lesson 13

Accordion fold/Z fold:

This is similar to the tri-fold but is created when a single page is folded in front of itself and behind itself to create a "Z" or accordion shape with the page. This brochure contains three front panels and three back panels.

Gate fold:

This type of brochure is created by folding the ends of a page toward each other, so that they meet in the middle, and then folding in half again in the same direction. This creates eight panels on the page, four on the front and four on the back. Please note that the panels on each end need to be narrower than the outer panels, so that they fit inside the others when folded.

Double-Parallel fold/Four-Panel fold:

This type of brochure is created when a printed page is folded in half and then each folded page is folded in half again in the same direction; this creates eight panels, four on the front and four on the back. Please note that with this type of brochure, the last two panels need to be a bit narrower than the outer panels, so that they fit inside when folded.

French fold:

This type of brochure is created when a printed page is folded in half in one direction and then that folded page is folded in half again in the opposite direction. This creates only four panels: a front panel, two inside panels, and one back panel (the other four panels are hidden due to the nature of the folds).

Bi-fold/Single fold/Half fold:

This type of brochure is created when a printed page is folded in half to create four panels, two on the front of the page and two on the back.

Tri-fold:

This type of brochure is created when a printed page is folded twice, so that there are three panels on the front of the page and three panels on the back.

Flyer

single-page leaflets that advertise an event, service, or other activity, or inform an audience of something important. Typically used by individuals and businesses to promote their products or services, flyers are multipurpose: they can be used as a form of mass marketing for large companies, or they can be used for small-scale projects, such as communicating an event to a community.

Mailer

items that do not need envelopes that are sent in postal mail for informative purposes. Examples of mailers include postcards and some folded brochures

type heavy

meaning they contain a lot of type, because they are viewed up-close

poster

two-dimensional, single-page formats. Such posters are often used to display information, such as data or schedules, or they are used to persuade an audience by promoting people, causes, places, events, products, companies, services, or organizations. Tip 1: Keep your audience in mind. Before starting your poster design, ask yourself the following question: "What is the purpose of this poster and for whom am I designing it?" By answering this question, you will provide meaning and direction to your poster design.Tip 2: Reduce clutter in your poster design. Ideally, you want to shoot for a single feature item in your piece that stands out and grabs your audience's attention. Remember that too many colors and textures create clutter in a design, so be selective with your colors and textures. To avoid clutter, ask yourself the following questions while you are designing: "What is the focus of my design? Is my focus shown clearly in my design? Does my design stand out or fall flat?" Tip 3: Use text appropriately. This often means that you should use text sparingly, unless your poster uses type as imagery or focuses on typography as the feature item, as in the example above. Don't get bogged down in telling a story with text in your poster design. If there is too much text, your audience will become overwhelmed with the amount of information they have to absorb, thus preventing the message of the work from being conveyed. Tip 4: Think BIG! Make sure you use high-resolution graphics and then downsize if needed so that your poster doesn't end up blurry or pixilated. For example, if you take a 25 x 25 pixel JPEG of your logo and enlarge it to 300 x 300 inches, you will cause major pixilation and blurring of the image. Avoid such sizing problems at all costs, and you will help the success of your poster design. Remember, you can always make an image smaller, you can rarely make it bigger, so start big.

brochure

type of folded, printed leaflet that is used for promotion, advertising, and information-providing. Brochures can use both sides of a page to display information. Some examples of brochures include a handout promoting services at a salon, a pamphlet describing services at a bank, or a program for a professional play. Because the brochure's main purpose is to provide information, most brochures are type-heavy. Brochures come in many sizes and shapes.