Journalism 380 Final

Sports Broadcasting- Best Practices

- Absolute number one belief in this regard is simple. Get the facts straight, do it right, prepare - We live in an era where attention, engagement, and followers really do matter. However, for a long and successful career, my advice is boring: - Focus on the fundamentals - Get the story straight -Confirm everything -Lean on the facts -Finding your voice Finding your voice is one of the biggest challenges a broadcaster faces

John Wooden's Definition of Success:

"Success is peace of mind that is the direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming."Ability may get you to the top, but it takes character to keep you thereMuch can be accomplished by teamwork when no one is concerned about who gets credit

Presenting Sponsorship

- "The Rose Bowl Game presented by Capital One Venture X." -Differs from Title Sponsorship: The company name is not part of the event name ... it comes after the event name -Examples: Los Angeles Marathon presented by Asics, NBA All-Star Celebrity Game presented by Ruffles, MTN DEW ICE Rising Star Celebrity Game presented by AT&T, Pete Newell Challenge Presented by TiVo

Louis Zamperini Pillars

4 pillars when he talked with youth or wherever he spoke: Love Hope Forgiveness Cheerfulness -How he inspired so many lives when he got back from prisoner of war camp -USC athlete -"Be hearty" is what he would say whenever he signed something

Hall of fame sports broadcaster Dick Enberg advice for future:

Write Listen Prepare Laugh Be kind

What is your most important brand?

YOU

Future of Sports Broadcasting

- Constantly changing- online broadcasting for major tournaments used to be TV trucks in lots people talking for hours- during your career you will see big changes - Streaming services on twitter - documentaries and short clips on social media are trending right now. ex. golf shows on netflix have drastically increased viewership on PGA tournament - NBA makes mountains of money off of social media Impact of AI on jobs- his past jobs of logging highlights may go away BUSINESS AI INTEGRATION

The NCAA: Last Week Tonight with John Oliver

- Mentioned NIL and how its unfair athletes don't get compensation for their work -March Madness- years biggest college tournament -Brings in over $1b in revenue -Everything about the tournament is branded Ex. cutting down the net with Werner ladder -Something wrong with NCAA making billions and athletes making nothing -When you don't pay people, there are consequences -Before they can play, they have to sign a contract stating that they are amateurs and can't be compensated for anything -Rule enforcements for NCAA were sometimes heartless and petty -Students are said to be paid in "education" but you can't spend that and education is often hard to balance with athletics -Also athletes sometimes have been put in fake classes to inflate their grades so they are eligible to play

"Ticket Challenge: Getting the Price Right"

- Variable and Dynamic pricing are the two primary forms of traditional sports ticketing -evolution of dynamic pricing in sports, focusing on its implementation in Major League Baseball (MLB). -The vice president of ticket sales for the St. Louis Cardinals, Joe Strohm, initially had reservations about dynamic pricing for baseball tickets. However, after experiencing unpredictable turns in game demand, he realized the limitations of traditional pricing methods. -The article highlights specific instances where traditional pricing methods led to suboptimal outcomes. For example, a game against the Cincinnati Reds sold briskly at lower prices than resale values, leading to lost revenue. Conversely, a game against the Chicago Cubs, priced higher, resulted in unsold seats and lower revenue. -Realization of the Need for Flexibility: Strohm's realization that pricing nine months in advance without flexibility was not effective prompted a shift in perspective. The article emphasizes the need for teams to adapt to changing demand and market conditions. -Initially introduced by the San Francisco Giants three years ago, dynamic pricing gained popularity in MLB. In the current season, 17 out of 30 MLB clubs are expected to implement dynamic pricing for some or all of their seats. -A study by ticket pricing software company Qcue found that MLB teams implementing dynamic pricing increased revenue by an average of $900,000 for the season. Dynamic pricing is considered efficient and allows teams to adjust prices based on demand without significant downsides. -Teams are increasingly relying on data and analytics to make informed decisions about ticket pricing. The shift from arbitrary percentage increases to data-driven pricing is highlighted.

Difference between league sponsorship and team sponsorship? Why are the leagues corporate partnerships considered important for business? Why would the NFL seem to be a smart investment for sponsors?

- league sponsors can use NFL logos on all of their advertisements where as team sponsors are just for specific NFL teams like in their specific stadiums. -The league partnerships are important for business because they help engagement, the fans, and the teams. They drive innovation for example the microsoft tablets and being able to see plays on them. -Also helping the teams for example gatorade being the #1 hydration for the NFL. Also brands partnering with NFL with fans who may be interested in specific companies, brands, or giveaways which brings engagement. -NFL can also outsource to companies who have more resources or budget such as verizon where you can watch the game from multiple angles. -parternships really help the NFL reach a broad scope of people and really draws engagement. the NFl is a smart investment for sponsors because the NFL is 94/100 top television shows and the sport with the most fans. it is the most popular sport year round and draws the most views. This is attractive to investors and it really allows companies and brands to reach the masses.

Sports Business Example, Rose Bowl

- utilizing golf course for many different reasons to be a differentiator and seperate from other stadiums -Looking in to top golf: low pressure, low key way to get into golf 10 million dollar project that will net them 2-3 million a year Turning people into fans of golf- some may say they want to go play on the Rose Bowl golf course SPORTS BUSINESS - festival grounds

Loss Leader

-A product sold at a low price (at cost or below) to stimulate other, profitable sales -In professional sports, it's a way to lure fans into an arena or stadium, even at a loss to the team, in hopes of gaining the lost revenue back- many times over with return trips to the same venue -Ex. baseball, 81 home games, games are long so hard to keep people's attention for that long -Ex. Petco Park At petco park, the San Diego Padres were offering a "5 for 5" promotion a few years ago where game attendees could get 5 items for $5 including hot dog, soda, a bag of chips, -The LA Dodgers' All-You-Can-Eat Right Field Pavilion -Printers are relatively inexpensive, but the cost of ink cartridges are -Giving away razor handles, while the actual razor blades add up in cost

Disney and Charter end Blackout, returning ESPN and ABC to Spectrum TV

-After more than 10 days of ESPN and ABC station blackout Walt Disney Co and cable giant Charter Communications reached a truce -New agreement: -Requires Charter to pay higher fees to distribute Disney programming -Cable company gained ability to provide Disney's ad-supported streaming apps including Disney+, Hulu, and ESPN+ along with Spectrum's TV service -Some said a failure to resolve the dispute would have expedited the unraveling of the traditional pay-TV bundle -The owner of Charter said he was ready to move on from Disney's channels but in the end both sides had tremendous leverage that preserves the bundle for now -On demand options through streaming apps have become more popular with consumers -Sports fans have even found different ways to watch their sports teams -Disney gave up its demand for Charter to carry its entire portfolio of more than 2 dozen linear TV channels- 8 networks were dropped from Spectrum lineup -Deal positions both Charter and Disney to drive value amid the shift toward streaming in the digital future -They worked throughout the weekend to reach a pact before monday night football -Pressure built as politicians and customers became vocal about the company withholding content from consumers

How Sports can act as an agent of change- Jackie Robinson

-Jackie Robinson is the first African-American Major League Baseball player-Robinson was the first four-sport letterman in UCLA history- football, basketball, track and field, and baseball -He excelled in his other sports earning All Pac-10 honors in football, MVP in baseball, and a long jump record -Decided to give baseball another try and the Kansas City Monarchs offered him a contract in 1944 -Caught attention of opposing managers and Major League scouts -Brooklyn Dodgers signed him to a minor league contract with Montreal farm club in 1945 -Started the year on a hot streak and earned the respect of Montreal fans -Success led him to debut with the Dodgers -Struggled at first but once he gained respect from teammates turned it around -After his death his number was retired and was honored through various mediums of praise -Stadium named after him, "jackie robinson black heritage" stamp, medal of freedom 1984, congressional gold medal 2005, MLB dedicated 1997 season to him -His widow Rachel, a UCLA alumna, founded the Jackie Robinson Foundation, which has funded college scholarships for deserving African American students .-UCLA baseball program honored Robinson prior to first pitch of April 7th game and asked to stand for a moment of reflection of his accomplishments

The Art of Connection

-Came from his struggle from depression -His purpose - create connections Between brands, people, organizations, etc Where do we find connections -Nature -art/media -Causes -Eachother -Brands -Experience faith/spirituality/religion -Doesn't believe in "personal branding" believe its "personal stories"' -Personal branding is only look at parts of yourself -Personal stories allows for connections to be created -"Go confidently in the direction of your dreams and live the life you've imagined" he thinks USC is biggest connection

Wilt Chamberlain's 100-Point Game Changed the NBA

-Chamberlain's historic game, highlighting its symbolic significance in breaking racial barriers in the predominantly white N.B.A. -"We remember Wilt's 100-point game in part for its symbolism," Pomerantz said in a telephone interview. "It symbolically exploded the racial quota N.B.A. owners had limited opportunities for Black players. If this wasn't the intended effect, it was the ultimate result: The N.B.A. would be a white man's enclave no more." -The game where Chamberlain scored 100 points was unremarkable in many ways, taking place in Hershey, Pennsylvania, in an arena originally designed for roller skating. It was not televised, and only a few newspaper reporters attended, stadium was only 1/2 full -The league began to change and players like Chamberlain, Attles, and Meschery helped create the foundation for the NBA (global enterprise and revenue generating colossus) -Media and difference between how know if a game was covered that was historic they would break in to programming to report or at least do a postgame interview but Wilt when he scored 100 points they just wrote 100 on a piece of paper and handed it to him to hold up for a photo. Pioneer and historic -Getting to that number (100) showed that a black player was going to have a profound impact on the sport. Opened doors and opportunities for black players. Breaking barriers or comparing significant moments- this is a big one for the NBA

NFL Reporter Charissa Thompson said she made up sideline reports. TV sports journalists are furious

-Charissa Thompson, co-host of Amazon's Thursdday Night Football and Fox NFL Kickoff made the confession on the Barstool podcast "Pardon My Take" that she fabricated comments if a coach refused to speak to her or was unable to provide access before halftime ended -She said she didn't want to screw up the report so she just made it up -She thought that no coach was going to get made if she made benign comments -Many journalists say there are no excuses for Thompson's actions -People say that it is professional fraud -Thompson tried to backpedal on Friday in a post on Instagram -She said that she chose the wrong words to describe the situation and that she has never lied about anything or been unethical during her time as a sports broadcaster -Multiple women who have battled sexism to establish credibility in the male-dominated landscape of sports journalism were appalled and concerned that Thompson's remarks have undermined their efforts.

James Harden trade

-Clippers trade for James Harden was a deal based on win-now expectations -Clippers have never played in NBA finals including the 4 seasons since all-star forwards Kawhi Leanard and Paul George partnered -Deal was done to prop open the Clippers' championship window by adding a fourth future Hall of Fame player -There are split opinions on if it will work and the cost, motivations, and fit between Harden and new teammates -The clippers move into a new stadium - Intuit Dome (next to SOFI) - and try to separate from Lakers and create their own identity Example of business and sports New arena and big trade - try to sell tickets

Fox Sports going all in on CO

-Colarados thrilling 45-42 win over TC on Saturday was the story of opening weekend and "Big Noon Kickoff" being onsight of the game -The show in many ways was an infomercial and a recruiting vehicle for Colorado football and its head coach, offering plenty of access to Sanders -Going all in on CO paid off and the Big Noon Kickoff will air live on Saturday for CO -Fox was excited to have the first two games for CO no matter the outcome because it would showcase a story across two games -Week 1 focus on Deion's hire, week 2 is special environment as it is a home game with fans there -Fox's college football portfolio has improved dramatically in the medium-term given its financial ties to the Big 10 and Big 12 and the name brands that come into those conferences Invested significant money into "Big Noon Kickoff" on the road each week -Carbon copy of ESPNs Game Day, Game day has incumbancy and viewership because its been around longer

Name, Image, Likeness: What College Athletes Should Know About NCAA Rules- collectives and how they can profit

-Collectives generally operate as for profit businesses first and now many hold nonprofit status which allows tax deductible donations -In May 2022 NCAA released guidance regarding collectives stating that they are not allowed to be involved in the recruiting process -Collectives and boosters have violated this rule- and the NCAA takes it very seriously -To avoid Title IX issues, collectives are funding athletes competing in women's sports and often select those via their social media following or engagement -There have also been concerns that athletes in mid-tier schools and outside of NCAA D1 sports will see little reward from NIL -Real value is with individual athletes -Lesser known student athletes can use social media as a powerful tool to help level the playing field -Social media provides the freedom for athletes to get creative in what they want to engage with and how they want to monetize -For many athletes the value of NIL deals might exceed that of a professional contract, enticing them to stay in college

How Sports can be an agent for change- Curt Flood

-Curt Floods contribution to baseball and society remains in the shadows -His decision to challenge the power of the baseball establishment is largely misunderstood -The lawsuit ultimately increased solidarity among MLB players and paved the way for free agency in baseball and other professional sports -Flood took on the reserve clause which had been a part of the MLB contract since 1876 -Clause bounds a player to his team for his career, allowing him to be traded or sold without his approval like a piece of propertyImpossible for a player to establish his value in a free market -10/5 rule: If you'd been with a team for 10 years you could veto a trade -MLB used legalities to suppress salaries -Players did little to collectively work to change the system -Flood refused to be traded to the Phillies and sat out of the 1970 season (racism)"A well paid slave is still a slave" -Although in Flood v. Kuhn (Commissioner Bowie Kuhn) the Supreme Court ruled against Flood, the case paved the way for what we now know as free agency. -Flood risked his professional career for economic and social fairness -Free agency in MLB began in 1975 with Andy Messersmith signing with the Atlanta Braves. Since then, revenue and expenses have soared. So have franchise values, suggesting the former has outpaced the latter. -Connects to supreme court O'Baenen case-Cases make people think that "that doesn't sound right" -Gets ball rolling -Connection to Jackie Robinson: breaking color barrier, pioneer, revolutionary, related to race, affected every player where they are able to be in charge of own destiny

The Easy Economics of the Most Expensive Trade in Baseball History

-Dodgers weren't in a position to make trades to acquire high priced players while they had Frank McCourt ownership so they didn't have means to acquire players like they do today -They did make this big trade with Red Sox- gave dodgers Adrian Gonzalez but had to take other contracts too from RedSocks and were able to because they had a TV deal that was going to be coming up and they knew they would make plenty of money -Examples of sports and business: Red sox dodgers trade- knowing they had money coming because of TV contract -Allowed Redsocks to get rid of huge contracts -Make the trade because business climate will get a lot better soon due to TV deal -Sports is all about attention. Although people in the seats are a big source of revenue its mainly TV where the money is -Boston's veteran players weren't merely expensive, but also part of the most unpopular Red Sox club in recent memory. -Getting rid of them could theoretically increase buzz and allow the team to start over quickly rather than linger for many seasons with a souring fan base, falling ratings, and bad old players- helped Boston

"College athletics is the front porch of a university"- Sports Business Connection

-First thing so often you notice about a university is you see it on TV is through sports especially if they're a big 5 school -Big schools you hear about their sports teams- front porch, your walking along the sidewalk you see the tailgates and then you take a look inside and look at other parts of the school -"Feeling good about the direction of the football or athletics programs, I'm going to write a check" -Coaches bring in people- can make 10 million because of the effect they have on the school -Alumni returning -USC women's lacrosse was added because the athletic director said that women's lacrosse would bring in donors and open up potential connection to the east coast where women's lacrosse players come from families who are doing well and may make future donations and be donors -Strictly Business Decision -Strategic, open up pipeline to north east and donations and connections -Impact of athletics on the university -In game attendance is not as much of a focus now- ticket sales used to be primary source of revenue streams USC football has struggled to get to 50,000 in the past few years -Isn't the pressure to draw fans like there used to be -Greater competition- for the entertainment dollar

More Sports Business Examples

-Giannis Antetokounmpo- Giannis is the chairman of Ante, Inc. and 4 brothers are co-founders He negotiated his new Nike contract for himself this summer He invested in Milwaukee Brewers in 2021 They also invest in a candy company, nutrition company, and a golf team and they also have a production company in the works He talks about how he wishes he had known about investing earlier -Sports are the most valuable programming on TV because viewers watch them live and sit through commercials -Dodger trade with red socks- traded players and helped both teams -Rose Bowl: utilizing its stadium and golf course for revenue streams: festivals, golf course brings in $3 million a year, drive in movies during pandemic Messi to Inter Miami -The get in price for a seat to sundays game was a MLS record and was $894 while 3 pitch side seats sold for $2339 each -Major celebrities such as Leonardo DiCaprio, Magic Johnson, and Selena Gomez attended -High wattage star power MLS has dreamed for but never attracted -MLS has long fought for respect in international soccer, only recently casting off an unwanted reputation as a retirement league where aging stars go to cash a few final paychecks on their way out the door. -Price of seats -Impact it's had on the league itself -Messi is going to make $150 million over next three years and new Apple TV deal Stadiums: everyone wants to play in the shiny new Sofi stadium and adds competition to stadiums like the rose bowl and coliseum, Beyonce and Taylor Swift concerts- everyone wants to go, tickets are expensive and hard to come by

Rose Bowl Golf Course

-Golf course is one of the original great ideas (85 yrs ago) that used to be their parking lot -3 million a year on golf alone -4.5 million on music festival business -Differentiator and looking at the space as festival grounds, vegan food festival, beer fest -Golf is what drives it -Multi use space -Has 24 major events a year, used to do 15 but has to get approval from Pasadena city council 4-5 concerts 5 or so soccer matches 10 festival dates 6 UCLA 1 Rose Bowl

Jackie Robinson Handshake with White teammate

-Handshake between Jackie Robinson and George Shuba appeared in newspapers across North America the day after the game (both played on Montreal Royals) -That day of the game Robinson became the first Black player in white organized baseball and many went to chronicle the moment -"For that brief moment, mankind was one" -Statue of handshake in Scuba's home town in Brooklyn

Primary ways that college athletes earn money in NIL deals

-Having a platform is important -Real NIL is a skill -The brand invests in you and your platform- pay for eyeballs looking at their platform -Social media is most successful for deals -You can be an athlete that isn't a star- do a good job at networking and leveraging platforms to make NIL deals, ex. Chase Griffin, ex. UCLA player who hasn't played who has 150k on tik tok, deals left and right -You can be #1 in your sport but if you can't be on social media it won't work out

Hornets Land Patch Deal with YouTuber's Company

-Hornets signed a jersey patch partnership with Feastables- first ever collaboration between an NBA team and a content creator-led brand -Company founded by Jimmy MrBeast Donaldson who is a Hornets fan and has 187 million subscribers on YouTube -Feastables is the one patch "that can actually help sell merchandise, where people will say, 'I want that jersey because I want the patch on it.'" -Lending Tree the teams old partner chose not to renew -The teams G league franchise and NBA 2k league affiliate Hornets Venom GT will also wear the patch -In Charlotte the Feasible branding will be displayed on media backdrops during HOrnets press conferences

Do you have to be a social media influencer as well in order to get NIL deals or can you just be an athlete?

-If you want to engage in NIL you have to be able to look at the conversion rates to actual sales -Having a platform is important -Real NIL is a skill -The brand invests in you and your platform- pay for eyeballs looking at their platform -Social media is most successful for deals -You have to go off of face recognition -You can be an athlete that isn't a star- do a good job at networking and leveraging platforms to make NIL deals, ex. Chase Griffin, ex. UCLA player who hasn't played who has 150k on tik tok, deals left and right -You can be #1 in your sport but if you can't be on social media it won't work out -Womens viewership rates are better influencers than men- doing legitimate brand deals and way higher engagement -Can work with brands in fashion, beauty, wellness -Higher earners Female athletes do more deals for less money -6 figure deal is great, 6 figure connection is better -Once you're done playing you need those connections -Networking now and the relationships you make now are really important -NIL allows to build relationships and deals that set you up post college

Sports Business Now: - Jens Weiden

-Professional sports teams used to be run by those who played the sport -Now really smart people in front offices are realizing they need talent, women and need people to treat their business like a business -Industry has changed and evolved and looked at their core enterprise and diversified to be recession proof and adapt to change -Ex. Rose Bowl diversifying through their golf course and drive in movies -Business of sports has turned into a business -More innovative and creative thinking -Trying to get the most out of a huge asset that stadiums have

The NFL's Forgotten 4- Sports being an agent for change

-Keyshawn Johnson, a former NFL player, and Glauber collaborated on a book titled "The Forgotten First," which tells the story of Washington, Strode, Marion Motley, and Bill Willis, the four Black players who broke the NFL's color barrier -N.F.L. owners had struck a gentlemen's agreement to not sign Black players that lasted from 1934 to 1946. The ban, Johnson learned, was only broken after businessmen and journalists in Los Angeles pressured the Rams into signing Washington and Strode in 1946. Bill Willis and Marion Motley joined the Cleveland Browns the same year. - once you start integration, trickles down -Washington played at UCLA with Jackie Robinson -"Individually and collectively, they made one of the most profound cultural shifts in pro football history when they broke pro football's color barrier, thus ending years of racial segregation. Their pioneering role not only opened the door to opportunity for generations of NFL players to come, but it also changed the game forever."

Q. and A.: Keyshawn Johnson Wants the N.F.L. to Remember Its 'Forgotten Four

-Keyshawn Johnson, a former NFL player, and Glauber collaborated on a book titled "The Forgotten First," which tells the story of Washington, Strode, Marion Motley, and Bill Willis, the four Black players who broke the NFL's color barrier -The book highlights the implicit ban on signing Black players in the NFL, with George Preston Marshall, the segregationist owner of the Washington franchise, being a key figure in leading the ban. Johnson points out that other owners who tolerated and ignored the ban were also culpable. -N.F.L. owners had struck a gentlemen's agreement to not sign Black players that lasted from 1934 to 1946. The ban, Johnson learned, was only broken after businessmen and journalists in Los Angeles pressured the Rams into signing Washington and Strode in 1946. Bill Willis and Marion Motley joined the Cleveland Browns the same year. -The NFL currently has a high percentage of Black players on its rosters, but it has faced racial tension, as exemplified by the Brian Flores lawsuit, allegations of racial bias in the concussion settlement, and a lack of team owners of color. -The Pro Football Hall of Fame will give its Pioneer Award to the families of the four pioneering players, recognizing their significant contributions to the NFL. -The article highlights the importance of raising awareness about these four pioneering players and the need to honor their place in history, even if they may never achieve the same level of recognition as Jackie Robinson. -When talking about Black history in the classroom, you mainly hear about the same 4 people: Rosa Parks, Martin Luther King, Malcolm X, Harriet Tubman -Motley got basically blackballed, couldn't play or coach in the National Football League, but he continued to fight through it. That perseverance, that mental toughness is what stuck out to him

Kings to wear jersey patch ads for the first time. Sponsor collisions off the ice

-Kings have never worn advertising patches on their jerseys -They now will wear a Mercury Insurance patch on their jerseys -They have been a valued partner of the team for many years and the Kings are excited to make them their first jersey partner -LA has featured names such as California HOPE crisis counseling program and American Express -Logo patches got the green light before the start of last season -The NHL franchises are the latest local professional sports teams to embrace jersey patch sponsorships

"Los Angeles Angels of Anaheim: 10 Years Later, How Big of a Deal Was the Name Change?"

-Lost revenue - Lost $32 million a year since 2005 because of their name change, not making as much money -From Anaheim angels to LA angels of Anaheim -Not having just LA next to angels made them lose money -Adding LA cluttered Anaheim

Louie Zamperini

-Louis Zamperini was a renowned athlete known as the "Torrance Tornado" and an accomplished track star. -In the 1930s, he was an emerging track star, a two-time NCAA champion in the mile at USC and a likely candidate to break the four-minute mile. At the Berlin Olympics, he finished eighth in the 5,000-meter run and afterward shook hands with Adolf Hitler, who called him the "boy with the fast finish -He was going to go to the 1940 Olympics before the war broke out -He participated in the 1936 Berlin Olympics and later became a lieutenant (Lt.) in World War II as a B-24 Liberator bombardier. Survival Story: -After a plane crash in the Pacific in 1943, Zamperini spent 47 days on a life raft, facing challenges such as sharks and starvation. -Captured by a Japanese patrol boat, he endured torture and humiliation in a Japanese prison camp for over two years. -Despite surviving such harrowing experiences, Zamperini faced difficulties upon returning home. -The government mistakenly declared him dead in 1944, leading to a condolence note from President Franklin D. Roosevelt. Post-War Life and Achievements: -Word of his survival got out and he was told to say critical words of the US on a live broadcast. He refused and went back to the camp until the War was over -Zamperini became an inspirational speaker and evangelical Christian youth worker. -He maintained physical fitness throughout his life, attributing it to his survival skills developed during athletic training. -Louis Zamperini died at the age of 97 from pneumonia, 70 years after the mistaken government announcement of his death -"His wasn't a sad story; it was a triumph. He left behind a lesson in the breadth of possibility for all of us, and in forgiveness.

John Wooden Two Favorite Words

-Love is the greatest of all words in our language. Coach Wooden's other favorite word: Balance Love...Balance -Things turn out best for those who make the best of the way things turn out -Tell the truth. That way you don't have to remember a story

Title Sponsorship:

-Refers to a specific event in which a company's name is in the title of the event -I.e. Playstation Fiesta Bowl, Valero Alamo Bowl, Genesis Invitational, Taco Bell Skills Challenge

Magic Johnson Is Fourth Athlete Worth $1 Billion. He Says Kobe Bryant Would've Been Billionaire

-Magic Jackson became a superstar through basketball, winning a national championship with Michigan State in 1979 and 5 NBA titles with the Lakers -Became a billionaire through his business deals -Johnson's net worth is estimated at 1.2 billion making him the fourth athlete recognized to have reached billionaire status -Others: Michael Jordan, Tiger Woods, and LeBron James -He and fellow athletes are growing their brand and companies -Johnson stated that Bryant would have also made the list -Johnson amassed little of his fortune during his playing days -He has gotten billionaire status mainly because of his joint business ventures and partnerships -Other investments: Lowes and Starbucks- helped companies expand to predominantly black neighborhoods -Biggest asset in Johnson's portfolio is his 60% share in EquiTrust Life Insurance -Companies total assets have risen from 16-26 billion -He's also a minority owner of several teams including Dodgers, Sparks, LAFC and Washington Commanders

NIL Cases that changed the culture of college athletics

-O'Bannon vs. NCAA (2014) Former college basketball star sues the NCAA over its licensing his NIL to EA Sports for commercial purposes -NCAA vs. Alston: which upheld an injunction from the 9th Circuit in Oakland that stated schools could no longer limit compensation related to education and asserted that NCAA amateurism does not deserve antitrust protections LED DIRECTLY TO NIL -Court Justice Kavanughs strict idea about NCAA: -Nowhere else in America can businesses get away with agreeing not to pay their workers a fair market rate on the theory that their product is defined by not paying their workers a fair market rate. And under ordinary principles of antitrust law, it is not evident why college sports should be any different. The NCAA is not above the law

Anaheim Strikes Out Against Angels

-Orange County jury decided that the LA Angels of Anaheim could keep their geographically awkward name -Owner said that what they were trying to do was enhance the Angels brand even though local fans were very emotional about the name change -Believe in the long run it will give better chance of being a good franchise that has a chance to compete for a championship every year -City sued Angels and it went to a jury and the Angels won the suit because they got around the wording in the contract -Allowed to renovate as long as they kept Anaheim in the title -Violated spirit of contract, not wording -The city of Anaheim argued that the Angels had contractually agreed to use an Anaheim name, emphasizing a 1996 agreement with Walt Disney Co. -In a 1996 agreement with the Walt Disney Co., which then owned the team, the city paid $20 million toward stadium renovations, contingent upon the California Angels renaming themselves the Anaheim Angels. By including the "of Anaheim" suffix in the new name, Moreno -- and his lawyers -- believe the Angels have satisfied a stadium lease provision that requires the team name "include the name Anaheim therein." -Said Morgan: "The language is vague, but ... when you look at what was intended by the parties, if the team is called the Los Angeles Angels of Anaheim, not violating

Lincoln Riley Suspends Beat Reporter

-Orange county register and SCNG reporter Luca Evans had his access to the team suspended after head coach Lincoln Riley apparently took issue with a story Evans published last week about freshman running back Quinten Joyner -This was made a mountain out of a molehill according to Fellenzer -Isn't the first time coach Lincoln Riley has done this- wants tight control over what's accessible for journalists -What's the happy medium for availability? -Its the reporters job to inform the public and enable them to make up their own minds -This source believes that the infractions Riley believe happened were nothing more than a good reporter doing his job -Coach Riley came down too tightly on the reporter, be aware of how it ended. What happened: back on beat, talked about it, reporter admitted exceeded bounds of the rules, different coaches have different rules -Lincoln Riley forgot 2 things: 1 you are not entitled to suspend someone who does not work for you. Evans is played by SC news group -Second, it is the news organization that decides who covers the beat, not the source

Relevancy Important to New Rose Bowl CEO

-Rose Bowl will celebrate 100th anniversary this year and Jens Weiden is stepping in as general manager/chief executive officer -Right now is a very interesting time for the Rose Bowl -New focus is listening to stakeholders and help tell the story of how we can ensure that America's Stadium is relevant for another 100 yrs -Also a time of challenge -Competition with Dodger and Sofi Stadiums -What sets them apart from SoFi and other big buildings is their setting 300 acres of beautiful park land -Beautiful backdrop Weiden is replacing retiring general manager Darryl Dunn -Looking forward to working in a larger capacity with the stadium and bringing a new voice

Clothes Make the Brand- Oregon and their branding

-Oregon created a football brand from nothing with help from Nike and generous chairman and alum, Phil Knight -More than 300 uniform combinations -UO famous for building their own identity -Ducks created a cool factor -They didn't have a lot of success so they thought might as well do something new -Oregon's ascent into college football power has created an industry wide acknowledgement of brand development and its importance -An evolving concern- athletic directors 5 or 6 years ago weren't talking about branding as much -We can see this through the number of uniform and logo overhauls executed by Nike, Under Armour, Adidias, etc. going into this college football season IMPACT ON ARMS RACE - other schools followed Oregon and thought if they are doing that, we need to do it too -The revolutionary change does not fit every program- Maryland and Oklahoma State have the traditional look- balancing act of today's athletic directors must wrestle with when considering branding -Wanted to be purposefully controversial and turn up the dial on being unexpected and edgy -A lot of sports writers at first hated it and that's what they wanted -When purposeful trying to stir up the nest and increase visibility, you want them to say something -Millions of people see jerseys on TV through watching football and so uniforms can become your biggest branding tool -Ducks struggled to create an identity on the field, so they manufactured it through design -Built a brand on innovation and fun -This tactic is working for them -if you don't have that tradition, you've got to find other ways to attract recruits and attract media attention. -How do the ducks stay ahead of the game? The question every school has to ask is if they're effectively reaching their fanbase - created an arms race with the cool factor

Council Extends Rose Bowl Operating Contract for Another Two Years After Hearing Upbeat Forecast"

-Pasadena City Council voted to extend for another two years the operating agreement with the Rose Bowl Operating Company -Current agreement allows RBOC to manage the Rose Bowl Stadium and Brookside Golf Course -Operating agreement gives RBOC spending authority and legal authority to enter into agreements with event promoters, tenants, and vendors -During the extension the RBOC and City will focus on increasing revenues, the future of college football, and work to identify annual capital funding to maintain and enhance the Rose Bowls position -Bookings are stronger than ever for the Rose Bowl -Key factor to improved fiscal turnaround is the City Council's decision to approve its 24 displacement events including concerts -Another key factor is the move of UCLA to Big 10 -May be biggest tourism driver in past 100 yrs

How CA paved the way for college athletes to cash in big

-Sept 2019- Gov Gavin Newson signed Skinner's historic bill granting CA college athletes to right to profit from their NIL -Decades-long work from Skinner, Schwarz, and former UCLA player Ramoji Huma were the ones that made this happen. They all refused to stomach NCAA hypocrisy -Wouldn't have NIL without CA -July 1- a dozen states followed CA and have their NIL laws take effect -College athletes can now be compensated for their fame for the first time -Schwarz never thought of college sports with an economic hat on but did after he wrote a paper on it -Sonny Vaccaro was fixated on NIL and began looking for the right former athlete to be the face of a lawsuit -Called O'Bannon and tried to sell him on suing NCAA over NIL rights -O'Bannon was featured on NCAA College Basketball video game -O'Bannon vs. NCAA was filed in 2009 but did not go to trial until 2014 -Due to appeal won by NCAA, the injunction allowed schools to increase athlete compensation but only up to full cost of attendance -The court of appeals failed NIL O'Baenen, Paved Way: -The ruling set in motion the dismantling of the NCAA's practice prohibiting athletes form being paid for their name, image and likeness, which didn't fully happen until 2021. - "In a sense, we won, but the remedy was wholly inadequate," - Skinner re-birthed the O'Baenen case by bringing up her bill -In 2019 Skinner pushed NIL bill -At first very controversial -NCAA president threatened schools eligibility to compete for national championships -That fear kept state legislatures at bay Made decision on NIL: -In NCAA v. Alston, the Supreme Court upheld a district court ruling that the National Collegiate Athletic Association (NCAA) rules limiting education-related compensation violated the Sherman Act (lawsuit over limitations of athletic scholarship) -Shortly after the

What is NIL?

-Stands for "Name, image, and likeness" ...but what does that really mean? NIL is an individual's personal brand. NIL legislation allows athletes still in college to license their name, images, signatures, and audio/visual renderings to third parties in connection with advertising, marketing, and promotions. -NIL is about using a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. And, in exchange, to be paid fair value! -Name, image and likeness or NIL is just sponsorship and marketing minus all the things the NCAA excludes, including media rights, in-game shoe and apparel rights, prohibited vices (tobacco, alcohol, gambling) as well as prohibiting recruiting inducements and pay for play -Still only affecting a few athletes in really significant ways: quarterbacks, star basketball players, Olivia Dunne -Significant impact on college sports landscape -Direct connection to transfer portal -Not committing to pro leagues as quickly- kept start athletes in college longer

"Ticketing: The Laws of Attraction"

-Subscription ticketing: selling discounted seats for a fixed monthly fee (netflix like approach) -Proved so successful that more than ⅔ of MLB's 30 teams have offered similar prgrams to drive attendance and attract younger fans who prefer the mobil and flexible nature of the plans -Teams have grown more sophisticated in satisfying and changing consumer demands -When you look at younger generations the approach is how are they consuming sports and what is the best way to attract them -Sometimes the seats are assigned just prior to the game, allowing teams more flexibility in selling inventory through an entirely mobile operation -Some subscription plans offer access not to a reserved seat but only to a specific social space or entertainment area -The subscription model is no longer aimed at poor performing teams playing in front of half-empty stadiums. The strategy has evolved to winning teams pushing inventory for a few weeks at a time or for a particular homestand while catering to changing preferences of millennial fans -Want you to commit in advance

Viva Las Vegas: MLB Owners unanimously approve A's move from Oakland

-The A's are on the move again -No MLB team has called four cities their home, but the A's are about to write a new and bittersweet page in baseball histories book -MLB owners voted unanimously to approve the A's move to Las Vegas -A's are 4th and final major league team to leave Oakland -To A's owners, the relocation vote was less about a slam dunk move and mor about grabbing a lifeline extended by Las Vegas -Oakland isn't sustainable- they can't play in the stadium they are in anymore -With the NBA expected to expand to Las Vegas soon, the A's could prosper in a town where minor league baseball draws big crowds but also could sink to the No 4 team in a smaller market with vast menu of entertainment options -Las Vegas now has three major teams -A's fielded a team in the 2023 season with the lowest payroll in the majors -Lost 112 games this year- most in the majors -Only MLB team to sell fewer than $1 million tickets -They did everything they could to try and find a solution in Oakland but couldn't -Play in a bad baseball stadium with too many seats -Right off the freeway with no retail surrounding it

Angels to be a Team of Two Cities

-The Anaheim Angels announced a change to their name, now calling themselves the "Los Angeles Angels of Anaheim." -The decision aimed at financial gains drew criticism and ridicule, especially due to the combination of "Los Angeles" and "Anaheim." Main Reasons: 1st- grow fanbase: brings in huge area of LA where the Angels who had been an Orange County team and want to grow to LA Didn't think Anaheim was a big enough city 2nd- increase value of Angels future tv contract: bigger market, LA, Los Angeles Angels so they thought they could get more for the broadcasting audience Got a huge TV deal 10 yr $500 million contract with Fox 3rd- Attract attention of national advertisers If you thought rates were too hard to advertise with Dodgers, you could switch to Angels -The Angels aimed to convince national advertisers and broadcasters that the name change would broaden their appeal across Southern California. -The change was part of a multiyear marketing strategy to increase revenue and finance a competitive team. -Why would the formal name of the LA angels be "LA'' when they're located in Anaheim: make the team more relevant to a greater population, LA has a much bigger population and can reach more people -Thought the city of Anaheim wasn't big time enough, they then went to a regional name, California before LA -Wanted to change to LA Angels: Business decision- attract national advertisers, TV deals, done completely for business reasons

Ned Colleti- Building the Dream Culture of a Team

1.Selfless players who will support each other through thick and thin 2.Starts at the top with coaches and develops from there 3.Leadership has to have vision and players have to buy in 4.Has to be selfless and detail oriented 5.If you have it you know it and if you don't you know it 6.You can't build a great culture and then walk away from it, it gets fed everyday and those who can sustain it are the masters of their sport 7.Look for those people who have not had opportunity or have been overlooked 8.Think about giving someone a chance, think about how you would feel if someone bet on you and believed in you 8. Surround yourself with people who tell you not what you want to hear but what you need to hear -Organizations that he believes that have good culture: cardinals, SF giants, Tampa Bay lightning, laker people

Sam Cunningham- Sports being an Agent for change

-The USC Alabama game was a big deal -Not only did the Trojans bring an integrated roster to Birmingham, but they also had a Black fullback named Sam "Bam" Cunningham -Built thick and strong, earning his nickname by crashing into the line of scrimmage time and time again -Lead trojans to victory with 135 rushing yards and two touchdowns, showing the segregationists what they were missing -Cunningham became a start athlete at Santa Barbara High -Immediately broke into the starting lineup as as sophomore because Freshman weren't eligible for the varsity team -Cunningham's college career began with the game in Alabama -Players on Alabama said "We need some of those Sam Cunninghams on our team" -pushed for integration in the South -brought the issue out in the open a bit more -Though Alabama had lost to integrated Tennessee the previous season the Trojans had an all black offensive backfield -Little pushback when the Crimson Tide later sought to fully integrate their team -Cunningham later insisted that the game didn't change how those white people thought of Black people. They were accepted because they could help their program win football games -Personal terms- performance marked an auspicious start to a big-time football career -Selected by NE Patriots in first round of draft in 1973 -He made a tremendous impact on and off the field -As good a man as he was a player

Turning the Tide

-The night where USC beat Alabama was a game that will go down in history -USC 42, Alabama 21 -Similar to Kentucky vs. Texas El Paso in 1966 where Texas all black starting 5 upset all white Kentucky team forever changing college basketball -USC was first fully integrated team to play in Alabama -"Sam Cunningham did more to integrate Alabama in 60 minutes that night than MLK in 60 years -1970, USC reigned as the powerhouse of the West -Trojans had appeared in 4 consecutive Rose Bowl Games -Alabama had excelled in the first half of the 60s- Coach Bear Bryant was famous -Coach came at a perfect time -Many outside the region saw Alabama not as a football powerhouse but as a racist stronghold -1963 gov of Alabama George Wallace had made his defiant "stand in the schoolhouse door" vowing to prevent blacks from enrolling -Cunningham had an amazing game -The outcome of the game brought about change -Caliber of play changed Coach Bryant's philosophy of recruiting athletes- didn't care about the color of the athletes, just winning -It was enlightening for Alabama- needed better athletes -"Before, they believed that white was better. We changed their perception and showed what the truth is, that there's parity between blacks and whites. The bigger winner is America."

Joe Burrow Heisman Speech

-The speech led to fundraiser and donations and allowed the Athens County Food Pantry to feed more hungry people and expand operations Athens is the poorest county in Ohio -His speech resonated with the audience: Will Drabold, an Athens native and Ohio university alum started an online fundraiser and two days after Burrow's speech everything went off the walls and crazy -Joe Burrow's speech reached millions of people through its broadcasting and media coverage. -His words resonated with people who had the ability to donate and give money to the Ohio food pantry -Someone in sports who is very successful and widely admired can use his platform for others -Because 650,000 was made you can see that sports can also be a business due to connections and using your platform for specific reasons

Pyramid of Success

Corner Stones: Industriousness and Enthusiasm Industriousness: There is no substitute for work. Worthwhile results come from hard work and careful planning. Core: Conditioning, Skill, and Team Spirit -Nothing on the pyramid about winning coming from one of the most winning coaches Top Block: Competitive greatness is the top block. You can't guarantee winning but you can try by being at your competitive best and be a competitor - Be at your best when your best is needed. Enjoyment of a difficult challenge

NCAA vs. Alston in detal

-The supreme court unanimously ruled in 2021 that the NCAA could not limit payments to student athletes for education - The problem was that athletes generates huge sums for schools but provides little or no compensation to the player -NCAA has defended the principle that students should play sports as amateurs -As TV rights deals have swelled across the decades, sending billions of dollars into the association and its member conferences, the model has come under increasing legal and political scrutiny -The decision makes a meaningful difference to student-athletes, especially those who never go on to play professionally -Hoping to swing the doors open for further change -Want to see a fair and competitive compensation system where players get to benefit from the economic fruits of their labor -NCAA is a massive business where people who run the company profit in a much different way than the athletes they oversee - this case created avenue for NIL

Launch of ESPN Bet gives Penn access to unprecedented on-air promotion, raises ethics questions for network

-The use of familiar sports media figures to make picks that drive bettors to one app or the other has become a common promotional tactic among U.S. sportsbooks. -Penn Entertainment will flip the switch on the rebrand of its Barstool Sportsbook app to ESPN Bet this week and on air personalities will suggest a bet that Penn will then feature prominently on its site, hoping to drive bettors to latch on to the easy to place wager -On ESPN: Now have a featured bet on home page which is fantastic in that we can start to drive behavior differently than we were in the past around some of the integrated betting options with ESPN — the personalities and same-game parlay -ESPN created guidelines around who can make picks on air and promote them on ESPN bet -Insiders can not do it Penn, ESPN, talent all have to agree on decisions -Still to be determined are the ways ESPN and Penn will handle murkier calls, such as branding and promotion around NFL picks McAfee makes during his Friday show, which typically has him on the campus that hosts "GameDay," though not always in front of a live audience. -Ethics surrounding editorial integrity and assauge concerns of gambling regulators who typically bar sports book employees from recommending bets

Revenue Streams:

-Tickets, luxury seats, signage, media rights (TV/radio/digital/live streaming), merchandise, concessions, parking-Source of revenue

Athletic Director Hire

-USC hires Washington's Jennifer Cohen to be its new athletic director -She will guide the Trojans into the Big 10 where they will be competing in 2024 She will steer the department through uncertain times in college athletics, where name, image and likeness legislation changes daily, major conferences are shifting and players are enjoying more freedom than ever through the transfer portal. -Cohen thinks that this is a major responsibility

Los Angeles Memorial Coliseum Marks Centennial

-USC stadium has turned 100 -Touchstone for generations of Trojans who made memories at the complex Historical Significance: -hosted significant events, including two Olympic Games, political speeches by figures like John F. Kennedy and Martin Luther King Jr., concerts, historic sports matches like the Super Bowl and World Series. USC's Connection: The Coliseum has been the home of USC Trojans Football since 1923, and USC has played a significant role in the Coliseum's success. The university committed to playing football there, contributing to the fundraising efforts for the stadium's construction. Role in L.A.'s Growth: The Coliseum played a vital role in Los Angeles' bid to host the 1932 Summer Olympic Games and became a central cultural gathering point for the rapidly growing city in the early 20th century. Diverse Events: Over the decades, the Coliseum hosted a diverse range of events, attracting high-profile figures and serving as a venue for local patriotic and military events, as well as USC's crosstown rivalry with UCLA. Community Involvement: Under USC management since 2013, the Coliseum has increased community involvement Educational Opportunities: The Coliseum serves as a learning laboratory for various USC classes Preservation Efforts: Despite proposals to alter the Coliseum over the years, recent renovations in 2019 aimed to preserve its architectural character, restoring the structure to its original glory while making minimal impact on its design.

NIL: Overview

-Use of marks and logos -Disclosures -Personal branding compliance -Education -Opportunities

Can ESPN Survive while cable TV dies?

-When consumers pay their cable or satellite TV bills, networks get a cut and the biggest portion is passed along to ESPN -ESPN has been the most expensive part of the pay TV bundle and getting $9 per subscriber -ESPN commanded fee increases every time it negotiated new deals with pay-TV providers -Consumers moving to streaming video has led to the decline of the pay-TV business which has lost 25 million customers in the last 5 years alone -ESPN being biggest player→ down from 98.5 to 73 million homes -Young fans now turn to YouTube and other sights for sports highlights making SportsCenter a less must see -Disney pulled ESPN and its other channels off of Charter Communications' cable system Thursday which left millions of views without U.S. Open coverage and many college football games -Sports are the most valuable programming on TV because viewers watch them live and sit through commercials - -SPORTS BUSINESS INTEGRATION -The Network's digital business continues to grow and its presence on social media is strong. ESPN is most popular sports brand on tik tok -Business and sports integration: the company is going to be aggressive to try and keep its NBA deal which is up in 2025, strong relationship with NBA and last seasons finals Iger was sitting courtside with commissioner adam silver who might be a future disney chief executive -ESPN is trying to pour less of their money into cable subscriptions as ESPN is getting 1.5 billion over the next decade to license its famous brand name to Penn Entertainment for an online gambling app ESPN Bet. -ESPN continues to pay expensive rights fees to the major professional sports leagues and college conferences

College Sports "Arms Race"

-driven by football, as schools try to position themselves for success by: -chasing richer TV/media rights deals -establishing a strong presence in the name, image and likeness space -being active in the transfer portal -conference realignment -renovating facilities and stadiums -showing little patience in firing coaches at any time -hiring expensive new coaches -introducing flashier football uniforms -putting more emphasis on marketing and branding in their programs to attract the best recruits -Follow suit if other teams are doing this -Have to be able to compete with the programs in your league -Never been at a higher level of competition Ex. Oregon jerseys: -1996 lost in bowl game and Phil Knight decided to make a change -Worked for Oregon -Became known for their helmets and uniforms- became their thing -Unlimited perks and facilities $$ -"Cool" factor -Oregon didn't have a legacy to build on so they created their own with the colors and the gear etc -The front porch theory - college athletics being the front porch of the university, what you see first on a house, a branding vehicle - other teams trying to keep up Ex. Going to the big 10, -Attract kids for midwest regarding admissions- kids wanting to come to warm environment

Challenges Facing Sports Venues today such as the Rose Bowl and Coliseum

-highly competitive environment, with renewed emphasis on finding new revenue streams and enhancing the fan experience - Revenue Streams: Rose Bowl- -UCLA footballs home -Rose Bowl game -Most competitive stadium market in the world: Sofi, BMO, Crypto, Dodger stadium -Define what makes Rose Bowl different: -Near san gabriel mountains, golf course, beautiful setting -Setting is what makes them different -5 acres of space around them that they own -Partnered with music festival people who do Coachella and Jazz Fest and allow them to use their space -Do 5 festivals, allowed to do 2 days -Way to showcase their sight to different people that normally wouldn't come and aren't typical sports fans -Diversify their business -Make as much money if not more than UCLA football -Example of a way they looked at their site and thought differently Coliseum: -also diversified over the years -The Los Angeles Memorial Coliseum, located in USC's backyard, has been a venue for Olympic Games, political speeches, concerts, and historic sports matches. -The Coliseum played a vital role in Los Angeles' bid to host the 1932 Summer Olympic Games and became a central cultural gathering point for the rapidly growing city in the early 20th century. -Diverse Events: Over the decades, the Coliseum hosted a diverse range of events, attracting high-profile figures and serving as a venue for local patriotic and military events, as well as USC's crosstown rivalry with UCLA. -both are over 100, creates challenges in the face of new stadiums such as Sofi -Good example of sports and business integration- stadiums: everyone wants to play in the shiny new Sofi stadium and adds competition to stadiums like the rose bowl and coliseum, Beyonce and Taylor Swift concerts- everyone wants to go, tickets are expensive and hard to come by

Naming Rights:

-name attached to stadium or arena and company pays a fee-Business deal in which a company pays a yearly fee- typically ranging from $5 million to $20 million- to attach its name to a stadium or arena-Ex. Crypto.com arena (LA), Oracle Arena, Coors Field, Chase Center, Petco Park (SD), U.S. Bank Stadium (Minneapolis)

The significant changes in the ticketing practices and strategies for professional and college sports

-pro sports following the lead of colleges with "variable pricing," and the lead of the airline, hotel and rental car industries with "dynamic pricing," plus the trend to more creative ticketing packages today -Key word is flexibility: want consumers to buy ticket packages in any form -Why can you have dynamic pricing now and couldn't before? -Selling online now -Media -Couldn't get to people before internet to change prices -Completely changed landscape -Teams want you to commit in advance of the season because its money in the bank

Name, Image, Likeness: What College Athletes Should Know About NCAA Rules

1. Athletes can engage in NIL activities in compliance with state laws, and colleges can be a resource for NIL legal questions. 2. Athletes can use professional service providers to help navigate NIL activities. 3. Student-athletes in states without NIL laws can still engage in such activities without violating NCAA rules. 4. States, individual colleges and athletic conferences may impose reporting requirements. 5. Many deals are set up through collectives which are third party businesses typically formed by boosters or fans of a specific school with the purpose of creating NIL opportunities for athletes -Collectives make up a great deal of NIL transactions 6. 32 states have enacted NIL laws 7. In states with no concrete guidelines athletes and parents consult with athletic departments to make sure they aren't breaking rules -NIL prohibits promoting alcohol and gambling as well as... -Deals without a quid pro quo. The athlete must do something in return for payment, such as providing a service or making a social media post. -No deal or payment can be tied to an athlete's athletic performance or achievement. -Deals can't be recruiting inducements, meaning deals can't be offered in return for a commitment to attend a specific school. -Schools can't enter into NIL deals with their own athletes. All deals must be made through brands or outside agencies.

Monica and Karen's Keys to Success

1. Be someone you'd want to work with 2. "Pick up the trash-" no job too small, help the last person working and lending a helping hand, don't ever think it's beneath you 3. Build your network, USC network is by far the greatest thing about this school. Network is incredible, everyone is willing to help 4. Keep healthy boundaries: know how to balance work and personal life. Working in sports you want to have a relationship with them for a business perspective and keep it managed if it becomes a friendship 5. Be confident and develop a thick skin: 6. Be a team player

Three Major Revenue Streams at ESPN that has built the model

1. Direct to consumer (ESPN+) 10% of revenue streams 2. Advertisements and commercials- 20% of revenue streams 3. Affiliate/subscriber fees revenue 73 million households, $10 a month, about 8.76 billion a year - biggest of revenue 70%

A Few Final Thoughts About the Road to Success

1. Dream Big: Believe in yourself 2. Make yourself INVALUABLE: Wherever you are 3. Never get outworked: You may not have the most talent, but you can always be the hardest worker 4. Treat people well... and with respect

Ned Colleti Life Lessons

1. Life Lesson: Whoever you love, tell them you love them. Don't be afraid to give them a hug 2. Value of Networking: The value of networking is huge 3.Never discount the value of meeting people, leaving an impression, being kind 4.Strong and positive culture starts at the top, cannot have weak link at the top- will suffer top down with a weak link at the top 5. Winning often comes from how wisely you spend money, not how much you have 6. The things you can't control, you can't spend a lot of time on because you can't change them 7. Be the best at everything you have control over- max those out. It's a waste a time to focus on the things you can't control or fix 8. Winning is not easy- never take it for granted

Key Sports Business Terms

1. Revenue Streams 2. Naming Rights 3. Title Sponsorship: 4. Presenting Sponsorship Key differences to remember: -Naming Rights is about stadiums/arenas -Title/Presenting Sponsorships are about events

5 Lessons young athletes can still learn from the legendary John Wooden

1. You're character matters more than your reputation -Wooden created the Pyramid of Success- gave those under his supervision something to aspire to other than a high mark on a test or a lot of points in a game -Stacked 25 personal traits and characteristics- from loyalty to cooperation at the bottom to competitive greatness at the top -Fundamental principle of Wooden's pyramid: Team spirit Wooden defined team spirit as "a genuine consideration for others. An eagerness to sacrifice personal interest of glory for the welfare of all." 2. In sports, and in life, you control one thing: You -If you're playing to win without embracing the skills and habits it takes to win, you're missing a key point: We try to win so we can get better. -Wooden equated success with putting forth one's best effort to achieve his or her full potential, which brought peace of mind. 3. Know how to win and how to lose -When we focus solely on winning, we forget the sports journey always has a winner and a loser. How you react to both situations, and react within the journey to get there, equally help shape you as an athlete and person -When you know you've done your best you can walk calmly to the other team and shake hands -Self control is another part of Wooden's pyramid 4. It's okay to show emotion along the way -Wooden regretted leaving love out of his pyramid -Shows that athletes care when they cry -Show love when athletes try their best but lose 5. The side with the best players usually wins but we need to see what happens The team with the best players almost always wins but wooden also found many hidden gems Didn't seek out players with skills but also the temperament and ability to withstand pressure In Youth sports many of the traits that make up Wooden's pyramid have a stronger impact when talent isn't a dominan

Three athletes at LSU that stand out for NIL Deals

Angela Reese: -Reese saw a marketing opportunity to make the prices of her deals go up -College athletes have made nearly 2 billion dollars since the NCAA allowed NIL deals -At LSU the biggest stars are women -Reese knew LSU would help her reach her full earning potential as well as basketball potential when she saw the commitment of Mulkey -Most of the money goes to male athletes at LSU -Underlying problem is that the money needs to go to support women's sports because there are not many lucrative professional leagues for women's sports after college Olivia Dunne: -Olivia Dunne is the No 3 earner in the country after Bronny James and Shedeur Sanders -Estimated value of 3.2 million -They make LSU one of two schools with three athletes in the top 25 -LSU hired extra security for the gymnastics team- although Dunne has only represented US on junior level she has become a celebrity from social media -She says people discredit what she does when really she's worked for everything she's earned and hopes Livvy Fund provides peers with part of her legacy Johnson: -Johnson- shooting guard hopes to play in WNBA and is focusing on a career as a rapper -Has deal with Roc Nation would have cost her her athletic eligibility before NIL -WNBA doesn't have much money in it so players are growing their brand as much as they can in college -Reese has done commercials, photoshoots -There are ramifications of social media- LSU has built a staff of 5 people dedicated entirely to NIL -LSU is trying to make an app to teach athletes how to network, dress professionally, how to pitch themselves to brands and also they upload most of their programming to social media as videos and graphics to meet kids where they are -Mandate financial literacy training for them once a semester They are available for meetings all the time with athletes -Ree

Importance of strong, committed ownership in creating a winning and sustainable team culture- Fred Claire: Keys to Building a Winning Sports Franchise

Begins with strong, committed ownership- with Dodgers, the O'Malleys (former owners) set a great example by usually being the first to arrive every morning; it was a family business Produce a good product; have success on the field Create the proper image Cater to your key customers: season ticket holders and the general public Establish credibility and trust with the fans and media Don't overreact to events or the media Always ask yourself this question: How can we improve our product? Delegate responsibility to your management team, and then let them do their jobs there should always be lines of communication Always treat your employees well: examples: 401k program, job security, promotions from within, good working conditions, show appreciation for a job well done (ex. Ice cream served to employees at Dodger Stadium on those days when the team was in first place)

Principle #2 Sports Broadcasting

Being First vs. Being Accurate- we live in a time where there's a race to be first and get credit. Race to be right is more important. Set up Sacramento Kings NBA TV story Similar Philosophies on Right vs. First Want to be right, not a breaking news organization, someone else can break the news

8 People Who Changed the Business of Winning in Sports

Billy Beane for his pioneering use of advanced analytics and the concept of "moneyball" in Major League Baseball, which challenged the dominance of big-market teams and proved that lavish spending was not the only way to build a competitive roster. He offered hope to all the teams that may have wondered if they'd ever again be able to compete with the big-market teams,LeBron James for his influence on the markets of Miami and Cleveland, as well as his successful ventures outside of basketball, such as his lifetime deal with Nike, estimated at around $1 billion.Scott Boras, a super-agent in baseball, is mentioned for his ability to negotiate lucrative deals for his clients and the impact he has had on changing the way free agents think about contracts.Pat Riley's role in forming NBA superteams, particularly his successful recruitment of LeBron James, Dwyane Wade to the Miami Heat, is pivotal moment in the NBA's business landscape. -Superteams are now part of the status quo, with major markets trying to outdo one another. Riley was part of this process.George Steinbrenner's ownership of the New York Yankees, marked by his willingness to spend on free agents and his passion for winning, is highlighted for changing the way sports teams conducted business in baseball.Michael Jordan's legacy, as both a basketball player and a business figure, is recognized, particularly his impact on the sneaker industry with the Jordan Brand and his ownership of the Charlotte Hornets.Mark McCormack as the man who revolutionized sports agency by helping turn athletes like Arnold Palmer into media sensations and founding International Management Group (IMG)Phil Knight, co-founder of Nike,- impact on the sports industry, from footwear to apparel to endorsements, and ability to turn athletes and franchises into marketing powerhouses

Professor Fellenzer's Pro Sports Ownership Checklist

Building a Winning Franchise- what goes into success winning in professional sports. Starts with ownership and moves to the playing field Culture- very important 1. Has a clear vision 2.Not afraid to spend money 3. Passionate and compassionate 4. Accessible and accountable 5. Aggressive, not reckless 6. innovative/adapt 7. Stays connected to the fanbase

Two sides of the house in sports:

Business side: produce the money Operations side: spend the money

Character vs. Reputation- John Wooden

Character: Be more concerned with your character than your reputation. Character is what you really are. Reputation is what people say you are.

Dynamic vs. Variable Pricing

Dynamic: fluid movement of ticket prices once the season is under way, typically driven by shifts in demand, the desire to change purchase behavior, or both. A team might raise prices in response to a trade, then move them back down if the buyers don't respond. When fully implemented, dynamic pricing provides fans a transparent view of prices to all games simultaneously, so that they can make buying decisions based, at least in part, on price. -prices change daily almost like airlines -Win loss record -Superstar changes teams mid season -Creating demand- supply demand Variable Pricing: defined as the practice of charging different prices for the same seat, depending upon the game. Those prices are set before the season. With rare exception- such as the reclassification of a game because of a trade or an event that might make history, such as a record chase, they don't move. When they do move, it's to another pre-established pricing category. -figuring out cost of tickets before season starts, varying price depending on your criteria for games -Price games with more attractive opponent higher -Pro sports teams vary price depending on day of the week -When its warmer vs. cooler (pay less for colder games)

Primary Reasons to name your team regionally or city

Grow fanbase: expand thinking if you have state or regional name branding/marketing strategies: colorado rockies: people in wyoming and kansas feel more connected (neighboring states) Broader appeal Regional pride ex. Arizona rivalry - business reasons to broaden scope

MLB sports business integration

MLB changed their rules to make the game shorter, cut down almost 30 minutes so more people come to the game

Jerry Buss L.A. Lakers Owner

Magic Johnson (Lakers Player) says he owes a lot to Jerry Buss -He says he owes a lot to Buss and his mentorship -got his graduate degree at USC - idea of showtime and pagentry and thought that the pagentry of college sports was cool so it brought it to pro sports - loved the USC band and the scene - considered a players owner -connected well with fans

Make Fate Your Friend- John Wooden

Make Fate Your Friend This is the story about Coach Wooden, then head basketball coach at Indiana State, trying to decide between two offers in spring 1948: UCLA or Minnesota. The job he really wanted was Minnesota because he preferred to stay in the Midwest, being from Indiana. Someone from the Minnesota athletic department was set to call at 6pm. on that fateful day, but didn't- as it turned out, due to a snowstorm and power outage in the Twin Cities. So when UCLA called at its appointment time of 7 Coach Wooden accepted the job. When the person from Minnesota finally got through at about 7:15pm, Coach Wooden had already given his word to UCLA. that meant something to him. He didn't whine, complain, or make excuses (part of his Two Sets of Threes), instead he made the best of his circumstances at UCLA, where his teams won 10 NCAA championships including 7 in a row and 88 consecutive games at one point- on the way to becoming a hall of fame player, coach, teacher, and person.

John Wooden on Overachievers

No ONE is an overachiever. How can you rise above your level of competency? We're all underachievers to different degrees. You may hear someone say that a certain individual "gave 110%" How can that be? You can only give what you have, you only have 100%. From Professor Fellenzer: Never let anyone call you an overachiever. If anyone calls you an overachiever, tell them "there's no such thing as an overachiever. If you achieve something, then you are obviously capable of achieving it! Apparently YOUR expectations for me weren't high enough. That's on you not me." The Opinions of Others: Do not become too concerned about what others may think of you. Be very concerned about what you think of yourself. Too often, we can care more about a stranger's opinion of us than our own. Your opinion of yourself begins on the inside with your character. What do you believe in, are you willing to stand up for it despite what others may think or say?

Todd Lieman: Opportunity, Confidence, being inspired/gaining perspective, words matter

Opportunities don't "present themselves" - they are made. What did John Wooden say about luck? If you are going after what you want...it takes even MORE work. Confidence: -knowing you did everything you can to prepare for a certain situation -"A ship is safe in a harbor, but that is not what they are made for" -Being inspired" and "gaining perspective" require actions -Don't get caught in the "overexposure of inspiration" trap -Both are easy to find... and both are difficult to keep Words matter/thoughts matter -The opposite of belonging is fitting in -Fit in vs belong, have to vs get to, goals vs process, motivation vs drive (motivation is short term, drive is long term), what if vs when i, i want vs i will, dream vs visualize, passion vs purpose, interested vs inspired, believe vs know, chase vs attract - we get to do these things. We are all at a good place in our lives and it is a priviledge 80% of people are unfulfilled and hate their jobs. Why? They fall into potholes:Fear, Judgment, Lies, Can't. Don't. Ever. Give. Up. -Pro tip: know your buttons -"Doubt kills more dreams than fear ever will" -Point of maximum danger, is minimum fear -Avoid getting cast in other people's dramas -Surround yourself with people who inspire you, challenge you and who light you up -With people who want to connect to you and the world better -A common thread Being inspired: it bothers him when he hears this term -If you're really inspired than do something about it- take action -Not to throw the terminology around lightly "I was so inspired" -Turn inspiration into action and go from words to action Gratitude: think about gratitude more often than we do

Abraham Lincoln- Connection to Fellenzer's P's

Persistence is Stronger Than Failure Abraham Lincoln is acknowledged as one of America's greatest presidents, if not the greatest. Brief summary of his career is that he faced a lot of adversity in all aspects of his life. Few people have suffered more personal, professional or political adversity than Abraham Lincoln. He persisted in the face of failure and emerged victorious. The model of Mr. Lincoln gave us with his persistence is one we can remember in the face of our own setbacks. And what is most wondrous of all is that persistence is a quality that we ourselves control. You, and only you, can decide whether you will "stay the course."

Todd Lieman: Perspective + priorities + process + practice = purpose

Perspective - the lens you're looking through at any given moment We wear a lot of different lenses, sometimes look through the wrong lens at the wrong time (lens - student, athlete, girlfriend, friend, etc.) Priorities - what are you trying to do, what are you trying to take care of Process - the system, what you're going to do Not about creating a goal, but what's important is creating a plan on how to get their - can't achieve a goal to run a marathon without creating a process on how to become a runner PAUSE - pause and sit with the discomfort to try to understand what that discomfort is trying to tell you "Be who you are and say how you feel because those who mind don't matter and those who matter don't mind"

Athletics Administrations and NIL

Schools Respond: 1. Third Parties 2. Internal Staff 3. Collectives -Varies by school -Some have become more of a funnel for donor money, Some more established business -She works with established businesses that have fan engagement as their product ex. Autograph signings and merchandise, fully functioning business, have a brand, allows them to use donor money to do something. -Has to be a purpose as to why you're being paid -Most work is being done with autographs, events, social media -Relationship with collective is super important to oversee what they can and can't do -Essential asset for athletic departments working with student athletes and donors -Collective chooses who gets paid and how much- can be negotiated with athletes and athletes representation -NCAA had said that it can't be an inducement to sign, can't be pay for play, has to be quid pro quo 4. Communications

Rose Bowl Stadium, Rose Bowl Game, Rose Parade

Share the name with a tenant- Game on Jan 1st -Staff side they do a good job with it -Challenges in sharing the name -Do your best to keep the name in tact and take it very seriously -Don't want to undermine the tournament of roses on Jan 1st -The Tournament of Roses consists of two main events held each New Year's Day in Pasadena—the Rose Parade and the Rose Bowl football game.

States with City Franchise Names and regional/state franchise names

TX: Texas Rangers, Dallas Cowboys NY: NY Knicks, Buffalo Bills Arizona: Phoenix Suns, Arizona diamondbacks (think that because phoenix tuscan rivalry they should call it arizona to stray from the rivalry) CO: Denver Broncos, Colorado rockies

Jeff Felenzer- Keys to Success in Sports Business

The 4 Ps: Passion, Preparation... Performance... Persistence (go in this order) 1. Make yourself invaluable 2. Build real relationships with people... not for what they can do for you, but what you can learn from them 3. 90% of success is just showing up 4. Be prepared to wear a lot of hats (perform multiple tasks) 5. Don't be afraid to admit that you don't have all the answers- it's not a sign of weakness 6. Be a good listener... you'll learn more and earn more that way 7. Be patient, don't get discouraged; allow plenty of time to nurture your ideas and help it grow 8. Surround yourself with solid, capable, experienced people-it's the key to building a winning team. Don't micromanage... show faith in the people you hire, then let them do their thing! 9. Work hard, stay focused on the details and ask yourself this question often: Am I doing as much as I can to reach my goals? 10. Take time to have fun along the way; what you'll remember most, and what is most rewarding, is the journey FIND YOUR SEPARATOR

John Wooden's Greatest Joy

The Greatest Joy: I believe the greatest joy one can have is doing something for someone else without any thought of getting something in return-The more concerned we become over the things we can't control, the less we will do with the things we can control-Being average means you are as close to the bottom as you are to the top. Don't be average!

Monica and Karen's Tips for Students

Tips for Students: 1. Network -intern/volunteer 2. Social media dangers -Put the phone/camera away -Know culture of company your work with -If you're doing it to show off, don't -What you post on social media will never go away 3. Lose any attitude 4. Always proof your work -Seems simple but the amount of cover letters and resumes they see with errors- its a problem -Do your baseline homework -Proofread -If you met someone 2 months prior, if they got promoted it would be great to mention that -Look up hiring managers or HR for companies to get an extra connection if you don't have one, use anyone in your network to distinguish yourself and ask them questions about the position -Send thank you emails acknowledging that someone talked to you -As you think about what you want to do, set up informational interviews to talk about things -Ask questions

USC and UCLA move to big 10- sports business integration

USC and UCLA move to the Big 10 will be game changing for LA tourism Fans spend money like they're on vacation because they are People will be coming from all over to watch games LA is an aspirational place for people who haven't been before- people are excited to go and aspire to go to the Rose Bowl

NIL and changing your life:

What Keyshawn tells athletes: This is not going to change your life- this is to get you through college. -Real money comes when you graduate and become a professional -People going crazy about NIL deals he says its stupid -Real money is coming if you make it -Only 1 Caleb and Shauder sanders, don't lose sight or focus. -There are only a few people going to make millions a year -People get so caught up in the social media of it all and looking at what others have for NIL -What does that really do for you (money, a car)? Nothing What degree would you rather have? USC, Notre Dame, or Georgia? Rethink where you want to go and don't just go where the most $$ is -Tries to get kids to understand that you shouldn't pick schools based on $$ -Only problem he has with NIL is kids chasing money Kids want instant gratification

Branding in Sports

What is a brand? Defined: -A collection of perceptions in the mind of the consumer *definition to use for this class -Everyone's perception can be different about something -The perception of a quality product -The intangible sum of a product's attribute: its name, packaging and price, its history, reputation, and the way it's advertised -A name, sign or symbol used to identify items or services of the seller(s) and differentiate them from goods and services → i.e. Nike, Target, Apple, Starbucks, McDonalds -What is the most important brand in your life? -Branding in terms of... You .. -Personal branding -Be a good person -Significant sports brands -Nike logo -Student at oregon state created the swoosh -NFL -The shield of the NFL logo -NY Yankees Logo, and the pinstripes -Dodgers "Dodger blue" -North Carolina -Carolina blue -Notre Dame -Gold helmets -Rams -Horns on their helmets What's an example of branding in its most purest form *on final -Dirtbags -Something that happens organically -Not a part of a campaign -nobody sat in a room and said let's think of a way to market our team and came up with dirtbags -evolved naturally, caught on with fans, team, coaches, players, now you have a brand and making money in the bookstore -Long beach state baseball but there's an interesting story with dirtbags