marketing chapter 9

With regard to the PLC stages, which of the following describes the decline stage?

A product's sales fade away

__________ is a basic and distinctive mode of expression.

Style

What happens during the growth stage of the PLC?

A product's sales start climbing quickly.

What is the definition of a fad?

A temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity

What is the name for the introduction of a new product into the market?

Commercialization

In which PLC stage does a product's sales fade away?

Decline stage

Which of the following is a product strategy in the maturity stage of the PLC?

Diversifying the brand and models

Which term refers to a currently accepted or popular mode of expression in a given field?

Fashion

__________ is the systematic search for new product ideas.

Idea generation

Diversifying the brand and models is a product strategy in which stage of the PLC?

Maturity

__________ is the development of original products, product improvements, product modifications, and new brands through the firm's own product development efforts.

New product development

What is team-based new product development?

New product development in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness

Which of the following describes customer-centered new product development?

New product development that focuses on finding new ways to solve customer problems and create more customer-satisfying experiences

__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.

Product development

What is idea screening?

The process of filtering new product ideas to spot good ideas and drop poor ones as soon as possible

What is concept testing?

The process of testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal

A product concept is __________.

a detailed version of the new product idea stated in meaningful consumer terms

Marketing strategy development primarily involves __________.

designing an initial marketing strategy for a new product based on the product concept

Offering a basic product is a product strategy in the __________ of the PLC.

introduction stage

The __________ is the PLC stage in which a new product is first distributed and made available for purchase.

introduction stage

In the __________ stage of the PLC, a product's sales growth slows or levels off.

maturity

In the introduction stage of the PLC, a __________.

new product is first distributed and made available for purchase

Test marketing is __________.

the stage of new product development in which the product and its proposed marketing are tested in realistic market settings