ISM 3011 Chapter 8

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

Click-through rate (CTR)

Companies that provide click-and-brick e-commerce still struggle to incorporate online interaction.

False

Government and nonbusiness organizations refrain from using e-commerce applications.

False

Micropayments are transactions on the Web involving very large amounts of money.

False

Service and support are more important in traditional commerce than in e-commerce

False

Which of the following primary activities in a value chain involves movement of materials and parts from suppliers and vendors to production or storage facilities?

Inbound logistics

A(n) _____ is an artificial intelligence application that can be used for Web marketing.

Intelligent Agent

_____ is a method for improving the volume or quality of traffic to a Web site.

Search engine optimization

Which of the following is a supporting activity in a value chain?

Technological development

Which of the following is true about mobile commerce (m-commerce) applications?

They are supported by short-range wireless communication technologies.

E-commerce builds on traditional commerce by adding the flexibility that networks offer and the availability of the Internet.

True

E-commerce, its applications, and its supporting technologies are an example of using Porter's value chain concept.

True

Large corporations, such as General Electric or Boeing, as well as consortiums of several large companies use the buyer-side marketplace model.

True

Universities are an example of nonbusiness organizations that use e-commerce applications.

True

E-commerce fulfills the product information activity using _____.

Web sites

In the _____ model, a group of buyers opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation (RFQ).

buyer-side marketplace

Online auction sites that involve business transactions between users of products and services are examples of _____ e-commerce.

consumer-to-consumer (C2C)

The main objectives of _____ are to prevent purchases from suppliers that are not on the approved list of sellers and eliminate the processing costs of purchases.

e-procurement

Media buying is an example of a(n) _____ market.

horizontal

With _____ technology, information is sent to users based on their previous inquiries, interests, or specifications.

push