MARK3336 Ch. 5 Video: IMG World: Creating the College Experience

IMG World's products and services are geared toward colleges and students, the students of which may be considered young achievers. This designation can be best described as which influential factor of consumer buying behavior?

*Age and life stages

Students purchasing items with the college logo most likely represent consumers involved in which type of buying behavior?

*Habitual

IMG World provides college students with new, relevant media, making which stage of the consumer buyer behavior process easier for the consumer?

*Information search

The most basic determinant of a person's wants and behavior are embedded in a consumers __________.

*culture

A popular football player at a college who is able to influence the buying decisions of fans would best be described as a(n) __________.

*opinion leader influence