Marketing

Worldwide, the number of people ________Blank is expected to more than double in the coming decades.

60 years and older

________Blank is a grassroots movement started in the 1960s to increase the influence, power, and rights of customers in dealing with institutions.

Consumerism

Promotion and advertising are aspects of marketing closely monitored by the

Federal Trade Commission.

often triggers a business model change, as it has for companies like Netflix and Uber.

Technology innovation

Marketers can identify key trends such as the growing popularity of personal shoppers, the increasing emphasis on reuse rather than disposal of products and resources, and the importance of new e-commerce purchasing alternatives by conducting

an environmental scan.

Instances of insider trading in the financial industry, deceptive sales practices in insurance and banking, and bribery in defense industries are examples of ________that have gone awry.

business cultures

Imagine that Toyota launched a marketing program which included Toyota donating $100 to support the U. S. Paralympic team for every Corolla purchased from a Toyota dealer. This marketing program would be an example of

cause marketing

When consumers purchase selected books at its stores and online, Barnes & Noble directs part of that revenue toward programs that support literacy. This is an example of

cause marketing

Before PepsiCo stamped freshness dates on its Pepsi cans, few consumers considered cola freshness an issue. After a major advertising campaign accompanying the change, 61 percent of cola drinkers believed freshness dating was an important attribute. This is an example of using which attitude change strategy?

changing the perceived importance of attributes

The ________Blank law gives the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise reproduce that work.

copyright

The chief marketing officer is considered part of which organizational level?

corporate level

A primary challenge for marketers in discovering the needs of prospective customers is that

customers may not know or be able to describe what they need and want.

Benefits to society from effective marketing include

enhanced competition and improved products.

A new Kitchen Aid refrigerator has a separate cooling system for the freezer, which lessens the humidity in the refrigeration section and reduces spoilage. The change adds to the refrigerator's ________Blank utility.

form

Utilitarianism is a personal moral philosophy that focuses on "the greatest ________Blank for the greatest ________Blank."

good; number

The Toyota Mirai is a hydrogen fuel cell vehicle which has zero emissions and a 300 mile driving range. Furthermore, the Mirai creates no greenhouse gas emissions in the break down of the vehicle which makes the Mirai an excellent example of

green marketing

The outdoor brand The North Face intends to capture some of its competitors' business in Europe in the next few years, even amid the stagnant economic conditions there. The firm cites the active lifestyles there and the relatively low cost of entry for its backpacking and hiking sports gear, which attracts those planning a low-budget "staycation." The North Face most likely has a __________Blank goal.

market share

Which of these is a psychological influence on the consumer behavior decision process?

motivation

The __________ phase of the strategic marketing process usually results in __________ that sets the direction for the marketing activities of an organization.

planning; a marketing plan

Lotina received an email notice from her university that tuition would be increasing 2.5% for next year, with no changes to fees or room and board. This describes which element of the university's marketing mix?

price

Like most firms, Toyota organizes its markets into very specific segments to better uncover and meet its consumers varied needs in a sustainable way. Toyota's segments include the standard/midsize car segment, SUV segment, truck segment, and compact car segment. Based on these segment definitions, Toyota focuses on the ________when creating its segments.

product

Decisions about advertising and personal selling for a product are a part of ________Blank in a marketing program.

promotion

The VALS system is a(n) ________ measure of consumers.

psychographic

Jaden sees an ad for an immersive Van Gogh exhibit coming to a museum in his town. The museum's ad is attempting to appeal to consumers' ________Blank needs according to the Maslow hierarchy.

self-actualization

Nobel Laureate Milton Friedman argued that profit responsibility is the only relevant form of ________ responsibility for business.

social

The Toyota Effect describes Toyota's desire to use its resources and knowledge to benefit society, and people, and the planet. The Toyota Effect demonstrates the company's dedication to

societal responsibility

Consumers are unable to do which of these if they cannot tell the difference between the name brand and the store brand crackers?

stimulus discrimination

Toyota's more than 30 hybrid vehicles, investment in zero-emission vehicles, and work on developing hydrogen fuel cell vehicles not only protects the natural environment but also furthers overall economic progress. Customers generally has positive feelings towards companies that focus on _______ efforts such as Toyota's.

sustainable development

A General Electric employee was fired after he reported allegations of Foreign Corrupt Practices Act violations in Iraq to his supervisor and GE Energy's ombudsperson. This can be the unfortunate outcome when one becomes a

whistle-blower.