Marketing Exam 2 Chapter 5
Which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread the word about a company's products?
Buzz marketing
________ is the degree to which an innovation fits the values and experiences of potential consumers.
Compatibility
Which of the following is a personal factor that influences a consumer's buying behavior?
Occupation
Consumers can obtain information from any of several sources. Which source is the most effective in that they legitimize the product?
Personal sources
Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?
brand personality
A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' ________.
economic situations
Age, personality, buying style, and job position are ________ factors that can influence the business buying decision process.
individual
Which of the following is a personal factor that influences a consumer's buying behavior?
life-cycle stage
A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.
motive
Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process?
post purchase behavior
A(n) ________ reflects the general esteem given to the different roles of a person by society.
status
In a _________, the business-to-business buyer reorders something without modifications.
straight rebuy
What is the nature of demand in business markets?
Demand in business markets is derived demand.
This adopter group is skeptical and only adopts new products after a majority of people has tried it.
Late mainstream.
_________ refers to the degree to which innovation appears superior to existing products.
Relative advantage
Which of the following is a social factor that influences consumer buying behavior?
Roles and status
What determines if a buyer is satisfied or dissatisfied with a purchase?
The relationship between the consumer's expectations and the product's perceived performance
According to the model of buyer behavior, what is in a buyer's black box?
The buyer's characteristics and the buyer's decision process
Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process?
postpurchase behavior
Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next?
purchase decision
A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.
reference group
