merchandising pract

Most experts in the field recommend that a funeral home spend _______ of it's yearly gross income on advertising

2-5 %

Approximately ______% of the funeral homes nationally do not have a display room:

25

Experts believe that you should answer your phone by the ______ ring:

3rd

Experts estimate a consumer must see an advertisement from ________ in a relatively short period of time before learning the message

9 to 15 times

Casket increase in length by A. 3 inches B. 2 inches C. 1 inch D. none of these

A. 3 inches

The maximum number of caskets to be displayed should be A. 30 B. 20 C. 36 D. left up to the owner

A. 30

Velvet is a: A. "fabric of silk, cotton, and rayon, with a nap" B. "textile weave in which threads are crossed over one another, with a dull appearance" C. a fabric woven to look like linen D. "a highly thick and crinkled cloth of silk, rayon, cotton and wool" none of these

A. Fabric of silk, cotton, and rayon, with a nap

A method of pricing which places a price on three separate items of service such as casket, facilities and automobiles is called A. functional B. itemization C. bi-unit

A. Functional

Any activity a funeral home engages in to create public awareness, generate new business, or retain present business is A. marketing B. small business management C. merchandising D. funeral home management

A. Marketing

The number that occurs most frequently in a listing of selected caskets is the A. mode B. average C. median D. best casket you offer

A. Mode

A disadvantages in the use of the "direct selection room procedure" could be A. The funeral director may misinterpret the needs of the family B. The funeral director is better able to meet the needs of the family C. Privacy exists for the family D. Elimination of the funeral director's influence

A. The funeral director may misinterpret the needs of the family

Group pricing refers to pricing A. all 18 gauge caskets the same price B. showing all non-protective caskets together C. every casket different D. none of these

A. all 18 gauge caskets the same price

A pricing procedure which places a separate price on casket and separate price on the service fee is called A. bi-unit B. unit C. itemization D. functional E. none of these

A. bi-unit

A device upon which caskets are placed one on top of the other is a A. casket rack B. casket standard C. casket flip rack D. chattel rack

A. casket rack

When a funeral director remains in the selections throughout the selection process, this is termed: A. direct selection room procedure B. in-direct selection room procedure C. demonstration/guidance method D. high pressure sales method E. none of these

A. direct selection room procedure

A casket having ends in the shape of a half circle is what type of shape A. elliptic B. square C. flaring D. round

A. elliptic

An exterior material covering a casket with a raised design above the surface is what type of casket style A. embossed B. pleated C. semi-gloss D. high gloss E. all of these

A. embossed

Sound sale objectives are based upon A. Evaluation of sales history B. Non-formula sales C. Turnover ratio of ferrous metal caskets D. total number of protective caskets sold

A. evaluation of sales history

The strip of the metal, plastic, or cloth that is attached to the inside of the panel covering the area at which point the roll is anchored is the A.gimp B. fold C. cove D. cbi attachment

A. gimp

A metal that is said to be ferrous is also known as A. iron B. copper C. zinc D. bronze

A. iron

The method of price quotation by which each unit of service and/or merchandise is priced separately is A. itemization B. unit pricing C. functional pricing D. bi-unit pricing E. none of these

A. itemization

A casket in which the rim, crown, and pies are formed as one unit with a transverse cut in the cap, forming a two piece lid for the casket, this is a A. perfection half couch B. perfection full couch C. state casket D. cremation container E. all of these

A. perfection half couch

A type of casket finish which produces a low luster appearance is a A. semi-gloss B. embossed C. low gloss D. matter finish

A. semi-gloss

A casket interior style that combines tailored with another design is A. semi-tailored B. crushed C. tufted D. tailored E. all of these

A. semi-tailored

A gathered type of casket interior made on a sewing machine with multiple number of needle is called A. shirred B. tufted C. tailored D. pleated E. crushed

A. shirred

A state casket is one that has A. vertical sides B. round sides C. urn sides D. straight sides

A. vertical sides

The minimum number of caskets to be displayed is A. 10 B. 12 C. 15 D. 18 E. nothing under 10

B. 12

The consecutive method used for casket display means the layout are arranged by: A. Style of casket B. order of increasing or decreasing price C. the date in which casket was purchased D. protective to non-protective

B. Order of increasing or decreasing price

A burial vault which is closed by lowering the dome over the base describes A. top seal B. air seal C. side seal D. sectional seal

B. air seal

A transfer container consisting of a wooden tray with cardboard covering for the casket is a A. casket B. air tray C. urn D. sectional box

B. air tray

The most effective location for a selection room in the funeral home is the A. basement level B. main level C. arrangement office D. upper level E. all of these

B. main level

A style of casket interior in which the material is drawn or gathered in parallel fashion in a particular sewing process is A. Crushed B. Shirred C. Tufted D. Semi-tailored

B. shirred

Extra sizes of caskets increase for each extra width by A. 1 inch B. 2 inches C. 3 inches D. 4 inches E. none of these

B. two inches

A container for cremains is called A. columbarium B. Urn C. niche D. retort

B. urn

A reason someone may want to arrange a preplanned funeral is A. The funeral home is obligated to service all preplanned contracts by law B. The family can expect a tax credit from both Federal/State tax returns C. The husband/wife may be less emotional so clearer and more intelligent decisions can be made D. The family can expect a savings of both time/money when death occurs

C. The husband/wife may be less emotional so clearer and more intelligent decisions can be made

Inventory turnover is A. Those goods or stocks of goods which are held for resale B. The number to be purchased which minimizes total costs C. The number of times the average inventory has been sold or used up during a period D. Those caskets which have not be sold for pre-need

C. The number of times the average inventory has been sold or used up during a period

An octagon shaped casket is A. a casket with vertical side B. one with 4 equal rounded corners C. a casket having eight angles or corners D. a protective casket E. all of these

C. a casket having eight angles or corners

A coffin is a A. made of metal B. made by hand C. a anthropoid shape D. a rigid container which is designed for the encasement of human remains

C. anthropoid shape

Molding along the lowermost edge of the casket panels is the: A. bottom B. body ledge C. base molding D. bottom molding

C. base molding

The base molding is a part of a casket A. ogee B. cap shell C. body shell D. corner

C. body shell

A transparent net which may be used to cover the open casket is A. casket pall B. candelabrum C. casket veil D. casket piece

C. casket veil

Any metal formed from iron is a A. protective casket B. stainless steel casket C. ferrous metal D. non-ferrous metal

C. ferrous metal

The name of what must appear in the casket price list A. location of the funeral home B. corporation name C. name of the funeral home D. name of the casket and price

C. name of the funeral home

Average is A. what you use for non-formula services B. excess of selling price over cost of goods C. sum of a group of figures divided by the number of unites sold D. the number that appears most frequently in a listing of numbers

C. the sum of a group of figures divided by the number of units sold

The length of a standard adult metal is A. 70 inches B. 72 inches C. 75 inches D. 78 inches E. none of these

D. 78 in

Which of the following are types of hardwood casket used A. "Maple, wood veneer" B. "oak, walnut, plywood" C. "pine, poplar, composition board" D. "birch, walnut, cherry"

D. Birch, walnut, cherry

The consecutive method is A. three to four caskets used to educate the family B. listing the different cremation options according to the urn selected C. a percentage derived by dividing the wholesale cost of the merchandise D. Placing caskets in the selection room in their order of increasing value

D. Placing caskets in the selection room in their order of increasing value

A type of pre-need contract that can be terminated by the purchaser at any time prior to the death with a refund of the monies as prescribed by state law is A. Irrevocable contract B. A non-guaranteed contract C. Non-formula service D. Revocable contract

D. Revocable contract

Wood casket prices can vary depending on the? A. Time of year B. The number of woods caskets displayed C. The type of stain used D. The species of wood selected

D. The species of wood selected

That part of a handle of a casket the pallbearers grasps to lift the casket is called A. lug B. ear C. tip D. bar E. swing handle

D. bar

A brushed finish is when: A. a stainless steel casket is painted B. a metal alloy of 90% is added to the 10% zinc metal C. the cap of the casket is painted with a semi-gloss material D. bare metal is scratched with an abrasive material

D. bare metal is scratched with an abrasive material

Air seal is a method of sealing a vault that utilizes the air pressure created by placing the dome of the vault onto the: A. bottom of the vault B. body panels C. body of the vault D. base of the vault

D. base of the vault

A metal alloy consisting of 90% copper with tin and sometimes zinc comprising the other 10% is A. stainless steel B. any ferrous metal C. bronze D. copper

D. bronze

This metal is malleable, ductile, and has a reddish-brown color: A. ferrous metal B. stainless steel C. non-ferrous D. bronze E. none of these

D. bronze

Any item obtained from a third party and paid for by the funeral provider on the purchaser's behalf is a A. cash discount B. bailment relationship C. consignment D. cash advance

D. cash advance

The stand or support upon which casket rests in the selection room is called a A. church truck B. fiberglass extend over C. combination stand/tray D. casket stand

D. casket stand

Quartile is a division of the total________ intervals, each one representing one section of the total: A. 1 B. 2 C. 3 D. 4 E. 5

D. four

A Ziegler case is a gasket-sealed container which can be used as an A. vault B. two-piece box C. unfinished box D. insert into a casket

D. insert into a casket

The arm of the casket is A. the handle B. molding along the bottom C. the top most part of the casket D. part of the casket handle that attaches the bar to the lug

D. part of the casket handle that attaches the bar to the lug

When a funeral home belongs to a special group such as ORG, they can expect to receive a reduction in the amount of a bill, when a minimum quantity of embalming fluid is bought, it is said that the funeral will receive a A. cash discount B. credit discount C. selected discount D. quantity discount E. all of these

D. quantity discount

When a funeral home keeps track of the casket sales, by tracking the numbers of times sales in a given price bracket over a fixed period of time, this method is called the A. select casket method B. straight line method C. quantity method D. sale frequency chart

D. sale frequency chart

An important aspect of any merchandising program is determining from which suppliers to purchase merchandize. Some questions that should be considered when determining which supplies to use are: I. Do they supply good service II. Are they local III. Years they have been in the business IV. Do they have goods available at the good prices.

I, IV

A type of public relation activities that the average home can participate in without a large financial investment could be: I. newsletters, radio ads II. Open house, funeral home brochures III. grief literature, bulk mail IV. public presentations, tour of the funeral homes for different groups

II, IV

A disadvantage of the indirect selection room procedure is

The family's may select a lower grade casket (not)

A funeral home can display caskets in what type of manner I. fractional display II catalog III computer IV casket price list

a) I, II, IV.. (not) b) I, II, III c) II, IV d) I, IV

A funeral director could use what source of published market data to improve it's advertising:

a) National Funeral Director Association survey information. b) The bureau of labor statistics c) The census of housing (maybe) d) Vital statistics information provided by the state

A funeral home that advertises on the internet can expect a/an:

increase market reach and name recognition

A pamphlet made available giving details about the deceased and funeral arrangements is a

memorial folder

Large funeral home can keep track of inventory by using

sales frequency chart

A non-movable handle that extends all the way around the casket is called a

stationary bar handle

A moveable casket handle with a hinged arm is a

swing bar