MDIA 101
CH 2 Researcher ______ found that teenagers were using movies as an educational tool for appropriate behavior. a.) Herbert Blumer b.) Doris Graber c.) James Carey d.) Paul Lazarsfeld
a.) Herbert Blumer
CH 9 The first user-friendly, graphical web browser created by a group of students at the University of Illinois in Champaign-Urbana was called ______. a.) Mosaic b.) ARPAnet c.) weblog d.) World Wide Web
a.) Mosaic
CH 14 One of the most controversial modern acts regarding freedom of speech and freedom from search and seizure is the ______. a.) Patriot Act b.) Alien and Sedition Act c.) Digital Millennium Copyright Act d.) Smith Act
a.) Patriot Act
CH 11 Besides permitting no independent media, ______ strictly regulates their media, including carefully monitoring their journalists while abroad. a.) Saudi Arabia b.) Iran c.) Egypt d.) Afghanistan
a.) Saudi Arabia
CH 1 More people access the Internet via a mobile device than via a computer. a.) True b.) False
a.) True
CH 1 Sender Message Channel Receiver (SMCR) is also called the transmission model a.) True b.) False
a.) True
CH 1 The moral dimension is defined by whether or not the viewer believes that the story explores values relevant to the viewer. a.) True b.) False
a.) True
CH 1 Your inner dialogue is an example of intrapersonal communication. a.) True b.) False
a.) True
CH 11 As developing nations often lack the infrastructure to support an independent and free-market press, they tend toward a more controlled media. a.) True b.) False
a.) True
CH 11 Illiteracy and unreliable electrical service are both major factors in the lack of media access throughout Africa. a.) True b.) False
a.) True
CH 14 Evidence has suggested that video cameras are not particularly disruptive in court. a.) True b.) False
a.) True
CH 14 It is legal to make a backup copy of a DVD for personal use. a.) True b.) False
a.) True
CH 14 When holding a trial, the general rule is that First Amendment rights must be recognized unless there is compelling state interest in regulating the speech. a.) True b.) False
a.) True
CH 15 Franklin Foer argues in favor of judging just the final product, and not the process, to determine if the journalism is ethical in nature. a.) True b.) False
a.) True
CH 15 Many fake news articles seem "too good to be true," presenting as news a situation that seems to confirm the audience's opinions about a topic. a.) True b.) False
a.) True
CH 15 Social responsibility theory requires that the media provide comprehensive context for events. a.) True b.) False
a.) True
CH 15 The Sago Mine Disaster illustrates the importance of media waiting for official confirmations and updates. a.) True b.) False
a.) True
CH 15 The film Titanic got away with a lower rating because the nudity included was during an artistic and not a romantic sex scene. a.) True b.) False
a.) True
CH 15 To Kant, the only important thing is the act itself, not the intent of the actor. a.) True b.) False
a.) True
CH 2 Critical/Cultural theory looks at how society creates meaning. a.) True b.) False
a.) True
CH 2 Researchers at Yale found that viewers of the movie The Day After Tomorrow changed their views on climate change as a result of watching the movie. a.) True b.) False
a.) True
CH 2 Symbolic interactionism is our ability to communicate and convey ideas through the use of language. a.) True b.) False
a.) True
CH 2 The People's Choice study found that those who pay the most attention to campaigns are the people who are least likely to be influenced by campaigns. a.) True b.) False
a.) True
CH 2 The media, through surveillance, informs us of happenings within our society and others. a.) True b.) False
a.) True
CH 2 The medium through which the message is sent affects how the message is received. a.) True b.) False
a.) True
CH 3 Disney is a dominant media company around the world with more than 20 percent of its earnings coming from outside of North America. a.) True b.) False
a.) True
CH 9 Community can be defined as those people you interact with every day, regardless of whether it's online or face-to-face. a.) True b.) False
a.) True
CH 9 What term refers to the internet and all of the interactions that take place there? a.) cyberspace b.) cybernetics c.) World Wide Web d.) aggregator sites
a.) cyberspace
CH 11 Former Soviet countries struggle with creating a free press because ______. a.) of the impact of communism on their culture b.) publications cannot survive without government funding c.) basic literacy is taught through propaganda d.) Russia is still involved in all of their affairs
a.) of the impact of communism on their culture
CH 2 Jeff Bezos is the proprietor of the Washington Post, which regularly runs negative stories on Donald Trump. Trump believes that the paper runs negative stories on him because of his long-standing feud with Bezos. If this is true, this would be an example of ______ on media content. a.) ownership effects b.) medium effects c.) message effects d.) behavioral effects
a.) ownership effects
CH 11 The main purposes of the media in China up until the last thirty years included ______. a.) providing education in rural areas b.) entertaining through comedy and drama c.) reducing censorship of Western ideas d.) promoting foreign programming
a.) providing education in rural areas
CH 3 Due to the limited amount of space within stores, in local theaters, and on regular broadcast television, Big Media has looked to find products that appeal to the largest audience. The focus is on a small number of products with high sales volume. This focus is referred to as ______. a.) short head b.) long tail c.)long head d.) short tail
a.) short head
CH 3 Julia's research shows that recently, certain audiences have begun to listen to vinyl records more. She plans to open a record shop in the trendy west end of town that will give her access to her target market. Because she can only afford a small space, she has decided to sell only a small number of records that will appeal to the broadest audience hopefully sell quickly. In media economics, Julia's business model is referred to as the ______. a.) short head b.) short tail c.) long ta
a.) short head
CH 3 Karon has studied media economics. She plans to be a promoter. As a promoter, she will focus on bringing in artists such as Taylor Swift, Beyoncé and Adele. As a promoter, Karon is using ideas consistent with ______ media economics. a.) short head b.) short tail c.) long tail d.) long head
a.) short head
CH 15 The lack of effective response to the water crisis in Flint, Michigan, is most likely attributed to ______. a.) the demographics of the community b.) the lack of an EPA investigation c.) national water shortages d.) conflict over state and federal roles
a.) the demographics of the community
CH 11 Israel slips into an authoritarian philosophy of media when the subject is ______. a.) the military b.) religion c.) finance d.) the prime minister
a.) the military
CH 15 The well-known motto adopted by the United Press International news agency is "Get it first, but get it right," which highlights what pitfall of the scramble to publish breaking news? a.) unverified information slipping into purportedly factual newspaper stories b.) high numbers of untrustworthy sources seeking fame with sensational stories c.) accidental automated social updates that may misrepresent a breaking story d.) tendencies to overlook the negative qualities of a person inv
a.) unverified information slipping into purportedly factual newspaper stories
CH 15 The Society of Professional Journalists' third principle of ethics, minimize harm, would be best an example of ______. a.) utilitarianism b.) Bok's model c.) the golden mean d.) social responsibility
a.) utilitarianism
CH 3 Google's parent company, ______, includes a diversified set of holdings, such as health and wellness companies, smart home systems, and automotive. a.) Android b.) Alphabet c.) Apple d.) Comcast
b.) Alphabet
CH 15 The fine line public relations practitioners must walk—between serving their clients and ensuring the public good—exemplifies whose philosophy of ethics? a.) Kant b.) Aristotle c.) Mill d.) Bok
b.) Aristotle
CH 11 Avoiding local censorship and employing local journalists are big benefits to ______. a.) NPR's All Things Considered b.) BBC's Focus on Africa c.) the World Media Coalition d.) Facebook's Thai news stream
b.) BBC's Focus on Africa
CH 1 Mass media is synonymous with mass communication. a.) True b.) False
b.) False
CH 1 Speaking to a friend is an example of intrapersonal communication. a.) True b.) False
b.) False
CH 1 The growth of online media has led to less choice for consumers of media. a.) True b.) False
b.) False
CH 1 The same wires used to transmit telegraph messages were also used to transmit radio messages. a.) True b.) False
b.) False
CH 1 When referring to media outlets, the use of the term "they" is appropriate. a.) True b.) False
b.) False
CH 11 Most Latin American programming comes from North America and Spain. a.) True b.) False
b.) False
CH 11 One of the most dangerous countries for journalists, with 141 killed over seven years and 75 more taken prisoner or hostage, is Libya. a.) True b.) False
b.) False
CH 11 The Ministry of Communications and Multimedia setting limits on how Malaysia and its culture can be portrayed is evidence of an authoritarian theory toward the media. a.) True b.) False
b.) False
CH 14 Opinion is a good basis for a libel suit. a.) True b.) False
b.) False
CH 14 The First Amendment gives Americans the right to say or express any thought, point of view, or idea. a.) True b.) False
b.) False
CH 14 The right to privacy in the U.S. is implicit rather than explicit. a.) True b.) False
b.) False
CH 15 Manipulation of photographs is a relatively new problem, thanks to digital programs like Photoshop. a.) True b.) False
b.) False
CH 2 A major psychological effect of media is stimulation. a.) True b.) False
b.) False
CH 2 Alfred Bandura's social learning theory states most of our learning is through our own experiences. a.) True b.) False
b.) False
CH 3 Bertelsmann began as a television production company that focused on children's programming. a.) True b.) False
b.) False
CH 3 Comcast cable subscriptions have remained strong, which is why it is one of the last media conglomerates to create a streaming service. a.) True b.) False
b.) False
CH 9 One of the benefits of internet access today is that it is completely universal. a.) True b.) False
b.) False
CH 9 One test of the importance of a news source is whether it is included in Wikipedia, an online encyclopedia. a.) True b.) False
b.) False
CH. 15 Identify and discuss how propositions of fact, value, and policy are used in persuasive speeches. a.) True b.) False
b.) False
CH 14 The Communications Act of 1934 led to the creation of the ______. a.) Federal Radio Commission b.) Federal Communications Commission c.) Federal Shield Laws d.) the Department of Justice
b.) Federal Communications Commission
CH 1 Which secret states that presenting media that is extremist makes extreme views more acceptable? a.) Secret 1: The media are essential components of our lives. b.) Secret 3: Everything from the margin moves to the center. c.) Secret 5: All media are social. d.) Secret 7: There is no "they."
b.) Secret 3: Everything from the margin moves to the center.
CH 9 Whose invention of hypertext greatly influenced the World Wide Web? a.) Bill Gates b.) Ted Nelson c.) Doug Engelbart d.) Tim Berners-Lee
b.) Ted Nelson
CH 14 The ability to select an impartial jury seemed almost impossible during which famous trial in 1994? a.) Hogan v. Gawker b.) The People v. O. J. Simpson c.) New York Times Co. v. Sullivan d.) Miller v. California
b.) The People v. O. J. Simpson
CH 2 Which of the following is a component of the critical/cultural theory? a.) The media transforms people's views on cultural norms. b.) You can't make sense out of ideas and events if you take them out of their historical context. c.) The media informs people about what is important. d.) Issues that are portrayed as important in the news media become important to the public.
b.) You can't make sense out of ideas and events if you take them out of their historical context.
CH 11 Township jive is ______. a.) broadcasting company b.) a style of music c.) a language dialect d.) a media corporation
b.) a style of music
CH 1 Which dimension of media literacy is based on the ability to understand the information presented? a.) aesthetic b.) cognitive c.) emotional d.) moral
b.) cognitive
CH 9 Media is increasingly being delivered digitally in today's world. This requires the use of ______ services. a.) SMS b.) data c.) instant messaging d.) electronic mail
b.) data
CH 14 The major result of the case surrounding the Pentagon Papers was the ruling that the U.S. Government could not invoke prior restraint to cover up ______ decisions made by the government a.) aggressive b.) embarrassing c.) executive d.) classified
b.) embarrassing
CH 14 Hulk Hogan rather famously won a case against Gawker for a suit that included which kind of invasion of privacy? a.) misappropriation b.) embarrassment c.) intrusion d.) defamation
b.) embarrassment
CH 1 Before competing in the Spartan Race, Andrew listens to "Stronger" by Kanye West. It motivates him to get moving. This is an example of which dimension of media literacy? a.) moral b.) emotional c.) aesthetic d.) cognitive
b.) emotional
CH 1 Sebastian was speaking to his daughter Sarah about failing to meet curfew. "This is the third time this week," he said. Sarah rolled her eyes at her father. Sarah's action is an example of which level of communication? a.) intrapersonal communication b.) interpersonal communication c.) public speaking d.) mass communication
b.) interpersonal communication
CH 1 Hannah attends her friend's weekly Walking Dead watch parties. She is not necessarily a fan of the show; however, she loves to wear the costumes, enjoys the food, and likes the overall comradery of the event. Hannah's experience is an example of which model of mass communication? a.) publicity model b.) ritual model c.) transmission model d.) reception model
b.) ritual model
CH 2 Kai watched as her sister was rebuked by her classmates for creating an insensitive Instagram post on overweight women. Kai decided that she would never post anything of that nature to her own page. Which of the following theories does this scenario exemplify? a.) uses and gratification theory b.) social learning theory c.) critical theory d.) agenda-setting theory
b.) social learning theory
CH 3 Which of the following is a consequence of the long tail in media economics, as described by Chris Anderson? a.) an overload of demand b.) the democratization of the means of distribution c.) limited information available d.) generalized products
b.) the democratization of the means of distribution
CH 3 In 2018, which media company's value was almost 1 trillion dollars, fully cementing it as a major player in the media industry? a.) Alphabet b.) Comcast c.) Apple d.) Android
c.) Apple
CH 3 The lovable Minions of DreamWorks are a small part of which new media giant, which includes holdings in film, internet, cable, sports, and television? a.) Alphabet/Google b.) Apple c.) Comcast d.) Facebook
c.) Comcast
CH 11 The general European approach of balancing the obligation to public service with preserving the language and culture of the country from foreign programming is especially strong in ______. a.) Ireland b.) Bulgaria c.) France d.) Iceland
c.) France
CH 15 Why is it considered good journalism for a publication to report their own conflicts of interest? a.) It prevents the source of the conflict of interest from significantly interfering with what articles are published and the tone they take. b.) It prevents news stories from seeming too good to be true. c.) It volunteers information that could later be used to damage their credibility on the topic they have an interest in. d.) People who trust the brand or individual that is part of the c
c.) It volunteers information that could later be used to damage their credibility on the topic they have an interest in.
CH 3 Google catalogs and rates websites based on the quality of the link. This system is called ______. a.) WebRank b.) WebRate c.) PageRank d.) PageRate
c.) PageRank
CH 14 ______ is the best defense against a libel suit. a.) Opinion b.) Research c.) Privilege d.) Truth
c.) Privilege
CH 15 Publishing consumer guides can be problematic for the publication because ______. a.) they are written by advertisers to increase sales b.) the media is responsible for any claims made c.) consumers become better educated on what products to buy d.) of stricter Federal Trade Commission regulations
c.) consumers become better educated on what products to buy
CH 2 ______ is the selection, assessment, and explanation of events within society in a specific manner. a.) surveillance b.) socialization c.) correlation d.) entertainment
c.) correlation
CH 1 The ______ was the first form of communication that was not solely transmitted by the church. a.) telegraph b.) gramophone c.) printing press d.) radio
c.) printing press
CH 11 Part of the BBC's great international reputation for programming comes from ______. a.) very low subscription costs b.) their public service model c.) restricted international programming d.) being a legacy media outlet
c.) restricted international programming
CH 2 Indya was soaking wet because it was raining outside, and she had failed to bring an umbrella. Which function of the media, as described by Harold Lasswell, could have informed Indya of the weather? a.) entertainment for the viewing audience b.) transmission of culture from one generation to the next c.) surveillance of the environment, looking for both threats and opportunities d.) correlation of different elements of society, allowing segments of society to work together
c.) surveillance of the environment, looking for both threats and opportunities
CH 3 When News Corporation sold several of its holdings, including Fox Searchlight and 21st Century Fox movie studios to ______, it became the largest of the legacy media conglomerates. a.) WarnerMedia b.) ViacomCBS c.) Bertelsmann d.) Disney
d.) Disney
CH 15 What phenomenon started as a critique of a particular female game developer and turned into a huge internet culture war over women's role in the gaming industry? a.) Depression Quest b.) #SJW c.) SpaceKat d.) Gamergate
d.) Gamergate
CH 14 ______ makes publishing potentially defamatory material much easier. a.) Cable news b.) Broadcasting c.) Print media d.) Social media
d.) Social media
CH 3 Since the 1980s, the Redstone family has been at the forefront of which media conglomerate? a.) Disney b.) WarnerMedia c.) News Corporation/Fox d.) ViacomCBS
d.) ViacomCBS
CH 3 After suffering a merger that lacked synergy, which legacy media conglomerate has been purchased by a large telecommunication company who wants to take it back to its most successful days? a.) Disney b.) ViacomCBS c.) News Corporation/Fox d.) WarnerMedia
d.) WarnerMedia
CH 11 Giving permits to only certain printers is a hallmark of ______ theory. a.) communist b.) social responsibility c.) libertarian d.) authoritarian
d.) authoritarian
CH 2 The ______ says that exploitation and the division of labor cause people to have problems. a.) social learning theory b.) agenda-setting theory c.) uses and gratification theory d.) critical/cultural theory
d.) critical/cultural theory
CH 14 If a journalist writes a profile about a celebrity that portrays them unfavorably or mischaracterizes them in some way, they could be sued for which type of invasion of privacy? a.) defamation b.) embarrassment c.) misappropriation d.) false light
d.) false light
CH 3 Pandora can offer an unlimited selection to its customers because it does not have to contend with space limitations. Therefore, it can offer specialized content that appeals to small segments of its audience without losing money. This is called the ______ in media economics. a.) short tail b.) long head c.) short head d.) long tail
d.) long tail
CH 9 The first wide-area computer networks were originally designed to give which group of people the ability to share data? a.) political activists b.) railroad workers c.) general managers d.) military researchers
d.) military researchers
CH 14 Journalists will often face jail time for refusing to ______. a.) give up a source b.) retract statements c.) do proper research d.) testify
d.) testify
CH 11 When rating how free the media is, it is helpful to look at ______. a.) recent protests against the government b.) interactions of a country with others c.) the general history of the country d.) who controls the media system
d.) who controls the media system
