marketing obj

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Maturity Phase

Characterized by slowing sales. Target market is saturated with knowledge of the product.

Product Lines

Different product lines comprise a business's product mix. A product line is a group of related products by a manufacturer or sold by a business.

Product Life Cycle

Four stages-introduction, growth, maturity, and decline.

Growth Phase

Increased sales and profits, brought by a widespread knowledge of the product throughout the target market.

Introduction Phase

Most expensive stage of the cycle. A business with spend a significant amount of money on advertising in order to inform the target market about the new product.

Product /Service Management

Refers to all decisions made by a business about what to sell and how to position these products/services in the marketplace.

Product Planning

Refers to identifying product features and methods that will contribute to product sales.

Product Mix

Refers to the collective group of different products produced by a manufacturer or sold by an intermediary/retailer.

Decline Phase

Sales continue to slow but they've reached a point where they are not generating enough profit to cover costs.

Product Width

The number of product lines within a product mix.

Trade Character

a brand identifier personified with humanlike characteristics

Trademark

includes all brand elements registered with the goverment

Brand Mark

the distinctive logo, symbol, or lettering that identifies a particular company or product.

Trade Name

the name of a company that produces a product

Brand Name

the name of a product specific to a business

Product Depth

the number of products within a product line.


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