Marketing Research

____________ research focuses on studying consumer opinion research polls to learn how people feel about certain products or ideas

Attitude

A _________ test is product research that allows a product or package to be evaluated without knowledge of brand names.

Blind

Database Marketing

Customer relationship a management

The connection Beauty Supply company's offers special rewards for customers who fill out a preferred member application. In marketing terms this is a function of collecting _________

Data

A collection of related information about a specific topic

Database

Woods and Poole economics, Inc., will provide businesses with demographic and economic information about every country and state in the United States. This information helps businesses with their _________ forecasting.

Economic

A company's existing and projected sales data are part of the marketing mix.

False

New Products are most often concept-tested after they are introduced

False

Test marketing occurs in only one geographic area at a time so that testing results can be measured more easily.

False

Predicting future economic conditions in particular geographic areas called economic ______________

Forecast

What is an example of a group that specializes in marketing research?

Gallup Consulting

Increased international competition for U.S. companies

Global marketplace

What area of marketing research is concerned with size and location of a market, competition, and segmentation?

Market intelligence

A company can avoid having a new product fail by doing appropriate ________ research

Marketing

Methods and procedures for generating, analyzing, and storing data about consumers, sales, and add

Marketing Information Systems

Gathering, recording, analyzing information about consumer behavior and sales

Marketing Research

Focuses on effectiveness, selection, frequency, and ratings

Media research

In what area of marketing research does Arbitron specialize?

Media research

What is the primary focus of marketing research?

Obtaining information about customers preferences opinions and habits

Marketing managers track their company's market share, which is also known as sales __________

Penetration

Measurement information on TV sets

People Meters

What is a public concern about marketing research?

Personal information privacy

Evaluation of such topics as package design

Product research

______________ research gathers information from large segments of people and relies heavily on surveys to gather information

Quantitative

Publishes media rates and data for advertising industry

SRDS

One way to measure the success with a product is by looking t the product's potential _________

Sales

A estimate of a product's future sales

Sales forecasting

A consumer panel may be composed of a cross-section of people who share common characteristics

True

He major source of data on future economic trends such as inflation rates is the federal government

True