Marketing Test 1 Questions 13-24

________ is the degree to which an innovation may be tried on a limited basis. A) Divisibility B) Compatibility C) Communicability D) Relative advantage E) Complexity

A) Divisability

Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense? A) trial B) evaluation C) awareness D) interest E) adoption

B) Evaluation

The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________. A) niche marketing B) micromarketing C) segmented marketing D) global marketing E) undifferentiated marketing

B) Micromarketing

A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a(n) ________. A) membership group B) reference group C) laggard D) subculture E) late-majority adopter

B) Reference group

-Family is one of the ________ factors that influence consumer behavior. A) business B) social C) personal D) regional E) psychological

B) Social

Which positioning strategy offers value for consumers by providing the same brands as competitors at a lower price? A) more-for-the-same B) more-for-less C) the-same-for-less D) less-for-much-less E) more-for-more

C) The same for less

14- A(n) ________ describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea. A) role B) cue C) drive D) attitude E) motive

D) Attitude

When market segments are conceptually distinguishable and respond distinctively to various marketing mix elements and programs, they are said to be ________. A) accessible B) measurable C) reachable D) differentiable E) observable

D) Differentiable

Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find something in her budget. In this case, Becca is most likely in the ________ stage of the buyer decision process. A) product evaluation B) alternative evaluation C) need recognition D) information search E) purchase decision

D) Information search

According to Maslow's hierarchy of needs, which of the following is true? A) The most pressing needs are placed at the top of the hierarchy. B) Physiological needs include a sense of belonging and love. C) An individual will try to satisfy least pressing needs first. D) Lower-level needs are fulfilled before higher-level needs. E) All needs in the hierarchy are biological needs

D) Lower level needs are fulfilled before higher level needs

13- According to Maslow's hierarchy of needs, which of the following is most likely an esteem need? A) love B) security C) hunger D) self-development E) status

E) Status