Mark 3370-Jordan Exam 1

What are social media metrics we frequently use to evaluate SMM campaigns?

Call to action, Cost per Thousand ,Clicks ,URL CLICKS ,Engagements .Engagement rate ,Followers ,Impressions ,Mentions, Reach, Social Media return on investment (ROI)

Discuss the reasons why you would use Facebook live to market a product or service.

Facebook live videos are viewed longer than regular videos, you can interact with people and customers as well as build your base in real time. Brands can build up anticipation when the brand will go live and increase want to watch.

How does Twitter's algorithm work and what changes have been made over time?

1. In case you missed it, this was added to show you tweets that you may have been interested in but were posted a long time ago. 2. Show the best tweets first. Twitter will show tweets that it thinks most relevant to you on your timeline. It ranks all of the tweets that you follow based on recency, overall engagements, the author and your past interactions with this author. 3. Happening now, It shows you events and topics that it thinks you are interested in. 4. Once you have seen all of the other 3 type of tweets it will show you the remaining tweets in reverse-chronological order.

What are some concept strategies for Twitter? (just some of them)

1. Provide customer service 2. Use emojis 3. Run contests and promotions 4. Host a twitter chat 5. Account takeovers, go live, use direct messaging 6. Cause marketing 7. Advertise on twitter

What are the components of a business twitter account?

1. Username(same as other accounts) 2. Profile picture (professional pic) 3. Bio (Short concise) personality with emojis 4. Cover photo, (show brand products, promotions. Recommended size is 1500X500) 5. Pinned tweet. 6. Gallery. Boosts visual impact of brand.

What are the advantages of SMM? (top 5)

1. Utilizes platforms that allow unlimited access and are free to use 2. Makes brands more visible by exposing them to larger audiences 3. Allows for easily identifying and reaching target audiences 4 Heightens customer service and engagement through two-way communication 5. Increases brand awareness and loyalty

What are the disadvantages of SMM? (Top5)

1:Makes finding and hiring top talent difficult due to the social media skills gap 2:Lacks emotional face-to-face connection 3:Opens brands up to negative feedback 4:Requires additional resources to manage 5:Accompanies unrealistic customer expectations

What are disadvantages to using Instagram vs. Facebook?

A disadvantage from Instagram and an advantage for Facebook is that Instagram stories disappear after 24 hours, as for a facebook post can be deleted but is otherwise permeant. As well as face book as pinned posts.

What is the social media skills gap?

A workforce that is may have grown up with social media but are using incorrectly or unable to use it at all. Fyi, this is in chapter 1. Section 7 This is just a summary

Facebook is most popular among which demographic?

Age, 18-29, 30-49 Female Urban 75k+ Some college

What are advantages to using Instagram vs. Facebook?

An advantage of Instagram over facebook is that it can give a more behind the scenes look of a business. The text book says an Instagram post are not meant to be perfect. Stories give brands a new way to interact with people and use many things like poles music and gifs.

How does Instagram's current algorithm work and what changes have they recently made? Answers from textbook only.

Before 2016 Instagram displayed content in chronological order. But has updated its algorithm to match Facebooks by showing the content that followers engage with the most at the top of the feed.

List and discuss the demographics of Snapchat users.

Gender is equal. 24% Age 13-17 is the majority with 69% (Nice) followed by 18-29 is 62% Location is pretty even. Urban 29%, suburban and rural 20% each. Income <30k 27%, 30k-74,999 26% 75+ 22% Some college 29%, college 20% high school diploma less 22% 77% college students use snapchat daily. Average of 3.5 billion snaps posted each day.

Discuss how you can strategically use hashtags in Facebook posts as a marketing manager.

Hashtags give your keywords into clickable links. It helps users find a particular topic of interest and make brands more searchable on Facebook. Posts with hashtags receive 60 percent more interactions. The sign is used in front of a keyword or phrase to make I clickable. You can create a hashtag unique to your business. Or use an existing one to get people to connect to your brand.

What is Owned Media?

Includes all of the channels a company owns. These channels can include a company website, blog, YouTube channel Facebook page, or any social media website created and managed by a company.

How has digital technology evolved into social and mobile?

It was a slow changed that became inevitable with technological advantages.

Why is Instagram a good platform to market a product?

People come to Insta to be inspired and discover things they care about, Instagram profile offers all of the same features of a personal profile with the added benefits of powerful analytics: the ability to create Instagram ad: and the ability to add contact information directly to the profile. 75% of users take action in trying to buy things after looking at a brands post. Also, it has outreach and you can show more products.

How can /Why would you want to use question posts strategically on Facebook as a social media marketing manager?

Research shows that question posts receive 100 % more comments than standard text posts. It allows for followers to interact with your brand as if it is something important.

What components of Snapchat are unique compared to the other social media platforms we have looked at so far this semester? (Hint: compare/contrast)

Snapchat gives a sense of urgency to their posts and advertisements that others do not. Snapchat allows users to get creative can draw doodles and use filters. Snapchat users are big buyers. Snapchat ads receive twice the visual attention of Facebook ads, 1.5 times more tan Instagram ads, and are 1.3 times more effective than YouTube.

How has SMM changed the marketing landscape?

Social media allows businesses to gain competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly defined audiences.

Explain the algorithm Snapchat uses and the changes they have made (only answers from the textbook will be allowed...).

The algorithm is similar to Facebooks in prioritizing what content shows up by looking at how long a user watches or reads, and user loyalty to prioritize content. Snapchat did not make public how the algorithm really works so brands do the best by themselves.

Discuss the optimum amount of characters you should have in a Facebook post and why.

The shorter the better 140 characters or fewer is ideal. Longer posts will get cut off in a user's feed. Posts with 40 characters do the best.

Tell a great story. Since snap chat is within multiple second clips, use this to keep viewers' attention with a good story or to build and event or product launch. For example Burberry used a its snapchat to create a story of two models breaking in to see its clothes. But through pictures.

What are the SnapChat content strategies you can use in your simulation with your products? Be as detailed as possible in your answer. (i just chose one and memorized it)

1. Identify a target market and create personas, customer personas is a representation of a company's target market. 2. Conduct a social media audit (Social media listening is the process of monitoring the internet to determine what is being said about a particular brand, topic or industry. 3. Establish Goals and metrics. Each and every goal must have measurable objectives and metrics. S.M.A.R.T. Specific, measurable, attainable, relevant, time based. 4. Determine Resources, Roles and Responsibilities. (Determine the budget needed for social media marketing activities.) 5. Establish a tone of voice. A brands tone of voice expressies the brands personality. Think Wendys and how they are the best corporate Smart ass's. 6. Select a Platform 7. Create and optimize social media networks. Fill out the section completely update cover photos and profile pictures, make usernames and everything the same across all platforms etc. 8. Create a distribution and Content strategy. (Actual written posts videos and infographics) Hint box. Facebook you should post 8-15 times a week. Insta- 5-10 posts, Twitter 21-70 posts per week. Snap chat 5-20, Pinterest 35-70 posts per week. LinkedIn 8-15 posts. 9. Create a social media content calendar and schedule posts. 10. Track analyze and tune. Tunning is the process of adjusting and improving the social media marketing plan.

What are the component parts of developing a social media marketing strategy?

· Female 43% · Age 13-17 · 46% urban · College+ · 42% make 75k+ · 89% of users live outside of the united states.

What are the demographics and psychographics of Instagram users?

What is Paid Media?

is a marketing activity that is paid for. Traditionally this would include TV advertising, radio spots and print advertising. Today marketers are increasingly spending their paid media dollars on digital advertising and yes social media advertising.

What is Earned Media?

is what the public shares digitally and verbally about a brand. It consists of all of the content and conversations around a brand that have been created and published by someone else. Can include Press coverage, social media mentions, product/company reviews or blog posts authored by someone else outside of a company. This is the most valuable type of media it increases awareness with no additional effort.

What are the key metrics that Instagram Business can give you as a business owner?

· 60% of people say they discovered new products on instagram · 80% increase in time spent watching videos · 1/3 of most viewed stories are from businesses · 200million+ viewers

Discuss the Key Demographics of Twitter users here (as many as you have time for).

· Younger demographics 13-17 32% 18-29 38% · Male 24% · Urban area 26% · Income 75k+ 32 % ( <30k is 20% 30k-74,999 is 20%) · College+ 32% · 79% users are outside U.S