MGMT 440 Final Cheek
True
Because of fair doctrine, it is sometimes difficult to establish infringement.
False
Entrepreneurs should NOT be concerned with establishing a clear fee structure with an attorney before any legal matters are handled
true
Everything starts with your audience.
True
Social lending sites are different from so-called microlending sites.
True
Sophisticated investors are wealthy individuals who invest more or less regularly in new or early- and late-stage ventures.
Evaluation
The final critical factor in the marketing planning process is ?
Personal brand
The more connections you make-and the more value you can provide in your interactions- the more likely it is your ____ will be recognized
True
The most common sources of debt financing are commercial banks.
deduct the intrinsic value of the rights from one's taxes.
The owner of a copyright may do all of the following except.
True
Personal branding is a model for professional success based on the idea that individuals should market themselves and their abilities in a similar fashion to corporate marketing of products
Lack of community
Which of the following is recognized as a disadvantage of partnership.
They have a clear vision of what they want to achieve next.
Which of the following statements about the marketing skills of great entrepreneurs is true?
Personal interviews
Which of the following survey methods is the most expensive to conduct?
Academics
While trust in regular employees and " people like you" reported huge increase. Only ____ and technical experts are seen as more credible and their trust level is flattening.
Your online presence
With so many different social media tools available today, ___ will likely look different depending on the medium you choose.
True
Anyone who violates an author's exclusive rights under a copyright is liable for infringement.
Brand
As Jeff Bezos ( founder of amazon) famously said. " Your _____ is what people say about you when you're not in the room."
Elevator pitch
As you begin to conceptualize your personal brand, spend some time crafting an ___ a 30- to 60- second story about who you are.
False
Attorney-hopping is the best way to keep legal fees to a minimum.
True
Babies and career are indicative of the priorities that shape the buying decision of persons in the nest-building stage of the family life cycle.
True
Because corporate law makes it difficult for businesses to consider employee, community, and environmental interest in their decision making, the B corporation has been introduced.
False
Because the advantages of going public outweigh the disadvantages, it is in a corporation's best interest to go public.
True
In a 2015 article in Forbes, personal branding expert William Arruda writes that the modern business model is becoming smaller and faster and that professionals seeking to market themselves need to adjust to this trend.
story
Like any product, a person's "____" derived from their professional and personal history , is an essential branding tool.
True
Sources of debt financing include trade credit, account receivable financing, factoring, and finance companies.
Personal Brand
That story you tell, combined with those everyday interactions, ultimately define your ____
Cleaning-out procedure
The failure of a trademark owner to file an affidavit stating it is in use is referred to as which of the following trademark invalidation reasons?
True
Three primary legal forms of organization are the sole proprietorship, the partnership, and the corporation.
Do you have a brand?
Today, in the age of the Individual, _____
private placement
Which of the following is not a type of debt financing?
Managerial structure
Which of the following is not one of the eight critical factors that ventures capitalists use in the evaluation of new ventures?
70 years
Works created after January 1, 1978, have a copyright for the life of the author plus.
Opportunity
You've identified your ___ when you've found a significant need you can serve,in a way that sets you apart from the competition.
Personal brand
Your ___ is more than a reflection of who you are today : it's a road mp of where you go.
brand mantra
Your ____ should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you.
Personal branding
____ is a model for professional success based on the idea that individuals should market themselves and their abilities in a similar fashion to corporate marketing of products.
Shareholder pressure
____ is one of the disadvantages of going public.
Social media
_____ is perhaps the most important means of managing a personal brand online.
Story
____can play an important role in establishing or boosting your career.
True
A method of raising capital is through the private placement of securities.
Monopoly
A patent gives the holder a temporary?
False
Business owners normally prefer Chapter 7 bankruptcy over any other form of bankruptcy.
False
But perhaps there are plenty of people who do what you do, and won't be competing for the same audience. Being able to demonstrate a point of uniqueness is your key to success in a competitive market.
False
Chapter 7, Chapter 9, and Chapter 11 are the most common forms of bankruptcy.
false
Personal branding experts don't recommend using social media strategically.
story
Professionals each have their own _____ to tell and goals, skills, and expertise to share.
The important of branding
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand ______
small-business investment companies.
SBIC stands for?
True
The Bankruptcy Act was set up in order to provide assistance to both debtors and creditors.
Rule 503-placements of less than $500,000
The Regulation D exemptions include all of the following except.
Make it easier and less expensive for small ventures to sell back.
The main objective of Regulation D is to ?
Preferred stock
Financial equity instruments, which give investors a share of the ownership, may include.
Equitable payback
Financing includes all of the following except.
True
Frugality is deemed a bootstrapping technique.
True
Geographic flexibility is greater for telephone interviews than for in person interviews.
True
Identify who your core audience is. Don't try to appeal to everyone. Identify which audience segments are most likely to become long-term customers and advocates. These are the people you should focus on.
True
If infringement can be proven in court, a monetary award may be given to the trademark holder.
400
According to Forbes, the net worth of the richest ____ Americans was $2.29 trillion ( $5.73 billion per person)
Family traditions
According to the family life cycle, all of the following are identified as stages in consumer buying behavior except?
Government mandates
All of the following factors affect pricing strategies except.
Patent and Trademark Office of the Department of Commerce.
In order to obtain a patent, an application should be filed with the___ ?
True
Informal risk capitalists are those who have already made their money now seek to help new ventures.
True
Just as company brands change over time, personal brands also may need to adapt to remain current.
Limit themselves
Keep in mind that many people struggle to choose a specific niche because they don't want to ____
Copyright
Legal protection is granted to computer programs in which of the following forms?
True
Like an organization's culture, a personal brand exists whether the individual knows it or not.
The purchase of property or equipment
Long-term debt is used for ?
False
The registration of a trademark lasts for 40 years, with continuous renewal every 10 years.
more recent
The rise of branding on a personal level has been ___.
False
The role of the customer in social media marketing is an external source of intelligence and feedback.
Specification
The two parts to a patent application are claims and ____
Few
There have been ____ objective studies on the effectiveness of personal branding.
marketing research
They key to marketing analysis is ?
Management consulting
Ventures capitalists are experienced professionals who provide a full range of services for new ventures including...
False
Ventures capitalists are quick to invest.
Content
We have to create compelling ___ and we need to nurture our networks so that we have the personal influence to share great content in an authentic and helpful way.
Corporate angels
Which of the following does not represent a category of angel investors?
Ideas
copyrights may be expressed in all of the following exept.
False
Design patents last for 20 years.
False
A consumer-driven marketing philosophy often relies on direct selling.
True
A good idea is important, but good management team is even more important.
the excessive founder salaries
According to the text, which of the following could be considered a " deal killer" by a venture capitalist?
Subchapter S
An S corporation takes its name from ___ ?
Legal battles
An infringement budget deals with ___?
True
Any legal proceeding can cost an entrepreneur a lot of money in legal fees.
Ideas
Copyrights can be placed on all of the following except.
False
Copyrights have to be registered with the Copyright Office
False
Creating a personal brand involves building from the outside in.
True
Once issued, the trademark is registered with the Patent and Trademark Office.
Image
One of the advantages of public offerings is ?
False
Only a small number of informal risk capitalists are in the market today.
False
Regulation D augments the regulations for reports and statements required for selling stock to private parties, friends, employees, customers, relatives, and local professionals.
Securities and Exchange Commission
SEC stands for the ___
Marketing information systems
Which of the following does the textbook identify as critical to the marketing planning process?
The debtor is relieved of obligations
Which of the following falls under Chapter 7 bankruptcy
Visit the lawyer during normal hours of operations
Which of the following is a suggestion to minimize legal costs?
Common stock
Which of the following is a type of equity financing?
Never choose a trademark without first conducting a trademark search.
Which of the following is a useful rule used to avoid pitfalls in selecting a trademark?
stronger small start-up investments
Which of the following is not a major trend that has occurred in venture capital over the last few years.
What interest rate did you have in mind?
Which of the following is not a question commonly asked by banks of entrepreneurs?
