MGT 400 Chapter 3

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Governments sometimes set up a natural monopoly when a venture?

Would otherwise not be profitable

Firms have a tendency to change the industry structure in their favor, for example by making industries more _____ through mergers and acquisitions.

Consolidated

ESPN starting a Spanish-Language television channel called ESPN Deportes is an example of how companies react to the ______ trend that the Hispanic population in the US sees their income rising and is growing fast.

Demographic

Which of the following are important factors in determining the intensity of rivalry among existing competitors? Economies of scale Exit barriers Industry growth Competitive industry structure Entry barriers

Exit barriers Industry growth Competitive industry structure

when firms compete by offering unique product features rather than competing on price, _____ occurs.

Non-price competition

Which of the following are among of the most important strategic dimensions in mapping strategic groups? Product and service offerings Expenditures on research and development Pricing Planned emergence and strategic intent Expenditures on advertising and HR

Product and service offerings Expenditures on research and development Pricing

When a person that has been using a PC with a Microsoft Windows operating system starts using a Mac, she will incur significant customer _____ costs

Switching


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