midterm 2- Ch 6-13

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from all the news media, and anyone who might have need of his services to the event. The goal of his promotion was most likely to:

create awareness

A clothing wholesaler that buys most of its inventory from manufacturers in the Caribbean should have a _____ plan in the event a hurricane demolishes the manufacturing facility of one of its principal suppliers.

contingency

Which type of information system is used only by operational managers?

transaction processing system

Market behavior is a term used to describe the actions people take in buying and using goods and services.

False

Networking links make it easier for someone outside an organization to gain access to a computer's information.

False

One-to-one marketing is synonymous with database marketing

False

Price skimming is a price strategy often used in the maturity stage of the product life cycle.

False

Pricing products below the normal markup or even below cost to attract customers is called bait pricing.

False

A network that connects computers at one site is called a(n):

local area network

A manager who makes one-directional decisions and seeks no input from her subordinates can be described as having an autocratic leadership style.

true

_____ skills refer to a manager's ability to operate in diverse cultural environments.

Global management

Which of the following statements about knowledge management is true?

Knowledge management focuses on gathering and sharing an organization's collective knowledge to improve productivity and foster innovation.

____ contribute to and benefit from information that use in performing, acquiring, searching, analyzing, organizing, storing, programming, producing, distributing, marketing, or selling functions.

Knowledge workers

_____ is the process of separating, identifying, and evaluating the layers of a market to design a marketing mix.

Market segmentation

_____ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Marketing

_____ is the process that converts inputs into outputs that can be sold as goods and services.

Production

The marketing concept emphasizes a consumer orientation.

True

The strategy that is based on the demand for the product and the cost of producing it is called the pricing strategy.

True

Which of the following statements about computer viruses is true?

Viruses copy themselves onto other software.

Which of the following factors will be important in the selection of a site for a production facility?

all of the above

Which of the following is an example of an advertising medium?

all of the above

The goal of cellular manufacturing is to:

create a team environment

Manufacturing resource planning II (MRPII):

does all of the above

When an operations manager engages in _____, he or she has purchased raw material or component parts on the Internet.

e-procurement

The three major categories of applications supplied by application service providers are:

enterprise applications, collaborative applications, and applications for personal use

A company that needs access to high-end computing resources periodically but has little money to spend on such a project can use:

grid computing

A flexible manufacturing system (FMS) combines all of the following EXCEPT:

human resources

Which of the following is NOT a current trend in management and leadership?

increasing dependence on autocratic leadership

Within the distribution channel, retailers and wholesalers are called:

marketing intermediaries

The ability to manufacture many goods at once is called _____ production.

mass

There is a facility in California that takes off-the-shelf Ford Mustangs and hones them into high-performance vehicles. The assembly line at this facility is simply a line of cars on hand-pushed carts that are moved from station to station, but many of the operations that are typically performed in an assembly plant do take place here. Using this system the company has turned out over 8,000 vehicles, more than any other American specialty vehicle manufacturer. This is an example of:

mass customization

Replacing human effort with robots is most effective for tasks requiring consistency, accuracy, and speed.

true

No matter what the crisis, there are some basic guidelines managers should follow to minimize the negative outcomes. Which of the following is an example of one of those guidelines?

Managers should ask for help if it is needed.

The _____ is an important scheduling tool for large projects. It breaks the projects into a sequence of events and smaller tasks.

critical path method

A recent seminar on attracting retail customers addressed the following fact: "Time is on the mind of the consumer. If you ask anybody you know, 'Would you rather have an extra day off or an extra day's pay?' people in America would take the time off 2-to-1." This topic indicates that these retailers supported a need for more _____ segmentation to reach the time-poor consumer.

benefit

The letters CAD stand for:

computer-aided design

The first step in the new products planning process is:

setting new-product goals

A large, expensive capital product, such as the Corvette manufacturing plant in Kentucky and Cumberland Mall, is called a(n):

installation

Lee Robi has developed an electronic lice comb that tells whether head lice are present by emitting an audible sign. Robi has mailed promotional flyers on the lice comb to all the school districts in the nation. He has also run ads in several different women's magazine. This describes the _____ strategy that Robi used.

promotional

Which of the following organizations would analyze their market environments, find a competitive advantage, and create a marketing mix?

all of the above

A(n) _____ is a service company that buys and maintains software on its servers and distributes it through high-speed networks to subscribers for a set period of time and a predetermined price.

application service provider

Which of the following is an example of nonstore retailing?

home shopping network

During the growth stage of the product life cycle,:

sales grow at an increasing rate, and profits are healthy

Arranging a firm's human and material resources to carry out plans is called organizing.

true

Managers must act in interpersonal, informational, and decisional roles.

true

The categories of heavy, moderate, and light users have to do with which type of segmentation?

volume

Which of the following statements about corporate culture is true?

All of the above statements about corporate culture are true.

Which of the following is a disadvantages associated with the flexible manufacturing system (FMS)?

An FMS is initially expensive.

_____ segmentation is based on what the product will do rather than on consumer characteristics.

Benefit

_____ is the action that people take in buying and using goods and services.

Buyer behavior

Which of the following statements about computer networks is true?

Computer networks include clients and servers.

_____ uses a computer to design and test new products and modify existing ones.

Computer-aided design

How do distribution channels improve product distribution?

Distribution channels reduce the number of transactions needed to get the product from the manufacturer to the consumer

A local area network (LAN) connects computers at one site and enables their users to exchange data and share hardware and software from a variety of computer manufacturers.

True

A product is any good or service, along with its perceived attributes and benefits, that satisfies wants.

True

A target market is a specific group of consumers toward whom a firm directs its marketing effort.

True

Basing market decisions on what a product will do rather than on consumer characteristics is called benefit segmentation.

True

Business process management provides businesses with a unified system of operation.

True

Computer-aided manufacturing (CAM) uses computers to develop and control the production process.

True

Marketing is the process of combining the conception, pricing, promotion, and distribution of goods or services to create exchanges that satisfy individual and organizational objectives.

True

_____ are distribution channel members that buy finished products from manufacturers and sell them to retailers.

Wholesalers

Which of the following manufacturers would be most likely to use a product layout?

a motorcycle manufacturer

The product layout is sometimes called the _____ layout.

assembly-line

Middle managers usually:

carry out plans and policies of top management

A CAD/CAM system is a(n):

production design and control system

The two key aspects of production control are:

routing and scheduling

Publicity is any information that a company issues to the media that is paid for by the company.

false

A(n) _____ is an internal Web site that provides proprietary corporate information to a defined user group.

enterprise portal

Salespeople typically use brainstorming to look for sales prospects, those people who are most likely to buy the seller's offerings.

false

Strategic planning is long-range, formulated by top management, and made as if the company operated in a vacuum

false

The frequent reference to Chili's restaurants on the television show The Office is probably an example of co-marketing.

false

Which of the following is an example of a social factor that influences the consumer decision-making process?

family

Products that are difficult to move out of a plant once they are manufactured, such as ocean-going vessels and room-sized murals, are usually manufactured in a _____ layout.

fixed-position

DaimlerChrysler decided not to build a $750 million plant in southeast Georgia in spite of the state spending $24 million to purchase the property and an additional $36 million to prepare the site specifically for DaimlerChrysler. The _____ offered was not enough to convince DaimlerChrysler that the Georgia site was a good location for its factory.

local incentives

Which of the following is considered an expense item for a dentist's office?

peroxide for whitening teeth

Which of the following is an example of an individual factor that influences the consumer decision-making process?

personality

The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.

promotional mix

_____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.

reach

In which of the following industries are you most likely to find a broker?

real estate

Customer satisfaction:

refers to the customer's feeling that a product has met or exceeded expectations

The lowest level of management, which usually has the most people to manage, is called _____ management.

supervisory

The ability to view an organization as a whole, to understand how the various parts fit together, and how it relates to other organizations is a(n) _____ skill.

conceptual

Which of the following is NOT a step performed by the salesperson during the selling process?

conducting market research

Computer-aided design (CAD) can be used to:

do all of the above

What is the final step in the selling process?

following up on sales

Which of the following is a current trend in production and operations management?

business process management (BPM)

Business products are classified into two categories. Large, expensive items with long life spans are called _____ products, and; smaller, less expensive items with short life spans are called _____ products.

capital; expense

A(n) _____ is a manufacturing firm that produces goods in response to customized orders.

job shop

A company that reupholsters furniture in fabric and style selected by the owner of the piece of furniture is more than likely an example of a:

job shop

The physical arrangement of a production facility is called its:

layout

Life Savers Gummies Fruit Splosions, liquid-filled gummies combined with a burst of real fruit juice, are a new product for The Wrigley Co.. Before marketing the product nationwide, Wrigley gave out samples of the candy at several rock concerts and then recorded consumers' feelings about the candy, its taste, and its name. In which stage of the new-product development process would this have happened?

test marketing

For most corporations, physical-distribution activities are usually the responsibility of the marketing department.

true

Planning is the process of deciding what needs to be done to achieve organizational objectives; identifying when and how it will be done, and determining by whom it should be done.

true

Service companies generally use a repetitive or intermittent production process rather than the continuous process.

true

Business process management (BPM):

involves breaking a complex product, service, or process into smaller pieces that can be created independently and then combined quickly to make a whole

The pricing strategy of marking products below normal markup or even below cost to attract customers to a store where they would not otherwise shop is called _____ pricing.

leader

Hans Guten makes furniture according to the specifications of the customer who ordered it. Each piece of furniture he makes is unique. He only makes one piece of furniture at a time. Guten is engaged in:

customization

The United States Army retains a history of all equipment acquisition from approval of requirements through funding, authorizing, fielding, and maintenance to equipment retirement. This data would be kept in a(n):

data mart

Cerner Corporation has created a(n) _____ containing the medical records of more than 400,000 people who received treatment at more than 200 different emergency rooms. It can be used to help emergency room physicians make decisions about what kind of treatment to give their patients.

database

_____ allows people with PCs or other types of machines connected to the Internet to donate processor cycles to the search for extraterrestrial life. This process involves sifting through the static of deep space on billions of radio channels looking for stray signals that are generated by alien civilizations.

Grid computing