ISM Quiz 3
Companies use __________ as marketing communication channels, discussing everything from corporate strategies to detailed product overviews.
Podcasting
Which of the following terms could you use synonymously when referring to the web
URL, domain name
What are website traffic analytics
Uses clickstream data to determine the efficiency of the site for the users and operates at the server level
Which of the below is not a characteristic of Business 2.0
Web browser
What is an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers
Web real-time communications
Which of the following is one of the largest wikis on the web and one of the 10 most popular web destinations
Wikipedia
What is a service that enables instant or real-time communication between people
Instant messaging
What does RSS stand for
Real Simple Syndication
What are the two basic functions that social networking sites provide
The ability to create and maintain a profile that is your online identity and create connections between other people within the network
What allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website
Affiliate program
What are web real-time communications
An open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers
An API is a set of routines, protocols, and tools for
Building software applications
What is the ebusiness model that represents 80 percent of all online businesses and is typically more complex, requiring greater security needs
Business-to-business
What are the four main types of ebusiness models
Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
What is any proprietary software licensed under exclusive legal right of the copyright holder?
Closed source
What is the large part of the internet that is inaccessible to conventional search engines
Deep web
What are the two categories that include intellectual and knowledge-based assets
Explicit knowledge; tacit knowledge
What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video
Information richness
Which of the following is a type of web browser
Internet explorer and mozilla firefox
Which of the following represents adwords
Keywords that advertisers choose to pay for and appear as sponsored links on Google results pages
What describes how products in a network increase in value to users as the number of user increase
Network effect
What is software whose source code is available free for any third party to review and modify
Open source
What is information richness
Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information
Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments
Sears
What are clickstream analytics
The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order
