Marketing Exam 2
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Which traits are true of ALL products? (Choose every correct answer.)
Offered through a marketing exchange Something that a customer value
What are the common forms of royalty payments in brand licensing? (Choose every correct answer.)
Payments based on the value of licensed merchandise sales Up-front, lump-sum licensing fees
Which of the following is NOT one of the categories of consumer products that buyers use for their personal use?
Associated products
Three steps Marketers Follow
1. Using core customer value to determine what customers are seeking. 2. Making an actual Physical product. 3. Adding Associated Services
The product ______ is the complete set of all products and services offered by a firm.
Mix