Marketing 351 Chpt 7

Which of the following purchases would most likely require a consumer to use extended problem solving? a) Audio equipment b) Shaving cream c) Cereal d) Kitchen napkins e) Gasoline

Audio equipment

shopping for a new laptop computer for her master degree program, the alternatives Jocelyn is considering include Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's a) dissonance group. b) evaluative group. c) framing set. d) external search results. e) consideration set.

Consideration set

A group of brands that a consumer views as alternatives for possible purchase is called a(n) a) evoked set. b) acceptance group. c) brand preference. d) selective retention group. e) evaluation criteria.

Evoked set

As Jeff runs out of shaving cream, he immediately tries to remember what he did the last time this happened. He is engaging in a) external search. b) consideration set development. c) internal search. d) cognitive dissonance. e) alternative evaluation.

Internal search

The five categories of situational influences are: a) product involvement level, physical surroundings, social surroundings, time perspective, and purchase reason. b) antecedent states, physical surroundings, social surroundings, time perspective, and space dimensions. c) social surroundings, physical surroundings, time pressures, purchase reason, and lifestyles. d) purchase reason, time perspective, social surroundings, physical surroundings, and buyer's momentary mood. e) store atmosphere, location, aromas, sounds, and lighting.

Purchase reason, time perspective, social surroundings, physical surroundings, and buy's momentary mood.

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective a) exposure. b) distortion. c) retention. d) information. e) organization.

Retention

In the consumer buying decision process, the information search stage a) yields a group of brands that a buyer views as possible alternatives. b) involves a buyer becoming aware of the need for a product. c) is not necessary when the buyer is involved in extensive decision making. d) occurs immediately after evaluation of alternatives. e) is lengthy for routine response buying behavior.

Yields a group that a buyer views as possible alternatives

In shopping for a new laptop computer for her master degree program, the alternatives Jocelyn is considering include Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's a) dissonance group. b) evaluative group. c) framing set. d) external search results. e) consideration set.

consideration set

Jose and Teresa are searching for a new cellular phone. They will most likely engage in which one of the following forms of problem solving? a) Extended problem solving b) Limited problem solving c) Impulse buying d) Routinized response behavior e) Intensive response behavior

extended problem solving

extended problem solving

rarely buy the product, expensive

Which product listed would most likely be purchased through routinized response behavior? a) Car b) Desk c) Shirt d) Soft drink e) Television set

soft drink

Buying behavior

the decision processes and actions of people involved in buying

The three major types of reference groups are: a) membership, aspirational, and advocacy. b) advocacy, avoidance, and approach. c) aspirational, disassociative, and membership. d) actual, implied, and desired. e) family, peer group, and media.

Aspirational, dissassociative, and membership

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in a) routinized response behavior. b) extended problem solving. c) limited problem solving. d) impulse buying. e) intensive problem solving.

Limited Problem (purchased occasionally)

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in a) enduring purchase behavior. b) routinized response behavior. c) extended problem solving. d) impulse searching. e) limited problem solving.

Limited problem solving

When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will most likely engage in______ when deciding whether or not to purchase this new product. a) extended problem solving b) limited problem solving c) situational solving behavior d) routinized response behavior e) automatic processing behavior

Limited problem solving

Evaluative criteria for brands within the consideration set are both a) selective and expansive. b) objective and subjective. c) internal and external. d) extended and routinized. e) perceptive and selective.

Objective and subjective

As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of a) exposure. b) motivation. c) learning. d) attitude formation. e) perception.

Perceptions

The actions and activities associated with a position one holds within a group, organization, or institution constitute a) personality. b) a role. c) a motive. d) perception. e) an attitude.

Role

You are in the market for a new car and believe there are more car ads than usual on TV. Perhaps the need you have is driving which of the following phenomena? a) perception. b) selective exposure. c) selective distortion. d) cognitive dissonance. e) selective retention.

Selective exposure

The three major categories of influences on the consumer buying decision process are: a) situational influences, demographic influences, and psychological influences. b) social influences, situational influences, and marketer-dominated influences. c) demographic influences, situational influences, and marketer-dominated influences. d) situational influences, social influences, and psychological influences. e) marketer-dominated influences, psychological influences, and person-specific influences.

Situational, social, psychological

___________ are situational influences that include the characteristics and interactions of others who are present when a purchase decision is being made, such as friends, relatives, and salespeople. a) Physical surroundings b) Social surroundings c) Purchase reasons d) Buyer's momentary mood and condition e) Pressures created by time factors

Social surroundings

Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste? a) Extended problem solving b) Routinized response behavior c) Intensive problem solving d) Limited problem solving e) Perceptual scanning

routinized response behavior

The five major stages of the consumer buying decision process, in order, are a) information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation b) problem recognition, information search, evaluation of alternatives, purchase, and post purchase evaluation. c) problem recognition, information search, evaluation of alternatives, postpurchase evaluation and purchase. d) information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation. e) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

B) problem recognition, information search, evaluation of alternatives, purchase and pose purchase evaluation