marketing final questions from pp

Which of the following statements is true regarding moods? -Moods are relatively stable states that are tied to a specific event or object. -Moods affect the consumption process, but they are not affected by the consumption process. - Positive moods have not been shown to affect shopping behavior. - Consumers do not actively try to manage their mood states. - Ad and brand attitudes are often influenced in a mood-congruent manner.

Ad and brand attitudes are often influenced in a mood-congruent manner.

"The ratio of fructose to cellulose is an objective and unchanging property of apples, of course, but the experience of sweetness is a subjective property that increases when an apple becomes my apple" The above effect is termed ____. -Asymmetric dominance -Compromise effect -Endowment effect -Bounded rationality

Endowment effect

Attribute-based choice requires ____. - The knowledge of specific attributes at the time the choice is made - Attribute-by-attribute comparisons across brands - Summary impressions - A and B - All of the above

A and B

Which of the following tends to be more holistic in nature, and the brand is not decomposed into distinct components that are evaluated separately from the whole? - Affective choice - Attribute-based choice

Affective choice

Which of the following is a noncompensatory decision rule? - Conjunctive - Disjunctive - Lexicographic - Elimination-by-aspects - All of all the above

All of all the above

Which of the following is NEVER a type of consumer choice process? - Affective choice - Attitude-based choice - Rational choice - A and B - All of the above are types of consumer choice processes

All of the above are types of consumer choice processes

Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process? - Affective choice - Attitude-based choice - Rational choice - Attribute-based choice - Instrumental choice

Attribute-based choice

Karl and his wife are considering putting a built-in pool in their backyard. They were discussing who they could get to do it for them, and they realized they knew of five good pool contractors in their city. These five pool contractors that they though of as potential contractors for them represent their _____. - Awareness set - Evaluative criteria - Alternative set - Preferred set - Universal set

Awareness set

Which decision rule establishes minimum required performance standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards? - Conjunctive - Disjunctive - Lexicographic - Elimination-by-aspects - Compensatory

Conjunctive

Rebecca is a single women in her 40s. She sold her Honda Civic and ought an Acura SX, which is considerably more expensive, but she really liked it. She was going to her brother's house with her mother, and she aske that her mother drive. She didn't want her brother to see that she had purchases an expensive car for herself. Rebecca was experiencing _____. - Postpurchase anxiety - Consumption guilt - Consumption anxiety - Postpurchase dissonance

Consumption guilt

The desired features or characteristics required to meet a consumer's needs are his or her ____. - Evoked set - Evoked criteria - Consideration criteria - Evaluative criteria - Evaluative set

Evaluative criteria

Which of the following statements is true, re Theta: -Gamma is complement and Alpha is a substitute -Gamma is a substitute and Alpha is a complement

Gamma is a substitute and Alpha is a complement

Which of the following is NOT an action a consumer may utilize to reduce dissonance? - Increase the desirability of the brand purchased - Decrease the desirability of rejected alternatives - Decrease the importance of the purchase decision - Reverse the purchase decision (return the product before used) - Increase the importance of alternatives that were not considered in the purchase initially

Increase the importance of alternatives that were not considered in the purchase initially

How does music influence consumer behavior? -Subliminally -Reduces consumers' perception of overcrowding -Changed temporal perspective -Influences mood -Changes cognitive structures

Influences mood

Connie just purchases her first new car, and she's actually feeling a little bad about it. She's concerned about how much money she spent and how long she will be making car payments. She's not sure she made the right choice, either. She liked another car a little better, but ended up purchasing another model. Connie is experiencing ____. - Postpurchase victory - Postpurchase dissonance

Postpurchase dissonance

Given what was said in class, when would Best Buy be better ale to sell product warranties? - Much crowd in the store - Minimal crowd in the store

Much crowd in the store

Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use? - Consumption guilt - Nonconsummation guilt - Product nonuse - Counterfactual thinking - Prefactual thinking

Product nonuse

Which of the following statements is FALSE regarding information search? - The amount of search depends on purchase involvement. - Searching for information is free. - Information search involves mental as well as physical activities that consumers must perform - The initial search generally produces a set of guides or decision restraints - Search has benefits such as finding a lower price or getting higher quality

Searching for information is free.

One aspect of purchases from QVC, one of the cable shopping channels on TV, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently, and admitted that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior? - Physical surroundings - Social surrounding - Temporal perspective - Task definition - Antecedent states

Temporal perspective

Consider the study involving coffee mugs. In one case, students were given a coffee mug as theirs to keeps, and later asked for what price they would sell the coffee mug. In another case, students were asked what price they would pay for the same coffee mug. One group gave their average price as $2.25, and one group gave an average price as $4.50. Which group gave the lower average price? -The group that was initially given a coffee mug, but was asked if they wanted to sell. -The group that was not given a coffee mug, but was asked if they wanted one.

The group that was not given a coffee mug, but was asked if they wanted one.

Which of the following statements is true? -Gamma demand is elastic -Theta demand is elastic

Theta demand is elastic

Even if a dissatisfied consumer takes no external action, which of the following is likely? - Will engage in negative word-of-mouth - Will stop buying that brand - Will have a less favorable attitude toward the store or brand - Will stop buying at the store - All of the above

Will have a less favorable attitude toward the store or brand