Mac
In a world in which content can be shot on an iPhone, and more design is seemingly done on screen than off, the idea that computers can shape how creators construct things seems obvious. But there was a time when computers and creativity seemed far apart. For most people, the Apple Macintosh-which launched over 30 years ago-helped cross that gap, and made the design world all the better for it. The Mac revolutionized the way we can access data, create, and connect with people all over the world. We went from books that are not always available to the ability to access a whole other world of information.
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The early Mac team members (1979) consisted of Jeff Raskin, Brian Howard, Marc LeBrun, Burrell Smith, Joanna Hoffman and Bud Tribble. Others began working working on the Mac at later dates. Others involved include all of the people who helped promote and advertise the product and company.
I selected this topic because this event changed the course of technology forever. The innovations that this product included paved the way for the technology we have today. Apple has continued to innovate the way people use technology. The iPod, iPad, iPhone, and various computers engineered by Apple have influenced billions of people and all of it wouldn't have been possible without the original Macintosh. Without technology that eventually came from the 1984 Mac, I wouldn't have been able to give this presentation from a MacBook.
As the co-founder of one of the world's most successful companies, Steve Jobs is one of the most recognized names in the world of tech. He put Apple at the forefront of the personal computing revolution, and was behind a suite of revolutionary, highly desirable products - from the Mac to the iPod and iPhone.
If Apple hadn't made Macs, it wouldn't have had a fraction of the industrial-design it needed to pull off the iPhone and iPad. And it wouldn't have had the necessary software, either, since iOS is based on the Mac's OS X. The original Mac changed everything by using a graphical user interface and a mouse to control the things on the screen instead of a text-based command line. When Steve Jobs introduced the iPhone in 2007, he referred to this as one of the first revolutionary user interfaces that Apple had invented in its history. (The second was the iPod touch wheel, and the third was the iPhone's multi-touch gesture interface.)
On January 22nd, 1984, the Mac famously launched with a $1.5m, 30-second commercial run during American TV's biggest event, the Super Bowl. More than 90 million people were watching when Apple unveiled the Macintosh that, even after all these years, is still at the core of the company's identity. When Steve Jobs launched the Macintosh, he had to generate excitement about a product - a computer - that was unfamiliar to most people, if not downright scary. His creation would eventually entice them into changing their minds, but first, they had to be intrigued enough to learn about it. There were no tech blogs, no Facebook, no Twitter, and certainly no Mac rumor websites, in fact, there were no websites at all. So Jobs had to generate his own campaign to tell the world about the computer.
January 3, 1977: Apple incorporates. June 5, 1977: Releases the Apple II, the first commercially available personal computer in a plastic case with color graphics--and Apple's first successful personal computer. December 12, 1980: Apple goes public, putting Jobs' net worth north of $200 million. January 24, 1984: Two days after the $1.5 million Ridley Scott-directed "1984" Super Bowl commercial airs, introduces the Macintosh to much fanfare during Apple's shareholder meeting. "For the first time ever, I'd like to let Macintosh speak for itself." The computer's voice then says, "Never trust a computer you can't lift." Macintosh becomes the first commercially successful small computer with a graphical user interface.
On January 24, 1984, Steve Jobs famously demonstrated the Macintosh for the first time at Apple's shareholders meeting at the Flint Center in Cupertino. The Apple Macintosh revolutionized the entire computer industry by the year of 1984. Steve Jobs and his Macintosh team arranged for the computer to be used by the normal "person in the street" - and not only by experts. It's hardly an exaggeration to say that the launch of the Mac goes well beyond a key moment in Silicon Valley history or even computer history. The launch was a key moment in world history.
Several months ago, law enforcement required a suspect to unlock their phone with Face ID . Forbes reports today, however, that a California judge has ruled that, even with a warrant, the government can't force people to unlock their devices via biometric features. The judge agreed that the cops had a probable cause for a warrant, but did not have the right to force the suspects to unlock their devices via biometric technology. "If a person cannot be compelled to provide a passcode because it is a testimonial communication, a person cannot be compelled to provide one's finger, thumb, iris, face, or other biometric feature to unlock that same device," the judge wrote.
Before the iPhone, the Macintosh was Apple's most iconic product name. The only problem? Back in the early 1980s, Apple didn't actually own the name: It belonged to high-end audio equipment maker McIntosh Laboratory. However, knowledge of the possible trademark conflict with McIntosh caused him to change the spelling to "Macintosh." McIntosh eventually granted Apple the rights to use the name "Macintosh" after a cash settlement. The price reportedly fell between $100,000 and "significantly higher." Apple eventually released the Macintosh computer in 1984. The branding continues today, albeit in the shortened "Mac" form for iMac, MacBook and macOS.
Steve Jobs unveiled the first Apple Macintosh computer, with its nine-inch screen and $2,500 price tag, on Jan. 24, 1984. The Macintosh project started in the late 1970s with Jef Raskin, an Apple employee, who envisioned an easy-to-use, low-cost computer for the average consumer. The original Macintosh remains a collector's item, amid the millions of cult followers that the company possesses to this day. The 1984 Macintosh is available for purchase on Ebay with sellers promoting the product as a once-in-a-lifetime find. Recent eBay listings show the original Macintosh selling for as much as $2,750.
Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola Mobility were already engaged in a patent war on several fronts.
Tech "addiction" is a topic of rising national concern. Researchers who study how we use digital technology have for years been warning of its potential negative effects on our cognition, psyche and well-being. It's not Apple's fault that you feel enslaved by your phone. But the company that gave the world the modern smartphone has a perfect opportunity to create a groundbreaking new take on that device: a phone that encourages you to use it more thoughtfully, more deliberately — and a lot less.
