Market Research Exam 3 Sample Questions

The SPSS menu that we are expected to use in carrying out a Univariate T-test is _________.

a. Frequencies b. One-sample T Test c. Independent-Samples T Test d. ANOVA e. Crosstabs b. One-sample T Test

Through the "Descriptives" analysis in SPSS, which is a type of "Descriptive Statistics", you can obtain all of the following except:

a. Mean b. Range c. Frequency d. Minimum e. Maximum c. Frequency

You have when a sample mean of 4.4 is obtained from 100 samples with its standard deviation of 2.5. Assuming your t-critical value from the t-distribution table for the correct Alpha level is 1.99 and the population mean is 4.0, what is your hypothesis testing result? Please use the confidence interval method.

a. Rejectthenull b. Fail to reject the null c. X-bar is outside the confidence interval. d. The alternative hypothesis is supported. e. Noneoftheabove b Fail to reject the null [4.0±0.4975]

Which type of error occurs when potential respondents are improperly excluded before the sample is taken?

a. Type I error b. sampling frame error c. statistical error d. list error b. sampling frame error

The error caused by rejecting the null hypothesis when it is, in fact, true is called a ____.

a. Type II error b. confidence level error c. confidence interval error d. Type I error d. Type I error

In which type of sampling does every element in the population have a known, nonzero probability of selection?

a. absolute sampling b. relative sampling c. nonprobability sampling d. probability sampling d. probability sampling

A company decides to send an Internet survey to all of its 127-member sales force to determine their morale. This is a ____.

a. cluster sample b. multistage area sample c. census d. sample c. census

As sample size ____, random sampling error ____.

a. increases; increases b. decreases; decreases c. increases; decreases d. increase; remains unchanged c. increases; decreases

A marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally. The vice president is asking for a(n) ____.

a. judgment sample b. area sample c. cluster sample d. convenience sample a. judgment sample

Carlos is examining the row and column totals in a contingency table. What are these called?

a. marginals b. subtotals c. totals d. running totals a. marginals

A researcher interested in a data matrix that displays the frequency of some combination of possible responses to multiple variables should construct a ____.

a. perceptual map b. contingency table c. regression equation d. marginal table b. contingency table

A marketing manager is interested in studying attitudes about raw milk sales and has reason to believe that urban, suburban, and rural groups will vary in their responses. The researcher knows that the population being studied is 50% urban, 40% suburban, and 20% rural. She classifies the potential participants as urban, suburban, or rural residents, and then, for a sample totaling 100, randomly selects 50 individuals from the urban group, 40 from the suburban group, and 20 from the rural group. The researcher is using a(n) ____.

a. proportional stratified sample b. balanced stratified sample c. even stratified sample d. primary stratified sample a. proportional stratified sample

The difference between the sample result and the result of an accurate census is called ____.

a. random sampling error b. systematic sampling error c. primary sampling error d. secondary sampling error a. random sampling error

Statistical power is associated with _____________.

a. ß b. μ c. α d. σ e. Noneoftheabove a. ß