mgt 4150

production worker compensation Q5

$15,000 Annual salary, minimum health package, 1 week vacay, 2% pension, $17,189 compensation per yr

total paid SEM budget Q5

$2,500

sales force compensation Q5

$22,000 annual salary, minimum health package, 2 weeks vacay, 3% pension, $26,082 compensation per yr

trailblaze total number of inserts Q5

13 inserts for $81,052

Manufacturing fixed capacity Q5

32

total # of web personnel Q5

6

production worker productivity

68.73%

total # of sales and service people Q5

7

sales force productivity q4

80.21%

What is considered a good price judgment? 80 to 84 85 to 89 90 to 94 95 to 99

95 to 99

In order to most efficiently allocate your marketing and sales budgets, what reports should you take into consideration? Brand and Ad Judgments Sales results Competitive capacities Competitors' prices Employee productivity

Brand and Ad Judgments Sales results Competitors' prices

If a brand rating is less than 70, what should you do with this brand? Price it lower Advertise it more Compare its features to the best rated brand(s) in the targeted segment in order to make adjustments to its design Give it a higher priority in sales Discontinue the brand

Compare its features to the best rated brand(s) in the targeted segment in order to make adjustments to its design Discontinue the brand

In order to create an effective webpage content, what is most important? A positive cash balance Designing attractive brands Offering the best prices Designing powerful ads

Designing powerful ads

Q3 brand with best marketing effectiveness and investments in future

E-Spin

Q4 brand with best market performance and marketing effectiveness

E-Spin

Q5 brand with best marketing effectiveness

E-spin

Q3 Brand with worst financial performance, market performance, marketing effectiveness, human resource management, asset management, and manufacturing productivity

Godspeed

Q4 brand with best investment in tge future and tied for manufacturing productivity

Godspeed

Q3 brand with best human resource management

Horizon-Bikes

Q5 brand with worst total performance, market performance, marketing effectiveness, human resource management, asset management, and manufacturing productivity

Horizon-bikes

A balanced scorecard (BSC) is used to measure the performance of the simulated business. Which indicators are used in the calculation of the BSC? Choose all that apply. Human Resource Management Customer Retention Financial Performance Investment in Future

Human Resource Management Financial Performance Investment in Future

In the simulation, how can overtime pay be useful for the business? It can increase operating capacity if demand exceeds projections. It can increase the job satisfaction of the workforce. It can reduce the number of salespeople needed in sales outlets. It can reduce production cost per unit for the bikes.

It can increase operating capacity if demand exceeds projections.

What is deceptive advertising? Disappointing customers because you are not claiming the features they were hoping for in a product Making advertising claims that are untrue

Making advertising claims that are untrue

Q3 Brand with worst future investment

Pure Carbon Cycles

Q3 brand with worst human resource management

Trailblaze

trailblaze bikes include in Q5

blaze runner, trailblazer, trail cruiser, trail rider

Q3 brand with worst wealth and human resource management

e-spin

q4 brand with worst wealth and human resource management

e-spin

True or false? The Recreation segment is willing to pay more than the Speed segment. True False

false

Q4 brand with worst tied total performance, financial performance, market performance, marketing effectiveness, and asset management

godspeed

Q5 brand with best wealth

godspeed

Q5 brand with the worst financial performance

godspeed

"Brand Revenues minus Rebates minus Cost of Goods Sold" is the computation for ... Net Income Net Profit Gross Profit Profit per Unit

gross profit

q4 brand tied for best manufacturing productivity

horizon-bikes

How would you define "penetration pricing"? Offering better prices than the competition. Offering deep price cuts. Offering premium prices. Offering price rebates.

offering deep price cuts

Which decisions directly impact the promotion of your brands? Pricing Fixed capacity increase Advertising allocation and budget Demand projection Rebate

pricing advertising allocation and budget rebate

Q3 brand with best total, financial, and market performance, wealth, asset management, and manufacturing productivity

pure carbon cycles

Q4 brand with worst investment in future and manufacturing productivity

pure carbon cycles

Q5 brand with best total performance, financial performance, marketing performance, human resource management, asset management, and manufacturing productivity

pure carbon cycles

Q5 brand with the worst investment in the future

pure carbon cycles

Quarter 4 best total performance, financial performance, wealth, human resource management, and asset management

pure carbon cycles 3.514

Q4 brand tied with Godspeed for worst total performance

trailblaze

Q5 brand with best investment in future

trailblaze

Q5 brand with the worst wealth

trailblaze

True or false? The cumulative balanced scorecard will be computed by taking the average of each performance metric over the final four quarters of play. True False

true

True or false? The segment Recreation is more price sensitive than the Speed segment. True False

true

Can you revise the brand(s) you designed last quarter? Yes No

yes