media planning
A travel company is promoting a sale and its new mobile app on all media channels. The advertiser has the Meta Pixel and video assets that can be repurposed for all placements. It has the following goals: 60% reach 500,000 app downloads $15 ROAS 70% video completion rate Which goal can be measured by the Meta Pixel?
$15 ROAS
An online retailer wants to target women interested in sports. The audience size is 2 million, and the goal is 50 conversions per week. The estimated CPA is $100 USD for a 4-week campaign.Which budget should the media planner recommend?
$20,000 USD
Expand the targeting to include a 2% Lookalike
0.51
A small business owner is setting up their catalog and will upload items through a data feed. The business needs to format their file correctly but is not sure how to show the price of each item. Which format is supported when uploading a product data feed?
5.99 USD
An airline is going to create a Meta campaign that features a seasonal offer. Its goal is to increase ticket sales in June and July. The offer will be valid for 30 days.Based on research, the airline knows: On average, travelers start to plan trips 3 months prior to departure. A plane ticket is always the first item that travelers purchase. Travelers usually take 7 days to research plane tickets, comparing three or more websites before making a purchase. How should the airline plan its campaign?
A 30-day campaign using the Sales objective, with Advantage+ catalog ads, scheduled for March
An account manager is given employee access within Business Manager. Which task can this user perform?
Access assigned business accounts and tools
In a Sales campaign using the same video and image assets for all audiences, an advertiser sees the following results:
Ad Set 3
A brand wants to create a metrics report to see how many males watched its ad during the weekend. From where should the media buyer pull the report?
Ads Manager
Due to a client's brand safety requirements, ads in their upcoming Facebook in-stream ad campaign cannot appear next to or within political content.What should the media planner do?
Apply topic exclusions
A media buyer runs a campaign for an e-commerce company. The company would like to understand which factors are influencing the performance of an ad in a Meta auction. What should the media buyer respond?
Bid, estimated action rate, ad quality
A client is running an awareness objective campaign and wants to understand how many people recall seeing their ads.What should the media buyer implement?
Brand Lift
A client wants to be able to preview how an ad being worked on in Ads Manager will appear on the Facebook Feed. The client is not part of the target audience, so they are unlikely to see it. The client is not sure how an emailed screenshot will look on a mobile Facebook feed and wants to view it as the target audience would. In order to view the ad on different placements, what must the media buyer do?
Choose 'Send Notification to Facebook' in Ads Manager when designing an ad
Long-term financing is a part of which Special Ad category?
Credit
The main goal of a well-known children's clothing brand is to get the most conversions on their website by running a Sales campaign with all video creatives that are 15 seconds long. The brand's secondary objective is to understand if their videos are attractive to the public. +0 / 1 What should the media buyer recommend to assess if the client achieved the second objective?
Customize the columns to see video ads metrics
A client has just started managing their new catalog within Commerce Manager. The product inventory is large, changes often, and requires scheduling hourly uploads. Which method should the client use to add these items to their catalog?
Data Feed
A brand runs a 60-second TV commercial to build awareness. The brand plans to edit the video and run a shorter version across Meta platforms. How should the brand proceed?
Design the video for sound on and sound off
Which content is prohibited when advertising on Instagram?
Electronic cigarettes
A media buyer launches a Sales objective campaign to promote their new moisturizer product. The client needs to spend their full budget. Their primary KPI is return on ad spend. The campaign has exited the learning phase and has the following setup: Targeting: 1% Lookalike Audience of top purchasers in last 30 days (1 ad set only)Creative: 6-second videos featuring brand, product and key benefits in first few seconds Bid: Highest volume Daily Budget: $10,000After 4 weeks, they see the following
Expand the targeting to include a 2% Lookalike
A client ran a successful TV campaign communicating a complex selling message. The client wants to run the same ad only on Meta's video placements. The client believes people watching videos on Meta platforms are highly engaged, and will pay attention to the ad with sound on. Which placements should the media buyer choose?
Facebook video feeds, Instagram Reels, Facebook Reels, Facebook in-stream videos
A client wants to understand the average number of times a person saw an ad during a campaign. Which reporting column should the media buyer reference?
Frequency
A media buyer is prioritizing return on ad spend (ROAS) +1 +1 when setting up their monthly campaign. However, they need to spend the entire campaign budget. Which bid strategy should the media buyer use?
Highest Value
A client runs a Brand Survey to measure the impact of their campaign that features their new toothpaste +1 product. The campaign uses an awareness objective and leverages a 15-second video of happy people brushing their teeth with branding at the end. The campaign generates the following Brand Survey test results:
Highlight product benefits in creative and put branding upfront
A fashion brand wants to encourage sales for its new sweater line that launched in the Fall. The brand used the Sales objective to drive online sales over the past 3 weeks and notices that CPA is increasing. The current campaign setup is: Objective: Sales Optimization: Conversions Budget: $1,000,000 CPA Goal: $15 Audience: men and women aged 25-55 who are interested in Fall clothing What should the media planner recommend to revert the CPA trend?
Include a Lookalike of Past Purchasers audience
A brand is beginning an online promotion. Its agency develops multiple creative assets, and the brand wants to run an A/B test to determine which creative is more effective at achieving website conversions. Which metric should be used to determine the winning ad set?
Lowest cost per result
Which option is a user privacy control that allows people to adjust the collection, access, sharing, usage or retention of their data?
Off-Facebook Activity
A media buyer is responsible for maintaining a high- quality catalog in commerce manager. How should the media buyer set up this catalog?
One catalog for ads and commerce
Which prospecting audience would be a high value in marketing to buy a brand's new line of running shoes?
People who are Lookalikes of past purchasers of the brand's running shoes
A brand is preparing to launch their first advertising campaigns on Meta platforms. The brand primarily runs conversion-based campaigns, and wants to make sure the correct tools are in place before launch. The brand sells products globally through their website.Which tools should the media buyer implement?
Pixel Conversions API
A consumer goods brand has been limited to awareness and consideration campaigns. Historically, their ads have directed to retailer sites for sales of their products that do not pass data back to the brand. The brand wants to launch a direct-to-consumer option on client-owned sites to track conversions and build first-party data for a more advanced data strategy. The brand currently has a CRM database of 10,000 people from a previous email campaign and uses a third-party data onboarding partner
Place the Meta Pixel on the client-owned site and run traffic campaigns to build initial custom audiences
A client wants to understand where ads were displayed during a campaign. Which detail in Ads Manager should the media buyer reference?
Placement
A retailer sets up their catalog within Commerce Manager. The retailer has 75 items within their catalog and wants to organize products by different attributes so they can run an Advantage+ catalog ads campaign. +0 / 1 Which tool should the retailer use to set up this campaign?
Product sets
An online school wants to generate 150 total leads by the end of the 3-week campaign shown:
Set cost per result goal
An e-commerce company is running ads on both TV and Meta. They have recently started to question the value of running ads with Meta. For that reason, they want to run a test to measure the incremental impact of their Meta advertising. Which test should the media buyer recommend to +0 / 1 measure the incremental value the client receives from Meta?
Single-cell conversion lift test
A pharmaceutical company ran a campaign to raise awareness of their psoriasis medication. One ad was rejected. This ad included the message: "Get your plaque psoriasis under control today!" Why was this ad rejected? 12625224
The ad asserts or implies that the audience has a medical condition.
Two fashion brands are advertising on Facebook at the same time. Mid-level brandAverage item price: $50Bid cap: $25Estimated action rate: 0.9% Luxury brandAverage item price: $500 Bid cap: $250Estimated action rate: 0.5% Assuming ad quality is the same, which fashion brand should see greater delivery?
The luxury brand will get more delivery due to the higher auction total value.
A brand wants to promote its newest weight loss pills on Meta.Which targeting complies with Meta ad policies?
They can only target users over 18.
A client runs a campaign using images of nature. The campaign performs poorly. After this unsuccessful campaign, the media buyer recommends that the client use images of people in the ad to make it perform better. What is the reasoning for the media buyer's recommendation
To help people visualize themselves using a product or service
An advertiser publishes a leads campaign and is rejected. The campaign promotes video and image ads to people ages 18-65+ who live in a certain zip code and city.Which update should be made to the campaign to comply with Special Ad Category policies?
Update geo targeting to city only
A media buyer runs a campaign using videos with text overlays. The campaign performs poorly. The client states that the text overlays were the problem. Text overlays violate Meta policies, which affected delivery. What should the media buyer recommend about using text overlays?
Use a modern, clean font in a large enough type size and a contrasting hue
A sporting goods brand is creating a new product and wants to reach new customers. The company's goal is to capture emails, then send a coupon to increase in-store sales. The brand has a CRM database available. Which strategy should be used?
Use the Leads objective to reach a Lookalike Audience of its CRM database
A car manufacturer wants to quickly see which audience strategy drives more traffic to its website before the holiday sale. The hypothesis is that a Custom Audience strategy will outperform an interest-based audience strategy for the brand. For statistical comparison, the audiences cannot overlap. Media mix modeling (MMM) is conducted semi-annually through a third party.What should the media planner do to reach the client's goals?
Utilize A/B testing on a Cost Per Result basis
A retail client has a business goal of acquiring 200 new customers for the month of February. They want to reach people who are closest to their highest value customers. Which targeting strategy should the client adopt?
Value-Based Lookalike Audience
An advertiser wants to run an In-stream video campaign on Facebook but has specific guidelines about where the ads should appear.Which two brand safety controls should be used ahead of the campaign launch? (Choose 2)
block, inventory
What is considered a Special Ad Category?
housing
An advertiser does not want their ads to appear on Meta Audience Network. Which tool should the advertiser use?
manual placements
A well-known hair care brand ran click-to-message campaigns to drive engagement with their hair quiz for people to find which formula is best for them. Now, the brand is running a Sponsored Message campaign to re-engage people to complete the quiz or buy the best formula for them.The brand is using Advantage+ Placements for this active campaign.
messages
A retailer wants to launch a holiday campaign that features their best-selling items for the year. They want the campaign to use the Sales objective and maintain at least a 350% ROAS. Which optimization should the media planner recommend?
value
An online children's toy retailer recently conducted an A/B test with two audiences. The results are shown:
Audience 2 has a lower cost per landing page view.
A retail brand has a goal to generate 10,000 purchases during the holiday season. They expect their Instagram holiday campaign to achieve a $10 USD cost per Add to Cart and $35 USD cost per Purchase. Which budget should the retail brand use for the campaign to achieve this goal?
$350,000 USD
A fashion brand recently launched a new clothing line. The objective is to maximize audience reach so that as many people as possible will see the brand's ads. In the past, the client has always used the following assets: 4:5 ratio video 9:16 ratio video For this campaign, their media agency recommends that next to running their ads on Feed and Stories placements, the client should also test In-Stream video to reach people who are watching relevant videos.
16:9 ratio video
A brand is setting up an awareness campaign. Their creative agency provides 30-second videos that reveal the brand in the 10th second and use a 1:1 aspect ratio. The ads should run on the Facebook app and Instagram mobile feed only.
A shorter video length of less than 15 seconds and change to 4:5 aspect ratio
An advertiser used the following strategy in its previous campaign and failed to achieve their goal of driving a high number of online purchases. Objective: Sales Targeting: Past PurchasersPlacements: In-stream, Feed & Stories on FacebookBid Strategy: Highest VolumeWhat change should the media planner recommend for the next campaign?
Add lookalike of past purchasers and Advantage+ placements
A client wants to own their ad account but have their media agency partner run their campaigns. Which permission levels should a client grant their media agency?
Add media agency to client Business Manager through partner access and select ad account as asset
An e-commerce store runs a campaign for 6 months without making any changes. The campaign initially delivered efficient results but cost per result has increased over time. Daily budget: $150 USD Bidding: Highest volume Ad objective: sales Optimization event: Purchase How should the media buyer optimize the campaign?
Add new creative
Which ads are policy compliant? 12625224
Ads that promote a job opportunity
A brand wants to drive video views across as many placements as possible. Which placement strategy should the media planner recommend?
Advantage+ Placements
A nonprofit organization is running a successful awareness campaign using multiple video ads and Advantage+ placements. A team member notices that the organization's ad appears as an in-stream video during a long-form video from a political party on Facebook. According to the organization's brand guidelines, the video should not appear during political videos. What should the media buyer recommend?
Apply a topic exclusion for Politics under Brand Safety settings
An advertiser is the registered admin of a Business Manager. The advertiser gives a new team member employee access. When the new team member builds out the ad campaign, they cannot add the Facebook Page at the ad level. Which step should the advertiser take to provide access to the team member?
Assign the Facebook Page as an asset to the team member
A bakery is launching a holiday video campaign on Facebook. The shop wants to run ads on specific days and times of the week.Which strategy should the media planner recommend?
Auction with scheduled delivery
An intergovernmental organization wants to communicate the importance of routine immunization and the vaccine schedule for children in the first year of life. The goal is to reach as many people as possible with this information. The organization develops a landing page with detailed information on the vaccine schedule and installs the Meta pixel there for reporting and optimization. They also develop a variety of creatives to reach their audience, including a short video, a carousel, and static
Awareness objective maximizing reach of ads
A brand is planning a campaign for the holiday season. The campaign is supposed to run for 4 weeks and reach as many people as possible. The brand wants their audience to see the campaign twice a week. Which strategy should the media buyer implement?
Awareness objective with Reach & Frequency buying type
A shoe brand wants to raise awareness for their new sneaker line. The company sequences a series of ads in a particular order so that the target audience only sees the second ad after seeing the first ad. Which campaign objective and buying type should the shoe brand use?
Awareness, Reach & Frequency
A local retailer recently started selling goods on its website. Its goal is to increase engagement with its brand, so customers are aware they have options for how they buy from the retailer. The retailer asks its media planner to run a campaign testing different strategies to see which one is most effective based on their goal. These are the results:
B
An ad displays two images of a person's body prior to taking a medication and the results of that medication.Which restricted category does this ad violate?
Before and after references
An established retail brand launches its first campaign. The campaign is set up to: Reach 70% of its desired audience of people ages 25-44 Deliver at a frequency of 3x per week Feature a variety of 15-second videos Measure the shift in purchase intent of its product Which measurement tool should a media planner recommend?
Brand Lift
Which test type should advertisers use to determine whether or not their ads increase purchase intent from audiences?
Brand Lift Study
A client is concerned with brand safety and wants the same block list applied to all campaigns that run in their account. Where should the media buyer apply the block list?
Brand Safety Hub
An advertiser wants to understand if their new campaigns are having a positive effect on perception and recall. Which Meta solution should the planner recommend to measure this impact?
Brand Survey Test
An entertainment brand that works with a local agency wants to improve communication through Instagram. The brand has tried video, Stories and Reels. The goal is to generate a deeper connection to their audience. The brand is starting to partner with new influencers.Which option should the agency recommend to the brand?
Branded Content
A company used Advantage+ placements and had slightly better results on Instagram. What should the media buyer activate in the next campaign?
Continue using the same campaign strategy
A car brand wants to create leads from people who might be interested in their new convertible on sale. The brand wants to showcase images of the interior and exterior features of the car. Which creative format should the media buyer use to meet this business goal? 1
Carousel
A retailer wants to launch a national campaign to promote an upcoming clothing line using video creative. Before the clothing line is available for purchase, the retailer will launch a campaign to send people to a landing page about the new products on their website. The retailer then wants to target people who viewed the landing page. Which action should the retailer take?
Choose the Traffic objective with a broad audience and create a website Custom Audience of people who visited the website.
A brand has an always-on campaign to target new and existing customers. The campaign is set up using lifetime budgets and optimizing for purchase. Each ad set receives approximately 20 sales per week. Across their several ad sets, delivery remains in the learning phase, or learning limited.Which change should the media buyer recommend to improve performance?
Combine ad sets
An e-commerce apparel brand starts expanding to new markets and wants to acquire new customers at the lowest cost possible. The brand is only investing in Meta advertisement. The brand takes the following actions: Adapts the ads for the new markets with a creative agency specialized in mobile advertisement Sets up a simplified campaign structure optimized for conversions Uses cross-border products to reach a broad audience with a personalized message by country The brand has lower than averag
Conduct a website audit
A client who works with a local agency wants to improve the successful results from the last mega sales event. They are developing specific content for different audiences. The client has the pixel, standard events and offline conversions event.Which other solution should the agency recommend to help this client achieve a full funnel optimization in the upcoming sale?
Conversion API
An advertiser wants to understand if their new creative is helping influence sales. Which Meta solution will help show the lift?
Conversion Lift Test
An advertiser wants to drive online sales for its high-value products. They want to make sure that they sell as many products as possible with the cost per purchase not exceeding $50 USD. They use broad targeting and Advantage+ placements.Which bidding strategy should the advertiser select for the campaign?
Cost per result goal
A media buyer runs an Augmented Reality ad campaign for biscuits in Germany. The client wants to launch and promote the biscuits for the first time in France. The client wants to target the same sort of people in France as those who engaged with the successful Augmented Reality ad campaign in Germany. What should the media buyer do?
Create an AR Experience Custom Audience, then create a Lookalike Audience.
An online art shop launches two campaigns optimized for landing page views. The results are below:
Create one campaign with two ad sets and leverage Advantage Campaign Budget
A brand is running an awareness campaign across several platforms and wants to quickly determine the most effective messaging. They are targeting men and women 18-35 with a budget of $50,000.What should the media buyer implement?
Creative Split Test
A cosmetics client has thousands of engaged Instagram +0 / 1 followers of their professional account. These followers are often high-spending customers. The client asks the media buyer to create a Custom Audience of this Instagram audience for a retargeting ad. Which type of Custom Audience should the media buyer create?
Custom Audience of followers and/or those who engaged with the account
A jewelry brand wants to run a campaign on Meta to drive their existing customers into their stores. Which targeting should the media planner recommend?
Custom Audience of past purchasers
A client is starting to place ads on Instagram profile feed. They want to know what profiles their ads could appear on.What action should the media planner take?
Download the Instagram profile feed publisher list
A client has brand safety and suitability concerns about Instagram profile feed. They never want their ads to appear on some Content Creator accounts. How should the media buyer find out where ads could appear on this placement?
Download the publisher list
A client wants to target people who previously viewed their videos and who visited their product website in the past 2 months. The client does not have their Meta Pixel installed yet. Which type of audience should the client include in their upcoming campaign?
Engagement Custom Audience
A global beauty brand is preparing to launch a new skincare line. The new products are not yet available to purchase, but the brand wants to start pre-promotion as soon as possible. In phase one, the brand wants to encourage people to connect with their brand on Messenger for a 1:1 personalized skin consultation. Which solution should the media buyer implement? 12625224
Engagement campaign that uses the Messaging Apps conversion location.
For the month of December, a brand wants to make sure they spend all remaining marketing budget before the end of the year. In January, the brand has a business goal of keeping their cost per action at an average of $40. Which bidding strategy should the media buyer recommend to this client?
Highest volume or value goal in December; Cost per result goal in January
A brand ran a multi-cell test to better understand which of two strategies to implement for the rest of the year. The goal is to find the strategy that increases brand favorability.
Implement multi-objective strategy from Cell A
An offline fashion retailer launched a new app with the goal of customers collecting points on every in-store purchase. The launch campaign also offers $10 discount coupons for customers to use in stores. The retailer plans to run two campaigns on Facebook with the following strategies:Campaign 1Budget: $500,000Dates: Oct 1-Oct 22Key message: $10 coupon offerTargeting: Core Audience, ages 18-65+Campaign 2Budget: $1,500,000Dates: Oct 23-Dec 31Key message: Point programTargeting: Custom Audien
Increase offline sales
A client wants to launch a Brand Lift test to measure the impact of a brand awareness campaign. The company proposes to start the campaign a week before the test launch.Dates: June 1 to June 25Creative: 5 x 15-second videosBuying: Reach & FrequencyFrequency: 2-3 times per weekPlacements: Advantage+ Which strategy should the media planner recommend? 12625224
Launch the campaign and the Brand Lift test at the same time
A cupcake company just launched their website. In a couple of weeks, they will start taking orders online. In the meantime, they want to set up a campaign with the goal to get potential customers to sign up to their newsletter. Based on their goal, what objective should the campaign have?
Leads
An automobile brand is partnering with authorized dealerships in the United States to get customers to test drive their newly launched car. To do this, the media planner will use images of the car and include an Instant Form that can be filled out by customers who click on the ad.Which campaign objective should be used to meet this goal?
Leads
A client wants to launch a sales campaign that contains 4 ad sets for 1 month with a $100,000 budget. The client is primarily concerned about obtaining as many sales as possible with the entire budget.How should the media buyer set up the budget\
Lifetime budget at the campaign level
Which call to action violates Meta policies? 12625224
Lose weight
A media buyer needs to add items to a catalog for a client. The inventory size is small and does not change often. How should the media buyer add items?
Manually in Commerce Manager
A trade school runs a Leads campaign for 4 weeks with the following three audiences and generates the respective results shown: AD SETAUDIENCELEADS1Men and women aged 21-45 interested in "automotive", "electrical" and "computer networking"100
Merge the three ad sets
An advertiser has been running a Sales campaign using creative best practices. The advertiser wants to use Meta to create demand for a new product in addition to TV and wants to test and measure the incremental impact of Meta for brand metrics for their next launch.Budget: $650,000 USD Duration: 6 weeks Creative: 3x15 sec Video Ads, (9:16, 16:9 & 4:5)Placements: Advantage+ Placements Which Meta measurement solution should the media planner recommend?
Meta Brand Lift Study
A teeth whitening company is launching their new product line that involves a "3-step process to a brighter smile". They want to make sure people see the steps in the correct order while driving brand recognition. They have three video ads and three static assets showcasing each step.Which strategy should the media planner recommend?
Reach & Frequency buying, Awareness campaign with ad sequencing
A retail brand is releasing a new line of mobile phone cases. The brand wants to reach potential customers at least three times a week for the duration of a 3-week campaign. Which strategy should the media planner recommend? 12625224
Reach & Frequency
A sporting goods store that typically only buys TV commercials is considering using Meta advertising solutions leading up to the Super Bowl. They are used to predictability and transparency about how their dollars are spent. Their primary KPI is reach and secondary is video views.Which strategy should the media planner recommend?
Reach & Frequency buying, Awareness campaign optimizing for video views
An advertiser is planning to launch a new product in the market and wants to create excitement around the launch. All TV and online campaigns are set to be launched simultaneously to have the maximum impact in terms of reach and awareness. The advertiser also wants to launch ads on Meta sequentially and re-target users who have watched their video ads to drive maximum impact. What should the media planner recommend?
Reach & Frequency buying, Engagement Audience
A client is launching a holiday campaign using a series of ads in Instagram Reels. The client wants to show ads in a particular order to get customers excited about their new holiday fragrances.Which scheduling strategy should the media planner recommend?
Reach & Frequency with sequenced delivery
A client has historically had trouble reaching users at higher frequency levels and wants to have more control over frequency distribution by using the Reach & Frequency buying type. +1 What should the client do?
Reach a minimum of 200,000 people
A real estate brand sets up a campaign to promote homes for sale. The ads are rejected for failing to comply with housing ad policies. The campaign targets men of all ages who are interested in single-family homes and live in Virginia.What change must be made to the campaign for the ads to be approved?
Remove gender targeting
A brand wants to understand how the marketing budget will be allocated across marketing channels, products and regions to help forecast the effects of future events or campaigns.Which Meta Open Source measurement should be used?
Robyn MMM
An advertiser uses the same creatives across their Awareness, Traffic and Sales campaigns in their account. The advertiser recently ran an A/B testing to compare lifestyle creative versus editorial creative in an awareness campaign.The lifestyle creative ad set spent $925.77 USD, reached 20.7K, and garnered 159 results at a cost of $5.82 USD per result.The editorial creative ad set spent $924.46 USD, reached 25.3K, and garnered 184 results at a cost of $5.02 USD per result.What should the advert
Run another A/B test with the lifestyle creative versus the editorial creative in different objectives
A bakery recently started offering chocolate cake online using the Traffic objective but has not sold any chocolate cake. Which campaign objective should the bakery use to help increase purchases by the end of the season?
Sales
A swimwear brand wants to run a campaign encouraging potential shoppers who have seen the products on their website to become purchasers. Which strategy should the media planner recommend?
Sales campaign targeting shoppers who have viewed products but not yet purchased
An advertiser wants to drive online sales during the upcoming holiday season. They have a catalog and have implemented the conversions API. The advertiser wants to have three ad sets created to maximize their targeting strategy with a spend of no more than $2,000 USD per day. How should the media planner set up this campaign?
Sales objective, Advantage Campaign Budget, Daily Budget
An online shoe retailer is launching a new winter brand and ran a 4-week Traffic campaign with three different audiences to understand which was top performing. The results are as shown:
Sales with audience 3
A media buyer is deciding between using Auction vs. Reach & Frequency as the buying type for their upcoming campaign launch. Which of the following is compatible with Auction buying?
Scheduling for different days of the week
A client provided a $100,000 budget for a 4-week sales campaign. The campaign spent $40,000 the first week and $20,000 the second week.How should a client ensure an evenly allocated budget each week?
Select a Daily Budget
A client believes full-screen ad placements, which cover the whole mobile screen, are the most immersive. They ask the media buyer to use all full-screen placements for their ad. Which placements should the media buyer choose?
Stories, Reels, Audience Network Rewarded Videos
A local pet adoption agency updates their landing page. With a goal to drive users to their website, the agency creates three 15-second videos that feature local dog lovers and adds a Learn More CTA button that links to their adoption information page.Which campaign objective should a media planner recommend?
Traffic
An advertiser wants to build a Lookalike Audience based on past purchasers. The advertiser wants this Lookalike Audience to target potential customers who will purchase multiple items. Which Meta audience solution should the advertiser use? 12625224
Value Based Lookalikes
A media buyer launches a Sales campaign and notices their cost per result is too high after 2 days. What should the media buyer do
Wait for the campaign to exit the learning phase
A real estate brand has been running lead generation campaigns. ReachNumber of LeadsCost per LeadLead Conversion RateHigher Intent Instant Form22,000239$6.4312%Higher Volume Instant Form31,000380$3.947%Website Form Traffic45,000345$3.775%Website Form Conversion18,000109$14.4210% Which strategy should the brand continue to focus on to drive leads in the most cost efficient way?
Website Form Traffic
A well-known hair care brand ran click-to-message campaigns to drive engagement with their hair quiz for people to find which formula is best for them. Now, the brand is running a Sponsored Message campaign to re-engage people to complete the quiz or buy the best formula for them.The brand is using Advantage+ Placements for this active campaign.
Website leads on Instagram profile feed and Instagram Stories
A retail advertiser sells online and in-store. The retailer's in-store sales have been consistent while online sales have slowly declined in the past 6 months. The advertiser wants to create campaigns on the Meta platforms to determine whether it effectively increases online and offline sales. The advertiser plans to use these insights to determine how to best allocate its future marketing budget.Which two solutions should the planner recommend?
conversion lift, offline conversions
