Marketing Quiz #3 - Possible Questions

Today, ________ are flourishing due to the increased use of market segmentation and market targeting.

specialty stores

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

upstream partners

The simplest pricing method is ________ pricing.

Cost-plus

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

Conventional distribution channel

________ are two or more outlets that are commonly owned and controlled.

Corporate chains

In the AIDA model, the D stands for ________.

Desire

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Distribution centers

The ________ organization is the most common type of contractual relationship.

Franchise

The Pure Drug Company produces insulin, a product with a very stable demand. Even though the price changed several times in the past two years, the demand for Pure Drug's insulin remained relatively unaffected. In this instance, the demand for insulin is representative of ________ demand.

Inelastic

Today several companies are adopting the concept of ________, which carefully combines and coordinates the company's many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands.

Integrated marketing communications

Which of the following stages of the PLC is characterized with high promotional expenditures that result from an effort to create consumer awareness?

Introduction

________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.

Supermarkets

Extel Inc., a home appliance manufacturer, uses sales representatives to sell its products to wholesalers and individual customers. This is an example of ________.

Personal selling

Target recently opened temporary shops to celebrate limited-run collections by Jason Wu in Toronto and Missoni in New York. These temporary shops are examples of ________

Pop-up stores

When Taco-Bell decided to serve breakfast in its stores, what strategy is it following?

Product Development -

Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

Product bundle pricing

Which term refers to the course that a product's sales and profits take over its lifetime?

Product life cycle

Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?

Public relations

_______ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Retailing

________ is a type of service offered by those retailers who serve customers that are willing to perform their own "locate-compare-select" process in order to save money.

Self-service

The _______ prohibits monopolies and activities (price-fixing, predatory pricing) that restrain trade of competition in interstate commerce

Sherman Act

Cathy's Clothes is a small retail chain successfully selling women's clothing and accessories with a profitable focus on buyers who have relatively modest means. This is an example of

Target Marketing -

Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all have ________.

The same message, look, and feel

The break-even volume is the point at which ________.

The total revenue and total cost curves intersect

Multinationals like Honda Motor Co. and Walmart stores have designed programs to work closely with their suppliers to help them reduce their costs and improve quality. This illustrates the importations of an efficient

Value Delivery Network -

Amazon.com, eBay, and GEICO approach customers via Web sites or mobile apps. This is an example of ________.

direct marketing

Which type of store carries a deep assortment of a particular product line, has knowledgeable staff, and can be viewed as a giant specialty store?

category killer

Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?

department store

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

direct

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

downstream partners

A marketing channel which consists of one or more intermediaries is known as a(n) ________ marketing channel.

indirect

Companies facing the challenge of setting prices for the first time can choose between two broad strategies

market-penetration pricing and ________.: Market-skimming pricing

Which of the following most likely requires the smallest advertising budget?

mature brands

Movie Giants offers DVD rentals through its Web site. It also offers DVD rentals via Star City stores. This is an example of a(n)________ distribution system.

multichannel

Specialty stores carry ________ with ________ within them

narrow product lines; deep assortments