intro to social media APRIL

using keywords

It helps improve the blog's search rankings when people look for information that is related to what your blog is about.

2015: National Podcast Hall of Fame

Just like Football and Music has a Hall of Fame, so does Podcasting! Established in 2015, the ceremony is held yearly sponsored by different Podcast companies such as Stitcher or Lybsyn. Anyone can nominate a podcast for consideration, and a panel of podcast industry experts vote on which ones deserve to be inducted. While there can be multiple nominees (8 in 2022), there is only one winner!

Audio applications

Once you have recorded your podcast, you will need to edit your podcast episode with editing software. are software that lets you create, listen to, or manipulate sound files. This is where you will add your intro and outro as well. If you are not comfortable doing this yourself, you can find podcast producers and editors on hiring sites to do this work at reasonable charges.

blog post

People create content on blogs through posts. this is a piece of writing or other content published on a blog. A blog post can be in text, video, audio, or any other type of media. are usually written in a casual or informal style. The length of a blog post can vary from just a few sentences to several thousand words. Blogs are typically updated regularly, with new posts appearing at the top of the page. Visitors to a blog can usually leave comments on individual posts, which allows for lively discussion and debate. (blogs can be used to share personal opinions or to promote a business)

Podcast Content Hosting Platform

Podcast Content Hosting Platform Every podcast recording has to be hosted on a podcast content platform where you can share the RSS feed.The podcast content host is where you upload the final version of your podcast recording so that you can publish it to share in the digital space.Many hosts offer a free plan and then begin at a low monthly price if you decide you need more "space," which is allocated in hours, when you upgrade to a paid plan.

episodes

Podcasts are typically recorded as a series of these. a single recording in the podcast series, focusing on a particular topic. They are recorded with a specific audience in mind.

Professional Podcasters

Professional Podcasters If your podcast becomes popular enough you could make podcasting a career. Companies are willing to provide sponsorship or advertising to podcasts if they are mentioned or featured in the podcast episodes. For example, one podcast, which discusses business and self-development, ranks in the top 50 of all iTunes podcasts, with over 4 million episode downloads per month. This podcast is the author's primary source of income. Podcasters can also make money through sites such as Patreon or Buy Me a Coffee where listeners can subscribe and donate to the Podcast host(s). Some subscriptions also often come with bonuses or extra content for subscribing, as the original content is free on the streaming platform.

Generate Industry Authority:

Quality content is the key to a successful online presence. By providing information, well-written articles, you can establish yourself as an EXPERT in your field and build trust with your audience. In today's competitive online landscape, it is essential to produce quality content that will not only capture attention but also provide value

Receiving Criticism

Regardless of how careful and well-spoken you are throughout your blog, there will always be people that disagree with what you have to say or those that are looking to stir up negativity. It is all right for others to voice their difference of opinion. It is also fine for bloggers to respond back in ways that take into account the viewpoints of others.You want to react in a way that makes your viewers feel heard, but at the same time, you want to avoid altercations.

Higher SERP Rankings

SEO is more important than ever for businesses that want to be visible on search engine results pages (SERPs). Although SERPs usually include paid search and pay-per-click (PPC) ads, organic results are still the main focus for most users. This is where SEO comes in. By optimizing your website and content for search engines, you can improve your chances of appearing in the top results for relevant queries. Improve your chances of appearing in the top results for relevant queries

RSS feeds allowing audio integration

Which development allowed websites to share audio updates with users?

Create a Voice:

You want people to know who you are, what you do, and why they should choose you over your competitors.

digital radio

simply a radio broadcast transmitted using a digital signal

difficulty creating content and ideas a negative impact on people time to create posts

some of the challenges of blogging?

Loyal Brand Advocates:

someone who is not only interested in your product or service but also believes in your brand and is willing to promote it to others. one of the most effective ways to create brand advocates, is through strong content. Content that educates, entertains, and inspires will not only capture the attention of potential customers, but also make them more likely to share it with others, which is great for sales. Using social media for marketing can help push a business's brand and goods such as products and services out to the consumer. The more diverse and well-planned the marketing strategy, the better the results will be in terms of increased consumer traffic and sales. Someone who believes in your brand and wants to share it with others.

Podcast Content Editing and Publishing

A podcast episode has an intro and outro that is usually royalty-free music clips, which means you can purchase a song one time and use it forever. These clips should be no longer than 20 to 30 seconds, but they are a way that your listening audience begins to identify you as these music clips help to identify your brand.

Subscribing

As a blog owner, it is important to give your viewers the option to subscribe to your blog. That way, they will receive the latest updates every time you post new content. Not only will this keep them engaged with your blog, but it will also ensure that they never miss a post. By subscribing, they are indicating that they are interested in what you have to say and want to stay up-to-date on your content. As a result, offering a subscription option is an essential way to keep viewers coming back for more.

Your Writing Lives Forever

Be cautious about what opinions or views you share on your blog that have negative feedback from your readers. The last thing you want is someone passing along unflattering commentary that you shared in your past that could come back and cause problems for you in the future. Remember to pause and think about the effect an article may have on you and your viewers before you publish it.

Audience Retention

Benefits of Using Social Media Marketing Content//appropriate content//benefits of content marketing (next 7-8 terms) Content is a critical element of any marketing strategy. It is the largest piece of the puzzle when it comes to effectively communicating with your target audience. It is what will capture their attention and hold it long enough to make a positive impression. Good content creates positive experiences for customers and has the ability to keep them coming back for more. Good content creates positive experiences for customers and has the ability to keep them coming back for more.

Developing Topics to Blog About

Blog writers face the challenge of coming up with new content on a regular basis. This can be difficult, especially if they are writing about a specific theme or for a certain audience. To be successful, it is important to set aside time to research potential topics. This way, the material will be fresh and enjoyable to read. Additionally, it is important to keep the audience in mind when writing. What are they interested in? What would grab their attention? By thinking about the readers, the blog writer can develop content that will keep people coming back for more.

Blogger Statistics

Blogging is popular among adults of all ages, although slightly toward younger adults. Blogger Statistics · Bloggers in the United States: Approximately 32 million people are blogging in the United States today. · Blogging for Income: 66 percent of bloggers are attempting to make money from their blogs, while only 31 percent of them end up being successful. · Blog Sites: Blog websites make up 35 percent of all websites on the Internet. Blogs on the Internet: There are over 600 million blogs on the Internet

Create Online Identity:

Blogs as a way to market products or services by creating an online identity and establishing themselves as industry experts.

How Blogging Benefits Businesses:

Blogs create a direct connection to your company. ·blogs come in handy with search engine marketing and optimization · blogs can provide a platform where you can interact with your audience without any filters or roadblocks ·blogs play a role in providing a direct connection with the customers

Businesses

Both small and large businesses alike use podcasts to promote brand awareness, nurture current client relationships, and market to a new audience of listeners. Podcasts can be an extension of an existing business that provides value, engagement, and marketing outreach for new potential clients. Or podcasts can help a new business to grow and expand in the marketplace. For example, a basketball coaching website that makes money based on subscriptions might use a podcast to discuss coaching tips and strategies for new coaches.

Build a Community:

By sharing your thoughts and experiences on a blog, you can reach out to people who share your interests and form lasting relation.

Challenges of Blogging:

Challenges of Blogging: You learned about the positive effects blogging could have on both individuals and businesses, each content medium has its disadvantages, as well. Blogs are no different. Some challenges faced in blogging are: · time constraints · developing topics to blog about · your writing lives forever · receiving criticism · no guarantee for success

The Human Side:

Connection with customers and prospects goes beyond the transactions they make. It means making them feel seen, heard, and valued

Lead Generation:

Content marketing can be an effective lead-generation tool. By creating high-quality content that is relevant to your target audience, you can build trust and credibility with potential customers. When they view your content, they are more likely to purchase from you in the future. When customers view your content, they are more likely to purchase from you in the future.

Raise Brand Awareness:

Content marketing can help to build brand awareness in a unique way. By creating engaging and relevant content, you can reach new audiences and create a connection with potential customers. content marketing can help to establish your brand as a thought leader in your industry. By delivering high-quality information, you can position yourself as an expert in your field and build trust with potential customers. Helps to establish your brand as a thought leader in your industry.

2004: The Term "Podcast" Emerged 2004: The First Podcast Service Provider

2004: The Term "Podcast" Emerged The term "podcast" was coined when Ben Hammersly, a British writer for a newspaper called The Guardian, was looking for a way to describe this new phenomenon of sharing audio blogs on the Internet. 2004: The First Podcast Service Provider In October 2004, Liberated Syndication, or Libsyn.com, emerged as the first podcast service provider. They offered users services such as storage and RSS feed creation.

business blog

Creating an online identity/identity voice, blogging regularly, building a community, and showing your human side= all valuable tools in promoting your business. is a blog that company employees write and maintain to give customers a behind-the-scenes look at the business and build trust with potential and existing customers. In addition to providing valuable content for readers, business blogs can also help to boost search engine rankings and drive traffic to a company's website. As a result, blogging can be an incredibly powerful tool for businesses of all sizes.

Individuals for Social Awareness

how both businesses and individuals can use podcasting. Individuals for Social Awareness Many individuals like to use podcasting as a way to promote their views or interest in social awareness. For example, there are many podcasters who use the podcast medium to share their views on public policy, charity promotion, dog training expertise, forestry, fashion, and other more personal topics. Similar to bloggers, podcasters, or people who create podcasts, create their broadcasts based on their own individual interests, experiences, or their own expertise.

how podcasts can help in promoting businesses.

how podcasts can help in promoting businesses. Brand awareness- businesses use podcasts for creating brand awareness and to reach out to their audience Promotions- podcasts can be used to share information on new products or promotions from ur company Develop connections- podcasts r a great way to develop connections with customers while learning about and discussing products and services There are a variety of ways that podcasts can be used. For individuals, podcasts can be a great way to stay informed on current affairs or learn about new hobbies. For professional podcasters, they can be used as a platform to build an audience and share their expertise. For businesses, podcasts can be used as a marketing tool to reach new customers or create brand awareness. And for entrepreneurs, podcasts can be a valuable resource for networking and connecting with potential customers or investors.

WordPress

is a content management system (CMS) usually used to run websites and blogs. It was originally released in 2003 as a blogging platform but has since evolved into a full-fledged CMS. is popular because it is free and open source + comes with a wide range of features and plugins. relatively easy to use, even for beginners. powers millions of websites and blogs all over the world, including some very large and popular ones.

podcast

is a digital audio file available for downloading or listening to on your smart device or computer. This may sound very similar to digital radio, simply a radio broadcast transmitted using a digital signal. Podcasts have certain features that make them a distinct form of media.

Blogger

is a free, easy-to-use blog platform that is owned by Google. is an ideal platform for individuals or businesses that want to create a simple blog. originally launched in 1999 has since become one of the most popular blogging platforms available. Blogger allows users to create and manage their own blogs, customize their layouts and design, and choose from a variety of templates. users can connect their blogs to their Google+ accounts and share their posts with their circles.

Blogging

is a great means of sharing content because it allows people to share their ideas and perspectives with a wide audience. is relatively easy to do does not require any special skills/training. great way to connect with other people who share your interests. can meet new people and learn new things by commenting on other blogs or joining online discussion forums. writing about an event, topic, or situation on a digital writing platform

Podcasting

is a great means of sharing content. It allows anyone with an Internet connection to upload audio files, which can be downloaded and played on a variety of devices. are usually episodic, with new episodes released regularly. This makes them perfect for serialized storytelling or for covering ongoing events. are free to create and consume, making them an accessible and democratic medium. Whether you are looking for entertainment, education, or something in between, there is a podcast out there for you using the Internet to make digital recordings of broadcasts available for downloading

Tumblr

is a microblogging and social networking website founded in 2007. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. Much of the website's content consists of images, GIFs, videos, and audio files. Registration to the website is not required, but users who create an account can use various tools to customize their blog, post content and interact with other bloggers.

Video streaming

is a popular way to share content on social media. By using a video streaming service, users can share live or recorded video content with their followers. This can be used to share everything from personal messages to live events. is a great way to connect with friends and family, and it can also be used to build an audience for businesses and organizations. There are a number of different video streaming services available, so users can choose the one that best meets their needs. multimedia that is a continuous transmission of video files from a server to the audience

RSS feed

is a simple file created by a website publisher and contains a running list of articles or other content published by the site. Developer Dave Winer enabled RSS feeds to allow audio.

Medium

is a social publishing platform that enables people to share stories and ideas with a wide audience. The company was founded in 2012 by the cofounder of Twitter. has been described as a "hybrid of blogging and social networking," its design resembles that of a traditional blog. However, unlike most blogs, does not require users to create an account in order to read or write articles. Instead, users can sign up for a free account if they wish to comment on or recommend articles. offers users the ability to follow other users and publications, making it easy to find new and interesting content.

hosting

platform where you can share the RSS feed

Interview Style podcasting

podcasting that is in the form of questions and answers between the podcaster and an invited guest. The podcast host invites a guest to be interviewed about a particular topic. These styles can vary from a strictly-organized timed structure for advertisements and breaks to a free-flowing conversation between the podcaster and the host. There can be more than one guest. Interviews can take place over Zoom, WhatsApp, or other conferencing software. They can also be in person using appropriate recording equipment.

SERPs

search engine results pages usually include paid search and pay-per-click (PPC) ads, organic results are still the main focus for most users.

Co-hosts

usually unscrpited but may follow and outline These include more than one person, either following a script or choosing to have a more conversational discussion of a particular topic or topics. Usually, each host has a particular role that they consistently play for the podcast. These can be identified in the beginning stages of the podcast, or evolve as the show continues to be produced. These podcasts can be scripted where the guest knows ahead of time what questions will be asked, or they can be a free-flowing conversation between the co-hosts and the guests. Some podcasters choose to combine both methods.

Vlogs

what type of blog format you should share with your target audience. could be an article, text, or something that has a video format. Due to inexpensive video creation software becoming more widely available, video logs, or vlogs, have grown in popularity. these are blogs in video form that are typically offered in a series. You can create these on most blog platforms, but YouTube is also a platform where many people and businesses choose to vlog. If you want your content to be remembered, or better yet, if you want your content to influence someone, using ENGAGING visuals is key. And vlogging is the perfect way to do just that. (they make ur story come alive)

online content

which is any information expressed through the use of the Internet. it applies to digital media, specifically social media. On digital media, you create and distribute this Because digital media is so versatile, it can be used to create all kinds of content, from simple text to complex multimedia experiences.

Identify the Audience

· Having a defined targeted audience that you really know and understand allows you to speak their talk and relate to what they are seeking by listening to your podcast. · For example, a host of a show who takes live callers or guests can give advice and use a distinct sense of humor. While some of the calls may be entertaining, the main purpose of the show is to be instructional to a specific group of listeners. · As part of a social media marketing campaign, it is important to stick to a format, content, and time frame for your podcast to maintain consistency for your listeners.

Social Media Sites and Applications

Social Media Sites and Applications Facebook (Meta), Twitter, TikTok, Instagram, Pinterest, and other social networking sites are used by podcasters to share links to their podcasts. Some podcasts are shared in multiple forms on different platforms. The same podcast show can have the audio of the episode shared on iTunes, while the video version is showcased on YouTube or Facebook (Metaverse) Watch. Social Audio Apps like Wisdom and Clubhouse started becoming popular in 2020. The launch of social drop-in audio applications became a new medium to not only share links to podcasts but also allow listeners to engage in conversations through live chats about the podcast. These apps paved the way for listeners to become active in the conversations of podcast recording. · choose the name for your podcast, create the hook for the audience and use it consistently, and have cover art matching your branding · find the place to house your podcast, set up accounts on different platforms for people to listen to the podcast · podcast equipment: web camera and microphone with a stand or use headphones with a good microphone end: Starting a podcast can be an exciting adventure. You will get to use your voice to impact others, and you will learn a lot along the way. Podcasters start their shows at different levels, from very basic in the beginning to a fully equipped recording studio. No matter where you start, you can grow your podcast and reach more people with your message. And, best of all, you can have a lot of fun doing it!

personal blogs

These blog sites are great for creating this or blogs created by individuals based on their personal experiences or interests. They also allow you to follow blogs created by other people based on all different types of categories.

2005 Onward: Podcasting Boom

This new form of media soon gained popularity, allowing users to share and listen to audio blogs conveniently.By 2012, service providers such as Libsyn launched apps to allow users to listen to podcasts on social media platforms such as Facebook.Podcasts have since become a widely consumed form of media, with millions of listeners tuning in regularly to hear their favorite shows.

Blog/Vlog Regularly:

When done regularly, blogging can be an effective tool for driving traffic to your website and generating leads.

Using Relevant Keywords

When you are trying to improve your website's search ranking, one of the most important things to focus on is using the right keywords. Keywords are the words and phrases people use when searching for information online. If you can choose keywords that are relevant to your website's content, you will be more likely to appear in the search results when people are looking for what you have to offer. Each post on your blog site should allow you to tag keywords associated with what you are discussing. For instance, if you are discussing custom sneakers and want an audience interested in this concept reading your blog, tag keywords in your post would be a good idea.

co-hosted

You and your friend would like to create a podcast about popular movies and TV shows that you watch on a video streaming platform. You want to have a casual format and keep the talk conversational to make it sound more organic. You would like to keep the tone lighthearted and engaging for the listeners. What type of format would best fit the theme of this podcast?

Webinars

are a great way to share content on social media. By hosting a live event, you can create an engaging experience for your audience that will encourage them to share your content with their followers. provide an opportunity to build relationships with influencers in your industry, which can help to amplify your reach on social media. And because webinars can be recorded and repurposed, they offer a great return on investment for businesses of all sizes. (zoom tiktoks) online seminars turning a presentation into a real time convo

Podcasters

are considered artists and content creators. Many voice actors find their place in voiceovers for podcast episodes. The content created for each show, including the script for the episode, the show notes, and other media to aid listeners, is what podcasters value because it allows for the opportunity to share stories and ideas with the world in a compelling and engaging way. podcasts are digital audio files shared online using different formats. Podcasts can be about any topic, and independent artists usually produce them. Many podcasts are free to listen to, but some require a subscription. Podcasts can be audio recordings or videos. The most common places you can find them are Apple Podcasts, YouTube, and iTunes. Podcasters may include audio recordings on various audio podcast platforms, as well as visual recordings on YouTube. The four most common podcast formats used by podcasters today include: · solo · interview style · co-host · hybrid

Solo//Solo podcasters

are individuals that share information through recorded and published content. An individual will create content that is evergreen, which means that the published recordings never expire as long as there is an RSS feed for each episode. The person who creates the podcast determines how to structure it. This involves determining how many seasons and episodes the podcast should have and scheduling their publication. This can include covering topics such as sports, reading from a book or the latest in news coverage.

create VALUE based content that LEADS to increased sales

basic purpose of content marketing: Using the appropriate social media marketing content regularly can offer many benefits to your business. Educating your audience helps with retention, lead generation, brand awareness, and creating loyal brand advocations, and can help with SERP ratings. Providing value helps to build trusting relationships and keeps customers happy.

blogging platform

can be genuine and open with ur audience you own and control the platform there r no fees for posting content for marketing

social media platforms

can be uncertainty about services being free in the future there is fluctuations in rates for posting business content a platform has oversight over the content you post

hybrid format

combines more than one of the above formats. It can be good to allow solo episodes to promote your channel, while having a co-host for your regular show schedule. For example, many podcasters like to create content as a solo host for special podcast episodes they wish to publish, while co-hosting with a partner for all of the regularly scheduled episodes.

an infographic posted by a company that sells nutritional foods, that lists quick workout routines

content strategy used in training x: Other examples of Training X's content marketing using social media include: · videos of basketball drills using its product · blog posts about basketball training · motivational images and quotes All of the content created is designed to engage potential customers and promote the Training X brand. By producing and sharing relevant and valuable content, Training X is able to build trust and credibility with its target audience, which ultimately leads to increased sales.

inbound marketing

designed to bring the customer to you instead of you seeking the customers. Content marketing is just a small piece of this Blogs should not be designed to sell products or services directly to people, although they can have advertisements within them. When done correctly, they should provide valuable insight and information for customers in your target market. For example, imagine a company that sells hiking products creates a blog post highlighting five tips for navigating Pennsylvania's forests. The company is not saying, "Buy our products!" They provide engaging content to their target audience, hoping that these customers will buy their products in the future or encourage others to do so. (blogs can help businesses with impound marketing) (blogging can boost marketing)

social sharing

Followers on more than one platform can access your blog and can see the latest blog posts across platforms.

subscribing

Followers receive updates for the latest content posted on the blog. It indicates a sustained interest in followers to keep returning for more information.

by creating a VOICE and ENGAGE with your audience

How can blogs help businesses with marketing?

2004: The Birth of Podcasting//ipod

In 2004, Dave Winder worked with Adam Curry, a former MTV video jockey, and coded a program called iPodder to allow users to download radio broadcasts on the internet into an Apple iPod, which had launched in 2001. This gave birth to podcasting. Curry continued to host The Daily Source Code, one of the most popular podcasts on the Internet until 2013. protable digital device that can store and play music from mp3 files launched in 2001

Podcast content

is the recorded publication of the podcast that is produced and shared on various platforms.

No Guarantee For Success

Even with excellent strategic planning and well-crafted posts, there is no guarantee that your blog will become popular.That is why it is important to have a plan for your blog and use social media marketing techniques to create exposure. There are some blogging challenges. As you learned, time constraints and topic development can be challenging. You also have to be careful about the content you are sharing, as it could come back to hurt you later. While you will probably receive criticism and not always succeed, blogging can still be worth the challenge. It is a great platform to share knowledge, opinions, and information to promote your brand and increase awareness about your business.

notes

Social media is all about sharing your life with others, and there is no right or wrong way to do it. However, it is essential to think about the purpose of your social media posts before hitting the "publish" button. The specific types of content popular on social media tend to vary depending on the platform. For example, LinkedIn is typically used for sharing professional content, whereas Snapchat is often used for sharing personal moments with friends. An effective piece of content must be well-crafted and relevant to its audience. It should also be engaging, inspiring, or thought-provoking in some way. With so many types of content available online, it can be challenging to stand out from the crowd. However, those who can create truly original and compelling content reap the rewards of increased web traffic and a loyal following. With social media content, you have various options for how you present and distribute the information to market your brand or business. · understanding the purpose of the content, you are creating · why is it important to identify the goal for each content you post · how you can make something of value and it can help you get more sales

1999: The RSS Feed Originated

The history of podcasting starts with audio blogging. Developers were looking for a way to attach sound and video files to a website's RSS feeds. The RSS feed is a simple file created by a website publisher and contains a running list of articles or other content published by the site. Developer Dave Winer enabled RSS feeds to allow audio.

Content marketing

is a type of marketing that focuses on creating and sharing content through various methods, including social media. Content must be CONSISTENT, VALUABLE, and RELEVANT to the target audience. the ultimate result of content marketing to be INFLUENCING customers to react positively to your brand. (share content, with the ultimate goal being to make a sale. Content marketing is not about branding your company with logos or trying to get subscribers. It is about sharing valuable information with your intended audience.) To achieve this goal, businesses must produce high-quality content that appeals to their target audience. businesses need to clearly understand how to effectively distribute their content to reach the largest number of people possible. This can help businesses increase their chances of successfully using content marketing to acquire new customers. When executed correctly, content marketing can be an extremely effective way to build trust and relationships with potential and current customers alike. can be used to EDUCATE customers about your product or service and help them make more informed purchasing decisions. Content marketing is not about hard selling or pushy tactics. Instead, it is about providing VALUE to your audience and building relationships of trust. If you can do that, you will be well on achieving success with content marketing.

Social Bookmarking

is a way for people to share, organize, and search for web pages. Usually these sites are organized by tags, which are keywords that describe the content of the webpage. When someone saves a webpage on a this site, they are essentially "bookmarking" it so that they can come back to it later. Other users can then view and search these bookmarks, which helps them to find new and interesting websites.

Wikis

is a website that allows users to add, edit, and delete content(Wikipedia). This makes it easy for everyone to keep the information up-to-date and accurate. One of the most well-known examples of a wiki is Wikipedia. For anyone who needs to share large amounts of information with a group, a wiki can be an ideal solution. a publication collaboratively edited and managed by an audience using a web browser

blog

is a website that is updated regularly and provides content in the form of short, informal posts. The term itself combines two words: web and log. It records people's opinions, creative work, or information about products on the Internet. Are a great medium for individuals to express their opinions, interests, and experiences, using the web as a platform. This is where individuals can create their content on a website, as opposed to creators or builders of the website creating and displaying all the information. (just a everyday log on a website)

medium

is an instrument or a way to communicate a message to an audience. The plural of medium is media. Some examples of media include print (newspapers, magazines, books), broadcast (television and radio), and digital media (electronic devices).

Content

is anything that can be expressed through some medium for people to view or interact with. In a digital world, content is everything. It is the text on a website, the video on a YouTube channel, and the images on Instagram. It is also the data in a spreadsheet and the design of a PowerPoint presentation. (info being expressed through media)

publisher

is someone who submits content online. this term refers to those who create publicly shared content online. If you wish your best friend a happy birthday on Facebook, you are the publisher of that content! The posted content can be as short as "happy birthday," or it could be a long story about how you met and what characteristics you adore about your friend. Either way, the text that is published, is considered content. if you have ever posted something on social media, then you have created content and can be called a publisher. With the versatility provided by technology as well as social media itself, the content you can create can be of various kinds

Podcast content // Podcast Content and Episode Planning

is the recorded publication of the podcast that is produced and shared on various platforms. Truly great podcast content is carefully planned out using podcast planner software and may include the following options within the software system, depending on your plan: · Monthly Show Calendar: schedule of what day(s) episodes will be recorded, edited, and "dropped" or published on the platform. · Guest Interview Planner: guest bio and professional background, topics, and questions Episode Planner: intro (introduction music and introduce guest), topics to be discussed, outro (ending music) recording checklist, an editing checklist, publishing checklist Content Ideas Planner: planned, interview questions, recording method, editing software, when published

Time Constraints

it takes a significant amount of time and effort to create each individual blog post. you need to come up with an original and interesting topic, and you also need to do extensive research in order to develop a well-rounded article. Once the actual writing is complete, the blog post still needs to be edited and formatted before it can be published online. For all of these reasons, it is essential to plan ahead when creating a blog post.

share opinions or facts abt a particular topic to express their interest in hobby or other activity

most ppl blog to...

Bloggers

or people that create blogs, belong to all age groups. Bloggers usually write on their passionate topics, allowing them to build an audience of followers interested in reading what they have to say. (blogs specifically focus on a specific topic and can be posted in a series)

Social sharing,

or the ability to share content from one medium to another social media platform, needs to be accounted for when choosing a blog platform to use. You want to allow all of your target audience to see your latest blog posts. This will help to increase traffic to your site and get the word out about your latest content.

Use KEYWORDS related to landscaping to tag in the blog's posts. Allow followers to SUBSCRIBE to the blog, so they receive updates on posts.

strategies to increase traffic to a businesses blog