Mang Final

All of the brands that a consumer thinks of as potential solutions are known as the ________. A. consideration set B. preferred set C. awareness set D. evaluative set E. alternative set

C

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate? A. brand loyal decision B. low visibility decision C. routine decision D. primary decision E. repeat purchase decision

A

Decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situational characteristic? A) physical surroundings B) social surroundings C) temporal perspectives D) task definition E) antecedent states

A

Nakeisha wants to purchase some new make-up, but she wants something different from what she is currently using. Since she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed? A. internal search B. secondary search C. primary search D. evoked search E. external search

A

Sales personnel, websites, and advertising represent which type of information source? A. marketing sources B. personal sources C. memory D. experiential sources E. independent sources

A

The external ice cube chute on Cade's refrigerator door was not working properly. She could hear the ice falling into the chute, but nothing would come out. She looked inside and realized there was a solid block of ice clogging the chute, and she couldn't get it loose. Cade decided to use a hair dryer to melt the ice, and it worked. Cade's using a hair dryer in a new way represents _____. A. use innovativeness B. extended use thinking C. usage expansion D. counterfactual thinking E. prefactual thinking

A

Which of the following in NOT a situation in which consumer behavior occurs? A. evaluation situation B. disposition situation C. purchase situation D. usage situation E. communications situation

A

Which of the following statements is FALSE regarding information search? A. searching for information is free B. the amount of search depends on purchase involvement C. the initial search generally produces a set of guides or decision restraints D. search has benefits such as finding a lower price of getting higher quality E. information search involves mental as well as physical activities that consumers must perform

A

Which of the following tends to be more holistic in nature, and the brand is not decomposed not distinct components that are evaluated separately from the whole? A. affective choice B. instrumental choice C. rational choice D. attribute-based choice E. attitude-based choice

A

Which type of consumer decision making does NOT include alternative evaluation? A. nominal decision making B. routine decision making C. limited decision making D. simple decision making E. extended decision making

A

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars since he is about to buy a new car. In terms of involvement, Blake is _____. A. high in product involvement; low in purchase involvement B. low in product involvement; high in purchase involvement C. low in product involvement; low in purchase involvement D. high in product involvement; high in purchase involvement E. high in value-expressive involvement; low in product involvement

B

Carl and his family purchased a new home, and the builder left half empty paint cans in the garage. Carl doesn't know what to do with them because he cannot put them out in the regular trash. Carl is concerned with which of the following with regard to the paint? A. consumption B. disposition C. purchase D. use E. product nonuse

B

Connie just purchased her first new car, and she's actually feeling a little bad about it. She's concerned about how much money she spent and how long she will be making car payments. She's not sure she made the right choice, either. She liked another car a little better, but ended up purchasing another model. Connie is experiencing _____. A. post purchase worry B. post purchase dissonance C. post purchase fear D. post purchase guilt E. post purchase shame

B

Thomas is aware of several different brands of electric shavers, but he is only considering seriously three different brands. These three brands that Thomas is evaluating represent his _____. A. evaluative set B. evoked set C. awareness set D. alternative set E. preferred set

B

Under conditions of crowding, consumers tend to do all of the following EXCEPT _______. A. make faster decisions B. make more demands on the sales personnel C. be less satisfied D. buy less

B

Which of the following is NOT an action a consumer may utilize to reduce dissonance? A. decrease the importance of the purchase decision B. increase the importance of alternatives that were not consistent in the purchase initially C. decrease the desirability of rejected alternatives D. reverse the purchase decision (return the product before use) E. increase the desirability of the brand purchased

B

Which of the following is a negative emotion influenced by both the product and the situation? A. disappointment B. embarrassment C. anger D. worry E. fear

B

Which of the following is a situational characteristic? A. demographics B. temporal perspective C. social class D. package E. product

B

Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant post purchase evaluation? A. compete decision making B. extended decision making C. complex decision making D. limited decision making E. nominal decision making

B

An advertisement for Tool toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associate with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate? A. inactive problem recognition B. primary problem recognition C. selective problem recognition D. active problem recognition E. generic problem recognition

C

Andrew is considering the purchase of a portable DVD player. He is comparing alternatives on the basis of screen size, battery life, and price. Andrew is using which type of evaluative criteria? A. instrumental B. primary C. tangible D. secondary E. intangible

C

Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process? A. attitude-based choice B. affective choice C. attribute-based choice D. instrumental choice E. rational choice

C

When perceptions of product performance match expectations that are at or above the minimum performance level, _____ generally results. A. surprise B. elation C. satisfaction D. non-satisfaction E. dissatisfaction

C

Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use? A. consumption guilt B. pre factual thinking C. product nonuse D. counterfactual thinking E. non consumption guilt

C

Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce? A. inactive problem recognition B. primary problem recognition C. generic problem recognition D. active problem recognition E. selective problem recognition

C

Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She in in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't;t purchase another, Bessie's perception of her current situation regarding this product reflects her _______. A. self-concept B. desired state C. self-assessment D. actual state E. current state

D

Bobbie bought a Dell computer because her brother has one, and he seems to be satisfied with it. She did not compare any other computers when making this choice. Which type of choice process did Bobbie use? A. instrumental choice B. attribute-based choice C. affective choice D. attitude-based choice E. rational choice

D

Experience, familiarity, social status, shopping orientation and product involvement are examples of which factor that influences the expected benefits and perceived costs of search? A. product characteristics B. personally traits C. situation characteristics D. consumer characteristics E. market characteristics

D

For which type of decision making is external information search relatively important? A. nominal decision making B. truncated decision making C. automatic decision making D. extended decision making E. limited decision making

D

Jon purchased an antique watch on eBay from another consumer. Which type of sale is this known as? A. private sale B. direct-to-consumer sale C. personal sale D. consumer-to-consumer sale E. electronically mediated sale

D

Karen is going to the mall to purchase new shoes. Based on her prior experience with Nine West and her positive attitude toward them, she plans on looking at the Nine West store first. Her decision to visit the Nine West store is based on which source of information? A. independent sources B. personal sources C. experiential sources D. memory E. marketing sources

D

Many of you have probably heard of Banana Republic retail stores and perhaps have shopped there. Many of you may not know that the store used to look much different than it does today. It used to be more like an adventure, and the merchandise assortment was more appropriate for a safari. If you've ever seen an Indiana Jones movie, you can get a pretty good idea of what Banana Republic used to look like. The stores would have a jeep in the store, camouflage netting, and music from the 1940s playing. The inside had wooden beams and maps hung on the wall that looked like treasure maps. Much of the merchandise was accompanied by a sign that had a tale of some adventure associated with it. These physical features of the retail environment are referred to as the _____. A) store situation B) retail ambiance C) retail surroundings D) store atmosphere E) merchandising mix

D

Negative emotions or guilt feelings aroused by the use of a product or a service are referred to as ______. A. post purchase anxiety B. post purchase dissonance C. consumption anxiety D. consumption guilt E. consumption dissonance

D

Stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her behavior? A) physical surroundings B) social surroundings C) temporal perspective D) task definition E) antecedent states

D

The ability of an individual to distinguish between similar stimuli is called _________. A. perceptual generalization B. sensory perception C. stimulus generalization D. sensory discrimination E. perceptual discrimination

D

The number of alternatives, price range, store distribution, and information availability are examples of which factor that influences the expected benefits and perceived costs of search? A. technology characteristics B. consumer characteristics C. situation characteristics D. market characteristics E. product characteristics

D

Which disposition alternative is the most widely used by consumers? A. give away B. sell C. trade in D. throw away E. recycle

D

Given the following minimum standards. Which of the following computers would be chosen using the conductive decision rule?

Dell

An attribute used to stand for or indicate another attribute is known as a _____. A. secondary indicator B. proxy C. determinant attribute D. substitute indicator E. surrogate indicator

E

Decisions made by consumers regarding the _____ situation can create significant social problems as well as opportunities for marketers. A. expanded usage B. usage C. communication D. purchase E. disposition

E

Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this? A. latent B. blatant C. manifest D. inactive E. active

E

Nancy usually considers price and quality when she has to make a major purchase, such as an appliance or an automobile. These two features represent Nancy's _____. A. heuristics B. choices C. motives D. alternatives E. evaluative criteria

E

Pam and her friends ate at a new Italian restaurant, and the food, service, and ambiance exceeded their expectations. They all decided that this was the only Italian restaurant they will ever go to again in their town. This is an illustration of _____. A. customer value B. extended decision making C. relationship marketing D. non-satisfaction E. commitment

E

Style, taste, prestige, feelings generated, and brand image are examples of which type of evaluative criteria? A. secondary B. tangible C. instrumental D. primary E. intangible

E

What is the first stage of the consumer decision process? A. purchase B. information search C. postpurchase behavior D. alternative evaluation E. problem recognition

E

When orange juice manufacturers attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation? A. consumption B. communication C. purchase D. disposition E. usage

E

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process? A. once the decision process begins, it may evolve and become more complex with multiple goals B. the decision process model provides useful insight into all types of consumer purchases C. consumer decisions are frequently the result of a single problem D. some consumer decisions result from the convergence of several problems E. consumer decisions are rational and functional; otherwise they do not involve decisions per se.

E

Which of the following statements regarding information search if FALSE? A. consumer who start a new household life cycle tend to search for information B. consumers with higher social status search more information prior to purchase C. experts tend to search less information D. when perceived risk of a product is high, consumers search for more information E. higher product involvement leads to less information search

E

With respect to the typology of service environments, a bank would be categorized as______. A. personal B. hedonic C. tangible D. moderate E. utilitarian

E

Given the following information, which of the following compact disc players would be chosen using the lexicographic decision rule?

price