Mass Com Newspapers

which of the following are reasons that is assumed that young people will read news online?

- young ppl are accustomed to the interactivity offered by online newspapers -young ppl have better access to technology than older groups

ex of a soft-news headline

"Michael Jordan is engaged to marry a younger woman"

in terms of its effects on newspapers, suburbanization has resulted in which of the following

- a push toward zoned editions of Metropolitian dailies - an increase in the profits of weekly papers -an increase in suburban dailies

in terms of its effect on newspapers, suburbanization has resulted in?

- an increase in suburban dailies -an increase in the profits of weekly papers -a push toward zoned editions of Metropolitian dailies

although yellow journalism did not last, which of the following are elements of yellow journalism still seen in todays prestigious newspapers?

- heavy use of pictures - large headlines

what are the 2 remaining US national daily newspapers

- the Wall Street journal -USA Today

purposes served by commuter papers

- to develop readers who will eventually buy the big-city daily - to draw local advertisers who want to reach young readers

y is it important to remember that all newspaper chains operate differently

as long as some chains remain committed to editorial diversity, the relationship bw the press and its readers will remain a healthy one

a feature service, or feature syndicate

buys the work of columnists and cartoonists and sells it to individual newspapers

when a reporter writes stories primarily designed to entice and attract readers rather than inform and educate, the reporter is engaging in

click bait

the NY morning herald debuted the __________ system to ensure getting the best stories from around the country and the world.

correspondent

how might newspaper companies that "cheapen" their news to attract young readers be in danger of ruining the newspapers' role in democracy

cutting serious news will take away an imporatn method of educating communities about issues related to good citizenship

a radical change in an industry that is caused by a new tech or product

disruptive tradition

what did the outcome of the zinger case offer to al journalists, both past and present?

editorial freedom, from government control

T OR F--- a consequence of big cities' ceasing to be industrial centers is that homes, jobs, and issues of interest have become focused on downtown areas

false

competing newspapers in the 21st c

few cities can support more than one daily newspaper

how can advertising help fix the financial problem of offering free online newspapers

free news attracts more readers, who in turn attract more advertising dollars

new services

gather news and distribute to members

primary obstacles newspapers specifically face as they transition to an online medium

how to generate income from online operations --how to accurately measure circulation rates

what expression best describes how newspapers have eventually come to respond to the internet

if u can't beat them, join them

the # of times an online newspaper ad is seen is known as

impressions

basic principle guiding the relationship between a free press and its readers

in order for readers to be well educated, they must be presented with multiple perspectives

newspapers subscriptions __________________ from 1910 to the end of 1930's

increased

how did journalism regain its credibility after the era of yellow journalism?

it began to practice a code of ethics developed by an association of editors

which of the following best describes yellow journalism?

it emphasized large headlines, bright colors and pictures, and sensationalized stories

though the Boston news-letter was generally considered to be boring, expensive, and under the control of the government, why was it important to early americas?

it established the newspaper in the colonies

what summarizes the purpose of the bill of rights

it set limits on the powers of the government

What was unfair about the way libel was tried in the Zenger case in the American colonies?

libel was based on whether or not the words were printed in the paper, not upon their truth

what best describes the relationship bw minorities and mass circulation newspapers in the 19th c?

minority groups saw great value in mass-circulation papers bc they were a way to unify ;large #s of ppl

y have tablets, e-readers, and smartphones given the newspaper industry hope about its digital future

more than 1/2 of tablet, e-reader, and smartphone owners use them to read the news

what "crisis of confidence" do newspapers face

newspaper owners are afraid that they can't compete for a gen. of readers that get its news from free electronic sources

the "penny press" was a term used to refer to a

newspaper written for all classes of people

what statement best summarizes Thomas Jefferson's view of a newspapers role in democracy

newspapers are vital for an informed citizenry

y are nwspsprs such an important tool 4 advertisers

nwspapers provide advertising w a large # of readers w high disposable income in a localized setting

what best explains why online newspapers are not as financially successful as print newspapers

online readers are not worth as much as print readers

in the USA, what age group is most likely to read the newspaper

over 54

when a reader is required to pay in order to access some or all the online content of a newspaper, the reader is facing what is known as a _____________________ edition.

paywall

how have modern day readers changed in the newspaper-reader relationship

ppl have more $ and more time for other things

in what ways are printed editions of newspapers more financially successful than online editions

print editions make more money in advertising dollars

feature syndicates

provide columns, essays, cartoons, and other creative works

pass-along readership refers to

readers who did not originally purchase the paper

newspapers today are in a period of disruptive transition as a result of

shifts in readership and tech. that create opportunities as well as problems

what is the major difference between the 2 US national dailies?

the Wall Street journal focuses on business, and USA Today focuses on upbeat stories, sports, and Illustrations

the fundamental problem in readership faced by newspapers in the USA

the age group in the USA that most reads newspapers becomes smaller each year

why did newspapers in NYC change as much as they did between the 18th and 19th centuries

the appearance of new cultures, fresh businesses, and changing politics called for a different style of journalism

which statement best summarizes the first amendment?

the first amendment allows people to freely express their beliefs

what was the difficulty with owning a newspaper subsidized by the government in colonial Boston?

the government could control the content of the paper

in addition to technology, which of the following is the principal factor contributing to the changes that newspapers face?

the readers

how have media conglomerates abandoned their traditional democratic mission

they have chased profits rather than news, failing to consider the welfare of their readers

newspapers provided free online editions bc

they were trying to establish a strong readerhship

a newspapers :integrated audience reach" refers to the total # of persons

who read the printed version of the newspaper plus those who read only the online version

versions of the newspaper that published for suburban or regional areas are known as ___________ editions

zoned editions

y are newspapers financially burdened by adding a free internet edition when its produced so inexpensively?

-Newspapers still need to print costly paper editions -readers stop buying print when they can get free online subscriptions

why have many weeklies and semiweeklies prospered?

-advertisers have followed them to the suburbs

true statements regarding the success of online newspapers

-advertising revenue for online editions still lags behind print and revenue -online newspapers have not yet boosted profits, but readership is high

claims supporters of newspaper chains make

-chains focus their ample resources to providing better journalism and better services -chains provide a balanced and objective viewpoint

why is competition among newspapers declining?

-competing newspapers are going out of business -large newspaper companies are buying up smaller competing newspapers

likely outcomes of online newspapers that heavily focus on click bait

-content will be dictated more by what readers want than editorial consistency -content will rely less on serious news and more on fluff and entertainment

journalism-

-editorials on community issues -emphasis on quality over profit

why does ethnic press circulation as a whole continue to increase?

-ethnic readers enjoy a link to their culture written in their own language -while many ethnic groups read mainstream newspapers as well, special interest papers offer a closer link to community -ethnic papers continue to prosper from advertisers who have no other way to reach their audiences

hyper-commercialism

-front-page ad space -editorials promoting a book published by the paper -removable ad stickers on newspapers

which of the following issues emerges as the population grew and the 19th century came to an end?

-growing slums -labor tensions -failing farms

what ways has the importance of impressions affected online journalism

-many journalists are pressured to write more sensational stories in order to create more impressions

y has it been difficult for newspaper companies to calculate circulation since the dawn of online papers

-newspaper companies don't know how to count those who read both a print and online edition -newspaper are not sure how to represent their total circulation to their advertisers who may be interested in both online and print editions

which of the following are reasons why efforts to increase the profit margins of newspapers have not been effective in increasing circulation

-newspaper companies have made so many cuts to keep profit margins high that news coverage has suffered -ppl don't want to buy newspapers that provide little or no info value

which of the following are important changes that resulted from the formation of wire services?

-newspapers could deliver more news to immigrants about their homelands -wire services gave newspapers a wider range of coverage

2 true statements regarding online newspapers

-newspapers have been unable to completely replace lost print ad revenue w digital ad revenue -online newspapers bring in less $ per reader

reasons newspapers are attractive to advertisers as an advertising medium

-newspapers readers are likely to be college grads w house incomes over $100,000 -nwsprps have a broad reach, w 70% of all Americans reading a paper every week -newspapers are local

what internet services directly challenge the newspaper industry's ability to make advertising dollars?

-online classified advertising such as eBay -free community websites, such as Craigslist -websites maintained by vendors and manufacturers

advantages of an online edition of a newspaper compared to a print edition

-online editions can offer readers archived data that an be searched for retrieval -online editions can offer readers more detail with stories that provide links to further information -online editions can be interactive, allowing community members to join chat rooms and blogs

the alien and sedition acts, though designed to protect the USA, were viewed negatively bc

-ppl didn't want any restraint on their ability to practice freedom -the laws were reminiscent of constraints that had placed upon the press by England

ways that newspapers are trying to attract young readers

-some newspapers change their look and feel to cater to young ppl -some newspapers add stories and editorials written by and for young ppl -some newspapers offer free online and print editions targeting youth demographic

what have newspaper companies done to combat the loss of advertising dollars taken by the internet

-some newspapers have affiliated themselves with internet companies -some newspapers have joined together to make career builder.com -most newspapers have added an online classified page to its printed editions

true statements about how competition bw hearts morning journal and pulitzers world affected journalism

-the competition resulted in heightening yellow journalism - the comp bw both were fierce -in order to lure readers, both published light, sensational stories

which are ways the alternative press tries to attract young readers?

-the content emphasizes event listings and eccentric personal classified ads -the papers are free

primary challenges newspapers currently face

-the internet has negatively affected newspapers' classified advertising business -the internet has lured the desirable demographic of young ppl away from print editions

what about the internet has caused newspapers the most financial harm

-the internet has taken away the newspaper industry classified advertising business

the alien and sedition acts, though designed to protect the USA, were viewed negatively bc

-the laws were reminiscent of constraints that had placed upon the press by England -ppl didn't want any restraint on their ability to practice freedom

what demonstrates the importance of foreign-lang newspapers to immigrants, both past and present

-the newspapers offer immigrants stories about homeland news -the news papers give immigrants a close connection to others similar to themselves - the newspapers offer immigrants news in a language they understand well

what ideas formed the driving force behind the legislation that allowed joint operating agreements (JOAs) for newspapers

-the ppl are best served by the media when there are opposing voices -The truth flows from many different sources of information -it is important to maintain editorial diversity

journalistic purposes of hard news (as opposed to soft news)

-to keep people informed -to present multiple sides of a story -to help people make educated decisions

in what ways are newspapers lowering the barrier bw writing and advertising

-to make more $, papers are asking writers to promote products instead of news -some news departments answer to sales managers rather than editors

which of the following factors led to Benjamin franklins financial independence? 1. using advertising 2. owning a printing business 3. owning government subsidies 4. owning a book shop 5. trading financial support for positive editorials

1. using advertising 2. owning a printing business 4. owning a book shop

During American colonial times, a broadside was

A single-sheet announcement or account of events from England

How did England's political climate change the use of newspapers?

Newspapers became a partisan tool to show support for each political party separately

a commuter paper is

a daily edition produced by a bug-city paper for commuters

a newspaper chain is

a group of papers in different cities across the country owned by the same company

crowdfunded journalism

a practice where journalists pitch story ideas and receive donations from contributors to write them down

what would a supporter of newspaper chains make regarding a chains commitment to local communities and issues

a supporter would argue that outside ownership provides an objective and balanced viewpoint that benefits the community

most important thing a media-literate newspaper reader should be able to do?

analyze and make judgements about layout decisions