Meta Practice Test - Media Buying - B

1/1: Ad A enters an auction with a bid cap of $1.00. Ad B enters the same auction with a bid cap of $0.50. Both ads have the same estimated conversion rate, and the same creative score. Ad A wins the auction. How much will the advertiser be charged? - $1.00 - $0.50 - $0.75 - $0.51

$0.51

1/1: An account manager is given employee access within Business Manager. Which task can this user perform? - Delete the business from the Business Manager - Access assigned business accounts and tools - Add or remove other employees - Add or create new accounts and Pages

Access assigned business accounts and tools

1/1: A brand wants to create a metrics report to see how many males watched its ad during the weekend. From where should the media buyer pull the report? - Meta Business Suite - Ads Manager - The Facebook page - Events Manager

Ads Manager

1/1: A shoe brand wants to raise awareness for their new sneaker line. The company sequences a series of ads in a particular order so that the target audience only sees the second ad after seeing the first ad. Which campaign objective and buying type should the shoe brand use? - Awareness, Reach & Frequency - Awareness, Auction - App promotion, Auction - Traffic, Reach & Frequency

Awareness, Reach & Frequency

1/1: A media buyer runs a campaign for an e-commerce company. The company would like to understand which factors are influencing the performance of an ad in a Meta auction. What should the media buyer respond? - Bid, estimated action rate, ad quality - Bid, target audience, estimated action rate - Budget, estimated action rate, ad quality - Budget, target audience, estimated action rate

Bid, estimated action rate, ad quality

00/1: A client wants to be able to preview how an ad being worked on in Ads Manager will appear on the Facebook Feed. The client is not part of the target audience, so they are unlikely to see it. The client is not sure how an emailed screenshot will look on a mobile Facebook feed and wants to view it as the target audience would. In order to view the ad on different placements, what must the media buyer do? - Use the Ad Preview tool in Ads Manager to see the ad across placements - Choose 'Send Notification to Facebook' in Ads Manager when designing an ad - Select 'Advantage+ Creative' in Ads Manager and toggle on 'All optimizations' - Select Manual Placements in Ads Manager and select Facebook only

Choose 'Send Notification to Facebook' in Ads Manager when designing an ad

00/1: A media buyer runs an Augmented Reality ad campaign for biscuits in Germany. The client wants to launch and promote the biscuits for the first time in France. The client wants to target the same sort of people in France as those who engaged with the successful Augmented Reality ad campaign in Germany. What should the media buyer do? - Create a Website Custom Audience, then create a Lookalike Audience. - Create a Website Lookalike Audience, then use automatic language translation. - Create an AR Experience Custom Audience, then use automatic language translation. - Create an AR Experience Custom Audience, then create a Lookalike Audience.

Create an AR Experience Custom Audience, then create a Lookalike Audience.

1/1: A cosmetics client has thousands of engaged Instagram followers of their professional account. These followers are often high-spending customers. The client asks the media buyer to create a Custom Audience of this Instagram audience for a retargeting ad. Which type of Custom Audience should the media buyer create? - Custom Audience of video viewers and/or those who engaged with the account. - Lookalike Audience of video viewers and/or those who engaged with the account. - Custom Audience of followers and/or those who engaged with the account. - Lookalike Audience from the Custom Audience of the video viewers.

Custom Audience of followers and/or those who engaged with the account

1/1: The main goal of a well-known children's clothing brand is to get the most conversions on their website by running a Sales campaign with all video creatives that are 15 seconds long. The brand's secondary objective is to understand if their videos are attractive to the public. What should the media buyer recommend to assess if the client achieved the second objective? - Create an Engagement campaign with Video View optimization - Customize the columns to see video ads metrics - Analyze only the comments, reactions and shares of the ad - Change the video creatives every month

Customize the columns to see video ads metrics

00/1: A client has just started managing their new catalog within Commerce Manager. The product inventory is large, changes often, and requires scheduling hourly uploads. Which method should the client use to add these items to their catalog? - Conversions API - Manual Update - Data Feed - Pixel

Data Feed

1/1: A client has brand safety and suitability concerns about Instagram profile feed. They never want their ads to appear on some Content Creator accounts. How should the media buyer find out where ads could appear on this placement? - Create a publisher allow list - Download the publisher list - Use inventory filter - Apply block lists

Download the publisher list

1/1: Which content is prohibited when advertising on Instagram? - Weight loss products - Electronic cigarettes - Ads about elections - Online gambling

Electronic cigarettes

1/1: A client wants to target people who previously viewed their videos and who visited their product website in the past 2 months. The client does not have their Meta Pixel installed yet. Which type of audience should the client include in their upcoming campaign? - Engagement Custom Audience - Lookalike Audience - Website Visitors Custom Audience - Value-Based Lookalike Audience

Engagement Custom Audience

00/1: A media buyer launches a Sales objective campaign to promote their new moisturizer product. The client needs to spend their full budget. Their primary KPI is return on ad spend. The campaign has exited the learning phase and has the following setup: -Targeting: 1% Lookalike Audience of top purchasers in last 30 days (1 ad set only) - Creative: 6-second videos featuring brand, product and key benefits in first few seconds - Bid: Highest volume - Daily Budget: $10,000 After 4 weeks, they see the following return on ad spend: - Week 1: $2.00 - Week 2: $1.00 - Week 3: $0.75 - Week 4: $0.50 Which optimization should the media buyer consider to improve return on ad spend? - Expand the targeting to include a 2% Lookalike - Change creative format to static images - Switch to a $2.00 cost per result goal - Change to Traffic objective

Expand the targeting to include a 2% Lookalike

1/1: A client ran a successful TV campaign communicating a complex selling message. The client wants to run the same ad only on Meta's video placements. The client believes people watching videos on Meta platforms are highly engaged, and will pay attention to the ad with sound on. Which placements should the media buyer choose? - Facebook video feeds, Instagram Reels, Facebook Reels, Facebook Instant Articles. - Facebook video feeds, Instagram Reels, Facebook Reels, Facebook in-stream videos. - Facebook Stories, Messenger Sponsored Messages, Instagram Stories, Messenger Stories. - Facebook Business Explore, Facebook Stories, Instagram Stories, Facebook Reels.

Facebook video feeds, Instagram Reels, Facebook Reels, Facebook in-stream videos

00/1: A media buyer is prioritizing return on ad spend (ROAS) when setting up their monthly campaign. However, they need to spend the entire campaign budget. Which bid strategy should the media buyer use? - Highest Value - ROAS goal - Highest Volume - Cost per result goal

Highest Value

1/1: A client runs a Brand Survey to measure the impact of their campaign that features their new toothpaste product. The campaign uses an awareness objective and leverages a 15-second video of happy people brushing their teeth with branding at the end. The campaign generates the following Brand Survey test results: - Ad Recall Lift: +8.2 - Purchase Intent Lift: +1.3 What should the media buyer implement based on the Brand Survey results? - Keep frequency low to ensure high ad recall lift - Highlight product benefits in creative and put branding upfront - Reduce their audience size to increase purchase intent - Set up the campaign on the leads objective

Highlight product benefits in creative and put branding upfront

1/1: A cupcake company just launched their website. In a couple of weeks, they will start taking orders online. In the meantime, they want to set up a campaign with the goal to get potential customers to sign up to their newsletter. Based on their goal, what objective should the campaign have? - Awareness - Leads - Engagement - Sales

Leads

00/1: A brand is beginning an online promotion. Its agency develops multiple creative assets, and the brand wants to run an A/B test to determine which creative is more effective at achieving website conversions. Which metric should be used to determine the winning ad set? - Highest reach and frequency - Amount spent per ad set - Lowest cost per result - Link clicks per ad set

Lowest cost per result

1/1: A media buyer is responsible for maintaining a high-quality catalog in commerce manager. How should the media buyer set up this catalog? - Multiple catalogs for ads vs. commerce - One catalog for ads and commerce - Separate catalogs for carousel and collection ads - Duplicates of the same item

One catalog for ads and commerce

00/1: A retailer sets up their catalog within Commerce Manager. The retailer has 75 items within their catalog and wants to organize products by different attributes so they can run an Advantage+ catalog ads campaign. Which tool should the retailer use to set up this campaign? - Item tags - Product sets - Labels - Categories

Product sets

1/1: A client has historically had trouble reaching users at higher frequency levels and wants to have more control over frequency distribution by using the Reach & Frequency buying type. What should the client do? - Reach a minimum of 200,000 people - Use the Sales objective, optimized for conversions - Reach less than 100,000 people - Target a local area

Reach a minimum of 200,000 people

1/1: A media buyer is deciding between using Auction vs. Reach & Frequency as the buying type for their upcoming campaign launch. Which of the following is compatible with Auction buying? - Scheduling for different days of the week - Sequenced ad delivery - Multiple optimizations - Predictable CPM stable over time

Scheduling for different days of the week

1/1: An e-commerce company is running ads on both TV and Meta. They have recently started to question the value of running ads with Meta. For that reason, they want to run a test to measure the incremental impact of their Meta advertising. Which test should the media buyer recommend to measure the incremental value the client receives from Meta? - Single-cell conversion lift test - Brand lift test - AB-test - Multi-cell conversion lift test

Single-cell conversion lift test

1/1: A client believes full-screen ad placements, which cover the whole mobile screen, are the most immersive. They ask the media buyer to use all full-screen placements for their ad. Which placements should the media buyer choose? - Facebook Instant Articles, Facebook Feed - Stories, Reels - Reels, In-stream videos, Stories - Stories, Reels, Audience Network Rewarded Videos

Stories, Reels, Audience Network Rewarded Videos

1/1: A pharmaceutical company ran a campaign to raise awareness of their psoriasis medication. One ad was rejected. This ad included the message: "Get your plaque psoriasis under control today!" Why was this ad rejected? - The ad contains explicit language that is likely to offend. - The ad asserts or implies that the audience has a medical condition. - The ad attempts to generate negative self-perception in order to promote a product. - The ad promotes an illegal product or service.

The ad asserts or implies that the audience has a medical condition.

00/1: Two fashion brands are advertising on Facebook at the same time: Mid-level brand - Average item price: $50 - Bid cap: $25 - Estimated action rate: 0.9% Luxury brand - Average item price: $500 - Bid cap: $250 - Estimated action rate: 0.5% Assuming ad quality is the same, which fashion brand should see greater delivery? - The luxury brand will get 10 times more delivery than the mid-level brand. - The mid-level brand will get more delivery due to lower bid cap. - The luxury brand will get more delivery due to the higher auction total value. - The mid-level brand will get more delivery due to lower item pricing.

The luxury brand will get more delivery due to the higher auction total value.

1/1: A client runs a campaign using images of nature. The campaign performs poorly. After this unsuccessful campaign, the media buyer recommends that the client use images of people in the ad to make it perform better. What is the reasoning for the media buyer's recommendation? - To help people visualize themselves using a product or service - To show a diverse group of people - To use artsy images of people as the most effective images on Meta platforms - To use images of people that perform better than stock images

To help people visualize themselves using a product or service

1/1: A media buyer runs a campaign using videos with text overlays. The campaign performs poorly. The client states that the text overlays were the problem. Text overlays violate Meta policies, which affected delivery. What should the media buyer recommend about using text overlays? - Use stylized, smaller, monochrome fonts - Use overlays to obstruct the visuals for targeted campaign ads - Use a modern, clean font in a large enough type size and a contrasting hue - Use text overlays to communicate several messages

Use a modern, clean font in a large enough type size and a contrasting hue