Marketing quiz one

Dell, previously the world's number one PC manufacturer, has seen its market share shrink because of rivals copying its value chain and reducing the price advantage it enjoyed over rivals. Dell's present struggles: a. underscore the importance of continually assessing a firm's strategic position among changing market conditions. b. are a result of rivals adopting supply chain management of software products that have yielded competitive advantages. c. imply that publicly traded firms are at a disadvantage in the technology sector. d. highlight the fact that scale advantages of an established firm are a huge factor in discouraging newer entrants to a market. e. demonstrate that resource-based thinking can help firms avoid the trap of carelessly entering markets simply because growth is spotted.

A

The third wave of computing was characterized by the introduction of _____. a. personal computers b. mainframe computers c. minicomputers d. Internet computing e. laptops

A

1 _____ = 1 billion bytes a. terabyte b. gigabyte c. megabyte d. petabyte e. zettabyte

B

A firm's financial performance that consistently out performs its industry's peers is known as _____. a. comparative advantage b. absolute advantage c. sustainable competitive advantage d. first mover advantage e. operational efficiency advantage

C

T/F A Microprocessor is a fast chip-based volatile storage in a computing system.

FALSE

Firms that build an imitation-resistant value chain develop a way of doing business that others struggle to replicate.

TRUE

The internet is largely seen as lowering the entry barrier for new entrants, but firms that enter may have little chance of success unless they have a competitive advantage over existing rivals.

TRUE

When technology can be matched quickly, it is rarely a source of competitive advantage

TRUE