Klaviyo Deliverability

Standard warming If you have existing email engagement data like opens and clicks from your previous ESP, you should use the standard warming process to warm your domain. If you qualify for standard warming, you should see Guided Warming prompts appear in your account that will help you warm your account automatically. Most Klaviyo users will never have to go through a dedicated IP warming process as this is reserved for extremely high-volume senders.

If you are new to Klaviyo, and have historical email engagement data from your previous ESP, which warming process should you use to warm your domain?

Create a segment of customers who have soft bounced and exclude them from future sends

If you notice a poor bounce rate, what is one action you can take to try and improve your bounce rate? In other words, how can you get less emails to bounce?

Custom Reports

What Klaviyo tool can you use to build a deliverability report that houses the email metrics you specifically want to focus on and can be sent straight to your inbox?

(1) Use double opt-in to build your subscriber list. (2) Use an engagement-based campaign-sending strategy Following an engagement-based sending strategy and using double opt-in to build your list are 2 ways you can build a good sender reputation. To repair a low reputation, refine your segmentation strategy to focus only on your most highly engaged subscribers.

What are 2 things you can do to influence your sender reputation in a positive way? (Select 2).

SPF, DKIM, and DMARC

What are the 3 key email authentication checks that your messages must pass in order to maintain good deliverability?

A snippet of code that contains important information about the sender

What does the term "email header" mean in the context of deliverability?

Major inbox providers like Gmail and Yahoo will block your messages or send them to spam if you send from a shared domain.

What is the most important reason for why you should set up a branded sending domain?

Double opt-in

What is the name of the process through which a new subscriber must confirm their subscription before being subscribed to a given list?

Transactional Messages

What kind of messages deliver non-promotional information triggered in direct response to a transaction-related event?

Sunset flow A sunset flow helps automate your list cleaning process by tagging unengaged profiles with a special profile property that makes segmentation easy.

Which flow can help you automatically tag highly unengaged profiles who should be suppressed from future marketing messages?

Customers who opened or clicked a message in the last 30 days

Which of the following segments would be considered the most highly engaged audience? ie. Customers who opened or clicked in 30, 60, or 90 days?

Inbox Providers

Who has the biggest influence in deciding whether your messages are delivered to recipients or placed directly in spam?

Klaviyo cannot measure spam complaints for Gmail specifically because Gmail does not provide a feedback loop to ESPs

Why is it important to use Google Postmaster Tools to monitor your spam complaint rate for Gmail users?

Unsubscribe Rate and Click Rate

Bola's Baked Goods' marketing manager is looking to monitor their email engagement. What are 2 metrics they might look at?