MC admin exam

Of the following statements, which best describes the difference between a permission and a role? A.A permission controls a user's access to individual Marketing Cloud applications, whereas a role is a set of permissions. B.A role controls a user's access to individual Marketing Cloud applications, whereas a permission is a set of roles. C.A permission is applied only during user setup, whereas a role can be applied at any time. D.A role is applied only during user setup, whereas a permission can be applied at any time.

(A- Permissions control a user's access to various Marketing Cloud applications. b -permision is not set of roles. you can add allow, deny, not set.R oles, on the other hand, are a set of either predefined or custom permissions. c - You set permissions at the application level d - You set permissions at the application level, )

As an administrator you have received the following request from the Marketing Team: We want to be able to act on real-time interaction data and pick the next best action depending on user behavior. Which Marketing Cloud add-on would best serve the purpose? A. INTERACTION STUDIO B. JOURNEY BUILDER C. AUTOMATION STUDIO D. NONE OF THE ABOVE

A. INTERACTION STUDIO Correct. Interaction Studio was designed to create the next best action based on user behavior. (b- Journeys use a series of predefined steps and do not decide the next best action., c- Automations use a series of predefined steps and do not decide the next best action.)

What purpose do engagement campaigns serve? A. Keep a customer interested in your brand. B. Highlight wedding-related activities. C .Welcome new customers. D. Get users to advocate for your brand.

A. Keep a customer interested in your brand.

A Marketing Cloud admin has created some profile attributes but doesn't want the customer to see them in the profile centre. How should the attributes be configured? A. MARK THE ATTRIBUTE AS HIDDEN. B. MARK THE ATTRIBUTE AS READ-ONLY. C. MARK THE ATTRIBUTE AS A PROFILE ATTRIBUTE. D. MARK THE ATTRIBUTE AS A PREFERENCE CENTER ATTRIBUTE.

A. MARK THE ATTRIBUTE AS HIDDEN. Correct. Hidden attributes do not display in the profile center. ( B. MARK THE ATTRIBUTE AS READ-ONLY. Incorrect. There is not a read-only option for profile attributes. C. MARK THE ATTRIBUTE AS A PROFILE ATTRIBUTE. Incorrect. A profile attribute will display in the profile center. D. MARK THE ATTRIBUTE AS A PREFERENCE CENTER ATTRIBUTE. Incorrect. There is not a preference center option for profile attributes)

What are legacy marketing systems (for example, email) unable to do for today's marketer? A. Manage a connected customer experience. B. Send emails to many customers at once. C.Offer targeted ads. D. Engage customers on social media.

A. Manage a connected customer experience.

A Marketing Cloud administrator is asked by the Legal Team to automatically process certain keywords (such as "Unsubscribe") when received as a reply to an email send, and to remove the Out of Office replies to help the team better interact with customer responses. Which functionality should they use? A. REPLY MAIL MANAGEMENT. B. TRACKING EXTRACTS. C. SQL QUERY IN AUTOMATION STUDIO. D. PREFERENCE MANAGEMENT CENTER.

A. REPLY MAIL MANAGEMENT. Correct. Reply Mail Management (RMM) is used to define how the system handles replies to an email send. (B. TRACKING EXTRACTS. Incorrect. Tracking Extracts are used to define reports on user activity when an email is sent. C. SQL QUERY IN AUTOMATION STUDIO. Incorrect. SQL Queries cannot access this data to create an auto response based mechanism. D. PREFERENCE MANAGEMENT CENTER. Incorrect. Preference Management Center is used to capture user preferences, such as unsubscribes)

Journey History displays how many days of activity by default? A.30 B.60 C.90 D.365

A.30 By default, the Journey History page shows results for up to the last 30 days' activity. You can also see the total number of contact records across all journeys in your account.

What setting in Setup provides admins notifications for email send and triggered send errors? A.Alert Manager B.Subscription Details C.BrandBuilder D.Account Settings

A.Alert Manager (receive send errors notifications with Alert Management)

What type of data does Interaction Studio capture? A.Behavioral B.Transactional C.Purchases D.Service cases

A.Behavioral

Which Service Cloud option helps you collaborate with customers and partners on the web? A.Communities B.Web-to-Case C.Embedded Apps D.Omni-Channel

A.Communities (B - allows to add a submission form on your website so that customers can submit cases directly to the console for agents, C - customer service on the go, omni-channel - routes any type of incoming work item to the most qualified, available support agents)

What is a required data extension field for both MobilePush and MobileConnect? A.Contact key B.Device ID C.Phone number D.Locale

A.Contact key (b - mobile push, c- mobileconnect, d- mobileconnect)

Which tool or tab allows you to create and share marketing assets? A.Content B.Interactions C.Administrative D.Subscribers E.Tracking

A.Content (b - Interactions: Initiate a triggered send, c- administrative Manage account information , e See various details related to your sends,

What can you do with Content Builder? A.Create engaging cross-channel content that resonates with your customers. B.Use any of the data available in Marketing Cloud, Sales Cloud, and Service Cloud to help shape and guide your advertising. C.Use Einstein AI (or past customer behavior) to recommend products on both your website and through email. D.Build a single view of each customer by integrating data from any source with powerful contact management.

A.Create engaging cross-channel content that resonates with your customers.

How are digital service and digital transformation different? A.Digital service offers more efficient service experiences with emerging technologies, whereas digital transformation is doing business with digital data in new ways. B.Digital service offers more service journeys with new technologies, whereas digital transformation is changing business with emerging technologies. C.Digital service offers customers more choices with new technologies like AI, whereas digital transformation is changing business with new ideas about what is digital. D.Digital service excludes analog data for online customer journeys, whereas digital transformation welcomes analog data for all aspects of a customer journey. Check the Quiz to Earn 100 Points

A.Digital service offers more efficient service experiences with emerging technologies, whereas digital transformation is doing business with digital data in new ways.

What app do you use to authenticate a Marketing Cloud business unit with your Salesforce org? A.Distributed Marketing Administration B.Distributed Marketing Authentication C.Distributed Marketing Settings D.Distributed Marketing Security

A.Distributed Marketing Administration To authenticate a Marketing Cloud business unit with your org, navigate to the Distributed Marketing Administration app in Salesforce. Select Add Business Unit and follow the steps provided by the Distributed Marketing installation wizard to add up to 200 unique Marketing Cloud business units.

Elliott wants to create a new lead capture form. Where should he start? A.Facebook's Publishing Tools B.Marketing Cloud Lead Capture C.Sales Cloud Lead Capture D.Marketing Cloud Journey Builder

A.Facebook's Publishing Tools

Which areas of questions should you focus on as you plan for Service Cloud's digital engagement tools? A.Fundamentals, Self-Service, Social Presence, Messaging, Automation & AI B.Foundation, Communities, Social Service, Messaging, and Routing C.Service Console, Omni-Channel, Social Presence, Chabots, Automation & AI D.Console, Automation & Routing, Self-Service, Social Service, Messaging

A.Fundamentals, Self-Service, Social Presence, Messaging, Automation & AI

According to Salesforce State of Marketing research, marketers use AI to solve what business challenges? A.Improved customer segmentation B.Type-ahead search results C.Credit worthiness D.Drafting content and blog posts E.Automated form-fill

A.Improved customer segmentation

The benefit of dynamic content is: A.It allows for individual market segments to see targeted content based on segment data. B.It lets you change images after your email is sent. C.The email content or product changes based on subscribers' behavior. D.It takes a lot of time to build, so you always look busy

A.It allows for individual market segments to see targeted content based on segment data.

What is the benefit of using a single contact key? A.It provides one view of your customer across all channels. B.It adds to the number of duplicate contacts. C.It improves deliverability. D.It syncs with your CRM data.

A.It provides one view of your customer across all channels.

Which of the following should be labeled as high risk in an audit? A.Sensitive customer data in a data extension B.No data retention policies C.No personalization D.High subscriber volume

A.Sensitive customer data in a data extension

Where can an admin create new Marketing Cloud users? A.Setup Home page B.Password Management C.Account Settings D.Alert Manager

A.Setup Home page

What is audience segmentation? A.The process of dividing your audience into subgroups to better target them with relevant, timely messaging B.The process of creating personalized, high-impact content for specific subgroups C.The process of sharing specific subscriber groups across business units to make your company's marketing efforts more successful D.The process of dividing your audience into subgroups to not overwhelm or burden the system

A.The process of dividing your audience into subgroups to better target them with relevant, timely messaging

What is the main purpose of an event notification? A.They allow marketers to deeply integrate transactional use cases into their business processes. B.They provide mobile push notifications for marketers to send to their customers. C.They allow marketers to utilize a webhook to respond to messages in real time. D.They send invitations to important events like the company picnic.

A.They allow marketers to deeply integrate transactional use cases into their business processes. (c- -These notifications are referred to as webhooks but they do not utilize webhook)

Why does Audience Studio organize consumer data into audience segments? A.To create groups of similar audiences so businesses communicate with personalized and relevant messages B.To provide immediate customer service C.To capture PIN numbers, home addresses, and phone numbers so businesses communicate more directly D.To interact more quickly through social media

A.To create groups of similar audiences so businesses communicate with personalized and relevant messages

Marketing Cloud Einstein helps marketers reduce handle time by collecting and qualifying customer info for seamless agent handoff. A.True B.False

A.True

True or false: Data retention can be set up to automatically remove a data extension after a set period of time. A.True B.False

A.True

True or false: Journey Builder uses the Salesforce SOAP API to work with Sales and Service Clouds. A.True B.False

A.True

True or false: Lead capture in Facebook directs subscribers to a form hosted in Marketing Cloud. A.True B.False

A.True

True or false: Marketers can use data from multiple sources to create Advertising Audiences. A.True B.False

A.True

True or false: When you check the Scale to Fit box, it resizes your images so you can view them in the email on various screen sizes. A.True B.False

A.True

True or false: You can create an Advertising Audience directly in Journey Builder. A.True B.False

A.True

True or false: You can preview what a test email looks like on a mobile device before you send it. A.True B.False

A.True

True or false: You can use a public or private domain when collecting opt-ins via CloudPages. A.True B.False

A.True

True or false: You should always preview and validate your journeys before sending. A.True B.False

A.True

True or false: You should create each journey with a single goal. A.True B.False

A.True

True or false: Your action plan should include due dates. A.True B.False

A.True

True or false? A post is automatically published, according to deployment schedule, if all reviewers approve it through an approval workflow. A.True B.False Check the Quiz to Earn 100 Points

A.True

True or false: The Marketing Cloud Connector Setup wizard is the recommended setup method. A.True B.False

A.True Click Start Wizard to begin the setup wizard. (Manual setup requires a great deal of work.

True or False: Transparent Data Encryption prevents unauthorized data access, even if somebody has physical possession of the encrypted drive. A.True B.False

A.True with Transparent Data Encryption using SQL Server's built-in protection technology. This solution helps you encrypt data without modifying any existing code and protects against a variety of scenarios, including stolen physical media.

How does Service Cloud help with digital engagement? A.The service platform provides AI and a 360-view into every aspect of your customers across all channels. B.Everything your company needs to engage and service customers in the digital realm is available to set up. C.Every feature is available to purchase with a license so that you can engage with your customers on any device. D.Everything your agents need to provide service to your customers is out of the box and available in the console with automation.

B. Everything your company needs to engage and service customers in the digital realm is available to set up. (1- not every asect of ur customers, C - not every feature to purchase . Maria may need to purchase a few new user or feature licenses, d - some features are needed to implement)

Where do you click Connect Campaign to associate a campaign with a journey? A. In Journey Builder B. In the Campaign Messages component on the campaign record C. In the Campaign Messages component on the lead or contact record D. In Email Studio

B. In the Campaign Messages component on the campaign record To connect a journey to a campaign and share it with business users, navigate to Campaigns in Salesforce, and click the campaign that you want to connect.

How can you find the installation link for the Distributed Marketing managed package? A. Look for the link in an email from Salesforce. B. Navigate to the Install Managed Package page on Salesforce Help. C. Log a support case with Salesforce. D. You don't need to install a managed package for Distributed Marketing.

B. Navigate to the Install Managed Package page on Salesforce Help.

Northern Trail Outfitters (NTO) is adding Mobile Studio to its marketing tools. Currently, NTO uses Email Studio and Journey Builder to send email messages. They are using a unique alphanumeric as the Subscriber Key in Email Studio. What should the administrator do to prevent duplicates across all Marketing Cloud channels? A. TURN ON CONTACT MATCHING IN SETUP. B. USE MERGE FUNCTIONALITY FOR NEW MOBILE CONTACTS. C. USE A SINGLE CONTACT KEY VALUE. D. USE CHANNEL-SPECIFIC UNIQUE IDENTIFIERS.

B. USE MERGE FUNCTIONALITY FOR NEW MOBILE CONTACTS. Correct. There is not a Merge function. (A. -Incorrect. Use a single Contact Key value to prevent duplicates. C. Incorrect. Using a single Contact Key value will prevent duplicates. D. - Incorrect. Using channel-specific unique identifiers will result in separate contact records for every channel.)

What are the five ways Audience Studio improves advertising performance? A. Sales, service, marketing, commerce, and collaboration B. Unify and Identify, Manage Consent, Segment and Enrich, Activate and Personalize, Gain Insights C. Advertising, messaging, social, email marketing, and journey builder D. Integration, interaction, innovation, intelligence, and insight

B. Unify and Identify, Manage Consent, Segment and Enrich, Activate and Personalize, Gain Insights

Large SQL queries time-out after how long? A.15 minutes B.30 minutes C.45 minutes D.60 minutes

B.30 minutes

What percentage of customers will leave a brand due to poor consumer experiences? A.48% B.52% C.70% D.90%

B.52%

When building ad campaigns in Journey Builder, what activity should be added before a subscriber exits a journey? A.Decision Split B.Ad Audience C.Update Contact Data D.Ad Campaign

B.Ad Audience Elliott reviews the campaign summary for accuracy and clicks done. Satisfied with the setup, Elliott returns to the Journey Builder canvas to add an important step to the journey. He drags an Ad Audience activity after the wait period to ensure an exit audience is created for suppression.

How can you use mobile messaging to gain new email subscribers? A.Send push notifications for a holiday sale B.Allow customers to text you their email address with a keyword C.Send a push notification about 10% off when a user walks into your store D.Send a text message with a shipping notification

B.Allow customers to text you their email address with a keyword

Using templates for your email helps scale your marketing efforts by: A.Helping you to segment your list to create and send a bunch of different emails B.Allowing you to send one email that includes targeted and personalized content C.Inspiring you to go into the underlying code to make changes to your content D.Allowing you to manually send emails, even in the middle of the night

B.Allowing you to send one email that includes targeted and personalized content

What is an always-on program? A.A program that is high maintenance and needs to be entertaining at all times B.An automated journey that pulls an audience into a predefined campaign with little effort from a marketer C.A customer journey that needs to be maintained 24/7 by a team around the clock D.An automation that sends emails to customers regardless of the time zone

B.An automated journey that pulls an audience into a predefined campaign with little effort from a marketer

In which Marketing Cloud app is the filter activity located? A.Social Studio B.Automation Studio C.Content Builder D.Contact Builder

B.Automation Studio

Which of these is a common way for businesses to segment their subscribers? A.Based on competitor data B.Based on purchase history C.Based on anecdotal data D.Based on social media profiles

B.Based on purchase history

What are two ways to create a new post? A.Click the create icon or click note. B.Click in the calendar or create icon. C.Click in the calendar or the drafts folder. D.Click note or drafts.

B.Click in the calendar or create icon.

Where in Setup should an admin request secure domains? A.Data Management B.Custom Domains C.Feature Settings D.Security Settings

B.Custom Domains ( a - data man-t isabout ftp account, file locations, key management, parameter management: c - settings in content builder, email studio, d - is about for example muli-factor authentication etc. )

What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards program data? A.Data Table B.Data Extension C.Data List D.List E.Subscriber Table

B.Data Extension

What does email domain authentication ensure? A.Compliance B.Deliverability C.Click Rates D.Open Rates

B.Deliverability (A- physical adress is about compliance with CAN-Spam)

Which Einstein feature in Marketing Cloud could help Megan Marketer discover new segments and personas in her existing audiences? A.Einstein Recommendations B.Einstein Segmentation C.Einstein Social Insights D.Lookalikes E.Einstein Engagement Frequency

B.Einstein Segmentation

True or false: Once you have activated an audience within Marketing Cloud, you can immediately begin using it. A.True B.False

B.False

True or false: Personalization can only be added within an email template, and cannot be added when building out the actual email. A.True B.False

B.False

True or false: You can't create a new email message in Journey Builder. A.True B.False

B.False

True or false: You should store credit card numbers in Marketing Cloud. A.True B.False

B.False

True or false: A Marketing Cloud SFTP is automatically set up for your account. A.True B.False

B.False Each Marketing Cloud account comes with a Secure FTP (or SFTP) that needs to be configured before you do any import activities.

True or false: A subscriber is stored in Contact Builder and has opted in to one or more channels. A.True B.False

B.False (it is about subscriber list -A customer who opts in to a specific communication or channel and is stored as a subscriber in that channel - email studio)

True or false: You should pass Subscriber Key values in the clear. A.True B.False

B.False Subscriber key in Email studio is as unique as the contact key in Contact Builder

A company wants to identify social users with high credibility and reach and run a specialized campaign directed to them. What functionality would they use? A.Einstein Vision for Social B.Influencer Score C.Sentiment Analysis D.Lookalikes E.Einstein Journey Insights

B.Influencer Score

Where can you review ingredients to build recommendations based on AI? A.Gears B.Machine learning C.Campaigns D.Catalog

B.Machine learning (in the dashboard - With Einstein Personalization Recipes and Einstein Personalization Decisions you can create advanced machine learning algorithms to track customer behaviors, evaluate which experiences have the highest likelihood of engagement, and ultimately make recommendations. c_This is also where you select specific campaigns to view statistical data on campaign results., d- ncludes your catalog, promotions, and surveys.

In order to connect Social Accounts with Marketing Cloud, what role does a Marketing Cloud user need? A.Advertising manager B.Marketing Cloud admin C.Marketing Cloud channel manager D.B and C

B.Marketing Cloud admin

Which of the following is a list of triggered automations? A.Onboarding, abandoned cart, Black Friday, shipping notifications B.Onboarding, abandoned cart, subscription renewal, shipping notifications C.Onboarding, Cyber Monday, Black Friday, shipping notifications D.Cyber Monday, abandoned cart, subscription renewal, shipping notifications

B.Onboarding, abandoned cart, subscription renewal, shipping notifications

What is the cardinality for connecting a customer data extension to a purchases data extension, where each customer can have multiple purchases? A.One-to-one B.One-to-many C.Many-to-many D.Many-to-one

B.One-to-many contact (or customer) can have many purchases over time and can exist multiple times in a data extension.

What are the two types of triggers for transactional messages? A.Critical and noncritical B.Person-initiated and system-initiated C.API-based and webhook D.Reminder and confirmation

B.Person-initiated and system-initiated

What is the first step in mapping the customer journey? A.Look at all of your data to see patterns B.Pretend you are a brand-new customer C.Browse your business's website D.Purchase your most expensive product or service

B.Pretend you are a brand-new customer

By the end of what phase, should you have buy-in from all the business stakeholders? A.Discovery B.Scope Setting C.Deploy and Optimize D.Customer Value

B.Scope Setting Don't do this in isolation. Everyone should agree on the scope. By the end of this scope-setting phase, you should have buy-in from all the business stakeholders. Their involvement greatly helps your ability to deliver (and succeed).

What are custom attributes? A.Stored information about a customer that is system generated. B.Stored information about a customer that is added by a marketer. C.Data extension fields used in segmentation. D.Unique identifiers for a customer.

B.Stored information about a customer that is added by a marketer. (A- system attributes, C - data extensions, d - contact key)

Yasmin wants to verify that her email send looks correct in an inbox before performing a live send. What testing mechanism achieves this? A.Both Subscriber Preview and Test Send B.Test Send C.Subscriber Preview D.A/B Testing

B.Test Send

Why are subscriber email addresses so valuable for marketing campaigns? A.They indicate where each subscriber lives. B.They help you create a single view of each customer. C.They tell you how customers sign in to Salesforce. D.They tell you which apps and social networks are important to each customer.

B.They help you create a single view of each customer.

What is the main purpose of an API? A.To keep a marketing platform secure B.To connect one system to another C.To allow for easy conversation on a chat messaging app D.To follow CAN-SPAM compliance

B.To connect one system to another

Why are marketers looking to get a single view of their customer relationships? A.To get better data than the IT department has B.To drive more personalized customer experiences C.To optimize for more email opens D.To spend less on advertising

B.To drive more personalized customer experiences

When would you use journey versions? A.To make sure each customer sees your message more than once B.When you want to compare performance between versions C.When you want to stop a currently running version D.When your manager cannot decide which version they like best

B.When you want to compare performance between versions Compare performance between versions to optimize a journey.

What is one benefit of using a data filter over a group to segment lists? A.Data filters use a simple drag-and-drop builder. Groups do not. B.You can create a stand-alone filter definition that you can use with one or more lists. C.Data filters are easier to find than groups in the Email Studio interface. D.Data filters have more filtering options than groups do.

B.You can create a stand-alone filter definition that you can use with one or more lists. Data filters, like groups, have an easy-to-use drag-and-drop interface. The benefit of using a data filter is that when you create a stand-alone filter definition and choose not to associate it with a subscriber list or data extension, you can reuse the same filter definition with many lists or data extensions.

In which of the following cases is it appropriate to use a data extension as a data model? A.Your lists contain 500,000 subscribers or fewer B.You require fast import speeds C.You prefer simplicity over performance D.You plan to use a limited number of subscriber attributes

B.You require fast import speeds

Where should you store refresh token values? A.Marketing Cloud B.Your own server C.Thumb drive D.Triplicate forms

B.Your own server When you store your token values, keep only the refresh token on your external server

Testing a journey enables you to: A. Preview how your messages will appear on a desktop versus a mobile device. B. Experience the journey campaign, including wait times, in real time. C .Launch a simulated journey without sending messages. D. Verify that you've included the minimum number of activities in your journey.

C .Launch a simulated journey without sending messages B - incorrect - Test mode simulates random and decision split activities, but ignores wait times and contact entry settings. You get an accurate view of how a journey works without the wait.

What are the key features of Marketing Cloud advertising and data products? A. Link B. Audience Studio, Link, Active Audiences C. Advertising Studio, Audience Studio, Salesforce Data Studio D. Active Audiences

C. Advertising Studio, Audience Studio, Salesforce Data Studio

What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud? A. Sender and recipient profiles B.A campaign and a journey C. An email and a journey D. A journey and a contact

C. An email and a journey To test, you create an email in Marketing Cloud Content Builder, activate a journey in Marketing Cloud Journey Builder, and then interact with the email and the journey in Sales Cloud.

What can businesses do with Audience Studio? A.Broadcast consumer data B.Solve more math problems C.Create more personalized consumer journeys D.Drive loyalty through social media interaction

C. Create more personalized consumer journeys

Audience Studio is more trusted by all parties because: A.It's located in a bunker. B.Its mascot is named Secret Squirrel. C.It provides tools to help businesses respect consumer consent and share data with partners more securely. D.It helps businesses use more personal consumer data.

C. It provides tools to help businesses respect consumer consent and share data with partners more securely.

What can be added to a send log once configured? A. Better engagement data B. Historical data C. New custom fields D. Content Builder test send results

C. New custom fields While you can add new fields later to the send log, it is better to add all possible required fields at the beginning, since historical data can't be added after the send log has been created.

What can you do with Quick Send? A. Create new campaign messages. B.nDisplay a list of messages you receive from Distributed Marketing users. C. Send a single message to an individual. D.Review and send a series of messages to individuals or groups of individuals.

C. Send a single message to an individual. Quick Send allows business users to send a single, personalized, Marketing Cloud message to a contact, lead, or person account directly from the intended recipient's record. Quick Send is a great way to send branded messages quickly and on-demand.

The Analytics tile includes: A.The top three performing journeys B.The status of each journey and the number of journeys that reach their goal C.The number of journeys that reach their goal, the highest performing journey, and the lowest performing journey D.The number of journeys that reach their goal, the lowest performing journey, and suggestions to improve journey performance

C. The number of journeys that reach their goal, the highest performing journey, and the lowest performing journey Click in the dashboard's toolbar to expand the Analytics panel to view the number of journeys that have met the goal, and the highest and lowest performing journeys.

What is the difference between organizing your data in a list and organizing it in a data extension? A.In a list, you organize subscribers by name. In a data extension, you organize them by region. B.You can use a list, but not a data extension, to store sendable subscriber data. C.A data extension contains relational data, such as purchases. A list doesn't. D.The number of data extensions you can create is limited. The number of lists you can create is not.

C.A data extension contains relational data, such as purchases. A list doesn't.

What is the GDPR? A.A new global data privacy requirement B.A new regulation for US financial institutions C.A new comprehensive privacy law in the EU D.A new digital PR firm

C.A new comprehensive privacy law in the EU

Why do some marketers choose to add a preheader when they create an email? A.A preheader helps them track which links the recipient clicks in the email. B.Certain countries require that preheaders be included with any email sent from a company. C.A preheader can increase the number of recipients who open and read the email. D.A preheader helps control which content blocks appear for each recipient. E.A preheader helps marketers make sure certain internal recipients are included.

C.A preheader can increase the number of recipients who open and read the email.

Why would a marketer decide to add a customer to a win-back campaign? A.A subscriber unsubscribed from emails B.A customer complained about a product C.A previously loyal customer hasn't made a purchase in over a year D.A social media lead signed up for their newsletter through a lead capture form

C.A previously loyal customer hasn't made a purchase in over a year

Which of these is an example of a transactional message? A.A newsletter B.A sales event C.A shipping notification D.Important political news

C.A shipping notification All the rest are promotional

Why is identity shifting from audiences to people? A.Because audiences are getting harder to identify B.Because people are using smart devices more than ever. C.Because managing personalized experiences is crucial D.Because AI is critical to reaching key audiences

C.Because managing personalized experiences is crucial

How can you identify the campaigns and email sends most likely to get results for your business? A.By targeting which products you most want to sell B.By evaluating when your competitors have had their most successful campaigns C.By identifying your business's peak selling seasons and planning ahead for those D.By trying lots of different campaigns and seeing which ones bring in the most business

C.By identifying your business's peak selling seasons and planning ahead for those

At what stage in the Send Flow do you configure send throttling? A.Define Properties B.Select Audience C.Configure Delivery D.Preview and Send

C.Configure Delivery

If you use a filter activity to automate segmentation, what else must you do to fully automate it? A.Add an import activity B.Add a run activity C.Create an automation D.Set up an FTP activity

C.Create an automation

What implementation step needs to be completed to use Interaction Studio on your website? A.Run a performance report B.Create users C.Deploy the web SDK D.Log into Marketing Cloud

C.Deploy the web SDK (A- is not needed, B - atasets to control access to data. , d- this steo is not abour website0

Data filters are located in which Marketing Cloud app? A.Journey Builder B.Ad Studio C.Email Studio D.Content Builder

C.Email Studio

What Marketing Cloud tool do you use to send your email message? A.Mobile Studio B.Content Builder C.Email Studio D.Social Studio E.Journey Builder

C.Email Studio

Which of the following are reasons to segment your audience? A.Higher customer satisfaction rates B.Faster conversion rates C.Higher click-through rates D.Faster click-through rates

C.Higher click-through rates

What activity uses salt keys? A. File transfer B. Text encryption C.JWT use with Journey Builder D.SSO authentication

C.JWT use with Journey Builder Salt keys use a hex value longer than 8 bits. The encryption uses random bits with a password or passphrase to generate JWTs (JSON Web Token (JWT) for custom Journey Builder activities

What tool would a marketer use if they wanted to grow their audience using first AND third-party data? A.Datorama Einstein Marketing Insights B.Einstein CDIM C.Lookalikes D.Einstein Journey Insights E.Einstein Vision for Social

C.Lookalikes

Sending promotional and transactional messages from the same platform can help to: A.Save money by sending more messages but recognizing a higher ROI B.Improve deliverability C.Measure insights that can impact the customer experience D.Ensure a higher open rate with each campaign

C.Measure insights that can impact the customer experience

What RTIM (real-time interaction management) core capability helps you determine which offer, content, or message will inspire consumer engagement? A.Recognition B.Context C.Next-best action D.Orchestration E.Optimization

C.Next-best action (A - offline and online touchpoints, collecting data that expresses real behaviors and desires, B- very activity across multiple channels, providing real-time, relevant insights, D -o deliver your message on the channel that's right for each individual, E - RTIM can provide insights that help you get the best results not only from consumer interactions but also from your strategic planning.)

Use journey folders to: A.Archive journey campaigns that are no longer in use. B.Separate active and inactive journeys. C.Organize journeys. D.Separate journey campaigns based on how well they performed.

C.Organize journeys.

What should an admin use to resolve conflicts between Google Analytics and Web Analytics Connector (WAC)? A.AMPscript B.Alert Manager C.Parameter Manager D.Multi-factor authentication

C.Parameter Manager

Which of the following can you do with Email Studio? A.Create and send engaging mobile messages that resonate with your customers. B.Use any of the data available in Marketing Cloud, Sales Cloud, and Service Cloud to help shape and guide your advertising. C.Send highly personalized communications with product recommendations based on past customer behavior. D.Build a single view of each customer by integrating data from any source with powerful contact management.

C.Send highly personalized communications with product recommendations based on past customer behavior.

What feature do you use to reuse previously published content? A.Published B.Drafts C.Shared Content D.Recycle Content

C.Shared Content

Where do you navigate in Publish to access content shared across a workspace? A.Create content B.Drafts C.Shared content D.Tasks

C.Shared content

Transactional messages are often critical because: A.Consumers can be informed about a sale as soon as it starts. B.Important news like election results cannot just sit in an inbox unopened. C.They contain information requested by a user with an expectation of real-time delivery. D.Users do not have to opt-in.

C.They contain information requested by a user with an expectation of real-time delivery.

How do single-send journeys use data extensions? A.To store schedule send times B.To store validation information C.To store audience information for sends D.To store baseball card information

C.To store audience information for sends

What must you do before you can authenticate Marketing Cloud within Google Analytics 360? A. Authenticate your Analytics 360 account within your Marketing Cloud instance B. Enable link tracking in your journey emails C. Call your Google support team and ask them to turn on the feature D. A and B E. B and C

D. A and B A. Authenticate your Analytics 360 account within your Marketing Cloud instance B. Enable link tracking in your journey emails

Which step is part of setting up Distributed Marketing? A.Map system attributes. B.Create a recipient profile. C.Add the Distributed Marketing component. D. Create an entry event data extension.

D. Create an entry event data extension. (Other steps Create Distributed Marketing Sender Profile, Install Distributed Marketing Content Blocks, Add Distributed Marketing Lightning Components, Enable Tracking)

What is the purpose of a foreign key in Contact Builder? A.To uniquely identify data points B.To serve as a primary key for your data extension C.To unlock external data D.To connect data between different sources in a relational database

D. To connect data between different sources in a relational database (A-contact key uniques identify, B- primary key )

How many active versions can a journey have at one time? A.Unlimited B.5 C.2 D.1

D.1 Click New Version to create a new version that is associated with its parent journey for aggregate reporting purposes. If you want to compare real-time performance between journeys, create a copy so the journeys can be active and run concurrently.

How can you obtain SSL certificates for use with Marketing Cloud? A.Buy them yourself B.Have Marketing Cloud purchase them for you C. Upload from your library D.A and B

D.A and B A.Buy them yourself B.Have Marketing Cloud purchase them for you

Who is often the brand Trailblazer responsible for the consumer experience vision? A.Chief Marketing Officer B.Chief Experience Officer C.Salesforce Admin D.A and B

D.A and B A.Chief Marketing Officer B.Chief Experience Officer

Megan Marketer notices that her unsubscribe rates are spiking up. What feature(s) can she use to identify and suppress customers likely to unsubscribe from her list? A.Einstein Engagement Scoring B.Einstein Engagement Frequency C.Einstein Segmentation D.A and B E.B and C

D.A and B A.Einstein Engagement Scoring B.Einstein Engagement Frequency

Which of the following is a challenge marketers face in the 4th Industrial Revolution? A.Increasing data volumes from new and complex data sources B.Working efficiently to ensure timely execution C.Engaging in mass marketing with customers D.A and B E.B and C

D.A and B A.Increasing data volumes from new and complex data sources B.Working efficiently to ensure timely execution

What should you consider before configuring your send log? A.Location of the send log B.Data retention policy C.Journey Builder activities D.A and B

D.A and B A.Location of the send log B.Data retention policy It's a great idea to set up your send log before you start sending campaigns—Data Retention Policy - one part of the process

What can calendar notes be used for? A.Post questions to other team members. B.Add reminders. C.Save drafts of post content. D.A and B Check the Quiz to Earn 100 Points

D.A and B A.Post questions to other team members. B.Add reminders.

What is the benefit of real-time personalization? A.Provide relevant content to customers when they need it. B.Update content in multiple channels in real time. C.Reduce the need for customer support. D.A and B E.B and C

D.A and B A.Provide relevant content to customers when they need it. B.Update content in multiple channels in real time.

How do journeys help business users connect with customers? A.They maintain brand consistency by creating on-brand, marketing-approved journeys in Marketing Cloud. B.They let business users focus on customer relationships. C.They keep messages generic, because messages don't need to be personalized. D.A and B E.B and C

D.A and B A.They maintain brand consistency by creating on-brand, marketing-approved journeys in Marketing Cloud. B.They let business users focus on customer relationships.

Which keys require you to upload a certificate? A.Asymmetric B.Symmetric C.SSH D.A and C

D.A and C A.Asymmetric C.SSH Asymmetric keys require you to upload a certificate to create the key. These keys help you encrypt and decrypt data and digitally sign email messages. Symmetric keys require you to create a passphrase for use with the key. This key value requires 32 hexadecimal characters. These keys help you encrypt and decrypt data and digitally sign email messages. SSH keys allow SFTP authentication and also require an uploaded certificate.

What is a data management platform (DMP)? A.A CRM database that stores personal consumer information B.A platform that makes personalized consumer and employee support available everywhere C.An ad server that provides reporting on ads served on websites D.A platform that powers digital advertising and multichannel personalization

D.A platform that powers digital advertising and multichannel personalization

What is digital engagement? A.A journey in the digital realm that touches upon Marketing Cloud, Sales Cloud, Commerce Cloud, and Service Cloud, everywhere. B. Every positive touchpoint during the marketing, selling, and servicing experience for customers, anywhere, at any time. C.An uninterrupted web journey for customers that includes touchpoints with Sales Cloud, Service Cloud, Marketing Cloud, and Commerce cloud. D.An online customer journey that includes marketing, selling, and servicing that lets customers switch between channels without interrupting a positive experience.

D.An online customer journey that includes marketing, selling, and servicing that lets customers switch between channels without interrupting a positive experience. (how companies engage with customers across all digital touchpoints, while providing a consistent customer experience. Typically, a customer's journey includes marketing, selling, and servicing in a way that lets them switch between multiple channels without interrupting a positive experience.)

Linda wants to create an audience that targets new customers. What type of audience(s) would be most helpful to create? A.A targeted audience based on customers with a support case B.A Facebook lookalike audience based on loyal customers C.A suppression audience of existing customers D.B and C

D.B and C B.A Facebook lookalike audience based on loyal customers C.A suppression audience of existing customers

What third-party apps can you connect to Social Studio to access content? A.Content Cloud B.Getty Images C.Shutterstock D.B and C Check the Quiz to Earn 100 Points

D.B and C B.Getty Images C.Shutterstock

What can you learn when customers open your email? A.Which products they've bought from you so far B.What time of day they opened your email C.Which call to action grabbed their attention D.B and C

D.B and C B.What time of day they opened your email C.Which call to action grabbed their attention

How can sales teams benefit from Einstein? A.Increase revenue by showing customers the best product to buy, at the right time B.Reduce handle time by collecting and qualifying customer info for seamless agent handoff C.Create personalized, 1:1 messages and content based on consumer preferences and intent D.Boost win rates by prioritizing leads and opportunities most likely to convert E.Increase call deflection by resolving routine customer requests

D.Boost win rates by prioritizing leads and opportunities most likely to convert Here are some ways your marketing team can benefit from Marketing Cloud Einstein. Know your audience more deeply by uncovering consumer insights and making predictions. Engage more effectively by suggesting when and on which channels to reach out to customers. Create personalized 1:1 messages and content based on consumer preferences and intent. Be more productive by streamlining marketing operations.

Connecting your promotional and transactional messaging benefits: A.The marketer B.The security lead C.The message recipient D.Both the message recipient and the marketer

D.Both the message recipient and the marketer

Which component of AutoML sifts through your structured data and fixes it up before you start? A.Natural Language Processing B.Feature Engineering C.Computer Vision D.Data Cleansing E.Automated Model Selection

D.Data Cleansing AutoML's data cleansing sifts through your data and detects these errors and either automatically fixes them or flags them to be fixed.

What is a best practice when subscribers opt in to receive email from your company? A.Ask them a series of questions to learn about their life story. B.Assume they are opting in to receive messages, without expressly confirming that. C.Give them a lot of free stuff. D.Get their name, email address, and permission to send promotional emails.

D.Get their name, email address, and permission to send promotional emails.

What is the best way to create an email from existing HTML content? A.Empty template B.Themed template C.Text only D.HTML paste E.Existing email

D.HTML paste

Why should you implement case management features before digital engagement channels? A.Because case management is easier to set up than digital engagement. B.If there are no case records available in Salesforce, it is a bad experience for both agents and customers. C.Case management features determine which channels, automation, and AI features to implement for digital engagement. D.If there is no consistent way to track, route, or respond to a question, a customer will have a bad experience regardless of the channel.

D.If there is no consistent way to track, route, or respond to a question, a customer will have a bad experience regardless of the channel.

Which of the following activities lets you bring external data into Marketing Cloud? A.Wait activity B.Filter activity C.Data activity D.Import activity E.Connect activity

D.Import activity

What are two reasons that marketers have a hard time delivering personalized experiences? A.Connected channels and inconsistent experiences B.Internal silos and consistent experiences C.Disconnected channels and unhappy customers D.Internal silos and inconsistent experiences

D.Internal silos and inconsistent experiences

Where in Setup should an admin go to manage public SSH keys for Marketing Cloud SFTP users? A.Alert Manager B.KeyBuilder C.Security Settings D.Key Management

D.Key Management

June wants to create an email template where only certain parts of the template are editable. Which feature in a content block does June use to stop users from editing that block? A.Non-Editable B.Scale to Fit C.Bolted D.Lock E.Do Not Change

D.Lock

Which clouds are required for using Distributed Marketing? A.Sales Cloud plus: Marketing Cloud or Service Cloud or Government Cloud or Financial Service Cloud (FSC) B.Service Cloud plus: Marketing Cloud or Sales Cloud or Commerce Cloud or Financial Services Cloud (FSC) C.Marketing Cloud plus: Service Cloud or Commerce Cloud or Sales Cloud or Community Cloud (with the Partner Community license) D.Marketing Cloud plus: Sales Cloud or Service Cloud or Financial Services Cloud (FSC) or Community Cloud (with the Partner Community license)

D.Marketing Cloud plus: Sales Cloud or Service Cloud or Financial Services Cloud (FSC) or Community Cloud (with the Partner Community license) Distributed Marketing is a managed package installed within clouds such as Sales, Service, Financial Services, and Partner Communities.

What should be enabled on an account to help prevent unauthorized access even if a user's credentials are compromised? A.Parameter Manager B.Sender authentication package C.Reputation monitor D.Multi-factor authentication

D.Multi-factor authentication a - is link string parameter utility that lets you view and edit Google Analytics and Web Analytics Connector (WAC) tracking parameter strings, b -Customers use Custom Domains under Setup to secure custom domains configured for Sender Authentication Package (SAP с- it is not about unauthorised access)

When you import an encrypted file from an external FTP, why are two File Transfer activities needed? A.One to download the file to your desktop and one to transfer to the safehouse. B.One to decrypt the file and one to import the data. C.One to transfer to the safehouse and one to import the data. D.One to transfer to the safehouse and one to decrypt the file.

D.One to transfer to the safehouse and one to decrypt the file. A file transfer activity is a two-step process in Automation Studio that 1) transfers the file to the safehouse (more on that in a minute) and 2) decrypts or unzips the file to prep for import. The safehouse is where Marketing Cloud stores decrypted or unzipped files for a short period of time. Note

What feature can you use to display multiple images for viewers to swipe through in Facebook? A.News Feed Images B.Image Uploader C.Get Content D.Photo Carousel Check the Quiz to Earn 100 Points

D.Photo Carousel

Which macro do you use to apply attributes consistently to new posts? A.Attributes Macro B.Content Macro C.Engagement Macro D.Publish Macro

D.Publish Macro

Which segmentation tool lets you request and retrieve data using a special language? A.Filters B.Groups C.Activities D.Queries

D.Queries

Marketing Cloud customers can retrieve the send status of a message by using: A.A non-Marketing Cloud system B.An experienced business analyst C.The Transactional Messaging API Guide D.REST APIs

D.REST APIs (Marketing Cloud offers easy-to-use REST APIs for sending transactional messages and retrieving send status.)

At what point during the typical customer lifecycle does a customer require incentives to stick with your product? A.Acquire B.Onboard C.Engage D.Retain E.Advocate

D.Retain

What content block helps you gather customer information? A.Button B.HTML C. Free Form D.Smart Capture E. Social Follow

D.Smart Capture Smart Capture allows you to easily create forms on your Cloud Pages to collect information about your subscribers and then use that data for future sends and campaigns.

What type of advertising campaign can help you save money ? A.Abandoned cart B.Unengaged subscribers C.Upsell campaigns D.Welcome series

D.Welcome series (because you remove them from your digital and social ads to new customers)

In which of the following cases is it appropriate to use a list as a data model? A.You require fast import speeds B.You implement triggered sends C.You use the SOAP or REST APIs D.Your lists contain 500,000 subscribers or fewer

D.Your lists contain 500,000 subscribers or fewer

What is considered a best practice to control data processing times? A.Limit the amount of stored data. B.Identify a database of record. C.Use the setting to add and update versus overwrite data in automations. D.B and C E.A and C

E.A and C (B is not an option as you do not identify but use database of record)

What is an AI technology or capability that marketers can use to solve their modern marketing use cases? A.Audience/Segment overlap and clustering analysis B.IoT (Internet of Things) C.Send time Optimization D.A and B E.A and C

E.A and C A.Audience/Segment overlap and clustering analysis C.Send time Optimization

Marketing Cloud empowers you to do what? A. Personalize every interaction. B. Determine your success criteria on the fly. C. Engage customers wherever they are. D.A and B. E.A and C.

E.A and C. A. Personalize every interaction. C. Engage customers wherever they are.

What actions can Journey Builder perform in Sales and Service Clouds? A.Create B.Find and Update C.Simple Update D.Delete E.A, B, and C

E.A, B, and C

Which of the following is a way Einstein benefits Salesforce users? A.Discovers insights B.Predicts outcomes C.Recommends the best actions D.Automates routine tasks E.All of the above

E.All of the above

Which of the following is a core marketing pillar that Einstein can help marketers improve? A.Predict outcomes to make decisions with confidence B.Know everything possible about their customers C.Personalize every interaction with intelligence D.Automate routine tasks to focus on customer success E.B and C

E.B and C B.Know everything possible about their customers C.Personalize every interaction with intelligence

You run a bank and want to decide which triggered automations are right for your customers. Which of these do you want to implement? A.Shipping notifications B.Onboarding series C.Abandoned browse D.A and B E.B and C

E.B and C B.Onboarding series C.Abandoned browse

Northern Trail Outfitters' Marketing Cloud admin wants to ensure certain subscribers' opens and clicks are NOT tracked at their request, in accordance with the EU's General Data Protection Regulation. In which two ways should the administrator configure these settings? A. CREATE A PREFERENCE ATTRIBUTE CALLED DONOTTRACK. B. IN SETUP, CHANGE DONOTTRACK TO ON. C. ENABLE THE DONOTTRACK ATTRIBUTE ON EACH SUBSCRIBER. D. MARK THE DEFAULT DONOTTRACK PROFILE ATTRIBUTE TO TRUE.

A Correct. You need to create a Preference Attribute named DoNotTrack in order to exclude subscribers from default tracking C. Correct. DoNotTrack will need to be set for each Subscriber who does not want to be tracked. (B - Incorrect. DoNotTrack is a Preference Attribute that needs to be created. D- Incorrect. DoNotTrack is a Preference Attribute that will need to be set individually for each Subscriber who does not want to be tracked.

Which entry source admits a customer into a journey based on that customer's behaviour? A.An entry event B.API Event C.Automation Studio D.Data Extension

A. An entry event The entry source admits contacts into your journey. Each journey must include only one entry source.

What is one way Audience Studio stands out from the competition? A.Audience Studio aggregates more kinds of data. B.Audience Studio stores data for less time. C.Audience Studio uses only cookies to collect data. D.Audience Studio has been around longer than other DMPs.

A. Audience Studio aggregates more kinds of data.

True or false: Marketing Cloud contacts count toward the contact utilization limit even if they have never been sent a message. A.True B.False

A.True Marketing Cloud also considers an individual a contact if Journey Builder processes that individual in a journey, regardless of whether Marketing Cloud sends a message via any channel to that contact.

True or false: A database of record (DBOR) is the source of truth for a customer's subscriber status. A.True B.False

A.True database of record (DBOR) or where you store the most accurate and up-to-date information about your customers

True or false: Data views can be customized. A.True B.False

B.False System data views are Salesforce-created queries that you can use to find information about your subscribers. Just remember, you won't be able to make changes to these precreated data views.

True or false: Delete requests take precedence over all other account activities. A.True B.False

B.False The deletion process yields to other account activities, such as sending, imports, automations, and query activities. These processes take precedence over deletions. As more activities run in the account, the deletions require more time.

True or false: Configuring data feeds is a required implementation step. A.True B.False

B.False While external data is not required to use the platform and realize value, many customers choose to consolidate data and pass customer, transaction, catalogue, or external engagement data into Interaction Studio

True or False: Once a journey is saved to a folder, it cannot be moved to another folder. A.True B.False

B.False You can move a journey to another folder at any time by clicking to open the folder, then dragging the journey from the current folder to the new location.

True or false: Email subscribers are opted in to mobile messages automatically. A.True B.False

B.False subscribers can be added into Marketing Cloud manually or through an import, as long as the customer has previously opted in to mobile messages (email opt in is not enough).

What are two methods for automating segmentation? A.Group activities and data extension activities B.Filter activities and query activities C.List activities and query activities D.Filter activities and schedule activities

B.Filter activities and query activities

Where should fallback addresses be verified? A.Account Settings B.From Address Management C.Parameter Manager D.Data Management

B.From Address Management (Fallback addresses have to be verified in From Address Management)

Compliance with GDPR is the responsibility of: A. Data controllers B. Data processors C. Data subjects D. Data controllers in partnership with their data processors

D. Data controllers in partnership with their data processors

Which type of content block can you use to personalize content for subscribers? A. Free Form B. Text C.HTML D. Dynamic Content

D. Dynamic Content

What two types of systems do CDPs promise to offer today's marketer? A. Data and mobile B. Email and marketing automation C. B2C and B2B marketing tasks D. Engagement and insights

D. Engagement and insights

When can you send a single-send journey using Journey Builder? A.Immediately B.At a scheduled date and time C.At random intervals D.When the moon is in the seventh house E.A and B

E.A and B A.Immediately B.At a scheduled date and time

True or false: To link attributes, they need to be the same data type. A.True B.False

A. True

True or false? You can create mobile messages using the Content Builder editor while working in Journey Builder. A. True B.False

A. True

True or false: SMS is a low-pressure message channel that doesn't require immediate attention. A.True B.False

B.False

What verification method does MFA use to verify your Marketing Cloud login attempt? A.Salesforce Authenticator B.Security Key C.TOTP authenticator app D.Carrier pigeon E.A, B, and C

E.A, B, and C A.Salesforce Authenticator B.Security Key C.TOTP authenticator app The Salesforce Authenticator mobile app Security keys that support U2F or WebAuthn, such as Yubico's YubiKey or Google's Titan Security Key Time-based one-time passcode (TOTP) authentication apps, like Google Authenticator,

What three methods are used to import data into a data extension? A.API, Import Filter, Import Activity B.API, Data Filter, Import Activity C.Import Wizard, Import Activity, Data Filter D.Import Filter, Import Activity, Automation E.API, Import Wizard, Import Activity

E.API, Import Wizard, Import Activity Manually with the Import Wizard—This is a handy-dandy wizard located within the data extension. It allows you to manually bring your data into a data extension, and we discuss it in more detail later. Import Activity—The Import Activity, like the Import Wizard, allows you to manually bring your data into a data extension. The main difference is the Import Activity can be automated using Automation Studio. API—You use an API call to import your data.

True or false: You can test up to 10 paths with the Path Optimizer activity. A.True B.False

A.True Path Optimizer goes beyond A/B testing (which uses two variables)—giving you the ability to test up to 10 paths in Journey Builder.

True or false: You need to be a workspace admin to add workspace users. A.True B.False

A.True User roles Allows for provisioning and user creation,

True or false: You can create a data extension directly from your email form content block in Content Builder. A.TrueB.False

False (data extension is in the subscriber tab, not content) .

Which of the following is a capability of the Salesforce and Google Analytics 360 integration? A. Google Analytics 360 audience data is available in Marketing Cloud for email journeys that are on time with the right message. B. Google Analytics 360 is available in the Salesforce mobile app for instant insights on the go. C. Einstein Analytics is available in Google Analytics 360 for next-gen marketing through IoT. D. This integration enables the one-ring feature, allowing you to rule the market with the power of Lightning and the Google Cloud Platform.

A. Google Analytics 360 audience data is available in Marketing Cloud for email journeys that are on time with the right message.

What default user roles should you grant to a digital marketing manager who will use the Journey Builder tool? A. Marketing Channel Manager or Marketing Cloud Content Editor/Publisher B. Marketing Cloud Viewer C. Data Manager D. Administrator

A. Marketing Channel Manager or Marketing Cloud Content Editor/Publisher

What does data minimization refer to? A. Organizations can collect only personal data that's adequate, relevant, and limited to what's necessary for the intended purpose. B. Organizations must maintain accurate personal data. C. Organizations must analyze large data sets to reveal patterns, trends, and associations. D. Organizations must be able to demonstrate that data subjects have consented to processing of their personal data.

A. Organizations can collect only personal data that's adequate, relevant, and limited to what's necessary for the intended purpose.

Which Social Studio component do you use to start conversations in social accounts? A. Publish B. Engage C. Analyze D. Einstein

A. Publish

When you build an email send in Salesforce CRM, which field is required before you can click Send? A. The opt-in certification checkbox B. The exclusions list C. Disable Individual Level Tracking D. The Dedupe subscribers checkbox

A. The opt-in certification checkbox Select the checkbox next to I certify all of these people have opted in (required).

Why would a marketer test different subject lines? A. To improve open rates B. To test send times C. To try new channels D .To prove a point

A. To improve open rates Try various subject lines and preheaders to improve open rates.

True or false: You need to enable Contact Delete for use in Marketing Cloud. A.True B.False

A.True (Enable Contact Delete for your account in the Contact Configuration section of Contact Builder.)

True or false: You must work in the Salesforce Classic UI to use Marketing Cloud Connect features. A.True B.False

A.True Marketing Cloud Connect features work in Salesforce Classic. Those using Lightning Experience with Salesforce are automatically redirected to Salesforce Classic when Marketing Cloud Connect tabs are clicked. Latest Marketing Cloud Connect Releases

Journey Builder enables marketers to design campaigns that are: A. Conducted entirely via email channels B. Based on real-time events such as reading an email or downloading a mobile app C. Related to travel products and services D. Based on the same journey for all customers

B. Based on real-time events such as reading an email or downloading a mobile app

What component or feature of the Marketing Cloud + Analytics 360 integration would you use to understand what content in a journey receives the most clicks, drives the most revenue, and leads to the most time spent on-site? A. Web, mobile, and email analytics in the Journey Analytics dashboard B. Content tile in the Journey Analytics dashboard C. Marketing attribution reports in Analytics 360 D. Einstein Recommendations in Marketing Cloud E. Analytics 360 audience activation in Marketing Cloud

B. Content tile in the Journey Analytics dashboard

Which product allows marketers to orchestrate interactions across different channels and touch points? A. Social Studio B. Datorama C. Journey Builder D. Audience Studio

B. Datorama

Why would you go to trust.marketingcloud.com? A. For insight into past incidents, their impact on performance, and updates B. For real-time information on Marketing Cloud system performance and security C .To track the status of your campaigns D. To see if Marketing Cloud Connect is working

B. For real-time information on Marketing Cloud system performance and security

Which of the following is true about layouts? A.A layout is a predefined structure for messages B. Layouts are a group of content blocks C. Layouts can't be combined with other content blocks D.A and B

B. Layouts are a group of content blocks (A is false because layout is not predefined Layouts are a group of content blocks that you save and reuse. For example, you can group together an image content block, text content block, and button content block and save it as a layout. Then you can combine a layout with other content blocks, or combine multiple layouts together, to create an email)

How long do data controllers have to notify data protection authorities of a data breach? A. No more than 24 hours B. No more than 72 hours C. No more than one week D. No more than 30 days

B. No more than 72 hours

What should you review if you choose to use an existing data extension for your form's data? A. Nullable fields B.Required fields C.Corn fields D.Field attributes

B. Required fields Required fields are another consideration if using an existing data extension. Why? All required fields in the existing data extension need to be accounted for in your email form. For example, you might want to update a master customer data extension with the data you receive from a progressive profile email. In that case, each required field needs to be mapped to the email form. If any field is missing, the email form fails. To make sure that doesn't happen, review each existing required field and determine if the field should be visible or hidden to an end user.

What is the right to rectification? A. The right to object to the processing of personal data B. The right to be forgotten C. The right to correct or complete personal data D. The right to freeze personal data

C. The right to correct or complete personal data

What can marketers do with Datorama? A. Connect and unify all marketing data in one place. B. Utilize AI-powered insights to maximize campaign ROI and drive growth. C. View competitor sales shipments. D. A and B

D. A and B A. Connect and unify all marketing data in one place. B. Utilize AI-powered insights to maximize campaign ROI and drive growth.

In Marketing Cloud, how many business units can you share an Analytics 360 audience with? A.1 B.10 C. Up to 20 D. All business units E. Only the parent business unit

D. All business units

What steps do you take to create dynamic content? A. None. Content Builder dynamically creates content for you. B. Create and save. C. Select content blocks and define rules. D. Create content blocks, select the blocks, and define rules for when each block displays using attributes.

D. Create content blocks, select the blocks, and define rules for when each block displays using attributes.

Which studio lets you organize data for marketers and provides instructions based on insights generated by the platform? A. Email Studio B. Audience Studio C. Advertising Studio D. Data Studio

D. Data Studio

Which product integrates Marketing Cloud with Sales Cloud and Service Cloud? A. Marketing Cloud Integrator B. Marketing Cloud Binder C. Marketing Cloud Rocket D. Marketing Cloud Connect

D. Marketing Cloud Connect

Which step is a part of Single Send Journey? A. Delete a data source. B. Randomly select a message. C. Send multiple messages in a single journey. D. Schedule a send.

D. Schedule a send. it is written directly in the left filed - schedule a single send beneath all journeys

True or false: You can delete a contact using a ContactKey value. A. True B. False

A. True Use ContactKey or ContactID values to delete contacts.

What are profile attributes used for? A . Personalizing content with subscriber information B. Setting up your Content Builder profile C. Editing content to use in subscriber profiles D. Sending information about your company to subscribers

A .Personalizing content with subscriber information

What made it possible for the sales rep and service agent to provide a personalized experience to Sandra when they talked with her? A.A unified customer profile in Salesforce B. Marketing Cloud C.A database SQL query D. Her LinkedIn profile

A.A unified customer profile in Salesforce

Salesforce was the first top-10 software company to obtain which data transfer mechanisms? A. Binding Corporate Rules B. Safe Harbor C. Standard Contractual Clauses D. Shield Encryption

A. Binding Corporate Rules

The setup section of the exam covers which key topics? A. Business units, permissions, and security B. Contact model C. Data quality and mail management D. Permissions and mail management

A. Business units, permissions, and security

If your form data isn't showing up in your data extension, how can you troubleshoot the issue? A. Confirm form inputs are mapped properly to the data. B. Check your data model. C. Remove hidden fields. D. Review CSS.

A. Confirm form inputs are mapped properly to the data. If your data isn't writing to your data extension, confirm the following: A data extension is selected in your email form content block. All form inputs are mapped to a data attribute. All required fields in a data extension are mapped to a form input. Your Interactive Email Page has a confirmation message selected. The data extension hasn't been deleted.

Which type of split activity do you use to customize a journey based on a contact's loyalty program level? A.Decision Split B.Einstein Split C.Random Split D.Engagement Split

A. Decision Split A Decision Split uses data attributes to choose a path for your contact. For example, to customize paths based on loyalty program level, use a decision split to create distinct experiences for silver, gold, and platinum members. Paths in a decision split are evaluated in succession from top to bottom, so the sequence is important. Place the split that you expect most contacts to qualify for at the top. A contact who meets more than one set of criteria for a path follows the one they qualify for first An Einstein Split segments customers into journeys based on Einstein Engagement Scoring data. An Engagement Split sends a contact down one of two paths depending on their interaction with a message.

How can you use Content Builder with CloudPages? A. Drag and drop content blocks to build a landing page B. Save content to the cloud for easy access and reuse C. Upload content through CloudPages to import into Content Builder D. Organize your content into pages of similar topics

A. Drag and drop content blocks to build a landing page

Where do you integrate Marketing Cloud Connect users? A. Marketing Cloud Setup B. Managed package wizard C. Salesforce Classic D. Connected apps

A. Marketing Cloud Setup With the connection established in the CRM System, we can now finish the Marketing Cloud user integration.In Marketing Cloud, hover over your name and select Setup. Next select Users under Administration.

Which of the following is a direct benefit of the Salesforce and Google partnership? A. Marketing insights and smarter customer engagement B. Easier quota setting for sales C. Automated creation of social media campaigns D. Website migration

A. Marketing insights and smarter customer engagement

Use exit criteria to: A. Remove customers who unsubscribe from your emails. B. Pause a journey campaign. C. Remove an entry source from the journey campaign. D. Remove customers once the journey's content is no longer relevant.

A. Remove customers who unsubscribe from your emails. Exit criteria can use subscription data to remove a contact who unsubscribes

True or false: You can customize keyword groups using logic operators. A. True B. False

A. True

True or false: You can create a data extension directly from your email form content block in Content Builder. A.True B. False

A. True Here are the building blocks that make this functionality work. Data Extensions: A new or existing data extension stores your form data. Interactive Email Page: A landing page built in CloudPages that is used for user confirmation and for processing your form's data. Content: Content Builder blocks are used to build your Interactive Email Forms. These include your email template, fallback content, email form, and confirmation message.

True or false: You need to publish your Interactive Email Page before testing your email form. A.True B.False

A. True Publishing your Interactive Email Page is important because only published pages capture data and deliver the confirmation message you created. If your page isn't published, subscribers receive an error message when they submit the form and no data is captured.

True or false: User roles control permissions at the workspace level. A. True B. False

B. False (User roles Allows for provisioning and user creation, and defines admin actions a user can take in a tenant. Your assigned workspace member role determines your permissions and access.)

True or false: An email address determines if interactive email forms are supported. A.True B.False

B. False (the email clients show if it supports interactive email - Apple: iPhone, iPad, and Mail Gmail: Webmail and App Yahoo/AOL Webmail

True or false: Marketing Cloud integrates UTM parameters from Google Sheets? A. True B. False

B. False ( In MC you set your UTM parameters configuration).

What is the first thing a company can do in its GDPR journey? A. Conduct a privacy impact assessment B. Get organizational buy-in and build a team C. Compile copies of training materials D. Delete unneeded personal data

B. Get organizational buy-in and build a team

What's the best way to start a journey in Journey Builder with an Analytics 360 audience? A. Data Extension Entry Source B. Google Analytics 360 Entry Source C. API Event Entry Source D. Audiences Entry Source

B. Google Analytics 360 Entry Source

What real-time interactions does Interaction Studio manage? A. Digital touchpoints only B. Online, offline, and assisted channels C. Physical locations only D. Email, Mobile, and Social channels

B. Online, offline, and assisted channels

What value do you need to review the status of a Contact Delete request? A. ContactKey B. OperationID C. Status D. PartnerKey

B. OperationID

What is one purpose of the Interactive Email page in CloudPages? A.Store data from email forms B.Pass form data through a URL string to the data extension C. Build form questions D.Create extra work

B. Pass form data through a URL string to the data extension

What is pseudonymous data? A.A collection of beliefs or practices mistakenly regarded as being based on scientific method B. Personal data that cannot be tied to a specific data subject without additional information C. Data that cannot ever be connected to an identified or identifiable person D. Data that expresses or implies the same idea as other data

B. Personal data that cannot be tied to a specific data subject without additional information

Which statement best describes sentiment tuning? A. Using emojis in social posts B. The process of listening to your audience to understand how they feel about your brand, competitors, or industry C. Targeting a specific social audience D. Singing about your feelings

B. The process of listening to your audience to understand how they feel about your brand, competitors, or industry

How can you confirm that your journey is configured correctly? A. Use the Test Mode tool. B. Use the Validation tool. C. Inject your personal contact information into the journey campaign and see what happens. D. Ask your coworker to review your journey settings.

B. Use the Validation tool. Save your journey, then click Validate to confirm that the entry sources, settings, activities, goals, and exit criteria are set up to work as planned.

Why is it important to set up a CRM API User? A.The Salesforce admin doesn't have privileges that the system user does. B.This user record connects Marketing Cloud to the CRM org. C.The CRM org can't function without a system user. D.The system user is the only one who can customize Marketing Cloud Connect.

B.This user record connects Marketing Cloud to the CRM org. you create the CRM API user (also called the Salesforce System user), which connects Marketing Cloud to your CRM org.

What is the benefit of selecting the winner using manual selection? A.The highest open rate wins within a specific time frame. B.You can determine a winner based on multiple metrics, including external data. C.It's automatic. D.You don't have to select a winning path.

B.You can determine a winner based on multiple metrics, including external data. This is a great option if you want to track both opens, clicks, and unsubscribe rates. Plus, it's helpful if you have data outside of Marketing Cloud that might influence how you define a campaign's success

What status indicates the number of delete requests that successfully processed? A. Total B. Processing C. Complete D. Invalid

C. Complete (Total —shows the sum of all contact delete requests initiated in your account during the specified time period. Complete —shows the sum of all contact delete requests made in the specified time period that successfully completed in that same time period. Processing —shows the sum of all contact delete requests that have not concluded at this point. Invalid —shows the sum of all contact delete requests that contained bad data and did not successfully complete.)

Annie works for an outdoor gear retailer and wants to get insights about how her journey activities are affecting her ecommerce goals. What analytics tile might Annie choose to look at goal values to understand performance? A. Ecommerce tile B. Site Usage tile C. Content tile D.A and B E.A and C

C. Content tile ( Content tile - Now it's time to move beyond vanity metrics, like click-through rates, to get a snapshot of how your content is influencing engagement and buying decisions after the click. The tile is presented as a table with each row representing an individual piece of content within the journey. (Note: Only those pieces of content that link out to external content are considered. Ecommerce tile - o find out whether your emails are resonating with users. Want to know how opens and clicks are translating to conversions and revenue for commerce-oriented brands? Go ahead and click the Ecommerce tile for that. Site Usage - our user has clicked all the way to the website. Now it's time to get new insights about how they're engaging your brand on the website. View the Site Usage tile to find out how many email subscribers stuck around and browsed, how many pages they viewed, or even how many subscribers left as soon as they entered the site.)

Dynamic content is used for which of the following? A. Display an image carousel B. Input content personalization, such as the first name C. Create multiple versions of content to use in content blocks in a single message D. Create rules for when content expires in a message

C. Create multiple versions of content to use in content blocks in a single message (When you add a rule, you choose the profile attribute, data extension, or audience to base the rule on.)

A welcome campaign enables you to: A. Encourage customers to buy more products. B. Identify high-value customers. C. Emphasize different aspects of your company or products in a series of messages. D. Send out a target number of emails each month.

C. Emphasize different aspects of your company or products in a series of messages.

What is the Fourth Industrial Revolution? A. It is a resurgence of mass production and increased productivity. B. It's a time when customer expectations are driving the creation of new technologies. C. It's a new era where artificial intelligence, robotics, and IoT are transforming the customer experience. D. It's a plan to develop new technology that will eventually colonize mars.

C. It's a new era where artificial intelligence, robotics, and IoT are transforming the customer experience.

Which studio lets you map out the customer journey and adjust the customer's path based on behavior? A. Email Studio B. Social Studio C. Journey Builder D. Advertising Studio

C. Journey Builder

Annie wants to enable measurement for the emails in her Welcome Series Journey. What are the steps she needs to take, in order, to activate? A Link accounts together; Select accounts, properties and views to use from Analytics 360; Define UTM parameters in Marketing Cloud; Copy/paste generated UTM code to each email in the journey. B. Select accounts, properties, and views to use from Analytics 360; Link accounts together; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings. C. Link accounts together; Select accounts, properties, and views to use from Analytics 360; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings. D. Link accounts together; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings; Select accounts, properties, and views to use from Analytics 360. E. Link accounts together; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings.

C. Link accounts together; Select accounts, properties, and views to use from Analytics 360; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings.

What is the best way Marketing Cloud Services can help you with implementation? A. Give you a handout of resources. B. Marketing Cloud Services doesn't help with implementation. C. Partner with your IT department and stakeholders. D. Import all of your data, no matter what it is.

C. Partner with your IT department and stakeholders.

Journey Builder provides the following flow control activities for managing a customer's path through the customer journey. A.Split, Import, and Wait B. Join, Split and Task C. Split, Join, and Wait D. Join and Wait

C. Split, Join, and Wait Flow control activities are how you manage your contact's experience through the journey. A Wait activity pauses your customer between activities for a certain amount of time before they move to the next activity. During Wait activities, Journey Builder evaluates customers to see if they have met a goal, reached criteria for a decision split, or engaged with a message. Use Split activities to customize the path a customer takes based on their interactions with messages or other actions, either randomly or by using Einstein. A Join activity returns contacts to the original path after they've gone through a split activity that separated them from the original path. Use the Wait Until activity to pause your customer between activities for a period of time set by you.

Which of these statements is true about Content Builder? A. You create content in Content Builder and import it into Email Studio B. You can only import content into Content Builder C. You can preview content in real-time as you create it D. You can't preview imported content in Content Builder

C. You can preview content in real time as you create it A is false as there is no need to import

What percentage is a good goal for sentiment agreement? A.25% B.46% C.79% D.95%

C.79%

When is entry data updated? A.As the journey progresses B.Every 24 hours C.Never D.When a contact unsubscribes

C.Never Contact data is updated as the journey goes on, but entry data is not. You can compare entry data to contact data to present before-and-after data points in personalization strings, for example.

What is a good use case for using a holdback audience in testing? A. Ongoing new customer welcome journey B. Ongoing ecommerce confirmation journey C.One-time send batch newsletter D. Ongoing customer birthday journey

C.One-time send batch newsletter It's important to note that holdback audiences are only available for a one-time scheduled journey, not ongoing journeys.

Where do contact deletions take place in Enterprise 2.0 accounts? A.Just the top-level business unit B.A specified group of business units C.Top-level accounts and all business units in the specified Enterprise 2.0 account. D.All Enterprise 2.0 accounts and business units you manage

C.Top-level accounts and all business units in the specified Enterprise 2.0 account.

When do you use Privacy by Design? A. When planning a new processing activity B. When developing a new product or feature C. When buying new living room furniture D. A and B

D. A and B A. When planning a new processing activity B. When developing a new product or feature

Annie wants to set and measure overall goals for her journey using Google Analytics 360. What is an example of a goal she might set (as defined by Google)? A. Sweepstakes opt-ins B. Left a website product review C. Email click-through D. A and B E. B and C

D. A and B A. Sweepstakes opt-ins B. Left a website product review

In Social Studio, you can control content publishing using: A. Social presence B. Engagement reports C. Visualforce D. Approval rules

D. Approval rules

What can you do with Google Analytics 360 and Marketing Cloud? A. Store and manage all of your digital content and assets. B. Measure performance of your emails, and web and mobile app engagement. C. Send reengagement emails to customers who dropped off during a purchase transaction. D. B and C

D. B and C B. Measure performance of your emails, and web and mobile app engagement. C. Send reengagement emails to customers who dropped off during a purchase transaction.

Before installing the managed package, what CRM feature needs to be enabled? A .Default workflow user B. Person accounts C. Record types on the Contact and Lead objects D. Custom Platform Events

D. Custom Platform Events Confirm that you are using the Salesforce Classic UI and that you have Custom Platform Events enabled in your Salesforce CRM. It must be enabled for the managed package to install successfully.

What are three of the products in the Marketing Cloud platform? A. Clouds, products, and channels B. Journey Builder, Marketing Cloud Connect, and channels. C. Websites, Marketing Cloud Connect, and Mobile. D. Email Studio, Mobile Studio, and Journey Builder.

D. Email Studio, Mobile Studio, and Journey Builder

What types of mobile messages can you create in Content Builder? A.SMS Messages and Alarms B. Banners and Mobile Emails C. Push Notifications and Banners D. Push Notifications and SMS Messages

D. Push Notifications and SMS Messages

What email form can be used to help a sales rep learn more about their potential customer? A. Quick survey B. Profile data C. Product review D. Sales lead

D. Sales lead Collect customer information for a sales associate that can be passed into Sales Cloud. A real estate agency sends out an email newsletter to past home buyers with a form asking about any future home buying plans. The customer fills out a form within the email that describes what they are looking for, when they are looking to move, and where they want to move. This information is uploaded into Sales Cloud to help Realtors proactively reach out to prospective home buyers.

What can you do in with workplace calendars? A. Add workspace members B. Add social accounts C. Create user roles D. Schedule and design content

D. Schedule and design content

What product is part of the Marketing Cloud social media management product? A. Email Studio B. Advertising Studio C. Salesforce Data Studio D. Social Studio

D. Social Studio

When testing Marketing Cloud Connect, why is it important to build a report that sends email only to a single test recipient? A. With just a single result, the test completes quickly. B. Marketing Cloud Connect allows for sending only to a single recipient from within the CRM org. C. Marketing Cloud Connect can only use reports for the recipient list. D. The test send generates real emails, and it's important not to send unexpected messages to users or customers.

D. The test send generates real emails, and it's important not to send unexpected messages to users or customers. First, we build a basic email template in Marketing Cloud and then send an email to leads inside Salesforce CRM.

The Marketing Cloud and Google Analytics 360 partnership provides marketers with: A. Analytics 360 reports and views in Marketing Cloud B. Easier access to Marketing Cloud email engagement data in Analytics 360 C. Second and third-party data in Marketing Cloud D.A and B E.B and C

D.A and B A. Analytics 360 reports and views in Marketing Cloud B. Easier access to Marketing Cloud email engagement data in Analytics 360

There are native Salesforce integrations with the following G Suite applications? A. Gmail B. Sheets C. Hangouts Meet D.A and B E.A, B, and C

D.A and B A. Gmail B. Sheets

Which user type has full access to Marketing Cloud Connect features, including sending from Salesforce CRM? A. Integrated user B. Marketing Cloud Connect admin C.CRM user D.A and B E.B and C

D.A and B A. Integrated user B. Marketing Cloud Connect admin (An integrated user has an established user login (license) in both Marketing Cloud and in CRM and their accounts are linked in Marketing Cloud. These users have full Marketing Cloud Connect functionality, including the ability to send to Salesforce reports and campaigns from Marketing Cloud).

A workspace consists of what blocks? A. Users B. Topic profiles C. Keywords D.A and B E.B and C

D.A and B A. Users B. Topic profiles (keywords are in topic profile.)

When might you use a welcome series journey? A. When a visitor downloads a whitepaper from your site. B. When a customer registers a product purchased from your company. C. When a customer unsubscribes from your mailing list D.A and B

D.A and B A. When a visitor downloads a whitepaper from your site. B. When a customer registers a product purchased from your company.

Who can add social accounts to a workspace? A. Workspace admin B. Workspace contributor C. Super User D.A and C

D.A and C A. Workspace admin can manage C. Super User adds (b - only Publish and Engage with any social account +View access to any social account in the workspace)

What is a topic profile? A. Company information shared on social media. B. A dashboard of social media posts. C.A group of related words. D.A social media search composed of keywords and filters.

D.A social media search composed of keywords and filters.

What types of content can you create using Content Builder? A. Transactional B. Email Message C.SMS Message D.B and C

D.B and C B. Email Message C.SMS Message

What part of the dashboard can you use to organize journeys after you create them? A. Journey Templates B. Entry Sources C. Journey History D. Analytics Dashboard E. Journey Folders

E. Journey Folders Journey Folders: Store journeys in folders so they're easy to find. You can organize your journeys immediately after creating and saving them, or you can add journeys to folders from the Journey Builder dashboard at any time. Entry Sources: View the entry sources previously used for your journeys. Entry sources can be unique or shared among journeys. From here, you can also test, copy, or delete entry sources. Journey History: Use the ContactID to view a contact's path through a journey or journey version.

Salesforce and Google have built a native integration between Google Analytics 360 and which Salesforce Cloud? A.Sales Cloud B.Service Cloud C.Marketing Cloud D.A and B E.A and C

E.A and C A.Sales Cloud C.Marketing Cloud

Why is it necessary to create this additional product link from Analytics 360 to Marketing Cloud? A. It verifies that you are an admin user of the account B. It creates a match between the two systems user IDs C. It enables audiences to be shared from Analytics 360 to Marketing Cloud D.A and B E.B and C

E.B and C B. It creates a match between the two systems user IDs C. It enables audiences to be shared from Analytics 360 to Marketing Cloud