Marketing 351 Ole Miss Cousley Chapters 11 (Shuffle to avoid repeating of the same topics)

T/F Buyers want to exert only minimal effort to obtain shopping products.

F

T/F Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable.

F

A common business objective of the ____ stage of the product life cycle is to generate cash flow. a. maturity b. growth c. introduction d. market reduction e. decline

A

A firm with a product in the decline stage of the product life cycle may decide to gradually reduce marketing expenditures and realign its marketing mix to one that requires fewer resources. This approach is called a. harvesting. b. investing. c. realigning. d. divesting. e. mixing.

A

A product mix is best described as a. all products offered by a firm. b. product, distribution, promotion, and price. c. many products sold by one firm. d. all products of a particular type. e. a group of closely related products that are considered a unit because of market, technical, or end-use considerations.

A

A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n) a. component part. b. specialty item. c. accessory equipment. d. raw material. e. process material.

A

According to the text, a product is defined as a. anything the customer receives in an exchange. b. the physical object the customer receives in an exchange. c. the service that is rendered to a customer. d. the idea that the customer receives in an exchange. e. goods and services the customer receives in an exchange.

A

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product. a. component parts b. accessory parts c. raw materials d. process materials e. MRO supplies

A

An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product? a. Business b. Process materials c. Raw material d. Convenience e. Consumer

A

As Jessica enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item? a. Awareness b. Interest c. Evaluation d. Trial e. Adoption

A

Convenience products are a. relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort. b. frequently purchased items for which buyers are willing to exert considerable effort. c. frequently purchased items that are found in certain retail outlets. d. items that are expensive but are easy to purchase. e. items that require some purchase planning and for which the buyer often will not accept substitutes.

A

Dannon Yogurt represents what type of product for most consumers? a. Convenience b. Business c. Shopping d. Specialty e. Durable

A

During the decline stage of the product life cycle, a. sales rapidly decrease. b. market share is maintained. c. competition is at a peak. d. profits begin to fall. e. profits peak and then begin to decline.

A

During the growth stage of the product life cycle, marketers must a. fortify the product position. b. move to exclusive distribution. c. raise the price. d. increase promotion as a percentage of sales. e. introduce private brands.

A

Energizer batteries would be classified as which type of product? a. Convenience b. Shopping c. Specialty d. Unsought e. Industrial service

A

One company markets such diverse products as Rosarita Mexican foods, Max Factor cosmetics, and Samsonite luggage. These various offerings exhibit this firm's product mix a. width. b. depth. c. length. d. volume. e. dimension.

A

One of Cole's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share. Cole believes that the company's products are most likely in the maturity stage of the product life cycle. In order to maintain market share, Cole should suggest that the company requires a. moderate to large advertising expenditures. b. moderate to large distribution expenditures. c. moderate production expenditures. d. moderate price increases. e. moderate price decreases.

A

Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Southwest Air Lines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product? a. Shopping b. Convenience c. Specialty d. Unsought e. Durable

A

When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle. a. maturity b. growth c. introduction d. market reduction e. decline

A

Which of the following is always used to determine the classification of a good? a. Buyer's intent for using the product b. Amount of shopping required by the buyer to obtain the product c. Price of the product d. Specific product features e. Industry competitors

A

Which of the following is the most typical example of a new product introduction? a. Pringles sold in snack-sized containers b. A brand-new nut discovered in Africa c. A car that uses no oil or gasoline d. Shoes that literally make you run faster e. A device that cools your car while parked outside

A

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer? a. Maturity b. Growth c. Introduction d. Market reduction e. Decline

A

Which of the following statements does not apply to convenience goods? a. Consumers are brand loyal to convenience products and are not likely to substitute other brands. b. Convenience products require minimal shopping effort. c. Marketing of convenience products requires intensive exposure of these goods in as many stores as possible. d. Consumers tend to feel that the most desirable retail facility for convenience products is the closest one. e. Colas, gasoline, and bread are good examples of convenience goods.

A

Which of the following tactics would typically be employed when a product is in the growth stage of its life cycle? a. Lowering prices after developmental costs have been recovered b. Raising promotion expenditures as a percentage of total sales c. Moving from intensive to selective distribution d. Raising prices to encourage competitors to enter the market e. Reducing the number of product models in the product line

A

Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle. a. maturity b. growth c. introduction d. market testing e. decline

B

Aggressive pricing is typical during the ____ stage of the product life cycle. a. decline b. growth c. introduction d. plateau e. stabilization

B

An ad that stresses "Get the real Proactiv Solution; accept no substitutes!" is best geared for which stage of the product life cycle? a. Introduction b. Growth c. Stabilization d. Expansion e. Decline

B

Byron is interested in buying an antique vase for his grandmother's birthday. He visits an antique store and buys the first vase he sees because it is something he thinks his grandmother would like. Byron does not visit another store and compare other vases. For Byron, this purchase is most likely considered a(an) _____ good. a. convenience b. specialty c. shopping d. unique e. unsought

B

Gap clothing stores sell primarily what type of products? a. Convenience b. Shopping c. Unsought d. Nondurable e. Specialty

B

Grand Resorts Hawaii has just celebrated its first profit since opening two years ago. Grand Resorts Hawaii is most likely in the ____ stage of the product life cycle. a. Maturity b. Growth c. Introduction d. Market testing e. Stability

B

In which stage of the product life cycle do profits begin to decrease? a. Introduction b. Growth c. Maturity d. Decline e. Recovery

B

Nick Arnold's Auto Towing Service would best be described as a(n) ____ product. a. convenience b. unsought c. specialty d. durable e. shopping

B

Products are classified as being business or consumer products according to the a. number of buyers involved in the decision. b. buyer's intended use of the product. c. seller's intended use of the product. d. location of use. e. types of outlets from which they are purchased.

B

To make intangible products more tangible or real to the consumer, marketers often a. use low prices on intangible goods. b. use symbols or cues to help symbolize product benefits. c. use external reference prices. d. use multiple channels of distribution. e. offer more support services with such products.

B

Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product? a. Raw materials b. Installations c. Accessory equipment d. Component parts e. Process materials

B

When Sony realized its CD players were in the decline stage, it decided to immediately withdraw all of its marketing support from these declining products, an approach known as a. harvesting. b. divesting. c. reinvesting. d. realigning. e. squashing.

B

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group. a. non-adopters b. laggards c. innovators d. late adopters e. late majority

B

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product? a. Raw material b. Installations c. Accessory equipment d. Component part e. Process material

C

A product line is defined as a. products that can be designated as a unique offering among the organization's products. b. products that an organization makes available to consumers. c. a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations. d. a specific group of products that are offered to the market. e. products that are sold by the same firm or a division of a firm.

C

A(n) ____ is a concept, philosophy, or image. a. product b. good c. idea d. service e. issue

C

Brunswick's bowling balls, bowling bags, and shoes are individual product ____ for this sporting goods manufacturer. a. menus b. mixes c. lines d. life cycles e. ensembles

C

Business products that are purchased routinely, do not become part of finished goods, and are expense items rather than capital goods are called a. raw materials. b. installations. c. accessory equipment. d. component parts. e. process materials.

C

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) ____ product. a. shopping b. unique c. specialty d. historical e. unsought

C

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and a. late adopters. b. nonadopters. c. innovators. d. middle adopters. e. middle majority.

C

During the introduction stage of a successful product, profits are usually a. at their highest point. b. negative and decreasing. c. negative and increasing. d. positive and increasing. e. declining.

C

Facilities, factories, and production lines with very large equipment are all classified as a. accessory equipment. b. permanents. c. installations. d. component parts. e. MRO facilities.

C

Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of a. width of product mix. b. product mix consistency. c. depth of product mix. d. a market mix. e. a promotion mix.

C

Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee's product a. line. b. item. c. mix. d. width. e. depth.

C

The Carsons are going on a vacation back to Texas. When they lived there, Gwen Carson loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store she visits after they arrive. For Gwen, Blue Bell represents a(n) ____ product. a. convenience b. shopping c. specialty d. unsought e. durable

C

The depth of a product mix is measured by the average number of a. convenience products as compared with the number of specialty products. b. different product lines offered by the company. c. different products offered in each product line. d. specialty products as compared with the number of convenience products. e. product features that the company offers.

C

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual? a. Interest b. Awareness c. Evaluation d. Trial e. Adoption

C

When are marketers least likely to change a product's design, style, or other attributes? a. Introduction b. Maturity c. Decline d. Growth e. Removal

C

A product item is best described as a a. component of a marketing mix. b. particular brand. c. specific characteristic of a product. d. specific version of a product. e. unit of measure for the product.

D

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person? a. Trial b. Adoption c. Interest d. Awareness e. Evaluation

D

Ava, a purchasing agent for Trailsend Transport, is currently buying carpet from CarpetOne Inc. for use in an office area at Trailsend. While she is discussing the details of this carpet, the representative from CarpetOne tells her that she can see the actual product in one of their retail stores before finalizing the purchase. While in the retail store at CarpetOne, Ava not only approves the purchase for the office, but also decides she would like to purchase some of the same carpet for her home. The first carpet purchase is considered a ____ and the second carpet purchase is considered to be a ______. a. personal purchase; business purchase b. business product; business product c. consumer product; consumer product d. business product; consumer product e. consumer product; business product

D

During the maturity stage a. product modifications are unnecessary. b. there is less emphasis on changing a product's price. c. marketing strategies are rarely altered. d. some competitors are forced out. e. limited advertising expenditures are required to maintain market share.

D

Heinz promoting its vinegar as an effective cleaner for wall, glass, kitchen, and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle. a. introduction b. decline c. growth d. maturity e. competitive

D

The four major stages of a product life cycle include a. prosperity, recession, depression, and recovery. b. specialty, convenience, shopping, and unsought goods. c. decline, stabilization, exposure, and growth. d. introduction, growth, maturity, and decline. e. awareness, interest, trial, and adoption.

D

The various products carried by a retailer can also have dimensions of width and depth. For example, Dick's Sporting Goods carries sports clothes, shoes, exercise equipment, hunting and fishing equipment, camping supplies, and other products. Bass Pro Shops carries fishing equipment, but has a larger selection of different models and brands. In this case, the product mix of Dick's Sporting Goods is ___, and the product mix of Bass Pro Shops is ____. a. deep; wide b. wide and deep; wide and shallow c. deep and wide; deep and wide d. wide; deep e. wide; long

D

The width of a product mix is measured by the number of product a. dimensions in the product line. b. features in each brand. c. items in the product line. d. lines a company offers. e. specialties a company offers.

D

When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage. a. introduction; maturity b. introduction; growth c. growth; decline d. growth; maturity e. maturity; decline

D

Which of the following best defines the interest stage in the product adoption process? a. The buyer tries to find the product in a retail store. b. The buyer considers the benefits and determines whether to try the product. c. The buyer tries the product to determine its usefulness. d. The buyer seeks information and is receptive to learning about the product.

D

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible? a. McDonald's arches b. Mercedes Benz emblem c. Nike swoosh d. Traveler's Insurance umbrella e. Arrows on Wrigley gum packages

D

Which of the following is not a stage in the buyer's product adoption process? a. Awareness b. Adoption c. Trial d. Exploration e. Interest

D

A light bulb can be all of the following except a. a consumer product. b. a business product. c. either a consumer product or a business product. d. a business product if it is used to light an assembly line in a factory. e. a consumer product if it is used to light the office of the board of directors.

E

As Beth and Rob search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product. a. branded b. non-durable c. unique d. shopping e. specialty

E

As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as a a. raw material. b. processed component. c. component part. d. service. e. business product.

E

Business products are classified into the following seven categories according to characteristics and intended uses: raw materials, installations, accessory equipment, component parts, process materials, business services, and a. production activities. b. service assistance. c. specialty industrial products. d. computer programming and operation services. e. MRO supplies.

E

Dish Network cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle. a. introduction b. growth c. maturity d. early e. decline

E

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of a. poor timing. b. the failure to match product offerings to customer needs. c. technical problems. d. overestimation of market size. e. ineffective branding.

E

Mercedes recognized it needed to revitalize its brand and attract different market segments. These are indications that Mercedes' products were primarily in the ____ stage of the product life cycle. a. maturity b. growth c. introduction d. market testing e. decline

E

Minerals, chemicals, timber, and agricultural products are considered a. process materials. b. accessory materials. c. MRO supplies. d. component parts. e. raw materials.

E

Products used directly in the production of a final product but are not easily identifiable are categorized as a. accessory products. b. component parts. c. MRO supplies. d. assembly components. e. process materials.

E

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods. a. similar; more b. higher; fewer c. higher; more d. lower; more e. lower; fewer

E

When banks add new services during the maturity stage, the objective they are most likely trying to achieve is a. pruning items from the product line. b. generating cash flow. c. maintaining their market share. d. filling geographic gaps. e. increasing their share of the customer.

E

Which of the following is not a business product? a. Oil to be refined into fuel b. Chips to be integrated into components for personal computers c. Paper, pens, and tape to be used in an office d. Marketing consulting services to aid a company in marketing a new product e. Calculators bought to help individuals complete their personal federal income tax forms

E

T/F Many products are in the maturity stage of the product life cycle

T

T/F Supporting services, such as installation and guarantees, are part of a product.

T

T/F The core product element of the total product can include installation, delivery, training, and financing.

The core product element of the total product can include installation, delivery, training, and financing.

Intuitiv Manufacturing's large plastics molding machine suddenly broke down during its day shift. When considering the purchase of available alternatives, Intiutiv decided to rent one for the next two years instead of buying one. In this situation, the large plastics molding machine it rented would be classified as a. an installation. b. accessory equipment. c. an unsought good. d. a process material. e. MRO supplies.

A

Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products. a. shopping b. specialty c. service d. convenience e. unsought

A

The makers of Tide Detergent recently created "pods" of the product, characterized by a small, square, plastic-wrapped packet that was easier to use. Since it is packaged in these square pods, it requires no measuring and can be transported more easily if one is carrying clothes to a laundromat. This change in packaging is a strategy that can most likely help boost sales in the ____ stage of the product life cycle. a. maturity b. growth c. introduction d. market reduction e. decline

A

Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, Reese's Peanut Butter Cups, Rolo, and Twizzlers. These candies best illustrate Hershey's product mix a. width. b. depth. c. length. d. volume. e. life cycle.

B

Lindsay stops by the Safeway grocery, her preferred store, on the way home from work. She picks up her usual brand of laundry detergent and orange juice, but she sees that there are no more range-free eggs available. Lindsay is very concerned about the ethical treatment of animals and so she leaves Safeway and goes to another grocery to purchase the range-free eggs. Lindsay's purchase of the laundry detergent and orange juice would most likely be classified as _____ products. Her purchase of the eggs would most likely be classified as ______ products. a. convenience; brand loyal b. convenience; shopping c. convenience; specialty d. shopping; specialty e. shopping; shopping

B

MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets a. services. b. ideas. c. goods. d. tangible products. e. features.

B

Marissa, a product manager, thinks her company's InstaCup coffee maker is currently in the growth stage of the product life cycle. If so, the profits for the InstaCup coffee maker ___ and the number of competitors ____. a. are negative; is growing b. have peaked; is growing c. are declining; is growing d. have peaked; is declining e. are declining; is declining

B

A specialty product a. requires minimal effort to purchase. b. is purchased frequently. c. requires purchase planning, and the buyer will not accept substitutes. d. is generally less expensive than other items in the same product class. e. prompts the purchaser to make comparisons among alternatives.

C

Jose went skiing one weekend with several of his friends. While at the slope, Jose injured his leg and needed to see a doctor. Jose is likely going to view solutions to his problem as a. specialty products. b. installations. c. unsought products. d. shopping products. e. convenience products.

C

Ryan is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Ryan's purchase of a new tire in this situation is considered to be a. a shopping good b. a convenience good c. an unsought good d. a specialty good e. an industrial good

C

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy? a. Decline b. Expansion c. Growth d. Introduction e. Stabilization

C

Brain Games, Inc. is a marketing research company which markets primarily to consumer products organizations. Brain Games provides products that are most likely considered a. component parts. b. MRO supplies. c. process ideas. d. business services. e. installations.

D

Business products are a. purchased for personal consumption. b. chosen on the basis of preferences expressed by a business procurement department. c. purchased for both their functional aspects and their psychological rewards. d. classified according to their characteristics and intended uses. e. not purchased by nonbusiness organizations.

D

When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle. a. introduction b. growth c. stabilization d. maturity e. decline

D

When Fiat offers to let qualified buyers test drive the new Fiat Doblo Van, the dealer is trying to stimulate which stage of the product adoption process? a. Awareness b. Interest c. Evaluation d. Trial e. Adoption

D

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle. a. decline b. growth c. initial d. maturity e. introduction

E

The difference between absolute and relative product failure is a. absolute product failure can be fixed by repositioning or improving the product, whereas relative product failure is permanent. b. relative product failure loses money on its investment, whereas absolute product failure returns a small profit. c. relative product failure is the result of poor timing, whereas absolute product failure is the result of the lack of the ability to provide benefits that satisfy customers' desires. d. absolute product failure is caused by design problems, whereas relative product failure is caused by poor promotion or distribution. e. absolute product failure results in a loss on the investment and is deleted from the product mix, whereas relative product failure results in a small profit, and improvements or repositioning can create success later.

E

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle. a. decline b. evaluation c. growth d. introduction e. maturity

E

Sales usually start to decline during the ____ stage of the product life cycle. a. beginning of the termination b. end of the growth c. beginning of the decline d. beginning of the growth e. end of the maturity

E In growth, profits decrease, in maturity, sales decrease

T/F During the growth stage, promotion costs rise as a percentage of total sales.

F

T/F Obtaining a specialty product involves a considerable amount of comparison activity.

F