Keyword Research Video ch 4

Which are the four stages of consumer-thinking process?

1. research 2. consideration 3. purchase 4. loyalty

True or false. When performing keyword research, you should target big sites like amazon.com

False.

what does citation flow measure?

How many links in general there are to a page

The google adwords keyword tool is the best free tool available

No longer the case. Uber suggest is a good one.

George suggests using a question/answer website like _____ to find different vacations or features of a product for more keywords

REDDIT, quora, forums.

what is keyword volume?

The number of people searching for a search term

true or false. Typically, with larger commerce sites you won't see the exact targeted keyword in the url?

Tru because their goal is to not rank for specific keywords, just ranking regardless.

Trust flow measures:

authoritative links to a page

after you have a seed keyword picked out, whats the next step?

expand your seed keyword into lists of longer tail, more targeted keywords.

Describe a seed keyword

ground or base or foundation keywords for SEO - a starting idea -a simple broad keyword you can expand on -you can use this seed keyword to find competitors and influencers in the niche

what makes a great keyword?

keyword competitiveness (how hard it is for someone to rank), keyword profitability (how much money you'd make if you were leading in a keyword), keyword volume, keyword relevance.

for users of long tail pro, who are just starting out they should target keywords with a competitiveness of?

lower than 35

Google is in the business of

providing results that satisfy a user's query

When setting up an commence shop, which stage of the searcher's intent should you focus?

research

Whats the first thing you should do before you start doing research?

think about what you're trying to achieve

T or F? Using google and amazons auto suggest search box is a good way of finding additional keywords

true

t or f? mozbar and seoquake are both free alternatives to long tail pro?

true

t or f? trust flow and citation flow are both set metrics

true

does long tail pro cover all of the following: keyword relevance, keyword volume, keyword competitiveness, and keyword profitability?

true.