Marketing 5
commission merchant
An agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called
when marginal cost equals marginal profits
At what point does a firm maximize profit?
dealer loader
a gift to a retailer who purchases a specified quantity of merchandise.
direct selling
gives the marketer an opportunity to demonstrate the product in an environment where it most likely would be used
Television home shopping
permits products to be easily demonstrated and allows for sufficient time to make viewers well informed about the products.
status quo
pricing objective can reduce a firm's risk by helping to stabilize demand for its products
advertising agencies
provide businesses with copywriters, artists, production coordinators, media experts, researchers, and other highly skilled specialists.
Native advertising
Digital advertising that matches the appearance and purpose of the content in which it is embedded
Introduction
During which stage of the product life cycle is pioneer advertising most appropriate?
downward sloping to the right
For most firms in the United States, demand curves are
involves a case discount if paid within 10 days
If the terms of a business exchange are 2/10 net 30, this means that the transaction
limited-service wholesalers
Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers
geographic pricing
Reductions for transportation and other costs related to the physical distance between buyer and seller are known as
off-price retailers
Stores that buy manufacturers' seconds, overruns, returns, and off-season production and sell these products at below wholesale prices, are called
competitive advertising
attempts to stimulate demand for a specific brand by promoting the brand's features, uses, and advantages, perhaps through direct or indirect comparison with rival brands.
market share objective
can be used effectively whether total industry sales are rising or falling
price competition
emphasizing price as an issue and matching or beating competitors' prices
team selling
involves a salesperson joining with people from the firm's financial, engineering, and other functional areas?
markup pricing
the cost of buying the product from the producer, plus amounts for profit and for expenses not otherwise accounted for
Prospecting
the sales step in which a salesperson or company identifies qualified potential customers