Marketing Chp 12

General Mills and Nestlé work together to distribute General Mills products in about 140 international markets from Mexico to China. This distribution arrangement is known as multichannel distribution. a strategic channel alliance. cooperative distribution. direct marketing. a dual distribution agreement.

a strategic channel alliance.

A channel intermediary in the consumer market that represent sellers but does not actually take title to products is called a facilitator. a wholesaler. a retailer. a distributor. an agent.

an agent.

When choosing a marketing channel and intermediaries, marketing executives typically consider, among other things, which will best satisfy the buying requirements of the target market. be easiest to control. identify pricing strategies. be most concerned about avoiding channel conflict. be most concerned with avoiding cannibalization.

best satisfy the buying requirements of the target market.

Franchising is a variation of corporate vertical marketing systems. cooperative vertical marketing systems. administered vertical marketing systems. contractual vertical marketing systems. wholesaler-sponsored voluntary systems.

contractual vertical marketing systems.

The three major types of vertical marketing systems are administered, contractual, and cooperative. integrated. corporate. delegated. categorical.

corporate

A supply chain manager's key task is to balance the four ________ factors against the six total logistics cost factors. stockout distribution management order processing customer service total logistics management

customer service

In a strategy known as ________, Hallmark sells its Hallmark greeting cards through Hallmark stores and its Ambassador brand of cards through discount and drugstore chains. dual distribution multichannel distribution parallel distribution a strategic channel alliance multibrand distribution

dual distribution

Sherwin-Williams, the paint manufacturer, now also operates retail stores in a strategy known as dual distribution. forward integration. production distribution. horizontal integration. backward integration.

forward integration.

A marketing channel is the medium that explains the benefits of a product to consumers. is the link between all suppliers providing raw materials to the manufacturer in order to create the final product. is the specific form of transportation used to get the product from the manufacturer to the ultimate consumer. is the form of message that will be most persuasive to customers. makes possible the flow of products and services from a producer, through intermediaries, to a buyer.

makes possible the flow of products and services from a producer, through intermediaries, to a buyer.

Most of Lands' End's revenues come through catalog and Internet sales, but it also operates several retail stores and factory outlets. This makes Lands' End an example of a(n) __________ marketer. multichannel wholesale industrial channel dual distribution channel exclusive distribution

multichannel

Having a Chevron gas station located near a car rental return location is an example of __________ utility. form time place possession location

place

Hewlett-Packard's recycling service for computers and printers is available today in more than 73 countries, regions, and territories. Hewlett-Packard has recycled about 3 billion pounds of used electronic products and supplies to be refurbished for resale or donation or for recovery of materials. Hewlett-Packard is practicing environmental inventory. efficient consumer response delivery systems. disintermediation. exclusive distribution. reverse logistics.

reverse logistics.

How is customer service related to logistics management? A firm must drive down logistics costs as long as it can still satisfy customer requirements. Meeting customer needs is the sole responsibility of the manufacturer. Every channel member should have input in product design if it affects the way a product is used by the ultimate consumer. Customers should dictate how, when, and where products are distributed regardless of cost to the manufacturer or its intermediaries. The responsibility to satisfy customers' needs applies equally to all members of a supply chain.

A firm must drive down logistics costs as long as it can still satisfy customer requirements.

Which of the following statements regarding Internet marketing channels is most accurate? Internet marketing channels perform facilitating functions at only a slightly higher cost than traditional marketing channels. Internet marketing channels do not look a lot like common marketing channels because there is no need for warehousing products. Internet intermediaries can perform all logistical functions effectively. A unique feature of these channels is that they combine electronic and traditional intermediaries to create time, place, form, and possession utility for buyers. Internet marketing channels use combinations of mail and telephone to conduct business with ultimate consumers.

A unique feature of these channels is that they combine electronic and traditional intermediaries to create time, place, form, and possession utility for buyers.

An important feature of supply chain management is its application of sophisticated information technology that allows companies to share supply chains that use slower modes of transportation but faster order processing. share supply chains that use the least expensive mode of transportation possible. share and operate systems for order processing, transportation scheduling, and inventory and facility management. manage supply chains using small, dispersed inventory warehouses. achieve economies of scale by having all inventory stored and sorted at a central location.

share and operate systems for order processing, transportation scheduling, and inventory and facility management.

A division of IBM works out of 360 locations in 64 countries, tracking more than 1.5 million assets for both IBM and its clients. The division also deals with about 23,000 suppliers in nearly 100 countries. The individuals who monitor these transactions are engaged in total distribution cost management. supply chain management. omnichannel retailing. just-in-time management. materials handling.

supply chain management.

The most indirect marketing channel is employed when the manufacturer is selling low-cost, low-unit value items. no intermediary is willing to take title to the merchandise. the manufacturer is selling high-cost, high-unit value items. the retailer is willing to sell any item regardless of cost as long as there is sufficient product variety. there are many small manufacturers and many small retailers.

there are many small manufacturers and many small retailers.

Which of the following is considered a part of total logistics cost, like transportation and order processing? communication between buyer and seller warehousing problem resolution order cycle time product promotion

warehousing

A firm can become a channel captain because it is typically the channel member with the ability to influence the behavior of other members. Which of the following is the most likely source of that influence? social interactions with the community at large familial ties to other channel members longevity in the industry geographic proximity to the manufacturing plant economic power

economic power

As part of its ________ function, Macy's issues credit cards to consumers so they can buy now and pay later. transactional logistical facilitating distribution risk-taking

facilitating