Marketing 3700 Ch 10

relationship-based

In order for an integrated supply chain to work, it must be willing to develop ______ strategies.

Initiatives taken by competitors regarding sustainability

Which factor would not affect a company's sustainability profile?

inventory storage

Which of the following activities would take place in a warehouse?

Pull Hybrid Push

Which of the following are the three supply chain strategies detailed in the text?

Without it, customer service will suffer.

Which of the following does the text list as the primary reason firms rely on inventory management?

the customers

According to Bobby Lorimer, the success his firm has experienced is due to a strong focus on _____.

Distribution

As it pertains to inventory, ________ takes place when a company ships its goods from a warehouse to its stores or customers.

planet profits people

Sustainable sourcing takes into account the long-term impact on which factors?

customer

The _______ is the main focus of both Bobby Lorimer and Textbook Brokers.

sustainable sourcing

The process of purchasing goods and services that takes into account the long-term impact on people, profits, and planet is called ______.

supports marketing objectives supports manufacturing activities coordinates supply and demand for materials reduces procurement and production costs through economies of scale

The text lists four benefits to effective materials management, including ______.

-Materials purchased for manufacturing account for a large part of product costs so savings in purchasing are important. -Purchasing can benefit product design by making early contact with appropriate suppliers. -Purchasing plays a large role in the quality of goods and services. -Sourcing materials from reliable suppliers ensures superior customer service with the end product.

The text lists several reasons why purchasing is an important logistical function for all organizations. Which of the following are included in these reasons?

six

There are ___ different modes of transportation a firm can use to transport its products.

logistics

Tonya explained to the management team that it was vital that the company deliver the right product to the right place at the right time. Tonya is explaining the concept of ______.

true

True or false: Cost-effective transportation helps firms to create place and time utilities that are essential to keeping customers satisfied.

direct store

When the manufacturer ships to stores, it is called _______ delivery.

Procurement

Which of the following is not one of the three basic functions of a warehouse?

Omnichannels

Which of the following offers consumers the ability to purchase goods at a retail store or through a website?

Supply chain management

Which term refers to the actions a firm takes to coordinate the various flows within a supply chain?

wholesalers, distributors, retailers, the internet

4 types of distribution channels

sustainability

A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as

sustainability

A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as ______.

management

A company introduces technology that enables a retailer to share demand information with a supplier. Taking a specific action such as this indicates that the firm is practicing supply chain ______.

Warehouse

A distribution center is similar to which of the following?

push-pull

A hybrid strategy that combines elements of both the push strategy and the pull strategy is known as the ______ strategy.

push

A speculation strategy is another name for a supply-chain __________ strategy.

orientation

A supply chain _______ is a management philosophy that guides the actions of a company toward actively managing the supply chain.

push or speculation

A supply chain strategy in which a company builds goods based on a sales forecast, puts those goods into storage, and waits for a customer to order the product is known as a(n) _______ strategy.

marketing

A supply chain's objectives should be based on the firm's ______ goals.

distribution

A(n) _______ center is a type of warehouse used specifically to store and ship finished goods to customers.

supply chain

A(n) _______ consists of three or more companies that are directly linked by the flow of products, services, finances, or information from a source to a customer.

initiatives taken by competitors regarding sustainability

All of the following are factors that affect a company's sustainability profile except

marketing

Another name for a distribution channel is a(n) ________ channel.

responsive

Another name for a pull strategy is a(n) _______ supply chain.

transportation

As noted in your text, managing ________ is one of the most important logistics function because it creates place and time utilities that are essential to keeping customers satisfied.

push

As the logistics manager for a furniture manufacturing company, Bryce is responsible for selecting trucking companies that can handle large product orders at a reasonable cost. He also seeks out warehouses where his company can store its large inventories. From this information, you can tell that Bryce's company is relying on a(n) ________ supply chain strategy.

Federal Trade Commission

By collecting complaints about organizations that violate regulations and then passing those complaints on for investigation and potential prosecution, the ______ acts as a consumer protection agency for the United States.

hybrid

Carl's company builds classroom computer furniture. It uses sales forecasts to create inventory and then waits for customer orders to put on any finishing touches, such as casters or cord management systems. Which type of supply chain strategy does Carl's company use?

pull

Carrie uses her page on the Etsy website to sell her hand-knit boot toppers and scarfs. Rather than making an inventory of her items ahead of time, Carrie waits until she receives an order and then begins to knit. Which type of supply chain strategy is Carrie relying on?

pull strategy

Craig's Custom Cabinets is a business that provides custom cabinetry and furniture for both businesses and individual consumers. Craig does not make any products until he receives an order from the customer. What type of marketing strategy does this represent?

supply chain orientation

Custom Floor Works provides customers with made-to-order carpets. In order to service its customers in a timely manner, Custom Floor Works relies on cotton and wool suppliers and high-end sewing manufacturers. Custom Floor Works recognizes the importance of sharing its supply and demand information with these suppliers in order to manage its orders better. This demonstrates the idea of ______.

materials

Diego has procured all of the raw materials and components his company needs to manufacture its line of projection screens. Getting those materials to its manufacturing plant demonstrates the idea of ______ management.

water

Hosea works logistics for a large hardware chain. The company's business model depends upon purchasing low-cost goods in bulk. Hosea is looking for the optimal transportation method to get large orders of plumbing supplies to the United States from overseas vendors. What transportation mode should he choose to get these supplies to the United States?

large volumes of product

If a company elects to use a push strategy, the logistics operations must be able to handle ______.

distribution channels

Intermediaries through which the flow of products travels are called

supply chain

Jessica's company manufacturers a variety of coffee flavors that are sold to retail stores. Her company receives the coffee beans from a distributor in South America who purchased the beans from local farmers. The farmers, distributor, Jessica's company, and the retail stores all make up a ______.

purchasing

Joshua's job involves buying the raw steel his company uses to make video components. What job does Joshua perform?

place

Logistics activities affect all four Ps of the marketing mix, but its most obvious relationship is with the ______ element by delivering goods and services to the correct location and in a timely manner.

place

Logistics are imperative to a company when making decisions about where to have distribution facilities and what modes of transportation to use when shipping goods. Which of the four Ps of the marketing mix is logistics impacting in these instances?

warehouse

Materials management would typically take place in a ______.

The Federal Trade Commission

Regulations such as the Sherman Antitrust Act, the Robinson-Patman Act, and the Wheeler-Lea Act are all enforced by which agency?

purchasing

Sourcing and procurement of raw materials, component parts, finished goods and services is handled by which department?

push

Steve's company has been told to keep costs down and take advantage of economies of scale in all purchasing, manufacturing, and transportation decisions. When a company must focus on cost reduction like this, it is beneficial to use a(n)______ supply chain strategy.

supply; demand

The challenge of inventory management is to manage inventories in a way that balances _____ and ______ in a cost-effective manner.

material

The inbound movement and storage of materials in preparation for them to enter and flow through the manufacturing process is called __________ management.

To improve the entire chain's performance

What is the ultimate objective of supply chain management?

pull

When a company is introducing a new product and realizes how unstable the demand for the product might be, it would benefit from using a ______ strategy due to its flexibility.

logistics

______ refers to that part of supply chain management that plans, implements, and controls the flow of goods, services, and information between the point of origin and the final customer.