Marketing Final

The five major stages of the consumer buying decision process, in order, are a. information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation b. problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation. c. problem recognition, information search, evaluation of alternatives, postpurchase evaluation and purchase. d. information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation. e. problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.

Price is a. money paid in a transaction. b. not important to buyers. c. of limited interest to sellers. d. the most inflexible marketing mix decision variable. e. the value that is exchanged for products in a marketing transaction.

the value that is exchanged for products in a marketing transaction.

While playing soccer, Bryan suddenly fell and broke his arm. Needing to get to the hospital, he was not only interested in the nearest location, but also the shortest emergency room wait time. He remembered seeing a billboard for The Cleveland Clinic promoting their time-text service where he could call the number GET-TXT-TIME and they would text him the approximate waiting time at the closest three hospital locations. The Cleveland Clinic is providing enhanced service to its patients by capitalizing on which environmental force? a. Economic b. Competitive c. Political d. Legal and regulatory e. Technological

Tecgnological

Motives can affect the direction and intensity of behavior.

True

Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising. a. institutional b. product c. organizational d. pioneer e. advocacy

a. institutional

DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ____ responsibilities. a. legal b. ethical c. economic d. philanthropic e. strategic

a. legal

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called a. marketing citizenship. b. social responsibility. c. stakeholders. d. cause-related marketing. e. strategic philanthropy.

a. marketing citizenship.

According to the text, which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization? a. Organizational culture b. Attitudes toward religion c. Opportunity d. Individual factors e. Organizational pressure

b. Attitudes toward religion

Problem recognition occurs when a consumer a. searches for information to resolve a problem. b. becomes aware that there is a difference between a desired state and an actual condition. c. recognizes a need and evaluates for information to resolve a problem. d. evaluates her or his purchase. e. is exposed to a television advertisement desired state and an actual condition.

b. becomes aware that there is a difference between a desired state and an actual condition.

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called a. organizational factors. b. corporate culture. c. codes of conduct. d. ethical environment. e. company ethos.

b. corporate culture.

The two major types of product advertising are a. institutional and advocacy. b. pioneer and competitive. c. competitive and comparative. d. advocacy and competitive. e. informative and comparative.

b. pioneer and competitive.

The five major stages of the consumer buying decision process, in order, are a. information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation b. problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation. c. problem recognition, information search, evaluation of alternatives, postpurchase evaluation and purchase. d. information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation. e. problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

b. problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia? a. Purchase b. Evaluation of alternatives c. Problem recognition d. Information search e. Prepurchase evaluation

c. Problem recognition

Which of the following statements about social responsibility is correct? a. Social responsibility dimensions do not include philanthropic concerns. b. Social responsibility does not deal with the total effect of all marketing decisions on society. c. Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society. d. Social responsibility dimensions do not include economic concerns. e. Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders.

c. Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society.

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility. a. legal b. society c. philanthropic d. economic e. ethical

c. philanthropic

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of a. frequency. b. exposure. c. reach. d. targeting. e. push.

c. reach.

Within the information search step of the consumer buying decision process, what two primary aspects exist? a. Consideration sets and evoked sets b. Personal information and non-personal information c. Selective retention and selective distortion d. Internal search and external search e. Company-produced information and internal information

d. Internal search and external search

Which of the following is not a dimension of social responsibility and marketing citizenship? a. Economic b. Ethical c. Legal d. Technological e. Philanthropic

d. Technological

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as a. economic responsibility. b. social responsibility. c. ethical marketing. d. cause-related marketing. e. corporate benevolence.

d. cause-related marketing.

Which of the following statements about the consumer buying decision process is true? a. Consumers progress through the five stages of this process for all limited decision making decisions. b. Although all of the steps in the process are used in all decision processes, the order tends to depend on the customer's level of involvement. c. The key element of the process that exists in all consumer buying decision processes is the purchase of the product. d. Once the purchase of a product has been made, the consumer buying decision process is complete. e. Consumers making limited decision making decisions may not go through all five steps of the process.

e. Consumers making limited decision making decisions may not go through all five steps of the process.

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n) a. shareholder. b. customer. c. employee. d. manager. e. stakeholder.

e. stakeholder.

Marketing ethics a. refers to laws and regulations that govern marketing. b. refers to principles and standards that define acceptable conduct in marketing. c. maximizes an organization's positive impact and minimizes its negative impact on society. d. is most important for advertising agencies. e. applies well-defined rules for appropriate marketing behavior.

refers to principles and standards that define acceptable conduct in marketing.

30. Perception is a three-step process that involves a. motivation, personality, and attitudes. b. classifying, recording, and eliminating information received through the senses. c. collecting, eliminating, and organizing information inputs. d. selecting, organizing, and interpreting information inputs. e. anticipating, classifying, and discarding information inputs.

selecting, organizing, and interpreting information inputs.

Consumerism is a. the efforts of independent individuals, groups, and organizations to protect the rights of consumers. b. President John F. Kennedy's consumer bill of rights. c. marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. d. the right to be informed. e. the specific development, pricing, promotion, and distribution of products that do not harm the environment.

the efforts of independent individuals, groups, and organizations to protect the rights of consumers.

Logan is reading the online report of the tuition and fees he owes for this semester of college. Since he has signed up for online banking, he pays the amount immediately. The amount Logan just paid is considered to be a. his expenses. b. his charges. c. his bill. d. the price.

the price.

A schedule in which advertisements run for set periods of time, alternating with periods in which no ads run is known as a. continuous. b. skipping. c. pulsing. d. flighting. e. intervals.

d. flighting.

. The three primary bases for developing prices are a. profit, demand, and competition. b. supply, demand, and marketing objectives. c. demand, competition, and cost. d. markup, cost, and cost-plus. e. negotiation, periodicity, and randomness.

demand, competition, and cost.

Amtrak is considering two pricing strategies for its service. One is to price its train tickets so that it is less expensive to travel on weekends than during the week when there is heavy business travel, which illustrates ____ pricing. The second is to price its train tickets so that the further away the travel date, the greater the discount, which is best described as ___ a. demand-based; secondary market pricing. b. demand-based; differential pricing. c. demand-based; periodic discounting. d. cost-plus; secondary markup. e. cost-plus; periodic discounting.

demand-based; differential pricing.

Many health care companies are making adaptations to meet the needs of an aging population as the demand for medical services and products such as diabetes supplies increases. This change in marketing strategy is best explained by a change in a. demographics. b. cultural values. c. income levels. d. consumerism. e. subcultures.

demographics.

The "Got milk?" print campaign is advertising that stimulates demand for a ____, known as ____ advertising. a. product category; pioneer b. product brand; competitive c. product category; institutional d. brand category; pioneer

product category; pioneer

Socially responsible business practices have provided all of the following benefits except a. creating goodwill toward the organization. b. attracting employees. c. reducing marketing costs. d. generating publicity for the firm. e. positively impacting local communities.

reducing marketing costs