Journ 480 Quiz #1 & Midterm

Alternative to Outside Broadcast Vans

Remote control rooms (at home productions) with individual cameras, less set up time, fewer crew members, reduced travel expenses, worked well with big 10 network because all of the schools used same network

"Former 49er Chris Borland is the most dangerous man in football"

Retired cause there was a possibility of brain damage if he kept player. Now he won't even watch the sport. This is a threat to the NFL and the sport. Let's researchers study his post NFL brain.

Mike Wilken Bio

Senior Vice President of Systems Engineering at Fox Network. Worked at the Big 10 Network before he came to Fox

Consumer Electronic Show (CES)

Shows all of the big changes in the tech world. Automobile tech now will have driver assist Displays were a huge seller. Everything is 4K. Affects Wilken at Fox because the consumer television is ahead of what Fox can produce HDR is the new thing. Fox is trying to update the distribution of its content. Viritual reality follows your head movement Fox

"Every Alabama and Clemson Player will have a chip in their shoulder pads tonight"

Zebra Technology's said that it will implement its real-time, player tracking system and put tiny chips in the shoulder pads of each player. Let's teams and leagues get insight about the movement of players on the field. Give location, motion performance, play calling, injury prevention, roster management, and broadcasting purposes are assisted by the chip.

"The Fan Experience Matters: The Essence of Fan Journey"

Whether you are a season ticket holder with court side seats or a first timer with the nosebleeds, the fan experience matters because the time you spend at a sports venue has to be the most awesome experience each time you are there.

"The Brand Winners and Losers of Super Bowl 50"

Winners: -Doritos is a model of a modern social media brand because throughout the SB they were tweeting out and replying to fans. Had sky writing in the sky and had the 2nd best performing brand on Twitter during the game -T-Mobile: T-Mobile CEO tweeted a storm during the game and compared his carrier to Verizon's inside Levis. Drake Ad was good too -Budweiser: Manning said he would drink a Budweiser after the game. Said to be worth 3billion in advertising - Esurance: Had the most tweets during all 4 quarters of the game -Twitter: Twitter has the highest social media usage during the game. Losers: -Red lobster: took 8 hours to respond to Beyonce's lyric and when it did it was an awful response -Avocados from Mexico: Tweeted out every brand and didn't work -Twitter COO was lame -Brand on Brand actions didn't register well

"Area Security Reviewed After Paris Attacks"

With everything going on in the world, fans should expect changes in what they see from security officials at sporting events in large part because law enforcement has to adapt to the ever-expanding abilities of terrorists

John Wooden's Definition of Success

"Success is peace of mind that is the direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming"

"Television: Better than the Real Thing-- and Getting More So Every Year"

-2013 opening weekend of NFL games drive 108.4 million viewers and the Super Bowl set the record for most watched television show in history with 11.5 million viewers -Fan Michael Puck had season tickets to his favorite team but now said the home experience has become too enjoyable and too comfortable so he doesn't want to go to the games in person. Doesn't want to deal with traffics, paying vending prices, and can watch more than 1 game at a time @ home

Wooden's Suggestions for Succeeding

1. Be quick, don't hurry 2. Fear no opponent. Respect every opponent. 3. Understand that the harder you work, the more luck you will have. 4. Failing to prepare is preparing to fail.

John Wooden's Seven Point Creed

1. Be true to yourself 2. Help others 3. Make each day your masterpiece 4. Drink deeply from good books, especially the bible 5. Make friendship a fine art 6. Build a shelter against a rainy day 7. Pray for guidance and count and give thanks for your blessings everyday

Two observations by Wooden

1. Do not mistake activity for achievement 2. There is nothing stronger than gentleness.

Jeff's Key's to Success

1. Make yourself invaluable 2. Identity and visual your goals 3. Create a realistic game plan; be willing to take risks, but be smart! 4. Build solid relationships 5. Be prepared to wear a lot of hats 6. Don't be afraid to admit that you don't have all of the answers -- it's not a sign of weakness 7. Be a good listener.. You'll learn more that way 8. Be patient, don't get discouraged; allow plenty of time to nurture you idea and help it grow. 9. Surround yourself with solid, capable people -- it's the key to build a winning team 10. Work hard and ask yourself this question often: Am I doing as much as I can to reach my goals?

"Three Sports Technology Trends that Emerged in 2015 that Will Change Sports Forever"

1. Player Tracking Technology: make all states available for the public and also put player tracking chips into their pads to create next generation stats 2. Virtual Reality: Sac King's sells and promotes the VR headset to their investors and fans. NFL hopes to use the tech to train Quaterbacks 3. Injury Prevention Tech: Big for NFL who is dealing with the concussion issues, big for athletes because they are big money makers and you cannot have them injuries.

"5 NBA Tech Storylines from 2015 That Will Further Evolve the League in 2016"

1. Powerful Social Media Presence: Best league in social media. Also has a strong international presence. Use Twitter/Facebook but also stream their games with Verizon and go90 app. 2. Arena Improvements: Tech that lets fans get concession deals and possible in-game seat upgrades. Crazy on-court projections 3. Virtual reality: Player training is huge 4. Health: Partnered with GE Health care to promote research in sports help. Aid in recovery and prevention resources too. 5. Innovative Partnerships: Some players use uninterrupted video platform to talk directly with fans or some teams partners with FB to live broadcast training camp practices

"10 Sports Business Trends to Watch in 2016"

1. Women: sports are trying to attract them 2. eSports: huge video gaming 3. Fan engagement: feeding the fan to engage them more 4. Mobile ticketing 5. Concussion research and technology 6. VR 7. Athletes as Investors. Investing in venture funds and big endorsement deals 8. Smart stadiums: have wifi and enhance the in-stadium experience 9. Drones 10. Big Data: more infor on the game

"Super Bowl 50 puts Tech in the Starting Lineup"

1.3 Billion Levi's Stadium 72K fans and 110 million watching at home. Everyone will be using their mobile devices and their high tech infrastructure can handle it. Has a super bowl 50 app. Technology will enhance the fan experience.

John Wooden on Ability

Ability may get you to the top, but it takes character to keep you there

Wooden's Two Sets of Threes:

About Honesty: Never Lie, never cheat, never steal About Dealing with Adversity: Don't whine, don't complain, don't make excuses

"Gametime Raises $4M to Make it Easy to Get Mobile Sports Tickets"

App raised 4 million from Accel partners to create a mobile platform so that you no longer have to print tickets to game. SF based is Android and iOS app. Brad Griffith is the founder and CEO. Easier way to get tickets. They have 14 venues and have access to MLB, NFL, NCAA, NBA, NHL, and MLS games. Launched in 2013 and tickets sold are up to 600 percent. It's a better user experience and customizes the options.

Wooden's Favorite Word

Balance

John Wooden on Character

Be more concerned with your character than your reputation. Characer is what you really are. Reputation is what people say you are

Wooden on being average

Being average means you are as close to the bottom as you are to the top! Don't be average

"Hyundai's 'First Date' Wins USA Today's Super Bowl Ad Meter"

Best formula for this years Super Bowl was pretty much boiled down to making the audience laugh. Hyundai had first place with Kevin Hart letting his daughters date take his care on the date. Second place winner was the Heinz ad that featured wiener dogs in hot dog costumes.

"Television: Better than the Real Thing-- and Getting More So Every Year:" NFL and TV in the next 10 years?

Better looking picture with ultra high def and 4K and 8k viewing. Graphics and animation will continue to evolve. Digitally removing people from the field to see a clearer view of what we want? Manipulating pictures? Mega cast concept? Placement of cameras to show viewers more perspectives? Start broadcasting practices maybe? Gambling and fantasy football elements impacting the programming too.

Remote Control Room

Big 10 does about 300 events this way. Saves them 20,000 dollars an event. The PAC 12 network does this as well. The engineering director of the PAC 12 network was Wilken's first hire at the big 10 network. Helped launch the pac 12 and has done a lot with the channel

John Wooden on the Opinion of Others

Do not become too concerned about what others may think of you. Be very concerned about what you think of yourself. Too often, we care more about a stranger's opinion of us than our own. Your opinion of yourself begins on the inside with your character. What do you believe in, and are you willing to stand up for it despite what others may think or sa

"Beyond Money Ball: How Big Data is Changing Baseball"

Big data analytics is widespread in baseball and changes how the personnel managers the team and the fans experience the game. New data like high-speed video equipment and Doppler radar allow new data to be gathered. Now some teams get up to 1TB of data but some are sayin there is the potential to get as much as 7TB per game. New systems will let teams track player performance and give a better view of player value which is critical in trade decisions. Data also changes the way baseball is in the defensive game. Teams can determine where opposing batters will likely high the ball and give better signals. Also gives fans. Better experience because there is a renewed interest in the sport. Cloud computing that lets them connect to data and store it.

"English Soccer Club Manchester United to Launch 24-Hour TV Channel in China"

Chinese Internet giant Sina will broadcast the Manchester United TV channel through this websites and mobile app. Soccer has enjoyed an explosive of popularity in China from government and corporate support for the sport. Manchester has a tracked about 108 million supporters in China- double the pop of the U.K.

"The Virtual Reality Cost of Recruiting Across Non-Revenue Generating College Sports"

College sports are an arms race and each try to profit. 64 schools in the 5 major conferences made $2.8 billion last year. Most of the money comes from the broadcasting rights. Top 3 profiting from the system is U of Michigan, U of Texas, and U of Alabama. Recruiting is a large portion of where funding goes. SEC spends 580,000 on recruiting and parents spend a lot of money too. Students need private lessons and showcase events and highlight videos, and etc. Michigan uses VR to recruit. It brings recruiting out of the imagination world and into the real world. VR shouldn't just be fore the rich schools. Smaller schools haven't been exposed to VR yet. YouVisit, VR co, saw the need for VR in teams and athletic departments to reach student athletes. VR would let coaches bring hundreds instead of a dozen recruits into the locker room and facilities without actually being there. Price can be a barrier but the technology pays for itself. Smartphones starting to work with VR.

"In Silicon Valley, A Time-Honored Sport Looks to the Future"

Collision of old and new is happening in the NFL. Round table called the Future of Football with its partner Microsoft said the league wil hold a competition for 12 start ups to try and design products that will improve the experience of watching the game at home and in stadiums. Google and Apple donating to the SB. Apple game phones and laptops to the host committee and Google is paying for buses to shuttle fans. League wants to deliver football to fans on whatever device but they want to keep the competition pure. Tech is great but the game has to be fair.Microsoft has HoloLens to enhance game experiences at home. Seems like a distraction for older fans but they are targeting younger fans

"What Happens to the Conference Networks if Cord Cutting Accelerates? "

ESPN Pres. John Skipper trying to convince Wall Street that ESPN isn't failing. Last month it hit a 52 week low and Wall Street is wary of the cable bundles future. Skipper believes ESPN is still engaged in the most successful business model in the history of media so why abandon it? Going to deliver content though the tradition a bundle, light bundle, Dish Sling TV, OTT distributors, and direct to consumer. Direct to consumer is like when they sold Cricket World Cup direct to consumer and sold 100,000 subscription for a hundred dollars a piece. Worked great. Interested in a multi sport aggregating bunch of content and delivery it over the top and charging a fee. No regrets about the NBA deal. Threat isn't to the business model but the threat is that consumers might abandon the bundle which kills ESPNS model. Conference expansion and realignment is dead for the foreseeable future. If double is under assault, it's possible these conference network revenues could even decline five or ten years from now. Big Ten's addition of Maryland and Rutgers could be very poor business decisions. PAC could sell a stake in its network to FOX or ESPN but they might not even be in the market to bu

"Sports Bubble is about to Pop"

ESPN lost 7 million subscribers in the last 2 years. Resulted in a drop in the stocks, let some high-profile talent go, made lay offs, and shut down its Grantland.com website. ESPN used to be able to jack the wholesales rates charged to cable companies and pitch the "bundle". The transparency and directness of over the top boxes like Netflix and Hulu is the mortal enemy of the cable industry. Netflix seems cheaper than the cable bill a month. Consumers are getting rid of the extra programming they don't need. ESPN cannot keep bullying the bundle it isn't going to work must longer. Cost of goods is going is going up and sales is going down.

"How smartphones will change the experience of watching sports in a stadium"

Each team and league is trying to find the right utilizations of technology for the fan base. Like food to seats delivery is good in sunny CA but not in cold NY. Right content at the right time to the right individual is most important in improving the digital fan experience. Fans want efficiency and productivity. All teams invest in Wifi networks . Unsure of how this is all going, it's a few years out but they know they are experimenting to find what's best for the fans.

Wilken on the fan experience

Empty stadiums dont have the same look to the home viewer even if it produced well

Facebook Launches Sports Stadium hub for you to chat about the big game

Facebook is making a play for the sports market. It will have a dedicated section of Facebook to serve as a hub for second screen activity. Will have four tabs: matchup, friends, experts, and stats. Only thing it won't have is the game itself. It will enhance awareness.

"Why Live Sports Will Kick Ass in 2016"

Fan experience is so much more interactive now with technology. Real Madrid is the world's most lucrative sport's franchise. Technology & data provide influence in revenue, performance, and audience optimization. Seat Upgrades during the Game are becoming bigger. Virtual Reality Games on Site is coming. Social media is huge and let's venues control what tags attendee use. Stadium apps to delivery food.

Dynamic pricing

Fluid movement of ticket prices once the season is under way, typically driven by shifts in demand or the desire to change the purchase behavior. A team might raise the prices in response to a trade and then move them back down if buyer do not respond. Dynamic pricing allows fans a transparent view of the prices to all games simultaneously so they can make buying decisions based on price.

Production Enhancements

Fox is always looking for ways to get viewers attention and set the bar. Gopher Cam, Diamond cam, N-Cam, Super Zoom 4K camera, x-mo camera. Fox was first to use the score box in 1994-- huge controversy and people didn't like it when they first used it. Golf would show shadows on the greens and wind tracking. Graphics like home run tracker.

Virtual Reality in Sports

Fox produced the World Series with some Viritual Reality. The Daytona 500 will have some virtual reality. Have to focus on where to put the camera? Football would be harder but maybe boxing would be good Price of a VR set is around $600-700. Facebook is a sponsor

"Sacrament Kings are Creating the 21 Century Colosseum"

Golden 1 Center is the fastest most connected indoor sports and entertainment venue. Internet connection at Golden 1 is 17,000 faster than the average home connection. Can handle more than 225K instas or 500K snapchat posts per second. Also the first sporting center to get 100% of power from the sun. 90% of the food and beverage program is sourced from a network of locals.

"Social Science in Recruiting"

Good recruiters have to be on social media. Have to be completely visible and accessible. Specific hashtags for recruiting. Helps gain momentum for the program and recruits. Rebrands the program. Coaches can see anything recruits posts which could be bad or good. Recruits will get offers pulled for the social media entanglements. Also have to be careful of the fan interaction with prospects. Social media affects the recruiting process because they cannot tune out the tans and fans persuade the prospects.

Wooden's Greatest Joy

I believe the greatest joy one can have is doing something for someone else without any thought of getting something in return

Why Shaq, Mark Cuban, and Intel are excited for the intersection if sports and tech

Intel said they are partnering with ESPN< New Balance, and Red Bull to improve sports technology. VR and wearable devices are now ready for the masses to use. Said that sports have to adopt technology so they don't fall behind. Cuban said that sports have become a bigger business and we should use technology to be smart. Sports competes with every other entertainment method so we have to compete and be smarter, better, and faster. Technology is valuable for gambling, coaches making judgements and substituting players in game decisions. Can use technology to bring in new sports fans to other sports they weren't fans of before. Shaq said how the Sac King's arena enables teams to engage with fans and ask if they want their fav foods delivered to their seats. However Cuban said he doesn't want his arena to be full of people looking at their phones. "I learned anytime I have someone looking down at their phone, I loose a bit of them." Mavericks try to do everything to keep fans from using tech when the game is being played. Don't want technology to take away from the experience of a live game.

"Steve Ballmer with Microsoft, Twitter, and Clippers"

Invested Twitter because it has potential and there are a lot of ways to improvement and the cost structure could be better too. With clippers he is looking at the possible of extending and building a real over the top distribution channel for added value for clippers fan and uses his math background for the analytic side off sports.

Wooden on Love

Love is the great of all words in our language

"Is MIT Sloan now the Majority Party?"

MIT Sloan Sports Analytics Conference in Boston. Grown from a conference that was a one day event and now is two days with thousands of attendees. NBA franchises have changed owners and the new ones are tech innovative. Appreciate for data.

"Major League Baseball Makes Huge Step to Bring the Game to China"

MLB announced three year streaming deal with Le Sports in China (leading internet based Eco sports company). Will stream up to 125 games. China is said to be a crucial frontier for the MLB and paves the way for MLBAM to continue to grow its massively successful streaming operations to the most populated country in the world. Also sets up the league to grow its presence for fans. Hope to one day host games in China as well. Chinese say that baseball fits the Chinese family values perfectly and MLB focuses on working through local education and influence children to play.

"The Next Medium: How VR Could Become the Biggest Game Changer in Sports"

Mark Cuban joined the VR world by joining a $3 million seed funding raise for a Virtuiz Onmni, a treadmill. Facebook also has acquired VR. NBA has also featured a game in VR. Over the next 3 years, VR could be the biggest game changer in sports. Use of VR helped Kevin Hogan improve his games. Hardware along will mass adoption will bring forward widespread appeal of VR in sports. VR takes away the experience of fan's interacting with friends and social media.

John Wooden on TeamWork

Much can be accomplished by teamwork when no one is concerned about who gets credit

Fly packs

Much lower costs than OB Van and Remote Control Rooms. Portable. Even cheaper than doing the at home productions. Gear is less too. Have a score over play possibilities and can have Internet streaming. End goal is the content quick for consumer

"An All-Star Slam Dunk: 1B 'Likes' for NBA on Social"

NBA is the first professional sports league to surpass 1 billion likes and followers across social media platforms. NBA has 28 million likes of FB in comparison to the NFls 13 million and 4.5 grimes as many following them than the MLB. Considering the TV rating these numbers are shocking. But the 2015 NBA was the most tweeted event of the year. Also the most viewed since 1998. Highlights are marketing. NBA offers a la crate NBA game for 6.99 via social media. Player emojis and will have the FB Live Platform. 90% of players are on social and they have led the way. Most popular teams on social media is the Lakers, the Bulls, Heat, Celtics, and Golden State.

"U of A Football Player Develops App to Help with Concussion Symptoms"

NCAA's Mind Matters Challenge, a team from the U of A has created an app that simulates concussion symptoms, allowing athletes to observe what actually happens to their head after hits. Apps show that the longer the athlete says in the game instead of recovery, there is more damage to their brains. Also shows how they would feel if they had a concussion. App is universal to players of all ages.

"Television: Better than the Real Thing-- and Getting More So Every Year:" Why does the NFL work best on TV?

NFL works best on TV because of its scarcity. There is only one game per week which makes the sport run like a episodic television show. Madden said " It is the perfect sport to televise, We have the change of possession, and there's a time out every change of possession, and then a commercial." Also the use of the instant replay, first down line and aerial cameras were key tv movers

John Wooden on Overachievers

NO ONE is an overachiever. How can you rise above your level of competency? We're all underachievers to different degrees. You may hear someone say that a certain individual "gave 110%." How can that be? You can only give what you have, and you have only 100%.

Prof. Fellenzer on Overachievers

Never let anyone call you an overachiever. It's an insult. If anyone calls you an overachiever, tell them: "There's no such thing as an overachiever. If you achieve something, then you were obviously capable of achieving it! Apparently YOUR expectations for me weren't high enough. That's on you, not me."

"Ticketing Challenge: Getting the Price Right"

No other business can set prices 9 months out without the ability to change them. Variable and dynamic pricing best for MLB because they have the fullest schedule and larger ballparks. Giants were the first sports team to try dynamic pricing. Dynamic can drive more revenue from high demand games and goose sales for tickets that aren't moving. Variable is most common amongst teams

"Partners the Key to Fast Wifi Development at Staples Center"

Not having wifi during the Kings 2012 Stanley cup win affected the fan experience. Fixed that asap and got a new HD Wifi network and neutral DAS deployment with partners from Cisco and Verizon. Hard to get a network that would host two NBA teams, the NHF, and WNBA plus all the concerts and Grammys. Now an average of 3,000 fans are connected to wifi during kings games. Percentage is growing of mobile phones in venues rapidly so you cannot have a small network. Enhance the fan experience with mobile ticketing apps and food apps. Also noted not to skimp on the 2.4 GHz and pick good partners.

Most Common Ways to Produce Sports

Outside broadcast (OB) vans: Up to 20 cameras, multiple replay serves, video production switcher, audio mixer OV Van: Fox just invested in 3 new vans for golf. Really pushing tech in those vans. That's the top end way to produce an event but the industry is changing so they are looking or more cost effective ways to produce these events

Jeff's 4 Ps:

Passion, preparation, performance, persistence

"Inside the Business of Being a YouTube Star"

Smosh is the first films made by YouTube that has Hollywood's backing. The movie was shot with online ethos though and won't get a major theatrical release, it is available online. Smosh guys have over 20.8 million YouTube subscribers. Say that every brand has something on the Internet and it's just another form that brands are starting to try and be apart of. YouTube has 1 billion users and 300 hours of video are uploaded every minute. YouTube markets to the stars of tomorrow and is centered around authenticity. Power in YouTube stars because they are off-script and on point. Brands want to partner with celebrities who are going to move social change. Research shows that 50.7 billion was spent on digital advertising last year. YouTube have a built in audience that will watch and engage. Smosh was on YouTube from the beginning so it was easy to find their content in 2005. Companies like Hot Pockets, HP, and Butterfingers have used Smosh.

"Sports Illustrated SwimSuit Issue Will Have VR Feature"

Sports Illustrated announced the swimsuit edition which has 60 millions and has ranked in $1 billion in revenue over its 52-year history. Swimsuit app has 11 VR clips shot by Venice beach and DR. Consumers can view the VR in either smartphones or VR units. VR is the emerging tech and they plan to use VR in more SI projects. VR is the next storytelling frontier. VR is transformational for the magazine medium.

"Targeting the Mobilized Fan"

Sports nuts want more content, banter, and data 24/7. Fantasy sports is a huge powerhouse in digital media. ESPN was amongst the 1st major media sites to use mobile apps to watch games and look up scores and replays. Mostly fans want score and the schedule of upcoming games. Mobile allows personalized push of delivery content. Multitasking and second-screening is fundamental too. Fans use their phones to get more info while watching the game on TV. Fans use their mobile device during games too so having Wifi and beacons are important.

Wilken's career path

Started as an engineer in a local television in Chicago w/ CBS. Switched to the Big 10 and launched that network in 2007. Stayed there till 2012 and came out to LA in 2012 to head the FOX department. Went to school 4 technical engineering

"Spaulding and ShotTracker Announce Basketball Technology Partnership at CES"

System tracks real time basketball performance stats in multiple player environments. Technology captures stats on multiple players at the same time but only Spaulding and Shot Tracker are the only ones who can do it. This data gives players and coaches the ability to identify areas of strength and opportunity as well as inform game time strategy.

Wooden's Advice for Someone with an Attitude

Talent is God-given: Be Humble Fame is man-given: Be Thankful Conceit is self-given: Be careful

"Virtual Season Tickets Could Produce Real $ for Teams"

Teams have the ability to package significant pieces of inventory and benefits into virtual yet tangible off-site season tickets on a platform constructed to generate untapped revenue without killing the existing team profit! Many fans never even set food in their fav team's home venue. Virtual ticket holder would experience the live environment through VR.

Wooden on Truth

Tell the truth. That way you don't have to remember a story

"Television: Better than the Real Thing-- and Getting More So Every Year:" How did the NFL and TV link up

The NFL commission Pete Rozelle in the 1960s pushed Congress and the league's owners to form an agreement that removed the financial disparities between teams and become the fiscal engine that drove the NFL wealth. He convinced league owners of the power of collectivism and persuaded them to give up their local TV rights in exchange for selling the produce as a league-wide package. Today network TV partners like CBS, Fox, NBC, and ESPN give the NFL 6 billion annually. Creation of Monday Night Football also huge in 1970.

Wooden on Control

The more concerned we become over the things we can't control, the less we will do with the things we can control

Variable pricing

The practice of charging different prices for the same seat, depending upon the game. Those prices are set before the season. With rare exception, like a rare moment in history, the prices do not move. When they do move, it is to another pre-established pricing category

Wooden on Turnout

Things turn out best for those who make the best of the way things turn out.

"Under armor CEO Sees Technology As Company's Destiny"

Under Amour had a strong presence in the SB because they have sponsorships with Panthers and Cam Newton and Broncos. No matter the outcome of the game, the company had a win. More than 70% of UA revenue comes from apparel but the company's main focus now is technology. Since 2013: Under Amour has spent $710 million to acquire health tracking mobile apps like MapMyFitness, MyFitnessPal,and more. Has invested in Health Box: a device with a scale, wristband, and chestband. Nike has the Nike fuel band app and then adidas and new balance have smart phone censors in their products to. Also the Fitbit and Apple Watch. UA has bought into the promise of a future in which everyone will track their health data and use it to better their health. Tech products are not just a side business of UA. TEch companies are UA competition