IS quiz 10

Which of the following statements about EDI is not true? Today, EDI is only used for document automation. EDI systems are increasingly web-enabled. Many organizations still use private networks for EDI. About 80 percent of online B2B e-commerce is still based on EDI. Each major industry in the United States has EDI standards.

Today, EDI is only used for document automation.

Reducing the business process layers in a distribution channel is called: BPR. disintermediation. dynamic pricing. market segmentation. network effects.

disintermediation.

What percent of online retailers now have m-commerce websites? 15 percent 55 percent 85 percent 75 percent 25 percent

75 percent

Which of the following best illustrates the sales revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Photobucket provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Pandora provides free service with limited play and advertising.

Apple accepts micropayments for single music track downloads.

Which of the following statements about B2B e-commerce is not true? Eighty percent of online B2B e-commerce is still based on EDI. B2B e-commerce revenues are expected to grow to over $8 trillion by 2019. B2B e-commerce accounts for more revenue than B2C e-commerce. B2B e-commerce only includes commercial transactions between firms. B2B e-commerce represents approximately 10% of the overall B2B marketplace.

B2B e-commerce represents approximately 10% of the overall B2B marketplace.

Which of the following types of e-commerce involves selling products and services directly to individual consumers via the Internet? B2C e-commerce G2B e-commerce B2G e-commerce B2B e-commerce M-commerce

B2C e-commerce

Which of the following is the fastest growing format of online advertising? Classified ads Video ads Search engine ads Email Rich media ads

Classified ads

Which of the following Internet business models involves creating an online digital environment that enables people with like interests to share information? Transaction broker Community provider E-tailer Service provider Market creator

Community provider

Which of the following is the best description of ubiquity as it relates to e-commerce technology? E-commerce technology is available everywhere and anytime. E-commerce technology reduces information costs. E-commerce technology allows personalized messages to be delivered to individuals as well as to groups. E-commerce technology permits commercial transactions to cross cultural and national boundaries. E-commerce technology employs the same set of standards across the globe.

E-commerce technology is available everywhere and anytime.

Information density refers to the: ease with which consumers can find out the variety of prices in a market. richness-complexity and content-of a message. amount of information available to reduce price transparency. total amount and quantity of information available to all market participants. total amount and quantity of information delivered to consumers by merchants.

Incorrect total amount and quantity of information delivered to consumers by merchants.

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual? Richness Information density Interactivity Personalization/customization Ubiquity

Interactivity

Disintermediation has which of the following effects? It reduces the ties between consumers and businesses. It reduces the cost of advertising. It increases costs of manufacturing. It has no impact. It lowers costs to the consumer.

It lowers costs to the consumer.

Which of the following is the fastest growing form of location-based service in 2015? On-demand economy firms Geomapping Geosocial services Geoadvertising Geoinformation services

On-demand economy firms

Which of the following best illustrates the advertising revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Photobucket provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Pandora provides free service with limited play and advertising.

Pandora provides free service with limited play and advertising.

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? Personalization/customization Ubiquity Richness Information density Interactivity

Richness

Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as: behavioral targeting. clickstream advertising. long tail marketing. online profiling. prediction marketing.

behavioral targeting.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of: social sign-on. long-tail marketing. prediction markets. crowdsourcing. behavioral targeting.

crowdsourcing.

Compared to traditional goods, digital goods have: similar inventory costs. equivalent copying costs. lower costs of production. higher marginal costs per unit. lower distribution costs.

lower distribution costs.

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. subscription transaction fee micropayment mobile payment freemium

micropayment

Selling the same goods to different targeted groups at different prices is called: price optimization. cost optimization. price discrimination. cost customization. price gouging.

price discrimination.