ITC CH10 Qs
When did e-commerce begin? 1965 1995 2000 1999 1983
1995
What percent of online retailers now have m-commerce websites? 15 percent 75 percent 25 percent 85 percent 55 percent
75 percent
Which of the following best describes the digital social graph? A person's direct and indirect relationships All of the online and offline relationships a person has A collection of millions of personal social graphs All of the relationships in an online community All of a person's closest digital relationships
A collection of millions of personal social graphs
As described in the opening case, what is YouTube's revenue model? Freemium Transaction fee Affiliate Advertising Subscription
Advertising
Which of the following best illustrates the sales revenue model? Pandora provides basic services for free, but charges a premium for advanced services. Netflix charges customers a monthly fee for access to its library of movies. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. eBay receives a small fee from a seller if a seller is successful in selling an item. Apple accepts micropayments for single music track downloads.
Apple accepts micropayments for single music track downloads.
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet? C2C e-commerce P2P e-commerce M-commerce B2C e-commerce B2B e-commerce
B2C e-commerce
Craigslist is an example of: M-commerce. C2C e-commerce. P2P-commerce. B2C e-commerce. B2B e-commerce.
C2C e-commerce
Amazon.com is known primarily for its use of which of the following business models? Market creator Transaction broker E-tailer Content provider Portal
E-tailer
Which of the following statements about exchanges is not true? Exchanges are independently owned third-party Net marketplaces. Some exchanges provide vertical markets. Exchanges are the most successful form of B2B commerce. Some exchanges enable a spot market. Go2Paper is an example of an exchange.
Exchanges are the most successful form of B2B commerce.
Which of the following best illustrates the advertising revenue model? Facebook provides a social network for free, but shows sponsored content in users' News Feeds. Netflix charges customers a monthly fee for access to its library of movies. eBay receives a small fee from a seller if a seller is successful in selling an item. Apple accepts micropayments for single music track downloads. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
Facebook provides a social network for free, but shows sponsored content in users' News Feeds.
Geoadvertising sends ads to users based on their: website behaviors. home addresses. shopping preferences. Google Maps settings. GPS locations.
GPS locations.
Which of the following is the largest mobile advertising platform? Twitter Microsoft Facebook Google Yahoo
Compared to digital goods, traditional goods have: lower copying costs. lower inventory costs. lower marginal costs per unit. more variable pricing. higher costs of distribution.
Higher costs of distribution
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? Customization Information density Richness Global reach Interactivity
Information density
All of the following are examples of "on demand" companies except: Uber. Lyft. Sidecar. Airbnb. Instagram
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual? Ubiquity Information density Interactivity Richness Personalization/customization
Interactivity
What standards are referred to when discussing universal standards as a unique feature of e-commerce? Universal measuring standards EDI standards Common spoken and written languages Internet technology standards Universal advertising and media format standards
Internet technology standards
_______ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article. Crowdsourcing Lead generation marketing Demand prediction software Native advertising Behavioral targeting
Native advertising
Which of the following companies uses the subscription revenue model? ETrade Expedia Netflix Facebook Google Search
Netflix
Which of the following is not an example of location-based services? Foursquare Google Maps Netflix Waze Uber
Netflix
Facebook's Like button is an example of which of the following? Collaborative shopping Newsfeed Network notification Social sign-on Social search
Network notification
What is the difference between personalization and customization, as applied to e-commerce technologies? Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences. There is no difference. Both terms refer to changing a product or communication for the consumer.
Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? Interactivity Personalization/customization Richness Social technology Ubiquity
Richness
Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix? Lead generation Video Display ads Search engine Rich media
Search engine
What event marked the beginning of e-commerce? The first domain name registered The first e-mail sent The first paid advertisements placed on a website The first product sold online The first product advertised online
The first paid advertisements placed on a website
Which of the following statements about EDI is not true? EDI systems are increasingly web-enabled. Many organizations still use private networks for EDI. Today, EDI is only used for document automation. About 80 percent of online B2B e-commerce is still based on EDI. Each major industry in the United States has EDI standards.
Today, EDI is only used for document automation.
Which of the following is an example of a private industrial network? Go2Paper VW Group Supply Elemica Exostar Expedia
VW Group Supply
Which of the following is a milestone for the website development phase of building an e-commerce presence? Social media plan Website plan Functional website Web presence map Web mission statement
Website plan
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. complexity asymmetry discrimination transparency competition
asymmetry
An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of: social search. web personal marketing. social sign-on. network notification. collaborative shopping.
collaborative shopping.
As described in the opening case, what is the primary business model employed by YouTube? E-tailer Transaction broker Market creator Portal Content provider
content provider
Which of the following is not one of four types of presence to be considered when building an e-commerce presence? Social media Offline media E-mail Websites Corporate
corporate
Ikea asked for the help of its customers in designing new furniture. This is an example of: long-tail marketing. behavioral targeting. crowdsourcing. social shopping. prediction markets.
crowdsourcing
Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing. menu asymmetric customized flexible dynamic
dynamic
Which of the following best illustrates the transaction fee revenue model? Netflix charges customers a monthly fee for access to its library of movies. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Apple accepts micropayments for single music track downloads. eBay receives a small fee from a seller if a seller is successful in selling an item. Pandora provides basic services for free, but charges a premium for advanced services.
eBay receives a small fee from a seller if a seller is successful in selling an item.
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services. free/freemium transaction fee affiliate subscription sales
free/freemium
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service. geoadvertising geosocial geoinformation geolocating geomapping
geosocial
Compared to traditional goods, digital goods have: lower initial production costs. higher delivery costs. higher marginal costs. higher inventory costs. low marginal costs of production.
low marginal costs of production.
What is the primary benefit to consumers of disintermediation? Faster service Lower costs Higher quality Greater choices None, because disintermediation primarily benefits manufacturers.
lower costs
Compared to traditional markets, digital markets have: weaker network effects. lower delayed gratification effects. higher transaction costs. greater asymmetry. lower search costs.
lower search costs.
As described in the chapter case, Uber uses the ________ revenue model. service provider community provider market creator portal transaction broker
market creator
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): online marketplace. net marketplace. exchange. e-hub. marketspace.
marketspace
In digital markets: search costs increase. information asymmetry increases. switching costs decline. menu costs decline. network costs decline.
menu costs decline
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. subscription micropayment mobile payment transaction fee affiliate revenue
micropayment
Selling the same goods to different targeted groups at different prices is called: cost optimization. cost personalization. price discrimination. price gouging. cost customization.
price discrimination.
All of the following are unique features of e-commerce technology, except: price discrimination. richness. global reach. interactivity. personalization/customization.
price discrimination?
A secure website that links a large firm to its suppliers and other key business partners is called a(n): marketspace. exchange. net marketplace. e-hub. private industrial network.
private industrial network.
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: SCM. e-procurement. procurement. distribution production.
procurement.
Procurement involves all of the following except: sourcing. negotiating with suppliers. paying for goods. making delivery arrangements. production scheduling.
production scheduling
Transaction brokers: provide online meeting places where people with similar interests can communicate. save users money and time by processing online sales transactions. generate revenue from advertising or from directing buyers to sellers. sell physical products directly to consumers or individual businesses. provide a digital environment where buyers and sellers can establish prices for products.
save users money and time by processing online sales transactions
The effort required to locate a suitable product is called: location costs. shopping costs. search costs. price discrimination. menu costs.
search costs
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence. website social media offline media community e-mail
social media
Information density refers to the: amount of physical storage space needed to store data about a specific entity, such as a product or consumer. amount of information available to reduce price transparency. total amount and quantity of information delivered to consumers by merchants. total amount and quantity of information available to all market participants. richness-complexity and content-of a message.
total amount and quantity of information available to all market participants.
