Marketing Mid-term study guide

________ is a grassroots movement started in the 1960s to increase the influence, power, and rights of customers in dealing with institutions. A. Citizen Advocacy B. Food and Drug Safety Organization C.. Elitism D. Consumerism E. Product Safety Commission

D. Consumerism

_______ consists of restrictions state and federal laws place on business with regard to the conduct of its activities. A. Lobbying B. Litigation C. Consumerism D. Regulation E. Navigation

D. Regulation

Which of these is a disadvantage of using social media for marketing research? A. Participants require large fees for their cooperation. B. Users are isolated from one another so there is little collaboration or cooperation. C. Influencers dominate the discussion and prevent others from sharing their opinions. D. The sample of individuals from whom content is gleaned may not be statistically representative of the marketplace. E. Data collection is among the slowest of all research methods.

D. The sample of individuals from whom content is gleaned may not be statistically representative of the marketplace.

All of these are true of cross tabulations except which? A. They can be misleading if percentages are based on too few observations. B. They are very flexible. C. They are a commonly used technique to organize marketing data. D. They are controversial because of issues with privacy. E. They can hide relationships because each tab only shows two to three variables.

D. They are controversial because of issues with privacy.

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of A. green marketing. B. cause marketing. C. a research plan. D. a social audit. E. a moral audit.

D. a social audit.

The College Board reports that since 2000 college tuition and fees have increased 190 percent (from $3,510 to $10,230) while family incomes have increased by just 2 percent, making college unaffordable for many. This is an example of ________ relationship. A. a recessionary B. an expectation C. a discretionary D. an inflationary E. a microeconomic

D. an inflationary

Instances of insider trading in the financial industry, deceptive sales practices in insurance and banking, and bribery in defense industries are examples of ________ that have gone awry. A. shared beliefs B. corporate missions C. trade ethics D. business cultures E. societal norms

D. business cultures

When consumers purchase selected company products, Procter & Gamble directs part of that revenue toward programs that support disadvantaged youth and provide disaster relief. This is an example of A. utilitarianism. B. sustainable development. C. utility economics. D. cause marketing. E. green marketing.

D. cause marketing.

A __________ is a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation. A. point of distinction B. product differentiation C. business portfolio D. competitive advantage E. core competency

D. competitive advantage

Trader Joe's doesn't authorize or sell its products online. According to a company spokesperson, "The store is our brand and our products work best when they're sold as part of the overall ________ within the store." A. evolution marketing B. the societal marketing concept C. customer relationship management D. customer experience E. consumer sustainability marketing.

D. customer experience

Comparing the results of the marketing program with the goals in the written plans to identify and act on deviations occurs during the A. implementation phase. B. planning phase. C. analysis phase. D. evaluation phase. E. launch phase.

D. evaluation phase.

After the planning and implementation phases of the strategic marketing process is a phase known as A. adaptation. B. financial analysis. C. the marketing program. D. evaluation. E. launch.

D. evaluation.

Which of the following is a reason that a buyer will have high levels of power in transactions with a seller? A. the product is essential to the buyer B. high switching costs for the buyer C. an inexpensive product D. few other buyers E. no other suppliers of the product

D. few other buyers

________ at IKEA include cost-consciousness, constant desire for renewal, and accepting and delegating responsibility. A. Core values B. Missions C. Strategies D. Competencies E. Competitive advantages

A. Core values

________ is a registered trademark, and competitors cannot use this name. A. Whopper B. Aspirin C. Escalator D. Videotape E. Zip code

A. Whopper

________ serve as guidelines on how to act rightly and justly when faced with moral dilemmas. A. Personal Rights B. Ethics C. Norms D. CEOs E. Safety Officers

B. Ethics

All of the following are unethical practices of consumers except which? A. returning used but not defective merchandise B. comparing prices online C. misredeeming coupons D. buying counterfeit products E. pirating software

B. comparing prices online

The entertainment industry in the United States is dominated by Viacom, Disney, and Time Warner, so they operate in which form of competition? A. cross-market competition B. oligopoly C. monopolistic competition D. monopoly E. pure competition

B. oligopoly

In BCG's business portfolio analysis, __________ may need extra cash to finance their own rapid future growth, but when their growth slows they are likely to become cash cows. A. dogs B. stars C. hedgehogs D. lions E. exclamation points

B. stars

Researchers have ridden alongside biker gangs to understand the relationship between motorcycle riders and their beloved Harley-Davidsons. This is an example of ________ research. A. secondary B. neuromarketing C. ethnographic D. experiential E. questionnaire

C. ethnographic

When its beer sales were flat, Budweiser became interested in entering the premixed cocktail segment by providing a product that would appeal to those who don't enjoy traditional beer. It launched Bud Light Lime-A-Rita, a margarita-flavored, beer-based cocktail, sold in cans and bottles and best served over ice. This is an example of A. market penetration. B. market development. B. product innovation. C. product penetration. D. diversification.

D. diversification.

Electronic hacking and trespassing for the purposes of acquiring a competitor's proprietary information are examples of A. bribery. B. competitive but fair business practice. C. utilitarianism. D. economic espionage. E. moral idealism.

D. economic espionage.Correct

A visionary organization must set a direction, which describes its... A. products. B. mission and values. C. organizational structure. D. goals. E. environment.

D. goals.

One of the newest developments in trademark law is that the U.S. Patent and Trademark Office has begun issuing trademarks for ________ used on social media. A. software B. cookies C. copyrights D. hashtags E. patents

D. hashtags

Marketers provide value to the consumer and other stakeholders by doing all of these with their offerings except which? A. delivering B. creating C. exchanging D. humanizing E. communicating

D. humanizing

The National Institute of Cancer used fMRI brain imaging to decide which potential anti-smoking advertising campaign elicited the largest amount of brain activity. This is an example of A. ethnographical research. B. panels. C. focus groups. D. neuromarketing. E. experiential marketing.

D. neuromarketing.

The __________ phase of the strategic marketing process usually results in __________ that sets the direction for the marketing activities of an organization. A. implementation; a target market B. planning; a competitor analysis C. evaluation; a financial statement D. planning; a marketing plan E. evaluation; an annual report

D. planning; a marketing plan

The Four Ps of the marketing mix include product, price, place, and A. persuasion. B. profit. C. process. D. promotion. E. personalization.

D. promotion.

Benefits to society from effective marketing include A. enhanced competition and environmental protections. B. bundled products and consumer relationships. C. a seller's market and environmental protections. D. regulatory environments and consumer relationships. enhanced competition and lower prices.

D. regulatory environments and consumer relationships. enhanced competition and lower prices.

Orbitwheels are a cross between a skateboard and pair of inline skates. Riders insert each foot in a large wheel that rotates sideways. Orbitwheels differ from a skateboard in that they are self-propelled by the rider's wave-like motion so the need to push off the ground every few feet to get moving is eliminated. The product has been popular among some kids, especially athletic teen boys. Athletic teen boys could be described as the ________ for Orbitwheels. A. mass market B. tangential market C. market aggregation D. target market E. penetration market

D. target market

Amazon's AI assistant, Google's Duplex chatbot, and Alibaba's AliMe customer service bot are examples of how some companies can actually influence environmental forces through A. lowering its prices. B. restructuring its organization for greater efficiency. world-class marketing research. C. injunctions and lawsuits. D. technological or competitive breakthroughs.

D. technological or competitive breakthroughs.

A General Electric employee was fired after he reported allegations of Foreign Corrupt Practices Act violations in Iraq to his supervisor and GE Energy's ombudsperson. This can be the unfortunate outcome when one becomes a A. capitalist. B. scab. C. corporate spy. D. whistle-blower. E. stakeholder.

D. whistle-blower.

The goal of marketing is to both ________ the needs of prospective customers. A. create and amplify B. improve and perfect C. persuade and deliver D. establish and assure E. discover and satisfy

E. discover and satisfy

A new Kitchen Aid refrigerator has a separate cooling system for the freezer, which lessens the humidity in the refrigeration section and reduces spoilage. The change adds to the refrigerator's ________ utility. A. time B. place C. possession D. market E. form

E. form

Each display in a marketing dashboard shows a ________, which is a measure of the quantitative value or trend of a marketing action or result. A. linear extrapolation B. marketing plan C. planning gap D. Gantt chart E. marketing metric

E. marketing metric

The raw information obtained from iTunes on what songs are downloaded can be considered ________ data. A. information technology B. secondary C. questionnaire D. inferential E. observational

E. observational

__________ often triggers a business model change, as it has for companies like Netflix and Uber. A.Rising employee wages B. Economic uncertainty C. Growth in the retail sector D. Government regulation E. Technology innovation

E. Technology innovation

The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory conditions are referred to as A. the four Ps. B. the marketing mix. C. market drivers. D. showstoppers. E. environmental forces.

E. environmental forces.

A cohesive marketing mix and the ________ comprise a marketing program. A. core competencies B. organizational structure C. basic marketing evaluation criteria D. traditional market E. related budget

E. related budget

Marketing research is the process defining a marketing problem, ________, and recommending actions. A. defining a market-entry strategy B. creating a new budget and financial plan C. tracking the actions of competitor D. assembling a management team E. systematically collecting and analyzing information

E. systematically collecting and analyzing information

The development of online capabilities created the ________, an information- and communication-based electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings. A. marketspace B. Internet of Things C. intranet D. extranet E. electronic commerce web

A. marketspace

When a marketing researcher conducts and uses neuromarketing studies to make tactical decisions about a product, she is using A. primary data. B.internal secondary data. C. business data. D. external secondary data. E. sensitivity analysis.

A. primary data.

Designing ads and arranging distribution for new product lines are examples of which of the following? A. marketing plans B. marketing tactics C. business plans D. marketing strategy E. objectives

B. marketing tactics

Ethical duties such as the fundamental duty to do no harm would apply to which personal moral philosophy? A. cause marketing B. moral idealism C. social responsibility D. utilitarianism E. green marketing

B. moral idealism

Evaluating the decision and the process used for marketing research occurs in which stage of the process? A. execute the marketing program B. take marketing actions C. examine the alternatives D. evaluate data collection methods E. present the findings

B. take marketing actions

Important advantages of secondary data include all of the following except which? A. low cost B. up to date data C. great level of detail D. already published E. time savings

B. up to date data

All of the following are true about unethical consumer behavior except which? A. It is common for a consumer to rationalize unethical behavior by thinking "everybody does it." B. Consumer misbehavior is often justified in the mind of the consumer. C. Consumers behave unethically mostly due to economic need. D. Consumers thinks unethical behavior is worth doing. E. Consumers believe they won't get caught behaving unethically.

C. Consumers behave unethically mostly due to economic need.

Promotion and advertising are aspects of marketing closely monitored by A. U.S. Department of Commerce. B. Sherman Antitrust Panel. C. Federal Trade Commission. D. National Futures Association. E. U.S. Supreme Court.

C. Federal Trade Commission.

________ responsibility can be broken into three categories: profit, societal, and stakeholder. A. Altruistic B. Moral C. Social D. Utilitarian E. Green

C. Social

Which of the following is an example of green marketing? A. McDonald's added apple snacks to its Happy Meals for children. B. 3M created a new petrochemical-based fertilizer for trees. C. Xerox designed equipment that can be refurbished or recycled. D. Walmart issued a supplier requirement for cups made from polystyrene to save money. E. Joe's Lawn Service is offering a special spring promotion.

C. Xerox designed equipment that can be refurbished or recycled.

Brick-and-mortar retailers like Best Buy are noticing a change in how many consumers shop. Sometimes they visit a store and scan an item on their smartphones, only to find the same product at a less expensive online retailer like Amazon.com. This turns the store into nothing more than a showroom for products. A SWOT analysis of Best Buy's marketing environment should consider this change in consumer shopping behavior A. a strength. B. a weakness. C. a threat. D. an opportunity. E. a risk.

C. a threat.

When performing ________ of the marketplace, you might uncover key trends such as the growing popularity of personalized marketing, to the increasing emphasis on reuse rather than disposal of products and resources, to the importance of visual search, artificial intelligence, and blockchain technologies. A. a trend analysis B. an organizational inquiry C. an environmental scan D. primary research E. a threat assessment

C. an environmental scan

Marketing expertise is gained A. only through careful study of relevant marketing success stories. B. primarily by large firms with many years of experience; it is practically impossible for entrepreneurial startup companies to achieve it. C. by even the average person, who has a great deal of shopping experience. D. typically through a comprehensive study of product failures. most often by mentoring from experienced marketing professionals.

C. by even the average person, who has a great deal of shopping experience.

The Clayton Act can be considered stronger than the Sherman Antitrust Act because A. it created a true regulatory agency with federal enforcement powers. it protected small businesses from competition. B. it strongly encouraged self-regulation practices through the use of moral suasion. C. it forbade certain actions that lessen competition, even if no actual harm has yet occurred. D. it provided a way for businesses to protect their intellectual property.

C. it forbade certain actions that lessen competition, even if no actual harm has yet occurred.

In 2020, a marketing manager for New Balance's Fresh Foam Zante shoe needs to forecast sales through 2022. She begins with the known totals for 2019 and adjusts for positive factors like acceptance of new high-tech designs and great publicity, and for negative factors like recession worries and predicted moves by the competition. This type of forecast is referred to as A. trend extrapolation. B. direct forecasting. C. lost-horse forecasting. D. linear trend forecasting. E. a survey of buyers' intentions.

C. lost-horse forecasting.

An important __________ for Medtronic's Micra pacemaker is its unmatched small size, about the size of a vitamin capsule, which allows it to be implanted directly into the heart without invasive surgery or the need for electrical leads. A. market analysis B. market segmentation C. point of difference D. distinctive competency E. organizational opportunity

C. point of difference

In marketing research, the research objectives are the ________ goals of the decision maker. A. causal and actionable B. virtual and interactive C. specific and measurable D. actionable and concise E. interdisciplinary and precise

C. specific and measurable

________ often assist companies and employees with ethical issues by formally addressing contributions to government officials and political parties, customer and supplier relations, conflicts of interest, and accurate recordkeeping. A. Mission statements B. State and local laws C.. Codes of ethics D. Legal handbooks E. Self-regulations

C.. Codes of ethics

The marketing department is considered part of which organizational level? A.board of directors B. corporate level C. strategic business unit level D. functional level E. Departments are not considered part of an organizational level, since their role is tactical.

D. functional level

The outdoor brand The North Face intends to capture some of its competitors' business in Europe in the next few years, even amid the stagnant economic conditions there. The firm cites the active lifestyles there and the relatively low cost of entry for its backpacking and hiking sports gear, which attracts those planning a low-budget "staycation." The North Face most likely has a __________ goal. A. profit responsibility B. unit sales C. sales revenue D. market share E. social responsibility

D. market share

Spotify uses data about musical preference to suggest new music to subscribers. This use of technology aids in Spotify's ________ efforts, in which the company can gain insights into how products create value for customers. A. marketing program B. market segmentation C. stakeholder value D. strategic partnership E. relationship marketing

E. relationship marketing

You are asked to complete a short survey after attending a free comedy show on campus. If the first question asked you to give an overall impression of the comedian, and had a five-point scale ranging from "hilarious" on one end to "not funny" on the other end, it would be what type of marketing research question? A. open-ended B. Likert scale C. dichotomous D. single response E. semantic differential scale

E. semantic differential scale

To forecast sales and schedule production needs Boeing asks its prospective customers what their likely purchase will be in the next five years. This is considered a A. trend extrapolation. B. sensitivity analysis. C. lost-horse forecast. D. statistical inference. E. survey of buyers' intentions forecast.

E. survey of buyers' intentions forecast.

The American Marketing Association Statement of Ethics lists an ethical value of honesty. This means all of the following except which? A. Commitments and promises can only be revoked after arbitration. B. When products fail, companies must stand behind them. C. The truth should be told at all times. D. Products should perform as claimed in communications. E. Dealings with customers and other stakeholders should be forthright.

A. Commitments and promises can only be revoked after arbitration.

Which of the following is the largest living generational cohort? A. Millennials B. Baby boomers C. Generation X D. Grey generation E. Generation Z

A. Millennials

All of the following are true of corruption except which? A. Stealing trade secrets is a form of corruption. B. Corruption is unethical behavior. C. Kickbacks and bribes are examples of corruption. D. Forms of corruption are most evident in industries experiencing intense competition and in countries in the earlier stages of economic development or facing economic and political turmoil. E. Corruption often involves a person entrusted with a position of authority acquiring a personal benefit.

A. Stealing trade secrets is a form of corruption.

Which term is likely to become obsolete (at least as it is currently used) in the United States as a result of changes in population trends? A. minority B. entrepreneur C. millennial D. ethnicity E. elderly

A. minority

Technology has had dramatic impacts on the operations of marketing organizations by creating all of the following except which? A. multicultural programming B. marketspace C. intranets D. e-commerce E. extranets

A. multicultural programming

A local political party made phone calls to assess its party platform. One question asked respondents to state in his or her own words what kinds of changes in firearms access and tracking would be desirable. This question would be considered A. open-ended. B. dichotomous. C. a Likert scale. D. single response. E.. a semantic differential scale.

A. open-ended.

A company can protect its competitive position in new and novel products under the ________ law, which gives inventors the right to exclude others from making, using, or selling products that infringe the invention. A. patent B. trademark C. publication D. copyright E. anti-piracy

A. patent

The bike-sharing service ofo has 200 bicycles on Nasim's college campus. He has the app for the service so he can simply check out a bike at one of the "boxes" painted on the concrete sidewalks on campus and return it to any box at a later time. The service encourages appropriate behavior with the bikes through a point system. Providing bikes at boxes on campus would constitute which element of the marketing mix for ofo? A. place B. profit C. process D. promotion E. personalization

A. place

Marketing researchers often use ________ by selecting a group of distributors, customers, or prospects, asking them questions, and treating their answers as typical of all those in whom they are interested. A. sampling B. forecasting C. actuarial tables D. conjectures E. interactive data exchange

A. sampling

Market segments are homogeneous in two ways: prospective buyers will respond similarly to marketing action and they A.. have common needs. B. can be convinced to purchase the product. C. are in the same income bracket. D. are likely to be open to brand-switching. E. use traditional forms of media on a regular basis.

A.. have common needs.

All of these are part of the five-step marketing research approach except which? A. Take marketing actions. B. Identify necessary resources. C. Develop the research plan. D. Collect relevant information. E. Define the problem.

B. Identify necessary resources.

Sarai volunteers at the local public library. She spends each Monday afternoon helping out, and she usually feels great about it because she contributes to her community. Is this an exchange? A. Yes, because the library promotes itself as being a free service. B. Yes, because volunteering is exchanged for something of value—a feeling of satisfaction. C. No, because the library is a nonprofit organization. D. No, because no money was exchanged. E. No, because Sarai did not receive a tangible product, such as a "thank you" gift.

B. Yes, because volunteering is exchanged for something of value—a feeling of satisfaction.

When the temperature outside drops below 30 degrees and you need to walk your dog, marketers might say you have ________ to put on a coat. A. a preference B. a need C. a mode D. an orientation E. a desire

B. a need

FreeWill, an online service that makes estate planning warm, accessible, and totally free, is an example of... A. an industry. B. a nonprofit organization.Correct C. a board of directors. D. a government agency. a business firm.

B. a nonprofit organization.Correct

A distribution strategy whereby a seller requires the purchaser of one product to also buy another item in the line is called A. an exclusive territorial distributorship. B. a tying arrangement. C. an exclusive dealing arrangement. D. good faith arrangement. E. a requirement contract.

B. a tying arrangement.

Current cultural values commonly held in the United States are A. belief in fate, focus on the future, and acceptance of birthright. B. action, equality and future orientation. C. stability, importance of tradition, and idealism. D. efficiency, material comfort, and focus on group welfare. E. achievement, work, and efficiency.

B. action, equality and future orientation.

Many supermarket chains demand "slotting allowances" from manufacturers, in the form of cash or free goods, to stock new products. This practice could limit the number of new products available to consumers and interfere with their right to A. be heard. B. choose. C. access. D. distribute. E. be informed.

B. choose.

Whereas ________ deal with personal moral principles and values, ________ are society's values and standards that are enforceable in the courts. A. relationships; mores B. ethics; laws C. laws; ethics D. ethics; judgments E. relationships; outcomes

B. ethics; laws

Utilitarianism is a personal moral philosophy that focuses on "the greatest ________ for the greatest ________." A. cost; benefit B. good; number C. profit; company D. utility; people E. economics; utility

B. good; number

A pharmaceutical company is using sales call reports from previous years in order to develop personal selling ideas for its current team. The company is using A. primary data. B. internal secondary data. C. external secondary data. D. a sensitivity analysis. E. observational data.

B. internal secondary data.

Market-product focus, customer value proposition, and goal setting in planning phase of the strategic marketing process includes which of the following? A. developing a mission statement B. market segmentation C. testing the product D. testing the market E. evaluating the marketing program

B. market segmentation

The ________ means that consumers should have access to public-policy makers regarding complaints about products and services. A. right to redress B. right to be heard C. right to choose D. right to be informed E. right to safety

B. right to be heard

Social responsibility refers to A. the moral principles and values that govern the actions and decisions of an entire group. B. the belief that organizations are accountable to a larger society for their actions. C. the view that firms have a duty to maximize profits for their shareholders so they themselves can voluntarily benefit society. D. the view that consumers must engage in socially acceptable behaviors like recycling. E. the view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being.

B. the belief that organizations are accountable to a larger society for their actions.

In a marketing decision, constraints are likely to be restrictions on the ________ available to solve the problem. A. stakeholder resources B. time and money C. industry research D. management knowledge E. concepts and methods

B. time and money

Not only do businesses see benefits from the protections of ________, consumers do as well; they allow consumers to correctly identify the products they want to purchase. A. copyrights B. trademarks C. ethics D. legislation E. patents

B. trademarks

Marketing researchers must do which of these to completely define a problem? A. Determine that constraints are fair to stakeholders. B. Identify the appropriate data collection method. C. Determine objectives that are neither too broad nor too narrow. D. Evaluate the findings from previous similar studies. E. Set up an objective and task budget.

C. Determine objectives that are neither too broad nor too narrow.

For-profit organizations pursue several different types of goals such as profit, sales, market share, quality, customer satisfaction, employee welfare, and social responsibility. Which of these statements is most accurate? A. Customer satisfaction goals are known to increase costs and reduce profits. B. Selecting a market share goal is only meaningful if you first make profit a goal. C. A business firm should select only one business goal so it can maintain focus. D. Social responsibility and employee welfare goals are reserved for nonprofit organizations. C. If profits are acceptable, a company may elect to maintain or increase its sales even though profits may not be maximized.

C. If profits are acceptable, a company may elect to maintain or increase its sales even though profits may not be maximized.

All of these are true of a salesforce survey forecast except which? A. Salespeople estimate sales during a forthcoming period to create the forecast. B. It can be too low if a salesperson worries about meeting a sales quota. C. It is influenced by a salesperson's lost-horse mentality. D. It can be too optimistic if a salesperson is overly enthusiastic about a new product. E. It may be influenced by a salesperson's future compensation.

C. It is influenced by a salesperson's lost-horse mentality.

Vaping is growing in popularity among teens, and Congress is contemplating raising the nationwide age to purchase tobacco and vaping devices from 18 to 21 to curtail it. Which of the following is the most important reason that vaping companies should not consider teens to be in the market for their products? A. Marketers should only target adults, regardless of the product. Teens acquire these products through the black market. B. Vaping products do not satisfy any unmet needs for teens. C. Most teens already do not have the ability to buy because of legal restrictions. D. The teen market is already heavily targeted by companies with massive advertising budgets.

C. Most teens already do not have the ability to buy because of legal restrictions.

The Air Force is slated to purchase 113 HH-60W aircraft from Lockheed Martin to replace its fleet of HH-60G Pave Hawk helicopters, which perform missions locating and rescuing downed pilots in hostile territory. Here, the Air Force is considered A. an ultimate consumer. B. a reseller. C. an organizational buyer. D. a marketing channel. E. an entrepreneur.

C. an organizational buyer.

Western Union and MoneyGram dominate the $600 billion money transfer market because of their huge distribution networks of branch offices and global pickup locations, which makes it hard for potential competitors to get started. This is an example of which factor that drives competition? A. bargaining power of sellers B. bargaining power of buyers C. barriers to entry D. substitution possibilities E. existing competitors

C. barriers to entry

Customer relationship management (CRM) is the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that A. buyers will behave ethically. B. new needs can be created by marketers. C. buyers will choose them and become advocates. D. the organization's goals are more transparent. E. social awareness will be improved among the general public.

C. buyers will choose them and become advocates.

When you begin your first full-time job, you have a monthly income of $3,500. Your federal and state taxes are $1,000. You pay $600 in rent, have a $300 car payment, and spend $300 on food and $200 on clothes. The remaining $1,100 would be considered your A. net income. B. disposable income. C. discretionary income. D. gross income. E. earned income after taxes.

C. discretionary income.

Gantt charts are useful for implementation of a marketing plan in that they A. record streamlined meeting notes that even executives have time to read. B. maintain secondary and backward-looking records in case problems are encountered. C. distinguish tasks that must be done sequentially from those that can be done concurrently. D. initiate the evaluation phase of the strategic marketing process. inform and assist the planning phase of the strategic marketing process.

C. distinguish tasks that must be done sequentially from those that can be done concurrently.

Which of the following most directly impacted the legal concept of caveat emptor in the United States? A. the Sherman Antitrust Act B. changing corporate cultures C. the Consumer Bill of Rights D. utilitarianism E. sustainable development

C. the Consumer Bill of RightsCorrect

When Jamal was looking to purchase a used Honda in the fall, he saw one with a "for sale" sign in the window near his school. Though he tried the number on the sign repeatedly, no one answered the phone and there was no way to leave a message. Marketing did not occur because A. Jamal probably did not have a true need for this car. B. the car was too expensive for Jamal to afford. whoever was selling the car had poor customer service. C. there was no way for the parties to communicate. D. there is a lot of competition in the used car market.

C. there was no way for the parties to communicate.

All of the following are concepts of societal responsibility except which? A. preservation of the environment B. obligations to the general public C. utilitarianism D. improve profits E. sustainable marketing

C. utilitarianism