

_ are internal corporate wide area networks that use internet technology to link employees in many different locations and with many different types of computers

intranets

_ management focuses on gathering and sharing an organization's collective knowledge to improve productivity and foster innovation

knowledge

The sales process begins with the salesperson locating companies or people who are most likely to buy the seller's offerings. This activity is called

prospecting

many companies use _ to connect two or more private networks over a public network, such as the internet

virtual private networks

A network that connects computers at different sites via telecommunications media is called a(n):

wide area network

a(n) _ is the collective term that describes the methods and the equipment used to provide information about all aspects of a firms operation

management information system

_ segmentation is based on what the product will do rather than on consumer characteristics.

Benefit

_ bring buyers and sellers together, do not take title to merchandise, receive a commission on sales; and have little say over sales policies

brokers

Which of the following is NOT an element of the promotional mix?

distribution

the three categories of applications supplied by application service providers are:

enterprise applications, collaborative applications, and applications for personal use

_ is the act of informing, persuading, and reminding the target market about a product

promotion

_ has a group think of as many ways as possible to generate new-product ideas, vary a product, or solve a problem.

Brainstorming

Which of the following is a consumer nondurable?

Breakfast cereal

a group of two or more computer systems linked together by communications channels to share data and information is call a computer:

network

A(n) _ is a retail store that sells at prices 25 percent or more below traditional department store prices in spartan environments.

off-price retailer

A _ product is a product for which consumers may search long and hard and for which they refuse to accept substitutes.

Specialty

_ are distribution channel members that buy finished products from manufacturers and sale them to retailers

wholesalers

Which of the following is an example of a social factor that influences the consumer decision-making process?

Family