Marketing Cloud Admin Exam

Salesforce System User

Formerly called tracking user, this Sales or Service Cloud user is required to complete the account-level connection between the Marketing Cloud and Sales or Service Clouds.

How many tabs do you need available in your Salesforce org to install Marketing Cloud Connect?

Four

The default Email Display Name and Email Reply To Address are configured by the administrator where?

General Settings

In _____, select a Time Zone and Date Format that are the _____ settings for all of your users.

General Settings, Default

In _______________, select a Time Zone and Date Format that are the _______ settings for all of your users.

General Settings, Default

___________ and _________ are text and images automatically added to the beginning and end of email messages to ensure compliance with CAN-SPAM regulations

Headers and Footers

Define All Contacts

Individual added to any contact database within your instance of Marketing Cloud

True of False: The default Email Display Name and Email Reply To Address for email sends in your Marketing Cloud account should be selected carefully, as they may be used for sending

True

True or False Contact configuration is tied to an individual Business Unit

True

True or False: All Subscribers All Contact but not All Contacts are Subscribers

True

True or False: If a Sales or Service Cloud org is connected to a Marketing Cloud Enterprise 2.0 account, the Marketing Cloud Connect API user's Business Unit access in the Marketing Cloud determines which Business Units are available for use within the Sales or Service Cloud

True

True or False: Individual users can change the Time Zone and Date Format for their own accounts in their Settings

True

True or False: It is recommended that you use a dedicated system user as the Salesforce System User, which does consume a user license

True

True or False: The default Email Display Name and Email Reply To Address for email sends in your Marketing Cloud account should be selected carefully, as they may be used for sending.

True

True or False: You must manage the linking of disparate IDs for Contact Visualizer to function across Studios/Builders; Marketing Cloud does not do this automatically.

True: DMP and Interaction Studio are required for automated cross-device identity management

True of False - All Contacts functions across Studios/Channels at a Business Unit level

False - All Contacts operates at the top-level Parent/Enterprise account level

What are the Editions of Marketing Cloud? (4)

1) Basic 2) Pro 3) Corporate 4) Enterprise

How can you find your Member Identification Code (MID) within your Marketing Cloud Account?

1) Hover over your account name in the top corner of the Marketing Cloud interface, immediately to the left of your username 2) Under your username, navigate to Setup. Use Quick Find to navigate to Account Settings. The MID is the Account ID

For most Marketing Cloud Connect functionality, users need what two licenses?

1) Sales or Service Cloud License 2) Marketing Cloud License.

Security Settings Best Practice - Session Timeout

20 minutes

Security Settings Best Practice - Invalid Logins Before Lockout

3

To install Marketing Cloud Connect, ensure you have ______ custom tabs available in your Salesforce org

4

Security Settings Best Practice - Minimum Username Length

8 characters

Security Settings Best Practice - Minimum Password Length

8 characters or more

Security Settings Best Practice - Enforce Password History

8 passwords remembered

Security Settings Best Practice - User Passwords Expire In

90 days

Security Settings Best Practice - Login Expires After Inactivity

90 days or less

Marketing Cloud Account Type: Core

A tenant is a single Business Unit with one MID

[Ask question on this] Which of the following are true about All Contacts in Contact Builder? A) All Contacts contains All Subscribers plus anything marked as a Population B) All Contacts are Subscribers C) All Contacts functions across all Channels in Marketing Cloud D) All Contacts functions at the Enterprise/Parent Level E) All Contacts automatically links records across Studios/Channels

A) All Contacts contains All Subscribers plus anything marked as a Population C) All Contacts functions across all Channels in Marketing Cloud D) All Contacts functions at the Enterprise/Parent Level

Why is whitelist the entire set of IP ranges for your region a best practice? (Choose 2) A) It avoid unintended service disruption due to movement between primary and secondary instances. B) It minimized the use of verification codes requires for logins, saving time for users and administrators C) It allows users to access Marketing Cloud regardless of their work location without extra authentication D) It ensures Salesforce login pools can process end users' login authentication when accessing Salesforce

A) It avoid unintended service disruption due to movement between primary and secondary instances. D) It ensures Salesforce login pools can process end users' login authentication when accessing Salesforce

For most Marketing Cloud Connect functionality, users need: (Choose 2) A) Marketing Cloud License B) Sales or Service Cloud License C) Single Sign-On Functionality D) Transparent Data Encryption

A) Marketing Cloud License B) Sales or Service Cloud License

Which of the following are all reasons to know your Marketing Cloud instance? (choose 3) A) The instance is needed to configure the Web Collect URL, SOAP Web Services API, and more. B) The instance helps you monitor any performance concerns on the Salesforce Trust site. C) The instance identifies the top-level parent in your Enterprise account. D) The instance helps you use the release schedule to predict when new features are released to your account. E) The instance determines priority in sending on each Marketing Cloud server.

A) The instance is needed to configure the Web Collect URL, SOAP Web Services API, and more. B) The instance helps you monitor any performance concerns on the Salesforce Trust site. D) The instance helps you use the release schedule to predict when new features are released to your account.

What Salesforce Editions work with Marketing Cloud Connect? (Choose 4) A) Unlimited B) Developer C) Professional D) Performance E) Essentials F) Enterprise G) Basic

A) Unlimited B) Developer D) Performance F) Enterprise

Steps to follow when preparing to install the MC Connect Package (in order) A) Review Prerequisites B) Review User Types & Permissions C) Review Account Configuration for User Data Access D) Install Managed Package E) Apply Admin Permission F) Setup Salesforce System User

A, B , C, D, E, F

What process (in order) to implement Marketing Cloud Connect A) Review Prerequisites B) Configure Marketing Cloud C) Configure CRM D) Configure Settings E) Test the Connectiong

A, B, C, D, E

An __________ collects one or more Data Extensions into a single entity for use in organizing and interacting with contact information.

Attribute Group

Options for level of data access in Marketing Cloud Connect? A) Full Access/ Limited Access B) Non-scope by User / Scope by User C) Limited User / Unlimited User D) Admin User / Basic User

B) Non-scope by User / Scope by User

Which IPs should be whitelisted when first configuring MC? A) None - all users should use the standard verification process as a best practice B) Whitelist the entire set of IP ranges for your region C) Whitelist the UP ranges of the administrative users D) Whitelist the IP ranges of your frequent Marketing Cloud users and administrators and Marketing Cloud Support.

B) Whitelist the entire set of IP ranges for your region

Name the 4 Editions of Marketing Cloud

Basic, Pro, Corporate, Enterprise

Which field CANNOT be updated in Company Information? A) Company Name B) Company Address (Street, City, Stat, ZIP/Postal Code) C) Account Name D) Country

C) Account Name

How do you setup Company Info? A) In the dropdown to the left of your username, click on the Business Unit, then Setup B) Marketing Cloud Support will set this up on your behalf C) In Marketing Cloud Setup, click Company Settings, Account Settings, Edit. D) In Marketing Cloud Setup, go to Account Settings, Company Information, Edit

C) In Marketing Cloud Setup, click Company Settings, Account Settings, Edit.

How do you find information on your MC instance? A) Hover over your account name in the top corner of the Marketing Cloud interface, immediately to the left of your username. Click the hyperlinked Instance # to view detailed information. B) Under your username, navigate to Setup. Use Quick Find to navigate to Account Settings. The Instance information is displayed in Account Settings. C) On trust.salesforce.com, click "Status" and enter your MID to display information. D) Click on "Status" at any time in the top navigation menu of the Marketing Cloud interface.

C) On trust.salesforce.com, click "Status" and enter your MID to display information.

Access to Marketing Cloud Connect functionality in Sales or Service Cloud is managed through what?

CRM Permissions and Page Layouts

Marketing Cloud Connect API User

Completes the account-level connection between the Sales or Service Cloud and Marketing Cloud

The default Email Display Name and Email Reply To Address are configured by the administrator in: A) Account Settings B) Default Sender Profile C) Marketing Cloud Settings D) General Settings

D) General Settings

______________ define how fields in Data Extensions will connect to Contacts via Attribute Groups

Data Relationships

Marketing Cloud Account Type: Agency

Each top-level account and each associated client account is a separate tenant

Security Settings Best Practice - Enable Audit Logging Data Collection

Enable

Security Settings Best Practice - Enforce Export Email Whitelist

Enable

Security Settings Best Practice - Send Password Change Confirmation Email

Enable

True of False: Marketing Cloud Connect requires a relationship between a single Marketing Cloud account and only one Salesforce org

False

True or False: The Marketing Cloud Connect API user is typically a shared user

False

____________ is a unique numeric ID assigned to every account and any associated child accounts to identify that entity

MID, Member Identification Code

Access to Marketing Cloud Connect functionality in the Marketing Cloud is managed through what?

Marketing Cloud Connect Permissions/Permissions

__________ configures data access on the Salesforce system user, typically an administrator, and allows Marketing Cloud Connect users to send to all subscribers in a report or campaign that the Salesforce system user can access. Subscribers are not filtered based on the user running the report.

Non Scope by User

Is an MID Alphanumeric, Numeric or Text?

Numeric

The ______ user is the primary mechanism for making Marketing Cloud tracking data available in CRM. It's used exclusively for sending to CRM audiences from the Marketing Cloud in non-scope-by-user-accounts

Salesforce System User [once known as tracking user]

Salesforce CRM (Sales or Service Cloud) Administrator)

Sets up and configures Salesforce CRM Account and users. Helps install and set up Marketing Cloud Connect in CRM

Marketing Cloud Administrator

Sets up and configures a Marketing Cloud account and users. Helps install and set up Marketing Cloud Connect in CRM

______ is required for Marketing Cloud Connect. If it is not enabled in your Marketing Cloud account, complete a ______ before processing with the connection process

Subscriber Key, Subscriber Key Migration Migration

___________ are people who opt in to receive communications from your company.

Subscribers

_________________ is how your account is structured and dictated by the edition purchased

Tenant

Marketing Cloud Account Type: Enterprise 2.0

Tenant is the top-level account and includes all associated business units

Marketing Cloud Account Type: Enterprise 1.0

Tenant is top-level account and includes all association On-Your-Behalf or Lock & Publish business units

Marketing Cloud Connect User

This person accesses Marketing Cloud Connect functionality in the Sales or Service Cloud, Marketing Cloud, or both.

Marketing Cloud Connect Administrator

This person manages the setup of Marketing Cloud Connect within the Sales or Service Cloud.

After setting the Email Display Name and Email Reply To Address, click ____________ to send a test message to ensure the domain is valid

Verify

Security Settings Best Practice - Count Invalid Logins Across Sessions

Yes

Marketing Cloud Connect installation requires __________ rights to both Marketing Cloud and Sales or Service Cloud

administrative

_____ and _____ are text and images automatically added to the beginning and end of email messages to ensure compliance with CAN-SPAM regulations.

headers and footers

Marketing Cloud user with appropriate ________ can set up additional names and email addresses to select for sends

permissions

Define All Subscribers

unique individual added to master list in Email Studio only