Marketing chapter 7 practice questions

Consumer fraud

Purposeful actions to take advantage of or harm others during a transaction is best described as

Beliefs about product attributed, the strength of beliefs, and evaluation of beleifs

The attitude toward the object model (known as the Fishbein model) consists of which three elements?

perception, motivation, learning, attitudes, personality, and lifestyles

The primary psychological influences on consumer behavior are

Learning

The development of a person's self-concept is a function of

Consideration set

A group of brands that consumer views as alternatives for possible purchase is called a(n)

individuals first satisfy the most basic needs and then try to fulfill needs at the next level up

According to Maslow's hierarchy of needs...

repetition

Advertisers often use ____ to boost consumers' information retention and recall, which may facilitate the information search stage

Cognitive

As Gillian has become more knowledgeable about health, obesity, and quality ingredients, her attitude toward soft drinks and fast food have become less favorable, while her attitude toward healthier brands like Panera and bubbly sparkling water has improved. This best relates to the _________ component of attitude.

Cognitive dissonance

Jack recently purchased a Ford F-150 truck and has owned it for about a week. Earlier in the day, he received a call from Nick, the sales representative who sold him the truck. Nick called to check to see whether Jack had any questions or problems with the truck and if he had learned how to navigate all the bells and whistles. Nick also reminded Jack about how Ford is highly regarded as one of the best automobile brands and that the Ford truck is the #1 truck brand in the United States. What phenomenon is Nick trying to prevent by contacting his customer?

the importance and intensity of interest in a product in a particular situation

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is

external information search; evaluation of alternatives

Sophie wants to buy a new car. She turns to her friend who is a car enthusiast for his recommendation. He tells her Honda is by far the best brand. Sophie goes to a Honda dealership. She notices a Honda Civic that is at a reasonable price point. However, she likes the fact that the Honda Accord is a mid-sized car, but it is more expensive. Sonya tries to remember what her friend told her but is having trouble. She starts weighing the benefits of both vehicles in an attempt to make her final decision. The fact that Sophie sought advice from her friend is an example of _________________. Her attempt to weigh the benefits of the vehicles against one another is _______________.

self-actualization

Stephen is a marketing research consultant and specializes in qualitative research. He's a member of the Qualitative Research Association and enjoys attending regional and national meetings where he can meet other consultants and participate in workshops to improve his skills. Stephen always finds one to two new books to purchase from the trade show and truly enjoys the chance to expand his knowledge base through these learning opportunities. He knows that this new knowledge will improve his capabilities to deliver the type of consultation his clients might desire and will enable him to effectively compete for work. Stephen's attendance at these national meetings and his book purchases are motivated by his need of _______, one of Maslow's hierarchy of needs

routinized response behavior

While shopping at a local grocery store, Cameron sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as

Internal search and external search

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Social Class

An open aggregate of people with similar social ranking is referred to as a

interpretation

Assignment of meaning to organized information inputs is called?

limited decision-making behavior

Mitchell's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Mitchell is most likely to use _____ for this purchase

Risk in trying an unknown product

Digital influences, such as online review sites and social networks, allow shoppers to reduce their _______ by gaining information from others

Extended

Emily is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?

is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.

Extended decision making is the type of consumer decision-making process that

All customers are the same when it comes to buying behavior

Forever 21 is developing a program to get to know its customers. Which of the following is NOT a reason why Forever 21 needs to understand consumer buying behavior?

post purchase evaluation phase

Jhumpa is questioning whether she has made the right decision about purchasing a new HP laptop after she sees a friend with a new Dell. Jhumpa's doubt whether she made the right decision occurs during the ___________ of the buying decision process

reference group

Kira is interested in joining Alpha Gamma Delta's sorority. She begins to shop at Delphine's, a local store where the Alphas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Kira is most influenced by ?

Selective distortion

Psychological influences are internal factors that impact a consumer's buying decision process. More specifically, ___________ is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs