Marketing Exam 3: Digital and Social Marketing
What are the major components of digital marketing? 1. 2. 3. 4. 5. 6. 7. 8. 9.
1. Branding 2. Social media 3. Content marketing 4. Video production 5. Email marketing 6. Web design 7. SEO 8. Mobile 9. SEM
Content is.. 1. 2. 3.
1. Data-driven creative 2. Make scrolling/exploring fun and rewarding
Firms promote advertisements through mobile devices in several ways including 1, 2,
1. In-app advertising 2. Online advertising
Email branding must have: 1. 2. 3. 4. 5. 6.
1. Personality and voice 2. Consistent template 3. Branded preview pane 4. Branded landing page 6. Consistent style
What are the key trends of social media marketing 1. 2. 3. 4. 5. 6.
1. Real time/live 2. Audio/Video 3. Shift towards mobile 4. Continued rise of paid social media commerce 5. New platforms
What are the Mobile recent trends?
1. even though mobile usage is growing, mobile shopping is not surpassed desktop shopping. 2. location based services EX: coupon shows up on phone as you pass by the store 3. augmented reality (pokemon go and snapchat)
Current trends on website design are: 1. 2. 3.
1. reducing clutter on the website 2. Using techniques such as split screen, interactive videos, and custom photography (rather than stock)
In email marketing, __% of visitors buy the first time.
3%
In email marketing, ____% of consumers say they'll purchase as a result of a well planned email campaign
65%
Which of the following describes the pull dynamic of distribution using digital media? a. a coupon is sent to a shopper's mobile device b. KFC uses a blog to describe a new meal offering c. a man is surfing on the internet when a t-mobile ad pops up d. a woman uses her iPhone app to locate the nearest Starbucks e. Zappos uses the Internet to sell products to consumers
A woman uses her iPhone app to locate the nearest Starbucks
____ allows customers to express their needs and wants directly to a company in response to its marketing communications. a. control b. socialibility c. addressability d. interactivity e. accessibility
Interactivity
Define: Native Advertising
Material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product
Hobby Lobby encourages customers to visit their website and "like" their Facebook page. It also enlists customers to post feedback on their company, refer articles of interest to other Hobby Lobby customers, and offer suggestions for future electronic communication. Hobby Lobby is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears a. more authentic than company-generated content b. more current than company-generated content c. more interesting than company-generated content d. More flattering than company-generated content e. More approving than company generated content
More authentic than company generated content
Define: digital marketing?
The use of of all digital media to develop communications and exchanges with customers
Native advertising is blurring the lines between...
advertising and content
The biggest draw back to Native Advertising is the potential of...
angering customers if they feel deceived about the ad
Interesting content drives...
awareness
Shareable content drives...
awareness
Who was the target market for the old spice campaign?
couples
____ are those consumers who construct their own media outlets, such as blogs, podcasts, consumer-generated videos, and wikis. a. spectators b. collectors c. creators d. critics e. joiners
creators
Marketing through electronic media is basically...
digital marketing
The key objective of many digital marketing campaigns is to...
drive customers to a website to make a purchase
Most popular social media is...
amazon go is an example of
location based services and retail beacons
Native marketing performed 10 times better than...
mobile display advertising
Buzzfeed example of disclaimer naming an article not written by buzzfeed is an example of..
native advertising
What does the old spice case a classic example of?
social media campaign
Digital media have created opportunities for companies to a. Manage information that is disseminated through the Web b. Stimulate all five sense during the online shopping experience c. gain more control over what the consumer sees d. Target specific markets e. offer the same kind of experience as a brick and mortar store
target specific markets
Define: Social media
website and applications that enable users to create and share content or to participate in social networking
