Marketing cluster exam 2

Which of the following is an example of a salesperson describing a product's construction and materials: A. "Many of my customers have owned and used this product for more than 10 years." B. "To accommodate your décor, this product is available in a variety of finishes and colors." C. "Another feature about this item is that it can also be used in several ways." D. "Because the manufacturer uses high-grade materials to produce this item, its quality is superior."

"Because the manufacturer uses high-grade materials to produce this item, its quality is superior.

Rhonda is doing research for a paper in her business class. She should use sources that A. were written by authors who are reputable. B. emotionally present one side of an issue. C. are no more than 20 years old. D. could be considered propaganda.

. A Were written by authors who are reputable

Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility: A. A manufacturing company increases prices on certain items to cover expenses to add new pollution-control devices. B. A pharmaceutical company sells a common lifesaving drug at extremely high prices in specific geographical regions. C. A clothing retailer deeply discounts goods in an effort to reduce excess inventory from the previous selling season. D. An oil company substantially increases its gasoline prices when the workers at a large refinery go on strike.

A pharmaceutical company sells a common lifesaving drug at extremely high prices in specific geographical regions

For which of the following can a sales forecast predict sales: A. A specific geographic area B. The marginal utility C. A situation analysis D. The jury of executive opinion

A specific geographic area.

Which area of promotion will pricing affect? A. Choice of transportation channels B. Advertising budget C. Where the product is offered D. Materials used in production

Advertising budget

During the first year that Rick owned his new car, the vehicle seemed to spend more time in the repair shop than it did on the road. Rick contacted the auto manufacturer and demanded his money back because the car seemed to be defective, but the manufacturer refused. A member of the Better Business Bureau agreed to act as an impartial third party in the dispute. The BBB member studied the facts of the case, determined that the car was indeed defective, and decided how much money the carmaker would be required to refund to Rick. This is an example of A. arbitration. B. arbitron. C. attrition. D. automation.

Arbitration

Which of the following is a true statement about the benefit of having a safe workplace: A. Financial expense is increased. B. Bodily injuries are decreased. C. Insurance claims are increased. D. Productivity is decreased.

B Bodily injuries are decreased.

Which of the following is an internal factor that affects a business's selling policies: A. Primary competitors B. Financial resources C. Customers' wants D. Government regulations

B Financial resources

The set of computer programs that manages the hardware and software of a computer is the A. digital connection. B. operating system. C. transfer protocol. D. electronic resource.

B Operating system

Which advertising medium offers the advantage of locating the promotional message near the point of purchase? A. Newspapers B. Billboards C. Television D. Direct mail

Billboards

One reason it is important for marketing professionals to follow ethical standards is to A. build positive relationships with other individuals and businesses. B. remove the risk of uncontrolled competition in the marketplace. C. improve working conditions and financial security. D. prevent unnecessary changes in the business environment.

Build positive relationships with other individuals and businesses

Which of the following is a reason why the ethical and legal issues involved in selling activities are extremely important: A. Sellers must understand how to criticize competitors. B. Buyers avoid doing business with unethical salespeople. C. Sales staff must know when they can legally bend the truth. D. Sales managers are not responsible for what the sales staff does.

Buyers avoid doing business with unethical salespeople.

Businesses need to identify their markets in order to A. improve their research methods. B. control the costs of production. C. reach goals and satisfy customers. D. be sure to appeal to all consumers.

C Reach goals and satisfy customers.

The data needed for sales volume analyses and market share analyses come from A. sales invoices. B. expense reports. C. company sales reports. D. customer records.

Company sales reports.

Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process: A. Concurrent engineering B. House of quality matrix C. Lean production D. Pareto

Concurrent engineering

Jason is an IT professional for his company, and one of his responsibilities involves the maintenance of the office's copy machines. One of the company's old copiers is due for a replacement in a few weeks. What should Jason do to ensure that any sensitive information stored on the copier is protected? A. Jason does not need to do anything; the copier's manufacturer will handle the removal and/or overwriting of the hard drive. B. Remove or overwrite the copier's hard drive himself to make sure all information is protected. C. Contact the copier's manufacturer, dealer, or servicer to learn about options for removing or overwriting the copier's hard drive. D. Delete all the files and print jobs that appear on the copier screen under "Recent."

Contact the copier's manufacturer, dealer, or servicer to learn about options for removing or overwriting the copier's hard drive.

A restaurant wants to develop new menu items that will appeal to its customers. A server mentions that many customers have asked for gluten-free meals, so the restaurant decides to try out a few new glutenfree menu items. What method of idea generation did the restaurant use? A. Observation B. Brainstorming C. Customers D. Trend research

Customers.

A department store sells clothing from brands like Levi's, but it also sells its own private brands of clothing, also known as __________ brands. A. business B. corporate C. value D. distributor

D Distributor

Dmitri is building a new website. Which of the following does he need to register to obtain a web address for his new site: A. Web host B. Domain name C. Site builder D. Street address

Domain name

Which of the following is a way in which technology has changed the way businesses operate: A. Productivity has decreased, and costs have increased. B. Employees are sometimes able to do their work from home. C. Entering new and foreign markets has become more complex. D. The nature of marketing has remained relatively the same.

Employees are sometimes able to do their work from home.

The Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of A. factual information. B. unwarranted criticism. C. inconclusive evidence. D. current data

Factual information

A government enacts a law requiring all businesses to allow each employee a 15-minute break every four hours. This is an example of a law addressing an employee's right to A. workplace supervision. B. fair treatment. C. form unions. D. avoid harassment

Fair treatment.

A basic reason for the formation of a trade association is to A. provide information for consumers. B. find solutions for common problems. C. promote goodwill for an industry. D. establish a long-term group.

Find solutions for common problems.

What synectics technique compares a problem with something else that is unrelated? A. Arbitrary metaphors B. Discretionary comparisons C. Forced analogies D. Deliberate allegories

Forced analogies.

Which of the following statements is true regarding the regulation of promotional activities: A. International laws make it difficult for consumers to sue large companies for unfair advertising practices. B. The regulation of promotional activities applies only to television, radio, and newspaper venues. C. Consumer groups have very little influence with the government regarding advertising legislation. D. Governmental restrictions in regard to promotional activities vary by country.

Governmental restrictions in regard to promotional activities vary by country.

One of the benefits of setting goals that will help you in your relationships with others is that setting goals A. helps you stay on task. B. gives you a way to measure your progress. C. helps you understand yourself. D. raises your level of self-esteem.

Helps you understand yourself.

One way that advances in technology help businesses keep existing products on the market and extend their life cycle is by A. minimizing inventory. B. improving performance. C. attracting attention. D. demonstrating creativity.

Improving performance

Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract? A. Products B. Outputs C. Supplies D. Inputs

Inputs

Orson, a researcher, is asking a customer a series of questions during a scheduled meeting. Orson is using the __________ method to collect marketing data. A. observation B. relational C. interview D. contact

Interview.

Most marketers cannot expect to maintain their profit rates unless they A. introduce new products from time to time. B. test-market new products. C. allow products to move through the product life cycle. D. form venture teams to assist with product/service management.

Introduce new products from time to time

The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n) A. open-ended inquiry. B. indifferent statement. C. leading question. D. unstated alternative

Leading question

An important public relations activity in business involves giving public relations advice to A. the media. B. management. C. government. D. the public.

Management

Which marketing function helps businesses answer questions like, "Who are our customers?" and "Where are they located?" A. Pricing B. Product/Service management C. Marketing-information management D. Promotion

Marketing-information management

Which of the following should you do when preparing your letter of application: A. Proofread quickly so you can send the letter sooner. B. Write a letter that is at least one page long. C. Repeat everything that is on your résumé. D. Mention any mutual contacts you have.

Mention any mutual contacts you have.

86. Coca-Cola, General Mills, and Pillsbury are examples of __________ brands. A. generic B. national C. private D. unprotected

National.

Before selecting the right people to work on a project, it is important to identify the A. required supplies. B. tangible resources. C. needed skills. D. physical facilities.

Needed skills

What is an indirect, mechanical-observation data-collection method that a business can use to obtain accurate information about the specific types of products that its customers are buying? A. Point-of-sale scanners B. Comment cards C. Manual equipment D. Sound-wave meters

Point-of-sale scanners.

Inventory reduction, sales stimulation, and new-product introduction are reasons that many businesses use __________ techniques. A. capital-investment B. stock-turn C. dual-sponsorship D. product-bundling

Product-bundling

Coca-Cola's "Always the real thing" campaign is an example of what type of promotion? A. Taste B. Company C. Product D. Service

Product.

A project is officially authorized to begin by the A. project charter. B. registration documents. C. Initiation Papers. D. statement of work.

Project charter.

What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening. A. Advertising media B. Institutional promotion C. Product promotion D. Promotion

Promotion

After Dana helped her customer select a sweater, she asked her how she would like to pay for it. This is an example of what phase of the selling process? A. Establishing relationships with customers B. Reaching closure C. Discovering client needs D. Prescribing solutions to needs

Reaching closure.

What information could a salesperson obtain by examining a product? A. Care B. Texture C. Value D. Price

Texture.

Why do businesses want to meet quality standards? A. To determine how much work must be done B. To reduce costs C. To decrease profit D. To examine how long it takes to get a job done

To reduce costs.

When assessing risks associated with an upcoming event, sport/event organizations should acquire input from all levels of management and A. public relations agencies. B. vertical staff members. C. financial consultants. D. local personnel inspectors.

Vertical staff members

Which of the following examples depicts an advantage of using digital advertising: A. Viewers must interact with a video ad before continuing to a website. B. Ethan uses ad-blocking software so he can stream videos commercial-free. C. Conversion rates of banner ads are more difficult to measure than in print. D. Digital ads are more expensive than television advertisements.

Viewers must interact with a video ad before continuing to a website.

Which of the following helps in the interpretation of mined data: A. Spreadsheets B. Databases C. Visual representation D. Clustering

Visual representation.

What does a business's customers recommending the business to their friends exemplify? A. Word-of-mouth communication B. Providing a testimonial C. Verbal assertiveness D. One-on-one selling

Word-of-mouth communication.

. Which of the following is a common consequence for violating rules of conduct:ich of the following is a common consequence for violating rules of conduct: A. Increased compensation B. Promotion C. Written warning D. Criminal charges

Written warning

Would a successful business ever change its marketing strategy? A. No, once a business has a workable strategy, it should always be used. B. Yes, a business should have no more than two marketing strategies. C. No, changing marketing strategies is a complicated process. D. Yes, changes in the marketplace require changes in marketing strategy.

Yes, changes in the marketplace require changes in marketing strategy

The purpose of a company's operations function is to manage its A. day-to-day activities. B. long-term goals. C. communications. D. employees.

day-to-day activities

When developing a computer-based presentation, it is important that each slide contain A. creative transitions. B. colorful graphics. C. numerical data. D. key points

key points