IT310 10

2) Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately: A) 1%. B) 4%. C) 10%. D) 14%

B) 4%.

71) Which of the following statements about the home entertainment industry is not true? A) Over 55% of the U.S. population uses an over-the-top (OTT) subscription service in addition to or instead of cable/satellite TV. B) Apple TV is the digital media device used by the most people in the United States. C) Both the television and movie industry share in home entertainment revenues. D) Neither the television nor film industries have built an industry-wide Internet delivery system

B) Apple TV is the digital media device used by the most people in the United States.

5) Which of the following statements about Millennials is not true? A) Millennials are more likely to have read a book in the past 12 months than older adults. B) Millennials overwhelmingly prefer e-books to printed books. C) Almost two-thirds of Millennials view digital videos daily. D) Millennials are much more to use streaming services such as Netflix, Hulu, and Amazon than older adults.

B) Millennials overwhelmingly prefer e-books to printed books.

41) Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014? A) Sports Illustrated B) The New Yorker C) Newsweek D) Time

B) The New Yorker

37) Which of the following statements about online magazine publishing is not true? A) The total magazine audience size increased by almost 25% from 2014 to 2019, due entirely to the growth of digital magazines, especially mobile web editions and video content. B) The majority of magazine revenues derive from subscriptions. C) Apple+ News is an example of a magazine aggregator. D) An estimated 225 million people engage with magazine content via print/digital replica editions.

B) The majority of magazine revenues derive from subscriptions.

56) Which of the following native digital news sites has the most unique monthly visitors? A) HuffingtonPost.com B) Vox Media C) Vice Media D) Buzzfeed

B) Vox Media

67) Which of the following statements about e-sports is not true? A) Many colleges now to offer scholarships for players on their video game teams. B) YouTube Gaming accounts for over 80% of the online e-sports viewing in the United States. C) E-sports tournaments routinely draw an online audience equal to professional football games. D) The e-sport audience is predominantly composed of males between the ages of 21 and 34

B) YouTube Gaming accounts for over 80% of the online e-sports viewing in the United States.

47) According to Amazon, around how many indie authors have earned more than $100,000 in royalties from their books? A) 10 B) 100 C) 1,000 D) 10,000

C) 1,000

6) In 2020, time spent with digital media in the United States accounted for ___ of total media time spent. A) 23% B) 33% C) 55% D) 75%

C) 55%

48) ________ was sued by the Justice Department for violating antitrust laws in connection with e-books. A) Amazon B) Google C) Apple D) Barnes & Nobl

C) Apple

76) House of Cards is an online TV series developed by which of the following? A) Amazon Studios B) HBO C) Netflix D) Hulu

C) Netflix

77) All of the following are "live"/on-demand over-the-top (OTT) services except: A) Sling TV. B) AT&T TV Now. C) Netflix. D) YouTube TV

C) Netflix.

35) ________ were the most troubled segment of the print publishing industry in 2020. A) Books B) Magazines C) Newspapers D) Periodicals

C) Newspapers

6) Which streaming gaming channel was purchased by Amazon in 2015? A) Dailymotion B) YouTube Gaming C) Twitch D) Mixer

C) Twitch

51) Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Today, each publisher makes an agreement with Amazon about the price of their books. D) A result of the agency model was that Amazon's prices on e-books declined

D) A result of the agency model was that Amazon's prices on e-books declined

11) Which of the following is not an example of industry structure convergence? A) Amazon's creation of Amazon Books Publishing B) Verizon's acquisition of Yahoo C) AT&T's acquisition of Time Warner D) Apple's development of the iPad

D) Apple's development of the iPad

55) The ________ model is not one of the three business models employed by newspapers between 1995 and 2018. A) Print-centric B) Integrated Print/Web C) Digital First D) Convergence

D) Convergence

54) Which of the following native digital news sites was purchased by AOL? A) Vox B) Vice C) Reddit D) Huffington Pos

D) Huffington Pos

13) The merger of media enterprises into powerful, synergistic combinations that can cross- market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence.

D) industry convergence.

79) Which of the following platforms was used by the fewest gamers in 2020? A) consoles B) PCs C) smartphones D) tablets

D) tablets

60) In the wholesale model of e-book distribution, pricing power is with the publisher. true FALSE

FALSE

27) Cannibalization is a major challenge facing book publishers. TRUE FALSE

FALSE DUHH

20) The proliferation of mobile devices has led to a decrease in the total amount of time spent with media. TRUE FALSE

False

61) Vox is an example of the Digital First business model. TRUE FALSE

False

16) Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption

distribution

18) The Covid-19 pandemic has resulted in an increase in advertising revenue for online content providers TRUE FALSE

false

20) The proliferation of mobile devices has led to a decrease in the total amount of time spent with media. TRUE FALSE

false

3) Which of the following U.S. media channels generates the most revenue? A) broadcast television/pay TV B) video games C) newspapers D) box office movies

A) broadcast television/pay TV

69) Which of the following statements is not true? A) iVOD revenues have grown faster than subscription streaming (SVOD) revenues. B) Surveys indicated that a majority of people are unwilling to pay more than $20 per month for SVOD services. C) Of all the content industries, thus far, the home entertainment and movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. D) The movie industry's control of the release window of a movie is a form of price discrimination.

A) iVOD revenues have grown faster than subscription streaming (SVOD) revenues.

58) According to Pew Research Center, what percentage of newspaper readers often use a desktop or laptop, as opposed to a mobile device, to read the news? A) 20% B) 30% C) 40% D) 50%

B) 30%

8) All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones

B) Amazon Books Publishing.

7) Which of the following types of online content is consumed by the highest percentage of U.S. Internet users? A) digital audio B) video C) digital games D) e-book

B) video

32) Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry? A) Washington Post B) Time Magazine C) The Atlantic Magazine D) The New Yorker

D) The New Yorker

40) Which of the following is not an example of a native digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today

D) USA Today

7) A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A) sales B) distribution C) a la carte D) freemium

D) freemium

70) Which of the following statements about piracy in the movie and television industry is not true? A) Piracy still remains a threat to the movie and television industry. B) The most common method of piracy uses bit cyberlockers/file hosting sites. C) The monetary amount the movie industry loses as a result of piracy is unknown. D) There has been a significant uptick in traffic to pirate websites during the Covid-19 pandemic

B) The most common method of piracy uses bit cyberlockers/file hosting sites.

50) When was the future of e-books firmly established? A) in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet B) in 2007, with the introduction of Amazon's Kindle C) in 2009, when Barnes & Noble introduced its Nook e-reader D) in 2010, when Apple introduced the first iPad

B) in 2007, with the introduction of Amazon's Kindle

78) Which of the following is not a type of digital gamer? A) PC gamers B) local gamers C) social gamers D) MMO gamers

B) local gamers

73) In 2019, which of the following was the producer of the largest percentage of revenues in the U.S. entertainment industry? A) radio B) television C) box office movies D) games

B) television

36) Which of the following statements about the newspaper industry is not true? A) U.S. newspaper revenues totaled about $26 billion in 2019. B) The newspaper labor force has dropped precipitously since 2006. C) Social media sites have become a major source of unique visitors to online newspapers. D) Newspaper circulation revenues have declined dramatically since 2000

D) Newspaper circulation revenues have declined dramatically since 2000

39) Which of the following statements about independent bookstores is not true? A) The growth of national bookstore chains such as Barnes & Noble had a negative impact on independent bookstores. B) Many independent bookstores have successfully transformed their legacy business models and technology. C) The fate of independent bookstores remains a major question in the wake of the Covid-19 pandemic. D) The number of independent bookstores declined by almost 50% between 2009 and 2018

D) The number of independent bookstores declined by almost 50% between 2009 and 2018

25) Revenue generated by online TV and movies is expected to grow by nearly 20% between 2020 and 2022 TRUE FALSE

TRUE

26) Smartphones are an example of technological convergence. TRUE FALSE

TRUE

59) Major newspapers withdrew from Facebook's Instant Articles program because it resulted in Facebook draining newspaper sites of visitors TRUE FFLASE

TRUE

83) In 2019, digital games generated more than three times the amount of digital music revenues. True FALSE

TRUE

81) Which of the following statements is not true about over-the-top (OTT) services? A) To use OTT services, consumers must purchase a bundle of channels. B) OTT entertainment services are a threat to cable/satellite television delivery systems. C) OTT services include the ability to download content after purchase or rental, as well as subscription streaming and "live" TV services. D) OTT entertainment services enable binge watching

A) To use OTT services, consumers must purchase a bundle of channels.

52) Zinio is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press

B) magazine aggregator

12) Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users? A) e-books B) magazines C) video D) digital audio

B) magazines

10) Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity

B) media migration

74) In 2019, which of the following forms of entertainment produced the smallest percentage of revenue? A) home entertainment B) recorded music C) games D) television

B) recorded music

75) In 2020, which of the following comprised the largest segment of the online gaming audience? A) tablet gamers B) smartphone gamers C) PC gamers D) console gamers

B) smartphone gamers

14) DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies

B) technical and legal means

2) Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content TRUE FALSE

TRUE

22) The time spent on desktop computers and mobile devices now exceeds time spent in front of the television TRUE FALSE

TRUE

23) The a la carte revenue model allows users to pay only for what they use. TRUE FALSE

TRUE

24) Millennials are the first generation to be born into the digital revolution of the 20th century. TRUE FALSE

TRUE

9) The amount of time the average American adult spends consuming media is about two-and-a half times the amount of time spent at work TRUE FALSE

TRUE

33) Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble

A) Amazon

34) Which of the following happened during the time period when newspapers used a print- centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphones and tablets has grown rapidly

A) Google launched its search engine.

68) ________ is the leading online television and movie distributor. A) Netflix B) Hulu C) iTunes D) Google Play

A) Netflix

45) Which of the following statements about e-books is not true? A) Most self-published e-books are not counted by the publishing industry reports on e-book sales. B) Apple is a distant second in the e-book market. C) E-book sales revenue in 2019 decreased significantly from the previous year. D) The vast majority of indie authors are unable to make a living solely from e-book sales.

C) E-book sales revenue in 2019 decreased significantly from the previous year.

72) Which of the following statements about the music industry is not true? A) Music industry revenues in 2019 are still only 80% of what they were in 1999. B) Digital revenues accounted almost 90% of all U.S. music revenues in 2019. C) More revenue was generated by the sales of digital downloads than physical units in 2019 D) Streaming music generated about 80% of all digital music sales in 2019.

C) More revenue was generated by the sales of digital downloads than physical units in 2019

53) Which of the following is not an advantage that pure digital news sites have over print newspapers? A) They have a lower cost structure. B) They can create new workflows and business processes that are timelier and more efficient. C) They offer higher quality journalism. D) They can take advantage of newer technologies for producing the news

C) They offer higher quality journalism.

80) Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: A) dynamic pricing. B) content convergence. C) the release windows. D) digital rights management.

C) the release windows.

57) Which of the following refers to itself as the front page of the Internet? A) Reddit B) Huffington Post C) Vox D) Buzzfeed

A) Reddit

15) ________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. A) Technological B) Content C) Media D) Industry

A) Technological

9) All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution

A) language.

38) Magazine digital advertising revenues are expected to _______ for the next few years. A) remain relatively flat B) more than double C) grow over 20% D) significantly decrease

A) remain relatively flat

49) In 2019, book publishing revenues: A) were flat. B) increased significantly. C) experienced a sizeable decrease. D) increased slightly

A) were flat.

43) Which of the following statements about the online newspaper audience is not true? A) The online newspaper is one of the most successful of all online media in terms of audience size. B) Online readership of newspapers is growing at more than 30% a year C) People in the age 18 to 34 age group are more likely to read the news online than older people. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year

B) Online readership of newspapers is growing at more than 30% a year

1) Which of the following is not a current trend in online content? A) Americans continue to spend more on streaming music than downloaded music. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Explosive growth of the mobile platform accelerates the transition to digital content

B) Readership of newspapers in print form continues to exceed online readership.

4) In 2019, the various entertainment industries together accounted for about __% of total media industry revenues, while the print media industries collectively accounted for about ___%. A) 23, 77 B) 77, 23 C) 89, 11 D) 11, 89

B) 77, 23